Marketing & Communications Manager

Transcription

1 Service Area: Team: Grade: 7 Resources Legal and Compliance Hours of Duty: 36 ¼ hours per week in accordance with RBH s Worklife Balance Scheme and service requirements. Occasional evening and weekend work will be required. Special requirements: Workflow & Project Information: Job Purpose & Outcomes: A casual user allowance is payable for the post holder using their own car for business journeys. Alternatively, the post holder must be prepared to travel using other methods. 70% office based, with 30% in the community and at events To lead the Marketing and team in delivering a first class marketing and communications function to both internal and external customers. To establish and maintain RBH s brand internally and to customers, partners and stakeholders. How this post fits within the team: Head of Legal and Compliance Manager Co-ordinator Graphic Designer Assistant

2 Main areas of work: Lead and manage the Marketing and Team in delivering a first class function Develop and maintain RBH s Strategy Promote the RBH brand to tenants, Members and stakeholders. To raise awareness of RBH in the borough, identifying and taking opportunities to promote RBH and the Mutual locally and nationally To work directly with the Executive Management Team and senior management to communicate key messages to employees, customers and external stakeholders Identify positive PR opportunities in local, regional and national media and relevant housing and cooperative/ mutual press and to represent RBH at external events To raise RBH s profile locally, maximising demand for RBH homes and helping to ensure that RBH is seen as a trusted local partner. Deliver an effective internal communications function Oversee the production of professional, engaging, tailored communications in print, online and face to face for both internal and external customers Deliver a range of communications to support RBH s Membership strategy Oversee the production of the Annual Report To develop and maintain networks and build effective relationships with the press, key stakeholders and partners

3 Competencies: There are 9 technical competencies, 7 personal competencies and 8 organisational competencies for this role. In your covering letter, you should state if you hold any of the stipulated qualification(s) and demonstrate how you meet Technical and Personal competencies by giving examples from your current/previous role(s) or experience in your application form. Your information should not exceed 2 sides of A4 pieces of paper, with no smaller than font size 11. You are NOT required to provide examples against Organisational competencies as these will be assessed as part of the selection process. Qualifications: Must have: Certificate or Diploma in one of the following areas:- (media, journalism, marketing or politics), or equivalent qualification or experience. Technical competencies (knowledge and skills): Must have: 1. Experience of working in the media and dealing with housing organisations or experience of working in a housing organisation and of dealing with the media. 2. Excellent written and face to face communication skills. 3. Experience of overseeing the production of editorial information for one or more publications to deadlines. 4. A track record of delivering effective marketing campaigns 5. Experience of delivering effective public relations including preparing press releases and press statements. 6. Knowledge and understanding of social housing. 7. Excellent organisational, planning and prioritisation skills. 8. Computer literate with excellent Microsoft Office skills, with the ability to produce documents to a good and accurate standard.

4 Good to have: 9. Experience of using design packages e.g. Quark Personal competencies: Organisational competencies: Must have: 1. Effective networking, partnership working and influencing skills. 2. Displays self motivation & commitment when managing workloads and identifies learning and development needs for themselves and their team. 3. Awareness and empathy of the social issues that impact might upon RBH customers. 4. Sets and communicates clear direction. 5. Provides supportive environment and promotes effective working to ensure well being of team members. 6. Experience of making positive service improvements. 7. Demonstrates knowledge of the importance of organisational awareness taking into account continuous improvement and best practice. Customer Focus has the commitment to putting customers first and ability to deliver a consistently high quality service Communicating & Influencing the ability to communicate spoken and written information clearly and effectively in a variety of formats with a diverse range of people. Takes account of their views and uses influence where necessary for a productive outcome. Working Efficiently and Effectively ensures own targets are completed. Delivering quality services which offer value for money within agreed timeframes. Being creative and practical in developing new ways of working to improve

5 services for customers and partners Team Working Uses interpersonal skills to work cooperatively with colleagues, internal and external partners, working pro-actively across cultures and organisational boundaries, sharing information, new knowledge, innovation and ideas Embracing Change the ability to plan for, adapt to and work with a variety of situations, individuals and groups. It is having a positive attitude to change and the ability to identify opportunities to improve performance Leadership encouraging, supporting and inspiring others to develop confidence and capability in order to realise their full potential. Respect the recognition and valuing of difference in the broadest sense. It is about creating a working culture and practices that recognise, respect, value and harness diversity for the benefit of the organisation and all individuals Commitment to the Organisation the ability to demonstrate understanding of and commitment to the organisation and the services it provides for our communities. It is about working with consistency, integrity, accountability and demonstrating this by being positive and professional at all times Date created: 5 th September 2016 Author: Stephen Wigley Date Reviewed: