Exhibit at. Meet Your Goals ,000 TBD ,415 9, ,665 7,584

Transcription

1 Exhibit at Meet Your Goals World of Asphalt continues to grow exponentially, winning accolades throughout the industry by offering world-class educational programming and an award-winning exposition. SQ FT Attendees ,000 TBD ,415 9, ,665 7,584

2 Attendee Demographics Who Attends World of Asphalt? By Job Title 31% 28% Managers, Purchasers Upper Management Marketing/Sales and Estimators 14% 27% Foremen, Operators, Maintenance, Mechanics By Primary Business CONTRACTORS 42% PRODUCERS 27% DEALERS/MANUFACTURERS 16% 8% NON-CONTRACTOR EQUIPMENT SERVICES (Government) INDUSTRY SERVICES (Designers, Consultants, Specifiers) 7%

3 Statistics at World of Asphalt Exhibitors that purchased one or more sponsorships at World of Asphalt 2016 were 17% more likely to be very satisfied to extremely satisfied with the show. 59% believe their preshow promotion efforts had some to significant impact on the success of their show. 85% of exhibitors agreed to strongly agreed the show was valuable to their business; up from 75% in % of attendees rated World of Asphalt as Good to Excellent. 7 in 10 attendees have a role in purchasing decisions. Over half of all attendees plan to make a purchase as a result of attending.

4 Sponsorships Advertising Custom Highlight your brand on a highly sought-after show service, event or item. Through a sponsorship, you could be the one representing our attendees favorite experience at World of Asphalt. Looking to increase brand awareness? Want to drive more attendees to your booth? Trying to stand out among your competitors? Take advantage of an advertising opportunity such as mini billboards or a directory upgrade. Have an idea? Looking for an idea? Do your objectives require a combination of sponsorship and advertising opportunities? Our marketing options come with the flexibility to bundle packages and customize them to fit what s right for you. Eagle Crusher decided to upgrade our MapYourShow listing for AEM trade shows because unlike many sponsorship opportunities, the additional exposure lasts for months after the show has ended. After all the pre-show direct mail pieces, show special edition magazines, and brochures from exhibitors have been thrown away by attendees, many still return to the map for information and to locate exhibitors they saw. The increased visibility through sponsorship means more traffic and leads are brought to our site. Dan Friedman, Eagle Crusher

5 Advertising Column Wrap (Multiple Opportunities Available) Extend your brand at the show with maximum impact on the large columns. 7 Opportunities available. Production included. Escalator Banners (Multiple Opportunities Available) Don t miss this unique way to capture the attention of attendees and remind them where your booth is located. Production included. Floor Clings Purchase in multiple for impact, the 3 x 5 clings are placed outside of the exhibit halls and education areas. Production included. Mini Billboards - (Multiple Opportunities Available) Highlight your brand and booth number in a bustling traffic area at the show. Approximately 4 ft. wide by 9 ft. tall, your mini-billboard will not be missed! Production included.

6 Advertising Bathroom Mirror Clings With this unique sponsorship, you can have your logo advertised on mirrors in high traffic restrooms throughout the facility. Hallway Graphics Promote your equipment or services with a wall display with your messaging. Could include an image of your equipment, promotion, booth number, or anything you want to convey to the masses. Multiple high traffic locations available. Show Bag Inserts Sell Products at the show,, Leads For the first time, exhibitors can place collateral or a small branded item in the popular show bags. Multiple available. The support AEM has provided to ensure maximized exposure of the Dynapac brand at World of Asphalt 2018 has been immeasurable, especially as we launch our new branding. Jennifer Bishop, Dynapac

7 Advertising: Digital Mobile App Sponsor, Generate Leads Get immediate results and showcase your brand messaging on this critical attendee tool, used for navigating the show, accessing education information, etc. Social Media Posts Inform Customers of Products Do you have a message you would like to share through the show social media channels? We will share one tweet on Twitter and one post on Facebook on your behalf. Sold as weekly sponsorship. Housing Registration Ad Inform Customers of Products Co-brand with the show, we ll include your advertisement on attendee confirmation s for every hotel in the housing block. Directory Upgrades Stand out with a directory upgrade.

8 Advertising: Online Introduce New Products, Networking,, Leads Capitalize on the show website by posting an ad campaign for one year on the home or interior pages: Homepage Static (right) 250 x 220 Homepage Banner Ad (Bottom) 860 x 120 Level 2 - Interior Pages x 220 About the Show Attendee Registration Attendee Hotel Attendee FAQ Exhibitor Registration Exhibitor Hotel Conferences/Education Media Services Image Specifications Media accepted: GIF, JPEG, Animated GIF Maximum file size is 40K All banners must be sized at 72 DPI resolution Ad Placement & Sizes Homepage bottom ad placed in the bottom center of the page and sized at 860 x 120. Homepage static ad placed in the right-rail and sized at 250 x 220. All Level 2 interior ads placed in the left-hand side of the page and sized at 250 x 220.

9 Sponsorship Charging Zone (Exclusive Opportunity) Brand your company message in the charging lounge located in prime areas on the exhibit floor. They will provide a place for attendees to charge their phones and other electronics. Production included. Lanyards (Exclusive Opportunity) Reach every attendee by having your logo placed in the show lanyards. Production included. Show Hats (Exclusive Opportunity), Leads The gift that keeps on giving. By partnering your brand with the show on the official hat, you will reach our exclusive audience during and after the show. Production not included. Show Bags (Exclusive Opportunity), Leads Great for conveniently storing literature and giveaways during the show, and they get tons of use after the show. Bags will be distributed in the registration area. Production not included.

10 Sponsorship Education Notebooks & Pens (Exclusive Opportunity) Affiliate your brand with our first-class educational programming, exclusively available to program attendees. Approximately 2,000 notebooks and pens will be produced. Production Included. Coffee Cart (Exclusive Opportunity) Attendees will appreciate this available amenity. Sponsor logo can be added to cart signage, cups, etc. Hotel Key Cards (Exclusive Opportunity) Make your way into the hands of attendees before and after the show hours. Logo and booth number will be added to all of the key cards within the hotel block. Food Court Sponsor (Exclusive Opportunity) Enjoy naming rights of the food area for the duration of the show. We add the sponsor logo to signage and napkins. Let s get creative, bring your ideas to us!

11 Sponsorship Registration Branding Sponsorship, Leads Partner your brand with the busy registration experience. Sponsor logo prominently displayed on attendee confirmation letters, back of badges, and pocket maps, as well as 10 mini- billboards strategically placed. Sponsor has right to add entertainment for additional cost, subject to show management approval. Right to provide branded apparel or accessories for temp personnel at an additional cost. Rock & Road Reception (Multiple Opportunities Available) Leads, Networking, Inform Customers of New Products Beverage stations will be placed next to your booth to drive a captive audience. This one-hour event will be promoted before and during the show with the following inclusions for each sponsor: Beer station located next to booth Company logo on show website 2 attendee blasts with logos Recognition on signage onsite Option to provide company t-shirts for beverage station staff

12 Custom Co-Op Sponsorship Showcase your logo and booth number across the show floor. Maximum of ten sponsors. As a co-op sponsor, your company will have branding on the following items: Coat & Bag Check signage (1) Cyber Stations (1) Information Stand (1) Floor Clings (1) VIP Networking Underwriter (Exclusive Opportunity) Generate Leads,, Sell Products at the show Reach high-level industry professionals. Logo added to signage, confirmations, and special gift during networking event in lounge. World of Asphalt hits many segments in the asphalt construction and preservation industry. Our sponsorships deliver the opportunity to be front and center of those very valuable attendees of that industry. Matt Purdy, SealMaster

13 Custom Mobile App Sponsor (Exclusive Opportunity), Generate Leads Get immediate results and showcase your brand messaging on this critical attendee tool, used for navigating the show, accessing education information, etc. Registration Gift Is your company or one of your product lines celebrating a milestone anniversary or are you launching a new product? Send us your gifts and we ll distribute them in the registration area. All exclusive sponsorship opportunities are subject to first-right-of-refusal of previous show sponsors.