How to Write a One-Page Strategic Business Plan

Transcription

1 How to Write a One-Page Strategic Business Plan by Kevin Poland Business Planning What type of business planning do you currently do? What are you business planning challenges?

2 Different Business Plans Required to get Financing To execute your strategy Planning = Results - 2/ of 00 fast growth (PWC 0) - 80% of INC. 00 It is not which game you play, but your plan to win, that matters. Businesses Planning Why don t people plan?

3 Today s Objective To learn how to edit your vision and strategy down to a single action oriented page, which you actually use. Why a One-Page Plan Framework Easy to keep visible Alignment Planning is a Planning Plans are nothing; planning is everything. - Dwight D. Eisenhower

4 General Components Core Ideology Envisioned Future Strategy Plan Core Ideology What is it? Why is it important? Core Values What are core values? Why are they important?

5 Core Values Examples of Core Values: Competence Integrity Relationships Stewardship Core Values Core Values for the FPA of Tampa Bay: Planning Pays Off Progress Requires Change Excellence Synergy How to Discover Your Core Values? List your values Narrow the list to core - for larger firms or organizations you want shared core values Add a clarifying statement

6 Core Purpose or Mission What is it? Why it is it important? Mission Statement A mission statement is defined as a long awkward sentence that demonstrates management s inability to think clearly. All good companies have one. - Scott Adams, 996, The Dilbert Principle Core Purpose or Mission Your mission is your purpose; the reason you exist beyond money Example: The financial planning profession exists to help consumers make wise financial decisions to achieve their life goals.

7 Discovering Your Core Purpose What impact do you want to have on your: clients, staff, partners? Why are you in the business you are in? What are you truly passionate about? What are your greatest moments of accomplishment at your firm? Ongoing Actions It is not enough to just have Values and a Mission and Need to build in mechanisms to ensure we live our values achieve our mission. Envisioned Future Your Strategic Intent Where are you going? By when? How big? (the numbers)

8 Strategic Intent If you were attending this session years from today, and looking back over the previous 60 months, what would have to happen to you both personally and professionally for you to be happy with your progress? Target Market Ideal Client Description Demographics Who? Geographic's Where? Psychographics Why? Product or service you offer to your target Key Strategic Moves What are the long term projects you must complete to reach your numeric goals? Smart Strategic Numbers What are key metrics that will drive you forward?

9 Brand Promise Your core message or Positioning you Clearly articulate the key need are going to satisfy for your target market What is your value added? Annual Goals What are your measurable goals for the year. Key Initiatives (Annual Priorities) year What are the initiatives (projects) you must do this to reach your annual goals? Annual Critical Numbers a The or 2 numbers that if you could improve would have significant positive impact. Elevator Pitch Your 0 second commercial. What do you do?

10 Quarterly Actions What are your measurable goals for the next 90 days? Rock & Accountabilities The priorities you are working for this quarter Projects or a part of a project Quarterly Critical Numbers Could be the same as annual critical numbers or based on this quarters main activities Theme / Celebration To bring additional focus to activities Outrageous Goal Longer term than Strategic Intent Obtainable, but very challenging

11 E-Myth Mastery Service Contact Information Kevin Poland phone:

12 One-Page Strategic Business Plan Name: Date: 2 Core Values/Beliefs (Rarely change) Purpose (Why) (-0 years or more) Strategic Intent (Where) (+ years) Key Performance Indicators By when <insert future date> Revenues Profit Growth Rate Market Cap/Value Annual Goals (What) ( year) Year Ending <insert year> Revenues Profit Quarterly Actions (How) (Updated Prior to Each Quarter) Quarter # Revenues Profit Target Markets Ongoing Actions To bring values and purpose to life Key Strategic Moves - Year Priorities Key Initiatives Annual Priorities (Projects) Rocks & Accountability Quarterly Priorities (Who / When) Smart Strategic Numbers or 2 Annual Critical Numbers or 2 Quarterly Critical Numbers Outrageous Goal Brand Promise Elevator Pitch Theme / Celebration Copyright 200. The Renaissance Group Info@RenaissanceConsultants.com

13 One-Page Strategic Business Plan Core Values/Beliefs Forever. MORE FREEDOM = MORE LIFE - your business should be the vehicle to achieve more life. 2. Always have a Beginners Mind - do not defend what you already know - keep learning.. Delivering a high quality Client Experience is everyone's responsibility.. Practice what we Preach - live the E-Myth Point-of-View.. Strategic Work is more valuable than tactical work. 6. Continuous Improvement - there is always a better way; never be satisfied or comfortable Name: Kevin Poland Date: December 0, 200 Purpose (Why) at least 0 Years We want to significantly impact people's lives, careers, and businesses in extraordinary ways. Ongoing Actions To Live Values, and Purpose Use E-Myth tools to do strategic work every day. 2 Meeting Rhythm = Daily, Weekly, Monthly, & Quarterly Use the one-page during each meeting to keep focus. Strategic Objective (Where) Target Period - + years Annual Goals (What) year Quarterly Actions (How) Updated Each Quarter Future Date January, 200 Year Ending 2006 Quarter # Q2006 Revenues Revenues Revenues Profit Profit Profit Value Gross Margin Gross Margin Total Clients Total Clients Total Clients New Clients New Clients Target Markets Revenue / Client Revenue / Client Business and Life transformational services for Profit / client Profit / client small owner operated businesses who are service based business. Revenue / Professional Revenue / Professional Our primary service is delivered by phone & Profit / Professional Profit / Professional internet to clients anywhere in the world. Retention Retention Free Cash Flow Free Cash Flow Already successful, but the business is too dependent on owner & they want more freedom and to continue to grow their business. Key Strategic Moves - Year Priorities Leverage the Internet by delivering services / parts of service via the web Key Initiatives Annual Priorities (Projects) Launch a Web delivery of parts of our service. 2 Employ between 7-0 Consultants 2 Add 2 to consultants Develop or Acquire additional unique products / services Smart Strategic Numbers Profit per Client Lifetime Value per Client Profit per Professiona Develop or acquire two additional products or services Progress Evaluations - with clients and staff Education Plan - have a plan for how each staff member will National accounts - develop strategic relationships to deliver our services Open a physical training center to compliment our web based delivery Sign on national account (strategic alliance) Test live and web-based "workshop" style format New service design project with BMX Corp. Increase Scheduled Presentations improve or 2 Annual Critical #s New Client Revenue Retention (in months) Rocks & Accountability Quarterly Priorities (Who / When) Update and re-launch Jody website -Mar-06 2 enewsletter designed and launched Launch and promote Tele Seminars Jessica 2-Mar-06 Kevin -Mar-06 J, L & K -Jan-06 Kevin 2-Feb-06 or 2 Quarterly Critical #s Leads Generated New clients Outrageous Goal To build TRG larger in size - revenues, profits, and clients - than our mentor and partner E- Myth Worldwide, prior to us selling it to a strategic buyer. Brand Promise All of our clients (00%) will increase their freedom and their income by implementing and mastering the programs, products and/or services which best fit their specific needs. Elevator Pitch We help business owners increase their fun, freedom, and profits by showing them how to grow their business, so that is no longer dependent upon them to the point the business actually runs better without them. Theme / Celebration Our theme for 2006 is: CHANGE IS GOOD FOR GROWTH. If we hit our goals our annual celebration will be: BONUS + WEEKEND COMPANY TRIP Copyright 200 The Renaissance Group Kevin@RenaissanceConsultants.com Phone: