JOB DESCRIPTION. Senior Public Affairs and Policy Officer. Date Prepared: October 2015 ATTRIBUTES ESSENTIAL CRITERIA DESIRABLE CRITERIA Experience

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1 JOB DESCRIPTION Job Title: Report To: Location: Senior Public Affairs and Policy Officer Public Affairs Manager London Date Prepared: October 2015 ATTRIBUTES ESSENTIAL CRITERIA DESIRABLE CRITERIA Experience Experience of working in campaigning or public PURPOSE affairs Experience of working in The Senior Public Affairs and Policy Officer will play an integral role in supporting organisation, leading on the development of stakeholder management with key opinion leaders engagement in activities Parliament, the Government Experience and the of health a working and in care a PR/media policy field. relations environment The role will make a Experience significant of working contribution with parliamentarians to supporting and the English Confederation team s wider parliamentary ongoing policy bodies research, such as Select influencing, Committees, and analysis All and communications activities. Party Parliamentary Groups Experience of delivering a portfolio of communications activities to support a service Around half the role s time will be spent on public affairs and half on policy Experience of working w development. The role will need to play a part in ensuring engagement with our of digital and social medi member is at the centre of the NHS Confederation s English Office public affairs and Experience of writing for policy activities. for all media and online Knowledge Knowledge of project management processes Knowledge of engagement and communications NATURE & SCOPE techniques Understanding of online communications methods The NHS Confederation Group consists of offices in England, Wales and Northern IT literacy Social media literacy Ireland Skills that represent and Self-motivate support members and able in to those act on countries; their own three initiative networked organisations that provide Good a distinct judgement voice and for particular risk management groups of NHS Confederation members (Mental Health Network, Excellent oral NHS and Partners written skills Network and NHS Clinical Commissioners); the NHS Ability European to grasp Office complex which issues upholds quickly the and interests to of the NHS in European policy-making; interpret and NHS them Employers, for a variety the of audiences authoritative voice of workforce and HR leaders in the NHS. Good The organisational country and and network time management offices and NHS skills Employers functions Other information are supported by An shared interest external in the health communications agenda and corporate services teams. The role of the English Office is to effectively support and represent members in England in national health policy development and implementation. The post holder will report to the Public Affairs Manager, within the English Office team, and work closely with all other constituent parts of the NHS Confederation including Forum leads, Network, Country and programme teams, as appropriate. While being line managed by the Public Affairs Manager, this role will also draw on guidance and developmental support from other key colleagues in the Confederation with a specialism in policy. The post holder will also help support member

2 engagement working with the Senior Communications and Engagement Officer to ensure our policy influencing work is grounded in the views of our members. The post holder will be required to develop and maintain specialist knowledge, expertise and stakeholder relationships in particular areas of policy, in line with agreed organisational priorities which may change over time. They will use this expertise to inform and advise senior colleagues on policy influencing plans and sense-making activities and to produce relevant, high quality member products and stakeholder communications. They will champion the importance of engaging with members, ensuring they are at the heart of our influencing and policy work. STRUCTURE CHART See English Office structure ACCOUNTABILITIES Supporting our influencing and engagement objectives of the English Office. This will include: o Supporting the Public Affairs Manager in the overall stakeholder engagement strategy including in the day-to-day contact with parliamentarians and policy makers. o Monitoring and gathering intelligence on the activity of Government, Parliament and stakeholder organisations, informing the relevant parts of the NHS Confederation as appropriate. o Developing, maintaining and supporting good working relationships with key internal and external stakeholders to support relevant projects. o Contributing, as required, in line with the nature and level of this role, to any other corporate projects and activities necessary to recruit and retain members - including annual renewals, member surveys, the annual conference and exhibition; and commissioned projects and contracts - as agreed with line manager and other senior colleagues within the English Office. o Identifying and scoping products and services, including online content that will be valued by members and stakeholders. Developing and implementing project plans for the production and dissemination of these products and services taking responsibility for ensuring successful delivery, and resolving or escalating issues and risks as required to senior responsible officers. o Contributing to the design and writing of briefings, reports and events; and working with colleagues from the external affairs directorate to develop and publish final products. o Support the development of influencing plans and strategies. o Support the Public Affairs Manager in development of creative and innovative ways to raise the profile of the NHS Confederation with a parliamentary and political audience and key opinion formers.

3 Supporting our ongoing policy research, influencing, analysis and communications activities. This will include: o Researching and analysing specific policy issues, including through undertaking literature reviews and critical analysis of policy documentation, engaging with members; meeting with relevant stakeholders, and proposing policy positions and products based on this research. o Support our stakeholder engagement and influencing work. This will include leading on agreed areas of political and stakeholder monitoring, researching and drafting briefings for stakeholder meetings, supporting senior colleagues at external meetings, drafting correspondence with key stakeholders, including ministers and parliamentarians, and drafting parliamentary briefings. o Using knowledge and expertise to effectively and rapidly summarise complex issues and, on agreed pieces of work, contribute to the development of position statements, media lines and sense-making products on specific policy issues/ areas. o Working flexibly with colleagues across the English Office, to assist in the development of policy influencing strategies; advising senior colleagues and building consensus around influencing objectives and approaches; and working with external communications colleagues to agree stakeholder and media communications plans and products, as well as ensuring we are actively demonstrating the impact of our influencing work in our member communications. o Participating in cross-team working with the wider NHS Confederation group on cross-cutting policy issues, to ensure effective coordination of member and stakeholder engagement activities. o Providing advice, policy content and speaker suggestions for events for members and/or stakeholders relating to specific policy areas. Other o Representing the English Office and its members and the wider Confederation at external stakeholder meetings and events. Attending member meetings to present policy work and canvass member views. This may require some travel across the UK. o Organise own workload, managing a range of complex projects, issues and demands to ensure that work is produced to specification and agreed deadlines; responsible for highlighting to the appropriate manager(s) challenges to delivery in a timely manner in a timely manner. o Contribute to effective financial management by using finance systems appropriately and in line with organisational policy, for example raising purchase requests and adding supplier details. o Supervise specified activities of administrative or assistant level colleagues and interns, including delegating work to them and providing them with appropriate support and advice. o Keeping member and stakeholder data up-to-date by using the CRM to record and utilise contacts and detailed business intelligence. o Provide support to the wider team in the use of the CRM system as a CRM super-user, ensuring that NHS Confederation contacts, member designations, groups and lists are set up accurately and that team members

4 are using them appropriately to manage communications with members and stakeholders. KNOWLEDGE, SKILLS AND EXPERIENCE The post holder will have experience of policy analysis and research and of utilising a range of communication and engagement techniques, and will be looking to build on this experience in a varied and challenging role. They will have strong project management, influencing and writing skills, be experienced in issues management and be able to develop effective relationships with key internal and external stakeholders. Essential: o Experience of working in health policy or a related sector, and a demonstrable interest in the national health policy agenda. o Sound understanding of the policy making process in Parliament and Government o Experience of undertaking policy analysis and research and of using this specialist knowledge and expertise to advise senior colleagues. o Good knowledge of UK policy development and influencing processes. o Experience of using a range of communications mechanisms and techniques, in a political, membership, PR, or media context, and possession of communications planning, risk analysis, and evaluation skills. o Experience of managing projects and programmes of work, ensuring deadlines and required standards were met. o Knowledge of project management and budget management processes. o Excellent written and oral communications skills. o Experience of writing for a variety of audiences and purposes, including across online media and for hard copy publications. o Self-motivated and able to work flexibly and act on their own initiative, while being part of a larger team. o Ability to develop and maintain effective working relationships with colleagues members, and professional staff in other organisations. Desirable: o Experience of working in a membership organisation or trade association, leading on public affairs and stakeholder engagement activities and/ or strategy development. o Experience of working on national communications/pr campaigns. o Experience of developing and deploying digital and social media strategies HEALTH & SAFETY Health and Safety at Work Act The jobholder is required to take reasonable care for the safety and health of

5 themselves and others who may be affected by their acts; and to co-ordinate with management in the promotion and maintenance of health and safety measures. SIGNATURES Jobholder Name. Signature Date Manager Name.. Signature. Date.. Director Name. Signature Date.

6 PERSON SPECIFICATION Job Title: Senior Public Affairs and Policy Officer JOB DESCRIPTION Job Title: Report To: Location: Senior Public Affairs and Policy Officer Public Affairs Manager London Date Prepared: October 2015 ATTRIBUTES Experience ESSENTIAL CRITERIA Experience of working in campaigning or public affairs Experience of a working in a PR/media relations environment Experience of working with parliamentarians and parliamentary bodies such as Select Committees, All Party Parliamentary Groups Experience of delivering a portfolio of communications activities to support a service DESIRABLE CRITERIA Experience of working in a member organisation, leading on member engagement activities DEMONSTRATED BY Experience of working with a range of digital and social media channels Experience of writing for publication for all media and online Knowledge Knowledge of project management processes Knowledge of engagement and communications techniques