Specialized Audiences

Transcription

1 Specialized Audiences Buyers Guide More than 900 pre-built audiences at your fingertips. UNLOCKING BIG DATA TO POWER DIGITAL MARKETING

2 Industry-Specific Audiences Available Now Audiences pre-built from offline data and predictive scoring Our pre-built audiences make offline data work for digital advertising. Why are our audiences different? Here are four reasons: 1. They provide a comprehensive view of consumers: we leverage auto, financial services, business and political specialized data sets, as well as our massive offline core data. 2. They re people-based: our audiences start with verified consumer profile data to digitally target real people, not just generic segments. 3. They re ready when you need them: now. 4. They re omnichannel by design: starting offline means you can target the same audience across every digital channel and device. We cross verify our data sources to ensure we start with high-quality data. We use this data to build Specialized Audiences for major industries, including auto, business, financial services and politics. We know people are unique, which is why we take time to make sure every audience is unique: Auto: Our data is sourced from third-party service records, which means you can target actual owners at the individual and household levels. Business: We have hundreds of audience combinations across small, medium and large businesses so you can target by title, revenue, industry, SIC code and more. Financial Services: Our financial services audiences provide an anonymous, privacy-safe way to target consumers likely to purchase specific financial products, based on purchase history, estimated income, financial health and more. Political: We have actual voter data from 50 states to help you find the right people to get your message to, whether you re looking for voters, donors or supporters. 1

3 The Power of Offline Data Our offline data is already working for hundreds of agencies and platforms in search of industry-specific audiences. Existing auto owners: 187 million auto owners, accounting for 70% of vehicles on the road today. Business contacts: 90 million business contacts, covering small, medium and large businesses. Actual voter and political donor data: 160 million voter records, covering registered party voters, unregistered and absentee voters and political donors. Estimated financial health: Nearly every U.S. neighborhood scored and ranked to provide an audience of the top financially healthy neighborhoods. More than 9 billion data points for 247 million U.S. adult profiles. Auto Owners 187M Vehicles Business Data 90M Profiles GENERAL LIFE Geo Locations Demos Past Purchase Behaviors Hobbies & Interests Census Information Summarized Financial Health 247M U.S. Adults 120M U.S. Households CORE DATA 3.7B s 350 Mobile Life Stages Property Records FINANCE Summarized Investments Business Information Household Data HOUSEHOLD Public Record Financial Capacity 120M HH Political Data 160M Voter Records We start with the right data. Our core data set is aggregated from 16 offline data categories and covers 99% of the U.S. adult population. We cross verify multiple sources to ensure the highest quality data. BUSINESS 2

4 We Predict Consumer Value The industry leader in predictive scoring We start with a consumer sample (roughly 10,000 names) that exemplifies the type of people you want to find: people likely to respond, likely to buy or likely to have high lifetime value. Then we analyze roughly 2,700 data points, weighing them each according to relative importance, in order to build a predictive model. We use the predictive model to calculate a 0 to 99 score for 247 million U.S. adults +20 and 120 million U.S. households. The top scoring adults create an audience of consumers who are most likely to convert. Every pre-built audience is omnichannel by design; you can reach likely converters across desktop, advanced TV and radio, video, native, mobile and social. All of our audiences are platform agnostic and can be used through our more than 400 integration points. 3

5 Table of Contents 4

6 Audiences Quick Glance Power your digital marketing with people-based audiences uniquely built for auto, business, financial services, politics and more. Target actual auto owners, business contacts, voters, donors and people likely to convert, across every digital channel and device. 5

7 Auto Audiences AUTO Make/No. of Models Acura/5 Audi/13 BMW/12 Buick/5 Cadillac/6 Chevrolet/17 Chrysler/4 Dodge/11 FIAT/4 Ford/19 Geo/3 GMC/5 Honda/7 Hummer/1 Hyundai/13 Infiniti/9 Isuzu/3 Jaguar/3 Jeep/11 Kia/11 Land Rover/5 Lexus/20 Lincoln/6 Mazda/4 Mercedes-Benz/10 Mercury/10 MINI/3 Mitsubishi/1 Nissan/15 Oldsmobile/9 Plymouth/5 Pontiac/12 Porsche/3 Ram/3 Saab/1 Saturn/6 Subaru/6 Suzuki/2 Toyota/18 Volkswagen/10 Volvo/3 Body Style AWD/4WD Commercial Van Commercial Truck Compact SUV Compact/Sub-compact Convertible Coupe Crossover Full Size Hybrid Electric Hybrid SUV Hybrid/Electric/Turbo Diesel Luxury Sport Car Luxury Midsize Mini Van Pickup Truck Premium Sport Car Premium SUV Sedan Sport Car SUV Van Wagon/Hatchback Year Motorcycle Make BMW Ducati Harley Davidson Honda Kawasaki Polaris Suzuki Triumph Victory Yamaha Motorcycle Type Dirt Bike Sport Bike Touring Bike Chopper Misc. Motorhome/RV/Trailer ATV/Snowmobile Motorscooter Custom audiences of specific personas available upon request. 6

8 Political Audiences POLITICAL Fundraise Republican Donors Democratic Donors Donates to Animal Welfare Donates to Arts and Culture Donates to Children's Causes Donates to Conservative Causes Donates to Environmental Causes Donates to International Aid Causes Donates to Liberal Causes Donates to Local Causes Donates to the FEC Donates to Veterans Causes Donates to Wildlife Preservation Mobilize Absentee Voters Silent Generation Voters Baby Boomer Voters Generation X Voters Generation Y Voters Generation Z Voters Conservative Social Views Liberal Social Views Green Party Voters Libertarian Voters Tea Party Voters Low Democratic Voter Turnout - General Low Republican Voter Turnout - General Low Voter Turnout - Democratic Primary Low Voter Turnout - Republican Primary Low Voter Turnout - General Election Low Voter Turnout - Primary Election Voter Frequency Score (0-7) Politically Divided Households Registered Between Registered Between Registered Between Registered Between Registered Between Registered Between Year of Registration ( ) Registered Within Last 5 Years Registered Between 6 and 10 Years Ago Registered More than 10 Years Ago Registered Republican Registered Democrat Registered Independent Registered Voters Persuade Democrats Independents Republicans Interest in Social Issues Non-Partisans Undecided "Swing" Voters Unregistered Voters Political audiences are only available for political purposes. Custom audiences of specific personas available upon request. 7

9 Business Audiences Titles Nurse Owners Builder Dentist Finance Teacher Managers Religion Architect Dietitian Paralegal Real Estate Broker Administrative Assistant Medical Managers and Directors Medical Administrative Assistant Attorney, Lawyer Dental Assistant Medical Assistant Senior Management C-Level Executives Physical Therapist Pharmaceutical Managers and Directors BUSINESS Paramedic Therapist Contractor Pharmacist Presidents Optometrist Chiropractor Psychologist Medical/Health Dental Hygienist Functional Area Software Education Marketing Accounting Government HR Legal Sales C-Suite Finance Banking Wealth Management Chemical Engineering Electrical Engineering Mechanical Engineering Information Technology Scientists Engineering Database IT Medical/Health Web Development Civil Engineering No. of Employees / Company Size 1 employee 2 employees 3 employees 4-9 employees employees 50+ employees Micro (1-20 employees) Small ( employees) Medium ( employees) Medium-Large ( employees) Large ( employees) Xlarge ( employees) Custom audiences of specific personas available upon request. 8

10 Business Audiences Annual Revenue BUSINESS $0-$49,999 $50,000-$124,999 $125,000-$249,999 $250,000-$499,999 $500,000-$749,999 $750,000-$999,999 $1,000,000-$99,999,999 $100,000,000-$499,999,999 $500,000,000+ Industry Real Estate Construction Retail Trade Communication Manufacturing Active Military Health Services Wholesale Trade Media & Internet Business Services Personal Services Mining Doctors Finance Services Software Education Insurance Government Healthcare Non-Profit Agriculture Agriculture, Forestry, Fishing Finance, Insurance, Real Estate Transportation & Public Utilities Programmer/Developer/Consulting Agency Telecommunications Hospitality & Hotels Misc. Retail Public Administration College and University Eating and Drinking Places Energy, Utilities, & Waste Professional Groups Financial Professionals IT Professionals Wealth Management Professionals Leadership Executive Level Board Members Business Decision Maker Business Owner Manager SVP, EVP, C-Level Active Military Air Force Army Coast Guard Marines Navy Corporation Type Assumed Corporation Professional Corporation Non Profit Government Custom audiences of specific personas available upon request. 9

11 Business Audiences SIC: Finance, Insurance, Real Estate BUSINESS Insurance Carriers Real Estate Holding and Other Investment Offices Insurance Agents, Brokers, and Service Depository Institutions, Commercial Banks, Credit Unions Credit Institutions, Personal, Business, Mortgage Lenders SIC: Manufacturing Food Metal Apparel Electronics Misc. Paper, Printing, Publishing Stone, Clay, Glass, Concrete Photographic, Optical, Watches, Clocks Industrial, Commercial Machinery Equip. Lumber and Wood Rubber and Plastic Transportation Equip. Chemical and Petroleum SIC: Retail Trade Building Materials, Hardware, Garden Supply Misc. Food Stores Automotive Dealers and Gas Service Stations Apparel and Accessory Stores Home Furnishings Eating and Drinking Places General Merchandise SIC: Services Legal Health Social Misc. Personal Business Misc. Repair Motion Pictures Educational Hotels and Lodging Auto Repair, Services, and Parking Engineering, Accounting, Research, Management Amusement and Recreation Membership Organizations Museums, Art Galleries, Botanical, Zoological Gardens Custom audiences of specific personas available upon request. 10

12 Financial Services and Lifestyle Audiences Banking & Credit Cards FINANCIAL SERVICES Savings Checking Credit Cards Rewards Credit Cards Underbanked Consumers Method of Payment Cash Visa Discover MasterCard American Express Gas Card Retail Card Other Credit Card Gold or Platinum Card Non-Identified Credit Card Frequent Flier Credit Card Estimated Household Income $15,000-19,999 $20,000-29,999 $30,000-39,999 $40,000-49,999 $50,000-59,999 $60,000-74,999 $75,000-99,999 $100, ,999 $125, ,999 $150, ,999 $200, ,999 $250, ,999 $400, ,999 $500,000+ Estimated Financial Health Top 30% of Financially Healthy U.S. Neighborhoods Insurance Auto Term Life Mortgage Refinance Interests in Sports Investment Type General Real Estate Mutual Funds Life Insurance Stocks or Bonds Other LIFESTYLE MLB NBA NFL NHL Rugby NASCAR Pro Wrestling Premier League Football Interests Video Games Healthy Living Online Streaming Hunting Real Estate Apple Enthusiasts Android Enthusiasts Online Higher Education Online Games and Quizzes Travel Interests General Vacations Family Vacations Cruise Vacations Casino Vacations 11

13 GET IN TOUCH Learn more about TruSignal s people-based audiences audiences@tru-signal.com (415)

14 Auto Our people-based audiences can target actual owners and near-market buyers at the individual and household levels. 13

15 Conquest with Actual Owner Data Target existing owners and near-market buyers Competition in the auto industry is relentless. We understand, which is why we created our Existing Auto Owners Specialized Audiences. These people-based audiences target actual owners at the individual and household levels for 51 makes, 289 models, 28 body styles, 36 vehicle years or any combination. In contrast, the use of DMV data is highly restricted by both federal and state regulations, including the Drivers Privacy Protection Act (DPPA)(18 U.S.C. secs and 2725).* We use different data. We build our auto audiences from service records, which provide detailed vehicle information and allow us to target existing owners. Our auto data set includes 187 million owners, accounting for 70% of vehicles on the road today. We also use this unique data set to build our Near-Market Auto Buyers audiences. We combine the auto data and our rich offline profile data to calculate a score for 247 million U.S. adults that predicts consumers' likelihood to purchase specific makes, models, body styles or any combination. In-market segments are already saturated with ads and demo targeting often misses people with the potential to be great customers. Our Near- Market Auto Buyers audiences help identify prospects who are a great fit for your brand, before they show online signals. Our pre-built audiences are based on verified profiles so you can start prospecting real people across every digital channel and device today. *Personal information contained in DMV data may only be used for certain permissible purposes. Such permissible purposes are limited to items like matters of motor vehicle or driver safety or government agency functions." Marketing is not a permissible use of personal information found in DMV data. Therefore, a marketer s use of DMV data is limited to non-personal information, such as 5-digit ZIP codes. 14

16 Target More than 600 Pre-Built Auto Audiences Existing owners and near-market buyers based on actual owner data Make/No. of Models Acura/5 Audi/13 BMW/12 Buick/5 Cadillac/6 Chevrolet/17 Chrysler/4 Dodge/11 FIAT/4 Ford/19 Geo/3 GMC/5 Honda/7 Hummer/1 Hyundai/13 Infiniti/9 Isuzu/3 Jaguar/3 Jeep/11 Kia/11 Land Rover/5 Lexus/20 Lincoln/6 Mazda/4 Mercedes-Benz/10 Mercury/10 MINI/3 Mitsubishi/1 Nissan/15 Oldsmobile/9 Plymouth/5 Pontiac/12 Porsche/3 Ram/3 Saab/1 Saturn/6 Subaru/6 Suzuki/2 Toyota/18 Volkswagen/10 Volvo/3 Body Style AWD/4WD Commercial Van Commercial Truck Compact SUV Compact/Sub-compact Convertible Coupe Crossover Full Size Hybrid Electric Hybrid SUV Hybrid/Electric/Turbo Diesel Luxury Sport Car Luxury Midsize Mini Van Pickup Truck Premium Sport Car Premium SUV Sedan Sport Car SUV Van Wagon/Hatchback Year (Existing Auto Owners Only) Motorcycle Make BMW Ducati Harley Davidson Honda Kawasaki Polaris Suzuki Triumph Victory Yamaha Motorcycle Type Dirt Bike Sport Bike Touring Bike Chopper Misc. Motorhome/RV/Trailer ATV/Snowmobile Motorscooter 15

17 GET IN TOUCH Learn more about TruSignal s people-based audiences audiences@tru-signal.com (415)

18 Political Our people-based audiences give your campaign the upper hand by targeting voters, donors and constituents likely to act. 17

19 Reach Voters on Every Digital Channel Actual nationwide voter data Our actual voter data helps you find the right people to get your message to. The TruSignal data set includes more than 160 million updated voter records from all 50 states and the District of Columbia. Our political data is aggregated and cross-verified from the most robust, nationwide and state voter files. These audiences are based on actual voter data elements and available for your immediate use: Donors (e.g., animal welfare, arts and culture, children s causes, environmental causes, international aid causes, local causes) Generational voters (silent generation, baby boomer, Generation X, Generation Y, Generation Z) Registration date by recency, specific time frame or year Voter frequency Registered voters by Democrats, Independents and Republicans Non-partisan voters Politically divided households Unregistered voters Absentee voters Political audiences are only available for political purposes. All TruSignal audiences are linked to anonymized identifiers across desktop, mobile, video, social, native, and advanced TV and radio. 18

20 Predictive Scoring at Scale We score 247 million U.S. adults TruSignal is the only company that calculates a score for 247 million U.S. adults to predict their likelihood to donate, vote or act. Built from our political data set and offline data, these people-based audiences pinpoint the individuals you want to talk to based on your campaign objective. Use TruSignal predictive audiences to mobilize and persuade voters and donors. Based on verified profiles, TruSignal audiences target the same people across every channel and device, including desktop, native, social, mobile, video and advanced TV and radi. We ve scored these audiences for your immediate use: Undecided swing voters Likely Democrats Likely Republicans Green Party voters Independent voters Libertarian voters Tea Party voters Interest in social issues Conservative social views Liberal social views Likely low Democratic and Republican voter turnout for general and primary elections Likely donors (Democratic Party, Republican Party, conservative causes, liberal causes, the FEC Political audiences are only available for political purposes. All TruSignal audiences are linked to anonymized identifiers across desktop, mobile, video, social, native, and advanced TV and radio. 19

21 Unparalleled Audience Targeting More than 60 pre-built audiences Fundraise Donates to Animal Welfare Donates to Arts and Culture Donates to Children's Causes Donates to Environmental Causes Donates to International Aid Causes Donates to Local Causes Donates to Veterans Causes Donates to Wildlife Preservation Donates to the FEC Donates to Conservative Causes Donates to Liberal Causes Likely Democratic Party Donors Likely Republican Party Donors Persuade Interest in Social Issues Conservative Social Views Liberal Social Views Likely Democrats Likely Republicans Undecided "Swing" Voters Non-Partisan Politically Divided Households Unregistered Voters Audience Targeting Criteria Republican and conservative voters for upcoming election Mobilize Absentee Voters Silent Generation Voters Baby Boomer Voters Generation X Voters Generation Y Voters Generation Z Voters Green Party Voters Independent Voters Libertarian Voters Tea Party Voters Low Democratic Turnout: General Election Low Democratic Turnout: Primary Election Low Republican Turnout: General Election Low Republican Turnout: Primary Election Low Voter Turnout: General Election Low Voter Turnout: Primary Election Registered Within Last Five Years Registered Between Six and Ten Years Ago Registered More than Ten Years Ago Registered Between Registered Between Registered Between Registered Between Registered Between Registered Between Year of Registration Registered Voters Registered Republicans Registered Democrats Registered Independents Voter Frequency Legend Actual Data Elements Predictive Models Political audiences are only available to political advertisers. All TruSignal audiences are linked to anonymized identifiers across desktop, native, mobile, video, social, advanced TV and radio. 20

22 Powerful Audience Insights Republican and Democratic Donors These Republican Donor and Democratic Donor audiences include people who have profile characteristics similar to consumers who previously donated money to either the Republican or Democratic Party. These predictive audiences analyze thousands of data points from past political donors with our offline profile data to determine which people are likely to donate to either the Republican or Democratic Party. 23% Audience Contribution by Data Type Democratic Donors 15% Republican Donors 8% 0 Business Info Census Demos Financial Geography Hobbies/ Info Interests Household Composition Property Records Public Records Purchase History Every audience is uniquely pre-built based on specific campaign objectives. Powered by predictive scoring, TruSignal data helps you find the right people to target. Political audiences are only available for political purposes. All TruSignal audiences are linked to anonymized identifiers across desktop, mobile, video, social, native, and advanced TV and radio. 21

23 GET IN TOUCH Learn more about TruSignal s people-based audiences audiences@tru-signal.com (415)

24 Business Our people-based audiences target decision makers wherever they are: across every digital channel and device. 23

25 Reach Actual Business Decision Makers Audiences linked to verified consumer profiles Decision makers can be difficult to target at scale online if you only use behavioral data. TruSignal uses offline data to target actual owners and decision makers across small, medium and large businesses, and across more than 80 major industries. Our business data connects to consumer profiles to deliver massive reach and scalable campaigns. Every offline record is linked to the consumer profile. Our more than 380 million anonymous cookie profiles and 3.7 billion hashed s expand the reach of our targeting capabilities across desktop, social, mobile, advanced TV and radio, native and video. Our SMB, B2B Contacts and Industry audiences are sourced from more than 200 different public and proprietary sources, updated regularly, to provide more accurate data. Business audiences with tremendous reach, based on actual owners and executives, are available right now: The most comprehensive compilation of small business data available 65 million small- and medium-sized business owners and decision makers Includes home-based businesses for 35 million businesses 55 million U.S. B2B contacts Coverage across more than 80 major industries, including SIC codes across retail, manufacturing and more Linked to verified consumer profiles All TruSignal audiences are linked to anonymized identifiers across desktop, mobile, video, social, native, and advanced TV and radio. 24

26 More Than 45 SMB Audiences Target owners based on actual data elements Our SMB and B2B data sets total more than 90 million unique people to target at scale across businesses in all major industries. Annual Revenue SMB Contacts $0-$49,999 $50,000-$124,999 $125,000-$249,999 $250,000-$499,999 $500,000-$749,999 $750,000-$999,999 $1,000,000-$99,999,999 $100,000,000-$499,999,999 $500,000,000+ Industry Construction Retail Trade Communication Manufacturing Health Services Mining Doctors Services Government Agriculture Real Estate Wholesale Trade Business Services Personal Services Misc. Retail Agriculture, Forestry, Fishing Finance, Insurance, Real Estate Transportation & Public Utilities Programmer/Developer/Consulting Agency Hospitality & Hotels Public Administration Eating and Drinking Places Energy, Utilities, & Waste Titles Owners C-Level Presidents Senior Management Managers Medical/Health Finance Religion No. of Employees 1 employee 2 employees 3 employees 4-9 employees employees 50+ employees Corporation Type Assumed Corporation Professional Corporation Non Profit Government Custom audiences and micro targeting of specific functional areas and industry titles are available on a custom project basis. 25

27 More Than 75 B2B Contacts Audiences Target real business decision makers based on actual data Functional Area B2B Contacts HR Legal Sales C-Suite Finance Chemical Engineering Electrical Engineering Mechanical Engineering Information Technology Medical/Health Web Development Civil Engineering Wealth Management Government Scientists Engineering Database IT Banking Software Education Marketing Accounting Titles Nurse Builder Dentist Teacher Architect Dietitian Chiropractor Psychologist Dental Hygienist Attorney, Lawyer Dental Assistant Medical Assistant Paralegal Paramedic Therapist Contractor Pharmacist Optometrist Physical Therapist Real Estate Broker Administrative Assistant Medical Managers and Directors Medical Administrative Assistant Pharmaceutical Managers and Directors Industry Active Military Business Services Telecommunications College and University Finance Software Education Insurance Real Estate Retail Trade Construction Manufacturing Government Healthcare Non-Profit Media & Internet Leadership Executive Level Board Members Business Decision Maker Business Owner Manager SVP, EVP, C-Level Active Military Air Force Army Coast Guard Marines Navy Company Size Micro (1-20 employees) Small ( employees) Medium ( employees) Medium-Large ( employees) Large ( employees) Xlarge ( employees) Professional Groups Financial Professionals IT Professionals Wealth Management Professionals 26

28 More Than 80 Industry Audiences Audiences based on actual data Industry Industry Retail Trade Manufacturing Wholesale Trade Agriculture, Forestry, Fishing Finance, Insurance, Real Estate Transportation & Public Utilities Public Administration Mining Services Construction SIC: Finance, Insurance, Real Estate Insurance Carriers Real Estate Holding and Other Investment Offices Insurance Agents, Brokers, and Service Depository Institutions, Commercial Banks, Credit Unions Credit Institutions, Personal, Business, Mortgage Lenders SIC: Manufacturing Food Metal Apparel Electronics Misc. Paper, Printing, Publishing Stone, Clay, Glass, Concrete Photographic, Optical, Watches, Clocks Industrial, Commercial Machinery Equip. Lumber and Wood Rubber and Plastic Transportation Equip. Chemical and Petroleum SIC: Retail Trade Building Materials, Hardware, Garden Supply Misc. Food Stores Automotive Dealers and Gas Service Stations Apparel and Accessory Stores Home Furnishings Eating and Drinking Places General Merchandise SIC: Services Legal Health Social Misc. Personal Business Misc. Repair Motion Pictures Educational Hotels and Lodging Auto Repair, Services, and Parking Engineering, Accounting, Research, Management Amusement and Recreation Membership Organizations Museums, Art Galleries, Botanical, Zoological Gardens 27

29 GET IN TOUCH Learn more about TruSignal s people-based audiences audiences@tru-signal.com (415)

30 Financial Services Our people-based audiences analyze thousands of data points, including financial health and estimated income, to target your ideal customers: people with financial capacity who are likely to convert. 29

31 Target the Right Consumers Audiences linked to verified consumer profiles We use cross-verified offline data to build our household income audiences. Our offline data is based on verified profile data to deliver privacy-safe, scalable targeting. Because they re based on actual consumer profiles, you can use our pre-built audiences to reach the right people across every digital channel and device. Target the right people with our Estimated Household Income audiences: Provides 14 discrete targeting tiers of estimated income, ranging from $15,000 to more than $500,000 Covers nearly every residential neighborhood in the U.S. Available immediately Based on aggregated data attributes, including demographics, past purchase behavior and more All TruSignal audiences are linked to anonymized identifiers across desktop, mobile, video, social, native, and advanced TV and radio. 30

32 Convert the Right Consumers Online We score 247 million U.S. adults to find converters We re the only company that calculates a score for 247 million U.S. adults to predict conversion likelihood. We use our financial data set and offline consumer data to build our people-based audiences. We ve scored these audiences for your immediate use: Estimated Financial Health: the top 30% of U.S. neighborhoods, based on an estimate of consumers ability to satisfy their existing financial obligations Auto Insurance: people likely to apply for and purchase auto insurance using online channels Term Life Insurance: people likely to apply for and purchase term life insurance using online channels Mortgage Refinance: people likely to apply for and refinance their mortgage using online channels Method of Payment: 11 audiences indicating method of payment preferences Savings Accounts: people likely to apply for and open a savings account using online channels Checking Accounts: people likely to apply for and open a checking account using online channels Credit Cards: people likely to apply for and open a credit card using online channels Rewards Credit Cards: people likely to apply for and open a rewards credit card using online channels Underbanked: people likely to maintain non-traditional banking relationships, including money transfer services, short-term loans and prepaid debit card products Investment: people with specific types of investments 31

33 Unparalleled Audience Targeting More than 35 pre-built audiences Estimated Household Income $15,000-19,999 $20,000-29,999 $30,000-39,999 $40,000-49,999 $50,000-59,999 $60,000-74,999 $75,000-99,999 $100, ,999 $125, ,999 $150, ,999 $200, ,999 $250, ,999 $400, ,999 $500,000+ Estimated Financial Health Top 30% of Financially Healthy U.S. Neighborhoods Method of Payment Cash Visa Discover MasterCard American Express Gas Card Retail Card Other Credit Card Gold or Platinum Card Non-Identified Credit Card Frequent Flier Credit Card Insurance Auto Term Life Mortgage Refinance Investment Type General Real Estate Mutual Funds Life Insurance Stocks or Bonds Other Banking & Credit Cards Savings Checking Credit Cards Rewards Credit Cards Underbanked Consumers Audience Targeting Criteria Financially healthy rewards credit card applicants Legend Anonymized Actual Data Elements Predictive Models All TruSignal audiences are linked to anonymized identifiers across desktop, mobile, native, video, social, and advanced TV and radio. 32

34 Powerful Audience Insights Auto and Term Life Insurance Our insurance audiences are based on consumers who previously applied for and purchased insurance products via online channels. The predictive models analyze thousands of data points from these past online converters with our offline profile data to determine which people are likely to apply for and purchase insurance online. 45% Audience Contribution by Data Type Term Life Insurance 30% Auto Insurance 15% 0 Census Demos Financial Info Geography Hobbies/ Interests Property Records Public Records Purchase History Every audience is uniquely pre-built based on the attributes of ideal consumers not just people showing online signals. Powered by predictive scoring, TruSignal data helps you find the right people to target at scale. All TruSignal audiences are linked to anonymized identifiers across desktop, mobile, video, social, native, and advanced TV and radio. 33

35 GET IN TOUCH Learn more about TruSignal s people-based audiences audiences@tru-signal.com (415)

36 Lifestyle We predict who is a valuable prospect by analyzing thousands of data attributes per profile, including financial capacity and past purchases. 35

37 Target Valuable Prospects Using Profile Data Audiences built on verified consumer profiles Demographic segments can t tell you the whole story they can only target people based on a handful of characteristics. We re different because we build audiences using verified consumer profile data so you can target actual people not just generic characteristics. We analyze thousands of data attributes per profile to consider factors such as financial capacity and past purchase behavior. We re the only company that calculates a score for 247 million U.S. to predict their likelihood to become a customer. Based on verified profiles, TruSignal audiences target the same people across every digital channel, including desktop, social, native, mobile, TV, radio and video. More than 20 pre-built audiences Interests Android Enthusiasts Apple Enthusiasts Healthy Living Hunting Online Games and Quizzes Online Higher Education Online Streaming Real Estate Video Games Legend Actual Data Elements Predictive Models Interests in Sports MLB NBA NFL NHL Rugby NASCAR Pro Wrestling Premier League Football Travel Interests General Vacations Family Vacations Cruise Vacations Casino Vacations All TruSignal audiences are linked to anonymized identifiers across desktop, mobile, video, social, native, TV and radio. 36

38 Powerful Audience Insights Online Higher Education and Real Estate Our Online Higher Education audience is based on consumers who previously applied for and enrolled in online higher education degree programs. The Real Estate audience includes people who have profile characteristics similar to consumers who have demonstrated an interest in purchasing or renting real estate. The predictive model for each audience analyzes thousands of data points from actual consumers and scores 247 million U.S. adults to find likely converters. 30% Audience Contribution by Data Type 23% Online Higher Education Real Estate 15% 8% 0 Census Demos Geography Financial Info Hobbies/ Interests Household Property Composition Records Public Records Purchase History Every audience is uniquely pre-built based on the attributes of ideal consumers not just people showing online signals. Powered by predictive scoring, TruSignal data helps you find the right people to target at scale. 37

39 GET IN TOUCH Learn more about TruSignal s people-based audiences audiences@tru-signal.com (415)

40 How to Access Our Audiences Our pre-built audiences are available right now on hundreds of platforms. 39

41 How to Access Our Audiences Our audiences are platform and channel agnostic and can be used through our more than 400 integration partners across desktop, advanced TV and radio, mobile, native, video and social. To access our audiences on any of the hundreds of possible media and data platforms, please us at Access our Specialized Audiences on these leading self-service platforms right now by following this section s step-by-step instructions: MediaMath Oracle Data Cloud & BlueKai The Trade Desk Google Marketing Platform Get Access Within Your Own Platform If you are a campaign manager building audiences within your own platform, contact us at audiences@tru-signal.com to request personalized training materials on how to access TruSignal audiences. 40

42 MediaMath 1. Log into your T1 account. 2. In the strategy menu, select the Targeting tab, followed by the Audience tab. 3. Beneath Segment, select to expand BlueKai, then Branded Data followed by TruSignal. 4. Expand your desired category and sub category. 5. Select + to choose an audience, which will then appear in the Included Audience section on the right-hand side. Oracle Data Cloud & BlueKai 1. Log in at partners.bluekai.com. 2. Select New Audience in the upper right-hand side of the audiences platform. 3. In the left-hand pane of the pop-up window, select Branded Audiences. 4. Select TruSignal. 5. Find and select the TruSignal audiences that meet your targeting needs. 6. Save your campaign. 6. Select Save or Save and continue. Contact your MediaMath representative to access TruSignal's full suite of Custom and Specialized Audiences within TerminalOne Marketing OS.

43 The Trade Desk 1. Log into account. 2. In the left-hand navigation pane, select Third-Party Data. 3. In the left-hand navigation pane, scroll to Brands. 4. Select TruSignal. 5. Use the search bar to find the audiences you need and select the audience once you have located it. Google Marketing Platform 1. Log into your account. 2. On the left-hand navigation pane, select New Insertion Order. 3. Complete field entries. Click Next when completed. 4. On the next page, click the Add Targeting button. 5. Select Audience Lists. 6. Use the search bar to search for TruSignal to see all available audiences, or, if you know the specific audience your looking for, you can search TruSignal followed by the name of the particular audience. 7. Click Save and Close.

44 GET IN TOUCH Learn more about TruSignal s people-based audiences audiences@tru-signal.com (415)

45 UNLOCKING BIG DATA TO POWER DIGITAL MARKETING 2018 TruSignal, Inc. All Rights Reserved.