Building Community Partnerships for the Fight Against Cancer. AllinToFightCancer.org

Transcription

1 Building Community Partnerships for the Fight Against Cancer

2 We re a Grassroots, Nonprofit Group Based in Charlotte NC and we re dedicated to increasing public awareness and raising money to serve the cancer community. We host annual Texas Hold 'Em tournaments to raise funds. To date, we ve raised just under $200,000 to support the fight against cancer. Founded in 2010, we re a NC, 501-C3 Organization.

3 Our Co-Founder, Rob Eubank A contender, a competitor, a friend to the end, Rob through his words and his life urged us to aim higher, work harder and never, ever give up. Every day, he wanted us to care about each person we meet, to be a mentor to others, to make a person's life better when you can, to forgive easily, to choose to be positive, and to allow God to work through us. This was his gift to us, All-In To Fight Cancer is our gift to him.

4 We chose Texas Hold Em Because it s Popular, Social and Accessible for Survivors Rob and Steve were both avid card players and chose this fundraising format during their last round of golf together in late Fun for spectators Lends easily to moments of high production value Enables additional fundraising during the event Allows sponsors and benefiting organizations to actively participate Perfect for corporate outings and client entertainment Accessible and participatory for the survivor and medical community Over 800 million people around the world play poker every year, but Texas Hold 'Em wears the crown of most popular card game in the world, with more than 74 million fans around the world and counting.

5 2013 Event Details 285 Poker Players participated (196 were repeat players from prior events) 454 Total People attended the event, including 27 Survivors, 23 medical professionals and 38 volunteers $10,000 in Prizes was given away to players and non-playing attendees Guests enjoyed food, drinks and live entertainment, including two bands, a magician and live painting by a local artist.

6 We Deliver a WorldClass Event Experience Professional dealers, tables and gameplay alongside great music, entertainment, drinks and food makes for a memorable night for everyone. In fact, we have to design our events for maximum fun, as most folks don t last to the final table.

7 We Deliver Huge Sponsor Value Literally...huge! Our friends at Classic Graphics produce enormous event signage for our sponsors on event day. This is in addition to all other print collateral, including table cards, neighborhood posters, printed tickets and tax receipts, which carry sponsor logos.

8 We ve Implemented Digital to Generate Buzz Our assets include a multi-channel digital campaign that reaches into the corporate, entrepreneurial, technology and medical communities. We leverage Twitter, Facebook, , websites, Instagram and iheart Radio to spread the word. Content consists of sponsor messages, All-In organizational information, news about our benefiting organizations, and community resources.

9 Extensive Reach Allintofightcancer.org - our website is updated regularly. Gold sponsors are represented on every page of the site, including a dedicated page with logos, content and website links for our Table and In-Kind Sponsors. Schedule - we deliver 18 strategic communications in the months prior to the event and the weeks following. Blasts include sponsor logos and links and customer messaging. We deliver to more than 5K unique opt-in addresses and we have several promotional partners, including BIG, 24 Hours of Booty, The End, 99.7 WRFX, JJ s Red Hots, Live Nation, Go Jen Go and others. Their send support drives our s to over 50k recipients! Daily Social - With Twitter, Facebook, and Instagram, we reach an abundance of supporters every day. Daily reach is typically about users per day in the weeks leading up to the event.

10 Our Newest Sponsor Clearly adds to our Reach! Through a very generous In-Kind donation from Clear Channel, All-In to Fight Cancer will be promoting our event, sponsors and benefiting organizations on The End and 99.7 WRFX. This will dramatically increase our promotional reach and communications cadence with second drive-time spots airing on and 115 on We will also have 300 spots at prime times on iheart Radio!

11 Co-Branded Merchandise is Always a Hit! Hats, tees, long sleeves, hoodies and stickers help to carry the AllIn brand to the real world. All apparel carries sponsor logos to maximize brand exposure for our partners. This allows sponsors to drive value from their affiliation with All-In all year round!

12 The Fundraising Happens Through Year Long Sponsorships, Event Ticket Sales, and Apparel and Merchandise Sales We offer multiple levels of sponsorship, giving donors more exposure at higher levels of commitment. We can also accommodate customized sponsor packages to meet your budgeting and promotional needs. Ongoing Promo Partners In-Kind Price Table Platinum $3000 $7500 Table Platinum Print and PR Apparel and Merchandise Official & Event website Social media exposure blasts Local Radio with The End and 99.7 WRFX The Fox Private Table for (3, 9 or 18) Players Event Day Onstage mention Logo on main stage banner Logo on second tier banner Poker cheat sheets and posters Promo Partners In-Kind

13 Raising Funds For Our Local Cancer Community We play for three local benefiting organizations each year. We carefully choose to work with organizations that are providing unique value to the cancer community. We are committed to keeping our funding local and as high impact as possible. Each of our current partners is doing incredible things in the local community. We are a 100% volunteer organization and every dollar of profits goes to our benefiting organizations.

14 We are Always Innovating at All-In We ve got a few irons in the fire. Look for new web assets in Q1 14 and a new Bet on Me player app to extend our fundraising reach and provide new inventory for our sponsors to leverage. Stay tuned - the future holds good things!

15 Thanks For Listening Without folks like you, our work would not be possible. You have our commitment that we will work tirelessly to fulfill All-In s mission to increase public awareness and raise money to find a cure for cancer. Best, The All-In Team

16 With your help we can beat the odds.