WHO WE ARE BRANDING & IDENTITY & SPECIALIST COMMUNICATIONS ADVERTISING & MEDIA PUBLIC RELATIONS INFORMATION, INSIGHT & CONSULTANCY

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1 SOUTH AMERICA

2 WHO WE ARE ADVERTISING & MEDIA PUBLIC RELATIONS BRANDING & IDENTITY & SPECIALIST COMMUNICATIONS INFORMATION, INSIGHT & CONSULTANCY

3 WHO WE ARE

4 We serve leading manufacturers and retailers globally, who rely on our expertise to transform their business We deliver competitive advantage and enhanced revenue and profitability 4

5 OUR GLOBAL FOOTPRINT NORTH AMERICA Boston, MA Columbus, OH Evanston, IL Wilton, CT SOUTH AMERICA São Paulo, Brazil EMEA Addlestone, UK London, UK Dublin, Ireland Paris, France Bamberg, Germany Madrid, Spain Milan, Italy Johannesburg, SA Dubai, UAE ASIA PACIFIC Delhi, India Bangkok, Thailand Singapore Shanghai, China Tokyo, Japan Sydney Australia 5

6 OUR PEOPLE Consultants who have global experience working at senior level within and for the worlds best marketing and sales organisations 6

7 OUR GLOBAL BLUE CHIP CLIENT BASE 7

8 KANTAR RETAIL IS UNIQUE THE SPECIALIST MARKETING AND SALES INSIGHTS CONSULTANCY 8

9 WINNING WITH CONSUMERS AND SHOPPERS How can we build deeper Consumer and Shopper Insights? How do we drive real long-term growth for our categories? How do we deliver impact for Shoppers? How do we create engagement with our Customers on our category programs? How can we embed Shopper Marketing in our organization? 9

10 WINNING WITH CONSUMERS AND SHOPPERS Insight Capability Solutions Real Growth Solutions Shopper Impact Solutions Engagement and Embedding Solutions Consumer and Shopper Insights Mapping Category Redefinition and Segmentation In-store Tactics Insight Generation and Management Optimisation Category Vision Shopper Experience Pillars Shopper Marketing Activation Growth Drivers E-commerce Leverage Strategic Platforms Perfect Store Design Promotion Activation Online Opportunities Price Activation Brand and Portfolio Strategy Embedding The Vision 10

11 WINNING WITH CHANNELS AND CUSTOMERS How do we build deeper Customer insights? How do we improve the way our customers perceive us? How do we build stronger collaboration with customers? How can we drive better ROI for our Marketing and Trade investments? How do we deliver the perfect execution of our plans? 11

12 WINNING WITH CHANNELS AND CUSTOMERS Customer, Channel and Company Insights Strategy and Plans Investment Optimisation Perfect Implementation RTM Strategy and Cost-To-Serve Optimization Value Chain Optimization Customer Selling Stories Integrated Business Planning Promo 360 Promotion Optimisation Field Sales Optimisation Voice of the Customer Customer Business Plans Price Change Optimisation Channel Management Tools Customer and Channel Diagnostics Revenue Optimisation Perfect In-store Execution Commercial Strategy Review New Product Launches 12

13 WINNING WITH PEOPLE How do we best structure our Organization to meet the needs of our Customers? How can we build strong Brand, Shopper and Customer organization capabilities? How do we deliver Best-In-Class training? How do we make sure that we do not fall back into our old ways of working? 13

14 WINNING WITH PEOPLE Organisation Insights Organisational Design Training Embedding Voice of the Customer Organisation Structure Capability Building in Individuals and in Teams Change Management Benchmarking Technical Competencies Development Blended Learning Solutions Coaching Current Capability Assessment Marketing and Commercial Human Resources Processes Pre and Post Measurements Blended Learning Solutions ROI Follow Up 14

15 Contact Kantar Retail: Eric Debarnot Managing Director T: +55 (11) M: +55 (11) Julio Gomes Director of Consulting T: +55 (11) M: +55 (11) Contact XPGConsultNet: Willem F. Schol Director T: +56 (2) M: +56 (9) Pablo Toledo - Director T: +56 (2) M: +56 (9) ptoledoa@xpgconsultnet.com Kantar Retail. No part of these materials may be used, reproduced or adapted without the prior written consent of the copyright owner. All rights reserved 15 Kantar Retail 2013