Student Engagement Manager

Transcription

1 Candidate Brief Student Engagement Manager Reference: R Salary: Grade 8, 32,548 to 38,833 per annum Contract Type: Fixed Term (12 months or until the original postholder returns whichever is sooner) Basis: Full Time Closing Date: hours BST on Sunday 19 August 2018 Interview Date: Wednesday 05 September 2018

2 Job description Job Purpose: The Student Engagement Manager plays a pivotal role in maintaining Aston s strong reputation for developing highly-skilled, sought-after, employable graduates. You will be responsible for successfully implementing, maintaining and adding vision to the Careers+Placements Student Engagement Plan; promoting the benefits of career planning, employability skills and placements to Aston students. Reporting to the Head of Student and Employer Engagement, you will have line management responsibility for four members of marketing staff and be responsible for planning staff priorities and workload. In this multi-channel role you will need to think strategically with a proactive approach to marketing, have strong communication and organisation skills. Main Duties/Responsibilities: Implement and monitor a multi-channel Student Engagement Plan for Careers+Placements to meet the key deliverables of the wider team objectives. Instigate and oversee a variety of marketing campaigns throughout the academic year with the intention of increasing awareness and engagement with Careers+Placements. Monitor and measure campaigns through comprehensive campaign reporting. Act as line manager to a small team, providing day to day developmental support. Through leadership, create a climate that not only achieves the objectives, but also fosters team working and collaboration. Oversee the departments events planning, promotion and delivery and the digital marketing strategy including website and social media developments. Work with other members of the Careers+Placements team, Aston s support services and academic staff to deliver cross functional projects. Develop high quality content to support careers education, advice and guidance and employability support for students and graduates. Create a wide range of marketing materials; sourcing, writing and editing content and communications aimed at different audiences across all channels. Manage the department s relationship with external agencies, including, print, design and system providers. Build an excellent working knowledge of the university internal systems including Aston Futures and My Aston Portal (MAP), web content management systems (e.g. Easysite) and learning platforms (e.g. Blackboard). Champion and share marketing best practice to staff across Careers+Placements and police the brand. Ensure activities meet with requirements of legislation relevant to the project including Data Protection, Employment and Health and Safety Legislation. Monitor marketing spend and be able to report back to the Head of Employer and Student Engagement about budget requirements. Responsible of keeping track of the department s online tools, including cost and student access. Undertake any other duties as and when required at the request of the Director of Employability Heads of Department.

3 Additional responsibilities Engage in continuous personal and professional development in line with the demands of the role, including undertaking relevant training and development activities to develop themselves and support the development of others. Ensure and promote the personal health, safety and wellbeing of staff and students. Carry out duties in a way which promotes fairness in all matters and which engenders trust. Promote equality of opportunity and support diversity and inclusion as well as working to support the University s environmental sustainability agenda and practices.

4 Person specification Education and qualifications Essential Educated to degree level or equivalent, or experience in a similar level and type of role. Method of assessment Application form Experience Aptitude and skills Professional marketing or communications experience. Previous line management experience of a small team. Experience of devising multi-channel marketing plans and campaigns. An understanding of content management systems to build web pages which meet usability and accessibility best practice standards. Experience in managing social media and online brand activities. Experience of report writing, producing professional documentation, and familiarity with a variety of visual representations of data. Experience of delivering services for diverse stakeholders. Experience working within a corporate visual and written identity. Experience of working to targets or KPIs. Able to work in a fast paced, changing environment and meet deadlines. Demonstrates an interest in keeping skills up to date Demonstrates positive leadership and management qualities. Strong decision making abilities. Able to coach and develop others to success and contribute to a balanced team environment. Advanced IT skills including MS Office and CRM packages. Writing, Copywriting, proof reading and editing skills. Familiarity and flexibility to work with various web authoring packages and learning platforms (e.g. Blackboard).

5 Essential Method of assessment A good understanding of current digital trends and developments. Education and qualifications Desirable Further qualification relating to any aspect of the role. Method of assessment Application form Experience Aptitude and skills Undertaken a previous marketing role within higher education. Proficiency in design software e.g. Photoshop. Understanding of recruitment and selection processes. Good knowledge of SEO, and associated optimisation tools. An interest in graduate recruitment and/or the graduate labour market.

6 How to apply You can apply for this role online via our website Applications should be submitted by 23.59pm on the advertised closing date. All applicants must complete an application form, along with your CV. Any CV sent direct to the Recruitment Team and Recruiting Manager will not be accepted. If you require a manual application form then please contact the Recruitment Team via recruitment@aston.ac.uk. Contact Information Enquiries about the vacancy: Name: Angie Robinson Job Title: Head of Student & Employer Engagement Tel: A.ROBINSON1@aston.ac.uk Enquiries about the application process, shortlisting or s: Recruitment Team via recruitment@aston.ac.uk or Additional Information Visit our website for full details of our salary scales and benefits Aston University staff enjoy Salary Scales: Benefits: Working in Birmingham: Employment of Ex-Offenders: Under the Rehabilitation of Offenders Act 1974, a person with a criminal record is not required to disclose any spent convictions unless the positions they applying for is listed an exception under the act. Eligibility to work in the UK: Candidates who are not citizens of the United Kingdom, or another EEA member country, should check their eligibility to enter or remain the UK in advance of making any job application via the UKVI website Before applying you should ensure that you meet the requirements, including meeting the English language standards. If you do not meet the eligibility criteria, any application for a work visa would be unsuccessful Equal Opportunities: Aston University promotes equality and diversity in all aspects of its work. We aim to ensure, through our admissions policies for students, and our staff recruitment and selection processes that we encourage applications from all groups represented in the wider community at a local, national and international level.

7 The University will endeavour not to discriminate unfairly or illegally, directly or indirectly, against student or potential students, staff or potential staff. This commitment applies to all functions of the University and to any stage of an individual s career. An Equal Opportunities Monitoring Form is included within the application form. Data you provide on the Equal Opportunities Monitoring Form will be included in a general database, for statistical monitoring purposes, enabling the University to monitor the effectiveness of its Policy, Codes of Practice and Guidelines on Equal Opportunities in Employment. Individuals will not be identified by name. Data Protection Act 1998: Your personal data will be processed in compliance with the DPA and from 25 May 2018 with the GDPR. The University s Data Protection Policy and Privacy Notices, including the Job Applicant Privacy Notice can be found at Your application will only be used to inform the selection process, unless you are successful, in which case it will form the basis of your personal record with the University which will be stored in manual and/or electronic files. Information in statistical form on present and former employees is given to appropriate outside bodies. Full details of our terms and conditions of service and associated policies and procedures are available online at