INTERNATIONAL ASSOCIATION OF CHIEFS OF POLICE 2015 SOCIAL MEDIA SURVEY RESULTS

Transcription

1 INTERNATIONAL ASSOCIATION OF CHIEFS OF POLICE 2015 SOCIAL MEDIA SURVEY RESULTS In fall 2015 the IACP conducted its sixth annual survey about law enforcement s use of social media. The survey addressed the current state of practice and the issues agencies are facing in regards to social media. The survey was sent electronically to law enforcement executives across the United States. A total of 553 law enforcement agencies, representing 44 states, participated in the survey. For more information about the survey or IACP, visit or us at socialmedia@theiacp.org. SURVEY HIGHLIGHTS 96.4% of agencies surveyed use social media in some capacity. The most common use of social media is for criminal investigations at 88.7%. The most frequently used social media platforms are Facebook (94.2%), Twitter (71.2%), and YouTube (40.0%). 73.9% of responding agencies not currently using social media are considering its adoption. 77.8% of agencies surveyed have a social media policy and an additional 11.7% are in the process of crafting a policy. 85.5% of agencies report that social media has helped solve crimes in their jurisdiction. 83.5% of agencies state that social media has improved police-community relations in their jurisdiction.

2 Which of the following best describes your agency? Municipal police department 86.6% Sheriff s department 2.7% County law enforcement agency 1.8% State law efnorcement agency 1.8% Federal law enforcement agency 0.2% Tribal law enforcement agency 0.9% University/college law enforcement agency 4.7% Primary/secondary school law enforcement agency 0.2% Transportation-related law enforcement agency 0.5% Other 0.5% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Municipal police department Sheriff s department County law enforcement agency State law enforcement agency Federal law enforcement agency Tribal law enforcement agency University/college law enforcement agency Primary/secondary school law enforcement agency Transportation-related law enforcement agency 86.6% % % % % 1 0.9% 5 4.7% % 1 0.5% 3 Other 0.5% 3 Total 553

3 Please indicate the population served by your agency. Under 2, % 2,500-9, % 10,000-49, % 50,000-99, % 100, , % 250, , % 500, % 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Under 2,500 2,500-9,999 10,000-49,999 50,000-99, , , , , , % % % % % % % 19 Total 553

4 Please indicate the number of full-time sworn personnel in your agency % % % % % % % % % 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % % % % % % % % % 12 Total 553

5 Which of the following activities does your agency use social media tools for? (Select all that apply) Criminal investigations 88.7% Listening/monitoring 58.4% Intelligence 75.0% Soliciting tips on crime 76.3% Notifying the public of crime problems 84.3% Providing emergenncy or disaster-related information 79.9% Crime prevention activities 79.2% Community outreach/citizen engagement 83.4% Public relations/reputation management 82.5% Inservice training 9.9% Recruitment 61.9% Vetting/background investigation of job candidates 57.7% My agency does not use social media tools 3.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

6 Criminal investigations Listening/monitoring Intelligence Soliciting tips on crime Notifying the public of crime problems Providing emergency or disaster-related information Crime prevention activities Community outreach/citizen engagement Public relations/reputation management Inservice training Recruitment Vetting/background investigations of job candidates My agency does not use social media tools 88.7% % % % % % % % % % % % % 20 Total Respondents: 548

7 Compared to one year ago, complaints to my agency about sexting (the sharing of sexually explicit photos, primarily via a mobile device) are: 14.1% 20.4% 12.2% More prevalent Less prevalent About the same Not an issue in my jurisdiction 53.2% More prevalent Less prevalent About the same Not an issue in my jurisdiction 14.1% % % % 107 Total 524

8 Compared to one year ago, complaints to my agency about online stalking are: 16.7% 14.0% More prevalent Less prevalent About the same Not an issue in my jurisdiction 7.7% 61.7% More prevalent Less prevalent About the same Not an issue in my jurisdiction 14.0% % % % 87 Total 522

9 Compared to one year ago, complaints to my agency about online bullying/harassment are: 9.9% 24.4% More prevalent Less prevalent About the same Not an issue in my jurisdiction 5.2% 60.5% More prevalent Less prevalent About the same Not an issue in my jurisdiction 24.4% % % % 52 Total 524

10 Compared to one year ago, complaints to my agency about flashmobs (large groups of individuals quickly mobilizing in a specific location) are: 1.9% 8.4% 11.3% More prevalent Less prevalent About the same Not an issue in my jurisdiction 78.4% More prevalent Less prevalent About the same Not an issue in my jurisdiction 1.9% % % % 411 Total 524

11 What social media tools does your agency currently use? (Select all that apply) Apps 32.7% Blog 9.4% Facebook 94.2% Flickr 3.3% Foursquare 1.4% Google+ 18.9% Instagram 21.1% LinkedIn 26.5% MySpace 3.5% Nextdoor 20.1% Nixle 23.8% Photobucket 1.2% Pinterest 8.2% Twitter 71.2% Vimeo 2.7% YouTube 40.0% I don t know 0.2% Other (please specify) 9.0% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

12 Apps 32.7% 168 Blog Facebook Flickr Foursquare Google+ Instagram LinkedIn MySpace Nextdoor Nixle Photobucket Pinterest Twitter Vimeo YouTube I don t know Other (please specify) 9.4% % % % % % % % % % % 6 8.2% % % % % 1 9.0% 46 Total Respondents: 513

13 Who manages your agency s publicly-facing social media accounts on a day to day basis? (Select all that apply) Public information officer 47.0% Crime prevention officer 13.4% Community policing officer 11.6% Chief executive 28.1% Command staff 32.6% Civilian employee 25.9% Officer 16.7% Other 8.4% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Public information officer Crime prevention officer Community policing officer Chief executive Command staff Civilian employee Officer Other 47.0% % % % % % % % 43 Total Respondents: 509

14 When did your agency start using social media? 100% 80% 60% 40% 20% 5.1% 12.8% 20.4% 17.5% 10.8% 14.1% 6.9% 3.3% 2.4% 6.7% 0% or before or before 5.1% % % % % % % % % % 34 Total / 1

15 How many hours are spent maintaining (developing and posting content, responding to comments, etc.) your agency s public social media presence on a weekly basis? 100% 80% 60% 58.3% 40% 22.9% 20% 12.3% 3.0% 2.0% 1.6% 0% % % % % % % 8 Total 506

16 How many hours are spent using social media tools for intelligence or investigative purposes on a weekly basis? 100% 80% 60% 56.7% 40% 23.5% 20% 11.5% 3.0% 0.6% 4.8% 0% % % % % % 3 4.8% 24 Total 503

17 How does your agency use social media in investigations? (Select all that apply) Undercover identity to monitor or gather information 67.2% Posting surveillance video or images to solicit assistance from the public 76.6% Review social media profiles/activities of suspects 92.3% Review social media profiles/activities of victims 55.8% We do not use social media for investigations 1.4% Other 1.8% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Undercover identity to monitor or gather information Posting surveillance video or images to solicit assistance from the public Review social media profiles/activities of suspects Review social media profiles/activities of victims We do not use social media for investigations Other (please specify) 67.2% % % % % 7 1.8% 9 Total Respondents: 509

18 Has your agency identified goals and/or outcomes related to the use of social media? 3.3% Yes No I don't know 48.0% 48.6% Yes No I don't know 48.6% % % 17 Total 508

19 How valuable a tool is social media for your agency? 2.2% 0.8% 20.8% Investigations 33.9% 41.2% 1.2% 3.0% 1.6% Emergency/disaster notifications 12.2% 25.1% 53.3% 4.8% 1.2% 0.6% Information dissemination 6.6% 27.6% 61.6% 2.4%

20 1.8% 0.4% Community outreach/ public relations 7.5% 20.9% 67.3% 2.2% 2.2% 1.8% Crime prevention 20.9% 36.6% 34.6% 4.0% 4.3% 5.9% 28.9% Recruitment 26.3% 19.8% 14.8%

21 4.4% 3.8% Vetting/background investigations 23.3% 26.9% 24.7% 16.9% 11.6% 17.6% Inservice training 7.7% 8.9% 3.9% 50.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Undecided Not valuable Somewhat valuable Valuable Very valuable N/A Undecided Not valuable Somewhat valuable Valuable Very valuable N/A Total Weighted Average Investigations 2.2% % % % % % Emergency/disaster notifications 3.0% % % % % % Information dissemination 1.2% 6 0.6% 3 6.6% % % % Community outreach/public relations 1.8% 9 0.4% 2 7.5% % % % Crime prevention 2.2% % % % % % Recruitment 4.3% % % % % % Vetting/background investigations 4.4% % % % % % Inservice training 11.6% % % % % %

22 Has social media helped your agency solve crimes in your jurisdiction? 6.5% 8.0% Yes No I don't know 85.5% Yes No I don't know 85.5% % % 33 Total 510

23 Has social media improved police/community relations in your jurisdiction? 1.6% 14.9% Yes No I don't know 83.5% Yes No I don't know 83.5% % % 76 Total 510

24 How does your agency measure social media success/return on investment (select all that apply)? Use of platform analytics (likes, shares, retweets, favorites, etc.) 57.2% Use of third-party analytics program 5.3% Internal surveys 10.0% Community surveys 24.4% Anecdotes and case studies 21.2% We don't measure success/return on investment 31.2% Other 4.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Use of platform analytics (likes, shares, retweets, favorites, etc.) Use of third-party analytics program Internal surveys Community surveys Anecdotes and case studies We don't measure success/return on investment Other (please specify) 57.2% % % % % % % 22 Total Respondents: 509

25 Please identify any concerns your agency has about social media. 3.2% Hacking/security 21.0% 56.2% 19.6% 1.4% 23.8% Privacy 53.3% 21.6% 2.6% 25.4% Civil liability 52.5% 19.5% 3.4% Resource commitments 36.4% 45.6% 14.6%

26 6.2% Legislative challenges 47.5% 38.0% 8.2% 3.8% 32.0% Public records/archiving 48.2% 16.0% 2.6% 25.1% Employee safety 51.0% 21.3% 5.0% Availability of social media training 47.6% 38.6% 8.8% 3.6% Criminal use of social media 19.9% 51.7% 24.9%

27 5.0% Online radicalization to violent extremism 22.7% 46.0% 26.3% 4.2% Fake/imposter accounts targeting law enforcement 16.2% 55.0% 24.6% 1.8% Keeping informed of changes in technology 19.1% 58.2% 20.9% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Undecided Not concerned Somewhat concerned Very concerned

28 Undecided Not concerned Somewhat concerned Very concerned Total Weighted Average Hacking/security 3.2% % % % Privacy 1.4% % % % Civil liability 2.6% % % % Resource commitments 3.4% % % % Legislative challenges 6.2% % % % Public records/archiving 3.8% % % % Employee safety 2.6% % % % Availability of social media training 5.0% % % % Criminal use of social media 3.6% % % % Online radicalization and violent extremism 5.0% % % % Fake/imposter accounts targeting law enforcement 4.2% % % % Keeping informed of changes in technology 1.8% % % %

29 Is your agency considering the adoption of social media? 26.1% Yes No 73.9% Yes No 73.9% % 6 Total 23

30 Which tools is your agency considering for adoption? (Select all that apply) Apps 13.3% Facebook 80.0% Nextdoor 13.3% Pinterest 6.7% Twitter 40.0% YouTube 6.7% I don t know 13.3% Other 13.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

31 Apps 13.3% 2 Facebook Nextdoor Pinterest Twitter YouTube I don t know Other (please specify) 80.0% % 2 6.7% % 6 6.7% % % 2 Total Respondents: 15

32 What is your agency s anticipated time frame for establishing a social media presence? 20.0% Within the next six months Within the next year More than a year 40.0% 40.0% Within the next six months Within the next year More than a year 40.0% % % 3 Total 15

33 Which of the following activities does your agency anticipate using social media for? (Select all that apply) Criminal Investigations 86.7% Listening/monitoring 60.0% Intelligence 73.3% Soliciting tips on crime 80.0% Notifying the public of crime problems 93.3% Providing emergency or disaster-related information 100.0% Crime prevention activities 86.7% Community outreach/ citizen engagement 80.0% Public relations/ reputation management 66.7% Inservice training 13.3% Recruitment 46.7% Vetting/backgrouund investigations of job candidates 33.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

34 Criminal investigations Listening/monitoring Intelligence Soliciting tips on crime Notifying the public of crime problems 86.7% % % % % 14 Providing emergency or disaster-related information Crime prevention activities Community outreach/citizen engagement Public relations/reputation management Inservice training Recruitment Vetting/background investigations of job candidates 100.0% % % % % % % 5 Total Respondents: 15

35 What are the barriers to using social media in your agency? (Select all that apply) Security concerns 50.0% Privacy concerns 66.7% Liability concerns 50.0% Resource constraints (time) 50.0% Resource constraints (personnel) 50.0% Other 33.3% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Security concerns Privacy concerns Liability concerns Resource constraints (time) Resource constraints (personnel) Other (please specify) 50.0% % % % % % 2 Total Respondents: 6

36 Does your agency have a written social media policy? 100% 77.8% 80% 60% 40% 20% 10.4% 11.7% 0% Yes No We are in the process of developing a social media policy Yes No We are in the process of developing a social media policy 77.8% % % 62 Total 528

37 Has your agency dealt with negative attention related to the use of social media by agency employees on-duty or off-duty? 3.2% Yes No I don't know 43.8% 52.9% Yes No I don't know 43.8% % % 17 Total 527

38 Compared to one year ago, concerns about employees' personal use of social media are: 8.2% 21.7% More prevalent Less prevalent About the same Not an issue in my jurisdiction 9.1% 61.0% More prevalent Less prevalent About the same Not an issue in my jurisdiction 21.7% % % % 43 Total 525

39 Does your agency provide inservice training on on-duty or off-duty use of social media? 100% 80% 60% 46.3% 50.7% 40% 20% 3.0% 0% Yes No I don't know Yes No I don't know 46.3% % % 16 Total 527

40 Does your agency provide academy training on on-duty or off-duty use of social media? 100% 80% 59.2% 60% 40% 25.2% 15.6% 20% 0% Yes No I don't know Yes No I don't know 25.2% % % 82 Total 527