Higher Apprenticeship in Contact Centre Operations Management - Level 4 (England)

Transcription

1

2 Higher Apprenticeship in Contact Centre Operations Management - Level 4 (England)

3

4

5 Contact information Proposer of this framework This has been proposed and developed by Skills CFA, with employers, training providers, colleges and awarding organisations feeding into the development of the and the qualification. Employer input was collected through online consultations and steering group meetings. Employer organisations involved in the development of this framework include BT. Developer of this framework Name: Organisation: Organisation type: Job title: Anthea Hollist Skills CFA Standard Setting Body Standards and Qualification Manager Phone: Postal address: Website: Skills CFA 6 Graphite Square Vauxhall Walk London SE11 5EE Issuing Authority's contact details Issued by: Skills CFA Issuer contact name: Kelly Saliba Issuer phone: Issuer s@skillscfa.org

6 Revising a framework Contact details Who is making this revision: Your organisation: Your address: Martha Burton Skills CFA s@skillscfa.org Why this framework is being revised This framework was revised by Skills CFA in February 2014 in order to add to the list of available qualifications. Summary of changes made to this framework This framework was revised by Skills CFA in February 2014 in order to: include an additional knowledge qualification. Qualifications removed N/A Qualifications added ILM Level 4 Extended Diploma in Leadership and Management (QCF) (600/5853/5) Qualifications that have been extended N/A

7 Purpose of this framework Summary of the purpose of the framework Defining Apprenticeships An is a job with an accompanying skills development programme, designed by employers in the sector. It allows the apprentice to gain technical knowledge and real practical experience, along with personal skills, required for their immediate job and future career. These are acquired through a mix of learning in the workplace, formal off the job learning and the opportunity to practice and embed new skills in a real work context. This broader mix differentiates the experience from training delivered to meet narrowly focused job needs. All apprentices commencing their must have an Apprenticeship Agreement between the employer and the apprentice.this can be used to reinforce the understanding of the requirements of the. On completion of the the apprentice must be able to undertake the full range of duties, in the range of circumstances appropriate to the job, confidently and competently to the standard set by the industry. Profile of the Sector The Contact Centre industry is one of the United Kingdom s fastest growing sectors. Through the increasingly sophisticated developments in communications technology, contact centres are playing an important role as a central point for communicating with and supporting customers, using both in-bound and out-bound communication channels such as telephones, s, text messaging and other networking channels. The development of contact centres has led to an increasing number of service providers with organisations that are large enough to deliver contact centre operations throughout the UK. In addition, global business developments have led to many organisations operating contact centres throughout the world. Many employers are starting to realise that how their employees respond to customers is vital to achieving customer satisfaction and loyalty. This has lead to major investments into the development of their workforce and improving the working conditions for their employees. Employers recognise the key role contact centre staff play in determining the quality of the contact centre experience. Therefore there is a need to raise contact centre standards by increasing the supply of people with high level contact centre skills. To do this contact centre employers might want to up skill their current workforce and/or recruit new staff. Contact Centre Apprenticeships have a major role to play in this by helping employers address the skills gaps and shortages that they are experiencing and by providing a vehicle for introducing

8 and raising contact skills in the workplace. Contact Centres in the UK currently employ around 650,000 people. At present, 3,000 apprentices complete Contact Centre Apprenticeships every year and this is predicted to rise by 1,000 each year. The need for high levels of contact centre skills is evident in many sectors, in particular the Finance, Travel and Tourism, Hospitality, Marketing and Retail, Telecommunications, Logistics, Power and Energy sectors. Contact Centres operate across all three sectors of the economy private, public (e.g. the NHS, Police, Fire and Rescue), and not-for-profit, and can range in size from being very small to global. There are many job roles that apply to contact centre higher apprentices such as: Resource Scheduling Manager, Senior Planner, Team Manager, Key Account Manager, and Senior Contact Centre Manager. The Contact Centre Apprenticeships include employer led, up to date, flexible qualifications which meet their demand for higher levels of contact centre skills, including softer-skills such as communication, team working, interpersonal skills and the ability to improve own learning and performance. Whatever contact centre an apprentice might work in, they will be learning and understanding the key concepts of contact centre operations, customer service and how to apply this knowledge and skills in the workplace. For a Higher apprentice these skills could involve higher management skills, developing a business strategy, procedure development, technical management, team management, gathering and analysing operational performance feedback, carrying out risk assessment, systems and technology continuity, resource management, demand forecasting and managing incidents. Aims and objectives of this framework (England) The aim of this framework is to provide employers in the public, private and not-for-profit sectors with a workforce that has excellent contact centre and customer service skills. By developing the knowledge and competencies required, contact centre apprentices will be able to contribute to improved operational delivery with increased customer satisfaction in the public and not-for profit sectors and attract new customers, improve customer loyalty and remain competitive and profitable in the private sector. The main objectives are to: increase the supply of people with high levels of communication skills to address the skills gaps and shortages found in contact centre organisations. tap into the skills and talents of a diverse population by providing flexible entry routes into a career in contact centres or to use as a springboard to a career in specific sector. equip individuals with the skills, knowledge and experience needed to provide excellent contact centre skills in a range of sectors.

9 4. provide apprentices with an opportunity to develop the skills, knowledge and experience they need to progress to roles with additional responsibilities and onto further and higher education, if they wish to do so.

10 Entry conditions for this framework Transferable skills Candidates seeking to undertake this must be able to demonstrate ability equivalent to or exceeding Level 2 in English and mathematics. This requirement may be met through the achievement of Level 2 functional skills, equivalent GCSEs, O Levels, A Levels or AS Levels, or an initial assessment which demonstrates the required ability. Typical applicants Employers will typically be seeking to attract applicants who have a keen interest in working in a contact centre environment and who enjoy talking to people. Applicants will be expected to understand the importance of having excellent communication skills, a positive approach towards problem solving, basic numeracy and literacy skills and a willingness to work flexibly according to employer requirements. Entrants will come from diverse backgrounds and will come with a range of experience, age, personal achievements and, in some cases, prior qualifications and awards which may count towards the achievement of the programme. Examples include having: achieved GCSEs or A levels; completed an advanced in for example: contact centre operations management, business & administration or customer service; achieved a foundation or higher diploma, particularly related diplomas in business, administration and finance and retail and hospitality. Apprentices who are undertaking this are likely to have some prior experience in a contact centre or customer service role, although this is not a formal requirement. Initial Assessment Initial assessment must be used to ensure that applicants have a fair opportunity to demonstrate their ability. Learning programmes can then be tailored to meet a range of abilities and to recognise prior knowledge and experience.

11

12 ... level 4... Pathway 1 Level 4, Pathway 1: Contact Centre Operations Management Description of this pathway Contact Centre Operations Management Total minimum credit value for this pathway: 104 credits 67 credits for competence qualification. 37 for knowledge qualification. Entry requirements for this pathway in addition to the framework entry requirements The Level 4 Higher Apprenticeship will attract: pupils/students at schools or sixth-form / FE colleges with A Levels or equivalent educational attainment, including Baccalaureate or a relevant Level 4 technical qualification university leavers with degrees seeking employment advanced apprentices wishing to progress further (appropriate frameworks will include Contact Centre Operations, Customer Service and Management, though other frameworks may be appropriate) employees who have worked in the industry for a number of years and demonstrated to their employer that they have a reasonable expectation of achieving the stated outcomes.

13 ... level 4... Pathway 1 Job title(s) Resource Scheduling Manager, Senior Planner, Team Manager, Key Account Manager, Senior Contact Centre Manager. Job role(s) Performance management, resource planning, incident management, directing sales, communicating, product development, team and individual performance, scheduling and resourcing and outsourcing.

14 ... level 4... Pathway 1 Qualifications Competence qualifications available to this pathway C1 - Level 4 NVQ Diploma in Contact Centre Operations No. Ref no. Awarding organisation Credit value Guided learning hours UCAS points value C1a 600/1288/2 City and Guilds N/A C1b 600/1638/3 Pearson Education Ltd (formerly Edexcel) N/A Knowledge qualifications available to this pathway K1 - Foundation Degree in Customer Service and Contact Centre Management No. Ref no. Awarding organisation Credit value Guided learning hours UCAS points value K1a n/a Staffordshire University n/a K2 - Level 4 Diploma in Management No. Ref no. Awarding organisation Credit value Guided learning hours UCAS points value K2a 600/7442/5 Pearson Education Ltd (formerly Edexcel) N/A

15 ... level 4... Pathway 1 Knowledge qualifications available to this pathway (cont.) K3 - Level 4 Extended Diploma in Leadership and Management No. Ref no. Awarding organisation Credit value Guided learning hours UCAS points value K3a 600/5853/5 Institute of Leadership & Management N/A

16 ... level 4... Pathway 1 Combined qualifications available to this pathway N/A Relationship between competence and knowledge qualifications Apprentices must complete one competence qualification from those listed within this pathway, plus one of the knowledge qualifications. C1 provides the competence based qualifications for Contact Centre Operations Management. K1, K2 and K3 provide the underpinning knowledge for C1. The different knowledge based qualifications available all have slightly different emphasis and breadth of knowledge, although all qualifications will provide learners with the required underpinning knowledge and understanding to successfully demonstrate competence. The selection of the competence and knowledge qualification is a decision to be made by employers and the apprentice, based on the individual learner's job role and needs. As part of the evidence requirements for Apprenticeship Completion certification, a copy of a completed, current Apprentice Declaration and Authorisation form must be upload to ACE.

17 ... level 4... Pathway 1 Transferable skills (England) Functional Skills / GCSE (with enhanced functional content) and Key Skills (England) Apprentices must complete or have completed one of the English transferable skills qualifications and one of the Mathematical transferable skills qualifications listed below in order to successfully complete their Apprenticeship and this will carry the QCF five credit values. If they do not have these qualifications as part of their evidence an Apprenticeship certificate cannot be awarded. English Minimum level or grade Credit value Functional Skills qualification in English n/a n/a GCSE qualification in English (with enhanced functional content) n/a n/a * achieved before September 2012 and within the 5 years immediately prior to starting an Apprenticeship. ** achieved before September 2012, otherwise at any time prior to starting the Apprenticeship. Mathematics Minimum level or grade Credit value Functional Skills qualification in Mathematics n/a n/a GCSE qualification (with enhanced functional content) in Mathematics n/a n/a * achieved before September 2012 and within the 5 years immediately prior to starting an Apprenticeship. ** achieved before September 2012, otherwise at any time prior to starting the Apprenticeship. Inclusion of Information and Communications Technology (ICT) Not Applicable. Progression routes into and from this pathway

18 ... level 4... Pathway 1 Progression into the Contact Centre Operations Management Higher Apprenticeship Progression into this higher may be from a wide number of routes due to the varying backgrounds and past academic and work related experiences of apprentices. Such routes will include having: achieved a Level 3 Advanced Apprenticeship in Contact Centre Operations; achieved a Level 3 Advanced Apprenticeship in Customer Service or Business and Administration; achieved A Levels or equivalent educational attainment; employees who have worked in the industry for a number of years and demonstrated to their employer that they have a reasonable expectation of achieving the stated outcome. Progression from the Contact Centre Operations Management Higher Apprenticeship Higher apprentices, with support and opportunities in the workplace, can progress onto an Honours Degree in Business Management or other related disciplines. With additional training, apprentices may be able to progress in their careers into senior management roles in the contact centre industry or in other sectors/occupational areas where communication skills/ customer service skills/ management skills/ organisational skills are needed by employers. UCAS points for this pathway: N/A

19 ... level 4... Pathway 1 Employee rights and responsibilities The Employee Rights and Responsibilities (ERR) component of the can be achieved through either: 1. Recorded professional discussion/presentation/project 2. A QCF ERR Qualification/Unit The Level 2 Award in Employee Rights and Responsibilities (QCF) (for a full list of Awarding Bodies offering this qualification please see the Apprenticeship FAQ on our website Understanding employment responsibilities and rights in health, social care or children and young people (QCF) (R/602/2954) Understand employment responsibilities and rights (QCF) (D/602/4769) Employment rights and responsibilities in the Facilities Management, Housing and Property sectors (QCF) (A/502/7524) Understanding employment rights and responsibilities in the energy and utility sector (QCF) (H/503/1468) Employment rights and responsibilities for new entrants into the Science, Engineering and Manufacturing sectors (QCF) (M/502/8282) Knowledge of Employee Rights and Responsibilities for the Automotive Sector (QCF) (M/503/0646) 3. ERR Workbook Skills CFA ERR workbook, available from the Skills CFA website ( The workbook has been designed to enable apprentices to work their way through a series of questions and activities which will bring ERR to life, making the learning more meaningful and long lasting and enhance the employability skills of the apprentice. ERR National Outcomes The ERR workbook, qualifications and units cover the following learning outcomes listed below. An apprentice must achieve the standards of attainment set out below to achieve this element of the framework: knows and understands the range of employer and employee statutory rights and responsibilities under Employment Law. This should cover the apprentice s rights and responsibilities under the Employment Rights Act 1996, Equality Act 2010 and Health & Safety legislation, together with the responsibilities and duties of employers. knows and understands the procedures and documentation in their organisation which recognise and protect their relationship with their employer. Health & Safety and Equality & Diversity training must be an integral part of the apprentice s learning programme.

20 ... level 4... Pathway knows and understands the range of sources of information and advice available to them on their employment rights and responsibilities. Details of Access to Work and Additional Learning Support must be included in the programme. understands the role played by their occupation within their organisation and industry. has an informed view of the types of career pathways that are open to them. knows the types of representative bodies and understands their relevance to their skill, trade or occupation, and their main roles and responsibilities. knows where and how to get information and advice on their industry, occupation, training and career. can describe and work within their organisation s principles of conduct and codes of practice. recognises and can form a view on issues of public concern that affect their organisation and industry. Evidence of achievement of ERR As ERR is part of the Apprentice Declaration & Authorisation Form, there is no longer a requirement to evidence ERR completion when applying for certificates. However, we recommend that an internal record of ERR achievement is retained.

21

22 pregnancy and maternity race religion or Belief gender sexual orientation. Download the guidance on the Equality Act here. Skills CFA will monitor take-up and achievement of all s and take steps to address any barriers to take up and achievement.

23 On and off the job guided learning (England) Total GLH for each pathway GLH does not apply to this Higher Apprenticeship frameworks. Minimum off-the-job guided learning hours N/A How this requirement will be met N/A Minimum on-the-job guided learning hours N/A How this requirement will be met N/A

24 Personal learning and thinking skills assessment and recognition (England) Summary of Personal Learning and Thinking Skills All six Personal Learning and Thinking Skills (PLTS) are fully covered within the Level 4 NVQ Diploma in Contact Centre Operations. Any learner who has completed the Level 4 NVQ Diploma in Contact Center Operations will have automatically covered the PLTS requirements, therefore no additional delivery is needed. As PLTS is part of the Apprentice Declaration & Authorisation Form, there is no longer a requirement to evidence PLTS completion when applying for certificates. However, we recommend that an internal record of PLTS achievement is retained. Creative thinking People think creatively by generating and exploring ideas. They try different ways to tackle a problem, working with others to find imaginative solutions and outcomes that are of value. Creative Thinking skills encompass: generating ideas and exploring possibilities asking questions to extend thinking connecting own and others ideas and experiences in inventive ways questioning own and others assumptions trying out alternatives or new solutions and following ideas through adapting ideas as circumstances change. Independent enquiry People process and evaluate information in their investigations, planning what to do and how to go about it. They make informed and well-reasoned decisions, recognising that others have different beliefs and attitudes. Independent Enquiry skills encompass: identifying questions to answer and problems to resolve planning and carrying out research, appreciating the consequences of decisions exploring issues, events or problems from different perspectives analysing and evaluating information, judging its relevance and value

25

26 working towards goals, showing initiative, commitment and perseverance organising time and resources, prioritising actions anticipating, taking and managing risks dealing with competing pressures, including personal and work-related demands responding positively to change, seeking advice and support when needed managing your emotions and building and maintaining relationships. Effective participation People actively engage with issues that affect them and those around them. They play a full part in the life of their school, college, workplace or wider community by taking responsible action to bring improvements for others as well as themselves. Effective Participation skills encompass: discussing issues of concern, seeking resolution where needed presenting a persuasive case for action proposing practical ways forward, breaking these down into manageable steps identifying improvements that would benefit others as well yourself trying to influence others, negotiating and balancing diverse views to reach workable solutions acting as an advocate for views and beliefs that may differ from your own.

27 Additional employer requirements There are no additional employer requirements.

28