SHORT COURSES FOR PROFESSIONALS

Transcription

1 Creating a Public Affairs and Government Relations Strategy SHORT COURSES FOR PROFESSIONALS

2 Creating a Public Affairs and Government Relations Strategy Course overview Creating a Public Affairs and Government Relations Strategy is a one-day intermediate-level public affairs course about strategic lobbying to influence policymakers. You will learn to map the political and power structures that shape your regulatory world. Topics include how to influence your organisation s business environment using advocacy, media pressure and online lobbying. 2 / Creating a Public Affairs and Government Relations Strategy

3 LEARNING OUTCOMES After this course, you will be able to: Identify why government relations and public affairs are important and what value they can create for an organisation Understand and analyse the components of a public affairs strategy Use stakeholder analysis and evaluation tools Produce a situation analysis Map out the power structures that determine your organisation s prospects Identify how, where and when to engage in the policy and legislative process Develop an issues and stakeholder management plan for public affairs Use stakeholder analysis and evaluation tools. Who should attend? This is an intermediate-level course designed for learners with existing knowledge and several years of experience in PR, marketing or communication. Learning is pitched at a level to help you develop strategic approaches and apply sophisticated techniques.this course is recommended for anyone tasked with managing or overseeing the creation of a lobbying or PA strategy, whether directly or having hired a consultancy. Creating a Public Affairs and Government Relations Strategy / 3

4 Course agenda Principles of public affairs This module covers the founding concepts and best practices that underpin effective public affairs. Understanding the origins of public affairs and government relations What public affairs and government relations can achieve Introducing public affairs and government relations activities Evaluating the threats and opportunities of acting and not acting Public affairs strategy This module presents a practical step-by-step approach to designing a lobbying strategy for any organisation. Learning the components of a public affairs and government relations strategy Identifying objectives and goals, stakeholders and key messages Measuring success 4 / Creating a Public Affairs and Government Relations Strategy

5 Stakeholder management This module covers how to shape and adapt government relations activities according to the needs and expectations of stakeholder audiences. Identifying, categorising and evaluating stakeholders Understanding what and how they think Identifying and researching political targets Mapping relationships with your stakeholders Mapping political landscapes This module covers how to extract insights from a big-picture view of the government and policy environment. Understanding government influences on the policy agenda Evaluating sources of available intelligence Understanding the policy development cycle Creating a Public Affairs and Government Relations Strategy / 5

6 Training at ISOC About ISOC The International School of Communication is a private institution of higher learning. We run training centres in London and Dubai and also train in-house for clients in more than 75 countries. ISOC has been delivering specialist courses on communication for more than 15 years. We work for public and private organisations of all sizes, including blue-chip companies and national governments. We are inspected and accredited by two UK government-regulated training authorities: Pearson Edexcel and the British Accreditation Council (BAC). 6 / Creating a Public Affairs and Government Relations Strategy

7 WHAT TO EXPECT Learning at ISOC is fun, stimulating and effective Classes are based on interactive learning not lectures Training is built on real-world skills, not abstract theory Courses are short and intensive, designed for busy professionals Content is updated to continually to reflect innovations in best practice ISOC Accredited Trainer Programme faculty are senior industry professionals ISOC courses are fun, stimulating, interesting, and designed around practical skills that you can put to work straight away Creating a Public Affairs and Government Relations Strategy / 7

8 LONDON +44 (0) Grosvenor Place London SW1X 7HH United Kingdom DUBAI +971 (0) Training: Media One Hotel Office: 408 Loft 2C, Media City PO Box , Dubai, UAE BOOK ONLINE