The Leading Digital Platform for the Insurance and Reinsurance Markets

Transcription

1 The Leading Digital Platform for the Insurance and Reinsurance Markets

2 The Leading Digital Platform for the Insurance and Reinsurance Markets Insurance Day expertly combines news, data, insight and analysis to tell its audience what events and trends affecting each specific sector really means for their business, helping them make better, more informed decisions. Insurance Day gives advertisers reach into a loyal, paid for subscriber base comprising of senior decision-makers across the insurance industry, globally. We understand how our subscribers behave online which means we can advise you on how best to communicate with them. By using a range of digital advertising options on insuranceday.com your message will be seen by the key people who need your products and services. We will also ensure your message is placed where your target audience is most likely to engage with it. Advertising within Insurance Day is hugely effective Website traffic - where from? 20,000 10% registered user Over 17,000 recipients 70% growth on web visits year-on-year Americas (US 8%) (Bermuda 1%) 82% Europe (UK 67%) 1% Africa 1% Australia 6% Asia Source: Omniture, July 2015 March 2016

3 Since 1996 Insurance Day has been essential reading for senior professionals within the global insurance, reinsurance and risk markets. They needed us then, and they need us now. Why? We understand how our subscribers behave online which means we can advise you on how best to communicate with them. By using a range of digital advertising options on insuranceday.com your message will be seen by the key people who need your products and services. As advertisers you need your message to be placed where your target audience is most likely to engage with it. And that s insuranceday.com Key areas of focus for Insurance Marketers Content Marketing Traffic Generation Lead Generation Analytics & Measurement

4 Content Marketing Content marketing is the magnet that helps you get found in search results, drive inbound traffic, attract prospects, converts leads and engage customers. 80% 71% of decision makers prefer to get company information in a series of relevant articles of marketers use content marketing for lead generation Create and promote magnetic content Videos Whitepapers Case Studies/Reports Webinars/Postcasts Infographics enewsletters Blog Posts At Insurance Day we understand how our subscribers behave online which means we can advise you on how best to communicate with them. By using a range of digital advertising options on insuranceday.com your content will be seen by the key people who need your products and services.

5 Traffic and lead generation Promoting your company and your services through multiple online channels will drive web traffic and increase demand for your content (and ultimately your services and products) marketing The right kind of marketing can also increase traffic to your website by promoting your company to new and existing contacts. Social Media Marketing Promoting valuable and relevant content through social media channels will also drive web traffic, increase demand for for your content and raise your online visibility. 89% of companies acquired a customer through Twitter of companies acquired a customer through LinkedIn 40% 65% of marketers say is their primary channel for lead generation of companies acquired a customer through Facebook 43% 55% of companies acquired a customer through blogging

6 Analytics and measurement Every aspect of your online marketing program should be continually measured, analysed and fine-tuned What should you be measuring? Website Marketing Blogging Social Media Marketing Apps Unique Visitors Delivery Rate Unique visitors Unique visitors Unique Visitors Click-through rate Bounce Rate Individual post views Individual post views Click-through rate Most popular pages Click-through rate Subscribers Subscribers Most popular pages Geographical response Time spent on site Subscribers/Growth rate Subscribers/Growth rate Unsubscribes Call to action performance Engagement Call to action performance Engagement Geographical response Time spent on app Subscribers/Growth rate

7 User statistics We understand how our subscribers behave which means we can advise you on how best to communicate with them. Underwriter 27% = Solicitor 2% President/Vice President 4% Partner 5% CEO/Managing Director 4% Job titles Manager 18% Other 7% Broker 21% Director 9% Librarian/Information Manager 3% Website traffic - where from? 10% Americas (US 8%) (Bermuda 1%) 82% Europe (UK 67%) 1% Africa 1% Australia 6% Asia Omniture, July 2015 March 2016 = Organisation types Service provider 8% Average monthly website statistics Broker 22% Reinsurer 25% Insurer 45% Unique visitors 19,088 Pageviews 116,338 Visits 46,123 Pages per visit 3.16 Average visit duration 00:06:21 Source: Omniture, July 2015 March 2016

8 advertising The Insurance Day alerts are a core part of the Insurance Day subscription and consist of a daily morning , weekly sector s, the weekly Editor s round-up and personalised track my topic alerts. All of these provide advertisers with a guaranteed direct route to decision makers. 40% of our subscribers say their preferred format to receive the news is via Daily morning Delivered first thing to all of our subscribers there is no better way to ensure your brand is seen by our entire audience. Editor s round-up Sent to subscribers and other key prospects in the insurance market, the weekly Editor s round-up collates the most read stories of the week. It acts as an important catch up service for those users who have been away from the office or on annual leave. Advertising on the weekly ensures you reach the widest possible audience. Targeted weekly sector alerts Insurance professionals have individual information needs and don t have time to trawl through the internet to find the information they want. That is why Insurance Day has introduced sector and geographical alerts. Subscribers can sign up for the topics relevant to them. Aligning your brand to the topics and regions of interest to you ensures you reach the right audience with the right message. Topics include: Brokers Property Reinsurance Casualty Regulation Lloyd s

9 Website advertising Ensure your message is seen by the people who decide whether or not to buy your products and services. We put your specially tailored message consistently in front of the correct audience at a time when they are receptive to absorbing new information. An integrated campaign across our digital platform gives you the best results. insuranceday.com homepage view 1 Leaderboard 728px x 90px This high profile billboard style promotion will ensure you re at the forefront of readers minds when they visit the insuranceday.com website 2 MPU 300px x 250px The most prominent advert on the site helping to drive the best results for your campaign insuranceday.com article view 3 Follow on MPU 300px x 250px 4 Leaderboard 728px x 90px

10 Digital advertising rates Website Run of Site 1 week 4 weeks 12 weeks 24 weeks 50 weeks Leaderboard 1,677 1,524 1,363 1,235 1,109 MPU 1,825 1,659 1,489 1,339 1,212 Follow on MPU 1,339 1,270 1,155 1, Geo Targeted Campaigns 1 week 4 weeks 12 weeks 24 weeks 50 weeks Leaderboard 2,009 1,825 1,628 1,478 1,328 MPU 2,182 1,986 1,790 1,605 1,455 Daily 1 week 4 weeks 12 weeks 24 weeks 50 weeks Top Banner 3,176 2,858 2,564 2,299 2,068 Follow-on Banner 2,858 2,569 2,310 1,079 1,871 Editor s Round-up 1 week 4 weeks 12 weeks 24 weeks 50 weeks Top Banner 1,790 1,697 1,606 1,525 1,443 Follow-on Banner 1,698 1,606 1,525 1,443 1,363 Added Impact 1 week 4 weeks 12 weeks 24 weeks 50 weeks Roadblock P.O.A P.O.A P.O.A P.O.A P.O.A Expandable Leaderboard 1,848 1,674 1,501 1,363 1,224 Expandable MPU 2,009 1,825 1,640 1,473 1,334 Page Peel 1,848 1,674 1,501 1,363 1,224 Weekly Sector Alerts 1 week 4 weeks 12 weeks 24 weeks 50 weeks Top Banner 1,270 1,206 1,144 1,086 1,029 Follow-on Banner 1,155 1,097 1, At Insurance Day we value our customer relationships. It is our aim not just to host your advertising but to work with you on achieving the best results. You will receive: Advice and feedback on your campaign whilst it is running, from our team of trained advertising managers Weekly reports based on IAB accredited stats from 24/7 Media

11 Digital specifications Website ads Banner type Dimensions (pixels)* Max file size File format Leaderboard 728x90 40kb Jpeg, gif or rich media MPU 300x250 40kb Jpeg, gif or rich media Tower MPU 300x600 50kb Jpeg, gif or rich media Animation Looping Available slots Yes Unlimited 2 Yes Unlimited 2 Yes Unlimited 2 ads Banner type Standard banner Dimensions (pixels)* Max file size File format Animation Looping Available slots 468x60 30kb Jpeg, gif Yes Unlimited 1 MPU 300x250 30kb Jpeg, gif Yes Unlimited 2 *Dimensions represented by width x height, e.g. 300px (width) x 250px (height) Flash files When submitting a flash file, providing a GIF or JPEG is also required. This alternative will be served to visitors who cannot view rich media adverts in their browsers. Rich media options Expandable leaderboard 728x90 pixels expands to 728x180 pixels Only expandable downwards Two swf files must be provided. One in its initial (unexpanded) and one in its expanded state. A visible close button or rollout function must be included to allow the creative to return to its original dimension. Max file size 40kb Corner peel Dog ear Dimensions 75x 75 pixels Max file size 30kb File formats jpg, gif, swf Peeled/expanded creative Dimensions 500x500 pixels Max file size 90kb File formats jpg, gif, swf In advert video/audio Must have a on/off button for sound Default for sound button must be off Max length 20 secs Max file size 2mb Expandable MPU 300x250 pixels expands to 300x500 pixels Only expandable from left edge Two swf files must be provided. One in its initial (unexpanded) and one in its expanded state. A visible close button or rollout function must be included to allow the creative to return to its original dimension. Max file size 40kb Acceptable formats Standard media Animated GIF, JPEG Rich media Flash/swf All other rich media formats 3rd party ads All 3rd party ads Please supply the URL to which the advertisement should be linked. Please DO NOT embed the url in the ad as we will be unable to track clicks. All flash files must have a clicktag variable enabled. It is highly recommended that advertisements with white/light backgrounds have a one pixel border around their parameter. ClickTag using Action Script 1 and 2 - please enter the following code exactly as written below into flash banners: on (release) { geturl (_root.clicktag, _blank );} _blank must be used to launch in the new browser window once the banner is clicked The action must be applied to the button and not a frame No frequency capping required on 3rd party ads. Please let us know if frequency cap is set up on your ad server. Advertising options Companion campaign Run multiple creatives on a single page Roadblock advertising Page or section takeover of all advertising positions Campaign optimisation: Targeting Geo targeting Serve specifically to a continent, country or city. Time and day Appearing only during set defined period in day/week. Browser targeting Target audiences with different operation systems, browsers and also browser versions. Frequency capping Limits the maximum number of impressions/views a visitor can see a specific ad within a period of time. Page or section Target only selected page or section of site to serve to. Search term Display advert when keyword/keyterm is used. Deadlines Copy deadline for gifs/jpegs/flash ads is 5 working days before the launch date. Copy deadline for expendables/video/audio ads is 10 working days before the launch date.

12 Print advertising and conference coverage Show dailies In 2017 Insurance Day will be distributing at reporting live from the major industry events via its series of Show Daily issues. and These will appear in full colour as special enlarged issues that provide in-depth analysis and comments on the hottest topics featuring contributions from the industry s key players about the subjects raised at each event. These show daily issues will aim to go behind the news, reveal the trends and drivers within the topics. As an already established daily Insurance Day is the first choice read for anyone working in or involved with the insurance industry. The added advantage of using Insurance Day is that you are not only guaranteed to reach the delegates at the conference but will also benefit from exposure amongst our regular subscribers who may not be in attendance but read Insurance Day every day. Advertising rates Advertising in the newspaper can compliment your online campaigns and is a great way to make an instant impact. Print Advertising 1 insertion 4 insertions (per insertion) 6 insertions (per insertion) 8 insertions (per insertion) Front page strip 2,880 2,750 2,500 2,230 Quarter page 1,870 1,780 1,600 1,440 Half page 3,250 3,100 2,775 2,500 Full page 5,550 5,280 4,750 2,500 Our programme for 2017 is as follows: Monte Carlo September 2017 Insurance Day is the most established and favoured publication for the 2,000+ delegates who attend this important renewals event each year. Our newspaper is distributed in all of the major hotels in the city and actively handed out by a team of distributors around Casino Square. Advertising in Insurance Day during this period guarantees the best exposure for your brand and corporate message. Baden-Baden October 2017 As the co-host and official publication of the Baden-Baden Meeting Insurance Day is the first choice read for delegates looking for the latest market developments to help them stay informed during their renewals meetings. During the 3 days of the event, every delegate receives their own copy of Insurance Day in the hotels and on every meeting table in the major event venues. Advertising in the Daiies ensures your brand is put in front of the 2,000+ delegates every day throughout the event. PCI Annual Meeting October 2017 The Annual PCI event in October is the largest gathering of property casualty insurance professionals in North America. As part of Insurance Day s commitment to global coverage we now produce Show dailies at this event. Distributed to all delegates in their hotel rooms each day as well as extra distribution around the conference centre, Insurance Day offers unrivalled reach to delegates and offers a fantastic opportunity to raise awareness of your brand and company message to the US market.

13 Print specifications Newspaper A4 supplements Copy deadlines Advertisements should be sent to Production 5 days prior to publication date Preferred file formats Illustrator eps files: Please outline all text and ensure pictures/logos have a colour separation of CMYK before saving as an EPS file. Maximum file size 10MB If you cannot provide your ad using these formats, and would like more information, please contact: Liz Lewis, Head of Production T: +44 (0) liz.lewis@informa.com Copy deadlines Advertisements should be sent to Production 14 days prior to publication date Preferred file formats Illustrator eps files: Please outline all text and ensure pictures/logos have a colour separation of CMYK before saving as an EPS file. Maximum file size 10MB If you cannot provide your ad using these formats, and would like more information, please contact Liz Lewis, Head of production T: +44 (0) liz.lewis@informa.com Photoshop eps files: Please ensure files are binary and not jpeg encoded as separation for colour (CMYK) will print mono if jpeg encoded. Tiff files: All graphics high resolution. PDF files: Must be created using Adobe Acrobat; Print Optimised; All fonts embedded. At least 170 dpi with high resolution graphics. FNT/ads files Quark files: Please supply all fonts and pictures along with quark document. We can accept Quark versions 6.5 and lower for Macintosh. We do not accept Quark Passport files. Unacceptable file formats We do not accept adverts set in any of the following: Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Microsoft Visio, Publisher, PageMaker, Corel Draw, other extraneous PC applications Resolution and colour All graphics and Pantone colours should use CMYK colour breakdown. Proofs Please send a proof with your advertisement on newspaper print (colour advertisements only). If you cannot do this please send your advertisement proof on paper. Without a newspaper print proof we cannot guarantee the printing colour quality of your advertisement. We do not accept pdfs as proofs. Please send advertisement copy to Production Department, Insurance Day, 4th Floor, 119 Farringdon Road, London EC14 3DA, UK Display advertisement sizes (height x width in mm) DPS x 540 Full Page x 260 Junior DPS x 370 Junior Page x 170 Half Page Horizontal x 260 Quarter Page Horizontal...70 x 260 Classified Advertisement Sizes Size on request. For information on sizes please call +44 (0) Photoshop eps files: Please ensure files are binary and not jpeg encoded as separation for colour (CMYK) will print mono if jpeg encoded. Tiff files: All graphics high resolution. PDF files: Must be created using Adobe Acrobat; Print Optimised; All fonts embedded. At least 300 dpi with high resolution graphics. FNT/ads files Quark files: Please supply all fonts and pictures along with quark document. We can accept Quark versions 6.5 and lower for Macintosh. We do not accept Quark Passport files. Unacceptable file formats We do not accept adverts set in any of the following: Microsoft Word, Microsoft PowerPoint, Microsoft Excel, Microsoft Visio, Publisher, PageMaker, Corel Draw, other extraneous PC applications Resolution and colour All graphics and Pantone colours should use CMYK colour breakdown. Proofs Please send a proof with your advertisement on newspaper print (colour advertisements only). If you cannot do this please send your advertisement proof on paper. Without a newspaper print proof we cannot guarantee the printing colour quality of your advertisement. We do not accept pdfs as proofs. Please send advertisement copy to Production Department, Insurance Day, 4th Floor, 119 Farringdon Road, London EC14 3DA, UK Display advertisement sizes (height x width in mm) Full Page Type area x 190 Trim size x 210 Bleed size x 216 Half Horizontal Type area x 190 Quarter Page Strip Type area...65 x 190 All logos 170 dpi Pictures (tiff, jpeg Photoshop EPS files) 300 dpi We can receive files on CD Column widths 1-49mm 2-101mm 3-154mm 4-206mm 5-260mm Please Note: There is no bleed on any advertisements in Insurance Day. All logos 300 dpi Pictures (tiff, jpeg Photoshop EPS files) 300 dpi We can receive files on CD Quarter Page Portrait Type area x 90

14 For more information on advertising opportunities please contact: Jacques Bonfrer Senior Account Manager +44 (0) Jefferson Emesibe Global Sales & Business Development Manager +44 (0) Editorial team: Michael Faulkner Editor Scott Vincent Editor, News Services Graham Village Global Markets Editor Rasaad Jamie Global Markets Editor