Thank you for your interest in this fantastic opportunity to become Marketing Campaigns Manager at FACT.

Transcription

1 28 March 2018 Dear Applicant, Thank you for your interest in this fantastic opportunity to become Marketing Campaigns Manager at FACT. Please find the following included below: A Detailed Job Description A Person Specification An Equal Opportunities in Employment monitoring form A FACT Application form Guidance Notes Candidates should note that the Equal Opportunities monitoring form is used for monitoring purposes and is never included in the short-listing process, all applicants are selected against the person specification only. I hope the enclosed information proves helpful in your consideration of an application. If you would like to discuss aspects of the role in more detail, please recruitment@fact.co.uk or see our website fact.co.uk for further information about FACT. APPLICATION PROCEDURE Please send a completed application form, plus a letter outlining how you meet our job description and send it to recruitment@fact.co.uk or to address above marked for Human Resources. The closing date for return of your application is 16 th April by 12pm. Unfortunately, applications cannot be accepted after this time. Thank you for your interest in our organisation and I look forward to receiving your application. Yours sincerely Jo Robinson HR Consultant

2 VACANCY MARKETING CAMPAIGNS MANAGER Job Title: Reporting To: Based: Marketing Campaigns Manager Head of Marketing & Communications FACT 88 Wood Street Liverpool L1 4DQ Salary 23,000 to 25,000 Hours of Work: 35 hours per week. This may involve some weekend and evening work and hours can be flexible to accommodate this. Holiday Entitlement: Pension: Other Benefits: Contract: Probationary Period: Application Closing Date: 31 days including bank holidays rising to 33 after two years service. After 12 week s permanent employment, FACT will auto-enrol you on to the Company Scheme. Childcare vouchers, cycle to work schemes, FACT Staff Membership Card with various external benefits, Employee Assistance Programme, Staff Discount. Permanent Contract This post is subject to a six-month probationary period. 16 April 2018 by 12pm Interviews: Week Commencing 23 April 2018

3 About FACT FACT (Foundation for Art and Creative Technology) is the UK s leading media arts centre, based in Liverpool. It is a space where people, art and technology meet. We are proud to be part of the Arts Council s National Portfolio and Liverpool City Council s Arts and Cultural Investment Programme. Last year FACT commissioned 49 new artworks and presented work in 21 locations around the world. Every year we work with over 8,500 people from Merseyside and beyond including: veterans, children, young adults and older people, to bring more communities into contact with art. Since 2003, FACT has welcomed nearly four million visitors, and every year over 300,000 people visit our three gallery spaces, café, bar and four cinema screens (operated by our cinema partner, Picturehouse). In 2018, FACT will celebrate its 30th anniversary as an organisation, the 15th birthday of the FACT building. Technology has changed the world faster than any of us could have anticipated in that period. FACT artists and creative producers have anticipated new social norms enacted through technologically enabled networks. FACT has been an incubator of creativity, experimentation, and collaboration that has brought together people, art and technology through our innovative community work and accessible interfaces. Now, with global participation and audiences, the possibilities and opportunities for extending the impact of art, research and innovation feel limitless. FACT continues to grow in confidence, investing in our building, brand and online presence, becoming an exemplar of what a national art centre for the 21st Century can mean, with a world-class programme for as much social innovation as technological experiment. Purpose of post The main purpose of the role will be to devise and run marketing for the organisation ensuring they are effective and carried out according to FACT s aims and objectives as set out in the Business Plan. The post will work collaboratively with other teams across the organisation to identify and implement new marketing aligned with our strategy and business plan.

4 About you You are outgoing, energetic and entrepreneurial with a hands-on approach and a successful track record of leading and managing successful marketing. You have a range of skills, knowledge and experience relevant to marketing within the creative and cultural sectors You are passionate about film, video, new media art and creative technology and providing excellent service delivery and customer experience. Key Responsibilities include: Plan and run the implementation, tracking and measurement of marketing Brief and oversee the work of internal and external agencies, such as designers, animators and printers, who will deliver much of the campaign activity Work within a budget and report any overspend Write, edit and proofread copy for promotional materials within marketing Ensure that the organisation s brand is adhered to in and in all communication channels Deliver regular reports of campaign results, including web analysis and evaluation of KPIs Maintain regular measurement of the ROI of Ensure accuracy of marketing materials and provide formal sign off if necessary Collect and use data to inform new and the evaluation of existing Keep abreast of current trends in marketing A/B Testing to trial new ideas for effectiveness. Key relationships include: Support the Head of Marketing in the ongoing development, implementation and evaluation of FACT s strategic business plan, with a focus on audience development. Work with the Business Development team to help to promote FACT s products and services effectively to both consumer and B2B markets Work with Programme team to effectively communicate the exhibitions and public programme of events. Work with the Innovation team to support and promote partnership projects. Work closely with the Fundraising and Development team as part of the audience development plan. Work closely with our building partners, Picturehouse and LEAF, to promote a full visitor experience.

5 Work closely with our Front of House team to ensure an integrated visitor journey is regularly monitored and measured and future development. Person Specification Essential A highly motivated, high achieving and creative individual with an ability to work without close supervision. Communication skills: Excellent writing skills are a pre-requisite as you will frequently have to write copy for marketing promotions. You will have to manage relationships with agencies and third parties as well as persuade a non-marketing audience, such as partners and other staff within the organisation, of the wisdom of proposed. Project management skills: As a manager you will have to work with a budget, meet deadlines for multiple projects and ensure ROI on marketing. Numerical skills: you will need to acquire data and use it to target selected groups, as well as analyse the success or otherwise of. Strong technical ability and marketing platform experience. Relevant industry experience gained from a similar organization. An ability to work to organisational deadlines and KPI s. Desirable Educated to degree level. A professional marketing qualification, such as the Diploma in Professional Marketing or the Professional Postgraduate Diploma in Marketing Key Behavioural Competencies A commitment to providing excellent customer service An enthusiasm for art, media, innovation and creative technology A positive disposition with the ability to stay motivated and focused The ability to stay calm and friendly under pressure Entrepreneurial, collaborative, energetic and commercially-minded