MEDIA KIT.

Transcription

1 MEDIA KIT

2 Table of Contents About Brandlective Communications Page 1 Why choose Brandlective? Page 2 Who are Brandlective? Pages 3-4 Key Services: Website Development Page 5 Social Media Marketing Page 6 Content Marketing Page 7 SEO (Search Engine Optimisation) Page 8 PPC Advertising Page 9 Graphic Design Page 10 Marketing Page 11 Web Analytics / Lead gen Page 12 Online Reputation Management Page 13 Testimonials Page 14 Contact Us Page 15

3 About Brandlective Communications is an independent and privately owned Online marketing and Communications agency based in London Bridge. We assist businesses with improving the visibility of their brands in Search Engines and on Social Networks. Our areas of speciality are Website Development, Social Media Marketing, Content Marketing, SEO (Search Engine Optimization), Pay-Per-Click Advertising, Graphic Design, Marketing, Web Analytics / Lead Gen and Online Reputation Management. Typical clients that Brandlective Communications works with are small-medium size companies looking to develop a strong online presence and increase their market reach. 1

4 Why choose? We pride ourselves on quality and our ability to offer clients an unmatched flexibility with a diverse range of personalised services that can be tailored to each of their individual needs. We work with a manageable number of clients giving them all an equal high quality service. We thrive on developing a positive brand image, and measure success by real results. Our services continually exceed the expectations of our client s, ensuring for the steady and continuous growth of a positive brand image. We offer an uncomplicated service that puts clients in the driving seat We listen to our clients objectives and create matching solutions There is nothing we love more than working on a great project with a fantastic client, and we always endeavour to exceed expectation We understand the importance of eye-catching design and work with our clients to achieve the perfect graphics and branding for their online campaigns. We are made up of trained specialists within the sales, marketing, public sector and hospitality industries 2

5 Who are? Stacey Kehoe - Communications Director Stacey works in a business development role and is Brandlective s Communications Director. She oversees all online marketing, branding and SEO requirements for our clients throughout the UK, Europe, Australia, USA & Canada. Stacey also works at acquiring new business opportunities for the agency, maintains client relationships and handles reporting. Alex Obertelli - Marketing Executive Alex graduated Oxford Brookes University with an MSc in Marketing, and has a BA (Hons) in History. After gaining experience in hospitality, interior design and luxury branding he joined Brandlective in November At present Alex works on Social Media strategy and graphic design. Zenya Smith - Social Media Marketer A Creative Writing graduate from the University of Greenwich, Zenya joined Brandlective as a content developer and social media marketer. Her attention to detail has led to her being our go-to person for all design projects including social media cover imagery and marketing materials. Rachel Pottle - Marketing & PR Specialist Rachel graduated from Southampton Solent University with a BA (Hons) in Popular Music Journalism. After gaining experience in both print and digital media she joined Brandlective where she works in a demanding online marketing and PR role. She is the go-to person for all reputation management inquiries and overseas all online marketing campaigns. Megan Paynter - Social Media Marketer An enthusiastic blogger, Megan joined Brandlective as a social media marketer and content developer following the completion of her Publishing studies. An extremely imaginative individual, our clients seek out Megan to produce original and intriguing content for their blogs. Her creative nature has led to her taking a lead role in producing all of our print design materials. Briony Quinn - Social Media Marketer Briony has a degree in Forensic Science which she undertook because of her love for CSI. With an extensive background in sales and marketing Briony joined Brandlective as a social media marketer. Briony has recently moved to Australia which has helped to develop stronger business relationships with our clients in the Southern Hemisphere. 3

6 Who are? Vicky Shaw - Press Release & Website Content Writer Vicky started out as a teacher but wanted an exciting career change so joined Brandlective as a content writer, writing weekly press releases and website content for a range of clients. Vicky s teaching background has provided transferable skills which help her to create engaging online content. Danielle Dunn - Content Writer & Publisher Danielle joined Brandlective as a content writer and publisher. Danielle s extensive knowledge and previous experience in sales and advertising has helped her develop a keen eye for proof-reading and ensuring that her writing truly expresses the client s views and opinions on trending business issues. Adam Drake - Web Developer Adam designs websites with a Mobile First focus. Specialising in generating WordPress custom themes, Adam is also brilliant at coding E-Newsletters which are imperative to any firm in sustaining customer interaction. Last but not least, Adam also produces Business cards, Flyers and Posters for promotions and such like. Becca Kehoe - SEM Specialist With over 7 years experience in PPC & Search Engine Marketing (SEM), Becca is responsible for creating Brandlective s Pay-Per-Click advertising campaigns, the optimization of search and display network campaigns and data analysis and reporting. Bianca Cissé - Content Writer Born in Germany, Bianca has lived in Paris and London which has led to not only her bi-lingual skills but also her ability to understand people and cultures. Her experience in the hospitality, tourism and management industries combined with her detail-orientated research adds depth to her writing style which our international clients appreciate. Sam Hayes - Web Developer Sam joined Brandlective as a Web Developer due to his extensive knowledge and creative background in graphic and computer design. Having studied Computer Games Development at Staffordshire University, Sam is a specialist in innovative and dynamic design which helps him to produce unique web layouts. 4

7 WEBSITE DEVELOPMENT SERVICES Website Development We ve made a reputation for building sites that look great and are easy-to-use. The internet is now the go-to source for customers looking to research a business before committing to a purchase, and a business lacking a strong online presence are missing out on opportunities to fully engage with these customers and boost their market visibility. In today s day and age it is paramount for businesses to establish an online presence, but that doesn t mean it needs to break the bank. We work on developing beautiful, professional and engaging websites that are extremely cost-effective and compatible across various devices. Brandlective s Website Development service includes: Mobile Compatibility Search Engine Indexing Social Media Buttons Modern / Attractive Designs Contact / Booking Forms Blogging / News Built in Management System (CMS) in order to make modifications / future updates to your website 5

8 SOCIAL MEDIA MARKETING SERVICES Social Media Marketing Social Media networking is a crucial part of business marketing, but managing social media channels can be overwhelming. Brandlective Communications believe managing your social media presence is important for maintaining a positive reputation, as well as increasing awareness of your brand online. With so many media platforms to choose from, we establish your online presence on the social networks that we believe will provide the most benefit to your business. Our Social Media Management Service can include Facebook, Twitter, LinkedIn, Pinterest, YouTube, Instagram and many other platforms. Brandlective s Core Social Media Strategies: A strong network of industry leaders is built through various social media channels Integration of offline material is encouraged so that consistent brand messages are promoted across all marketing channels. Social trends are monitored within your specific industry New and engaging content is published daily Reporting for social media progress, e.g. engagement and exposure levels Management of direct messages Reputation monitoring on social media 6

9 CONTENT MARKETING SERVICES Content Marketing Blogging, Press Releases & Social Media Posts... we do it all! Media statements, news articles and / or keeping a blog up-to-date are a few brilliant ways of increasing interest and engagement with your brand. Brandlective can assist your business by producing enticing content for your website, marketing materials, blog, and press releases - all of which would be suitable for distribution via social networks. Advantages of using Brandlective s Content Marketing services: Uniquely created and tailored content Creative and engaging writing Social tones of voice that match your industry s landscape Knowledge transcending numerous industries and subsequent ability to curate targeted terminology Quality of content aligned to Google best practice to acheive maximum search enginge visibility 7

10 SEARCH ENGINE OPTIMISATION SERVICES Search Engine Optimisation It doesn t matter if your website focuses on selling a product, spreading an idea, educating the public or a gaining support for a cause - you can t do this without website visitors. Our SEO strategy considers how Google ranks a page and which keywords your customers most commonly use in search engines. To ensure the highest possible results, a company s objective and target audience are taken into consideration to ensure the implementation of keywords are relevant. The SEO game is constantly changing. Here at Brandlective we use a combination of content marketing, social media strategy, engagement & traditional links to improve your search engine rankings. Brandlective s SEO Services Include: Keyword research Optimized copy writing Link building and project management Review of title/meta tags on website Research of competitors Location target marketing 8

11 PAY-PER-CLICK ADVERTISING SERVICES Pay-Per-Click Advertising Pay-Per-Click (PPC) advertising is the fastest way to find your company on the first page of all major search engines. Brandlective s PPC Advertising Strategies: The development of a targeted and professionally designed landing page Create targeted and enticing ad copy Pay-Per-Click advertising lets you target the customers searching for what you offer and you only pay when you receive a click. All clicks are NOT created equal and are NOT the same price. An effective campaign needs constant attention and the right know-how. At Brandlective we endeavour to: Identify the most effective Keywords Increase your reach per Reduce wasted clicks Save you time and money Develop a high Quality Score with Google to minimize bid costs Well-budgeted campaigns featuring the optimal keywords Removal of negative or under-performing keywords Continuous tracking of conversions and constant adjustment of bids and terms Detailed analysis to improve your PPC campaign Managing your money as if it were our own 9

12 GRAPHIC DESIGN SERVICES Graphic Design Branding, Social Media Covers, Graphic Design for Print & more... Brandlective s Graphic Design Services include: Logo design Professional graphic design services can make any project look enticing. Allow Brandlective to create your next Flyer or Brochure; or ask us about 1-page Adverts and Magazine designs. Your marketing project will not be complete until you have worked with our expert team of designers. Corporate stationery Brochures Media Kits Marketing materials Social Media cover images / branding Advertising Exhibition graphics 10

13 MARKETING SERVICES Marketing Stay in the forefront of your customers minds with enticing offers via marketing. In the Business world, results are arguably all that matters. With this in mind, the main reason that most businesses invest in marketing is the fantastic return on investment. In 2011, the Direct Marketing Association estimated that marketing typically returns 40 for every 1 invested. A number of sources have suggested that this is better than any other platform. 3 Reasons to use Marketing: Target customers based on behavior, preferences, and previous sales. Trigger a series of s to ensure you re always at the forefront of your customers mind. Communicating with customers regularly is essential. Ask us about the management of databases and data capture initiatives to template creation. Offer specials and promotions directly to your most loyal customers. 11

14 WEB ANALYTICS & LEAD GENERATION Web Analytics & Lead Generation Track SEO performance and improve your sales pipeline. Website Analytics services are important for proviing statistics and information that can be used to support search engine optimization (SEO) services, PPC campaigns and other marketing purposes. Monitor the performance of your online marketing and social media initiatives with web analytics and reporting, or use our savvy lead generation software to instantly identify your anonymous website visitors contact information. Lead Generation: Maximise your sales & marketing ROI using next level digital intelligence with sales ready leads to accelerate your online ROI. Instantly identify your anonymous website visitors contact details including: Business names Contact information Demographics Search behaviour Financial data Use that information to convert anonymous traffic into leads, measure from first click to sale and go beyond analytics truly measure digital ROI 12

15 ONLINE REPUTATION MANAGEMENT Online Reputation Management Start protecting your reputation immediately. Brandlective s Brand Protection and Monitoring Services: Monthly reporting of your brand s reputation 78% of people research a product or brand online before making a purchase. Monitoring of your online brands reputation should be a high priority for any business or individual. The perception your audience have of your brand can impact how successful you are, both in terms of sales and recruitment. At Brandlective Communications we are very aggressive at fighting negative and incorrect content on the Internet, and can help you with proving the information breeches specific trademarks of misrepresentation laws. Engagement and conversations in online communities Monitoring of media mentions of your brand Analysis of your competitors online reputations Monitoring the reputation of your CEO or senior management 13

16 Testimonials Ian Attwood - Credico Brandlective work hard to consider how the core competency and skills offered by the services Credico provides are applicable to an ever-changing market place. Continually striving to look at applicable relevance and fit whilst maintaining professionalism and context. Continually hits agreed deadlines and thinks beyond our traditional sector for formal communication opportunities. Nick Johnson - Citipeak Promotions Ltd. Brandlective have worked closely with me on my company brand. Their knowledge of online marketing and how to get results in Google Search is incredible. We are very happy with the social media management Stacey and her team at Brandlective provide us and would recommend the service to anyone that requires assistance gaining visibility online. Neil Shahin - Zengo & Co. I have had other business partners and companies assisting with my Online Marketing, however the quality and professionalism displayed by Brandlective and their attitude of going above and beyond has really made our business flourish. I wouldn t know what I would ve done without them! Sheela Kenan - Easygem Brandlective created an excellent website for my company. They made an effort to understand our business, listening carefully to the brief and made suggestions without imposing their own ideas. Their advice was spot on, and I was also impressed when they suggested ideas that did not cost more than the original budget discussed. Brandlective are happy to provide ongoing assistance and their service is faultless. Jatin Ondhia - Shojin Capital I would strongly recommend Brandlective for web design, build and maintenance. They were very easy to work with, and understood our requirements very quickly to implement a solution that delivered exactly what we needed. They were quick to respond when we sent queries and took the time to talk us through whatever we needed. Brandlective s prices for doing all of this were very reasonable. Hannah Beth Fincham - HBF Ltd. Brandlective did a fabulous job on creating my website. They were always a pleasure to work with, and I would highly recommend them to anybody who wants a visually stunning, clean-looking website. Five Stars! 14

17 Contact Us Phone: Website: Address: 73b Weston Street London SE1 3RS United Kingdom Alternatively, you can follow us on social media. Copyright 2015 Brandlective Communications, All rights reserved. 15