EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER (First and Second Year) Paper I : PERSPECTIVES OF MANAGEMENT. Time : 3 Hours Maximum Marks: 70

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1 (DEMB 1) EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER 2015 (First and Second Year) Paper I : PERSPECTIVES OF MANAGEMENT SECTION-A (3 4 = 12) 1) a) Management Profession. b) Management by exception. c) Formal organization. d) Informal communication. e) Uses of PERT. f) Business class. SECTION-B (3 15 = 45) Answer Any Three questions 2) State different approaches to management. 3) State the linear programming approach in decision making. 4) What are the causes for line and staff conflict? 5) Explain the process of control. 6) Which type of leadership is best suited to Indian industry? Why? 7) Enumerate the techniques employed in selecting employees.

2 SECTION-C (13) (Compulsory) 8) Analyse the following case and answer the questions given at the end. Mr. Kishore is manager of the automobile underwriting department of the Regional office in Visakhapatnam. Over the past two years, there has been a 43% increase in the number of policies written in this department. This large increase in business has resulted in a problem for Mr. Kishore. A backlog of policy applications has built up over the past few months and despite Kishore s efforts, the department just cannot get caught up. Kishore is working specially hard and is spending nights and weekends working away at the backlog. After considerable think through of the problem, Kishore has decided that one way to handle this overload and his job is to delegate some of his authority and responsibility to his staff. His staff consists of five underwriters, twelve policy raters, secretaries and clerks. Kishore, however, is having difficulty in persuading his employees to show any initiations. They seem to be satisfied with doing routine work and continually come to him looking for solutions to work problems. Naturally, Kishore end up working out solutions for them and he is over burdened most of the time. Questions: a) Diagnose the situation; and b) How should Kishore go about delegating authority and responsibility?

3 (DEMB 2) EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER 2015 First and Second Years Paper II : BUSINESS ENVIRONMENT SECTION-A (3 4 = 12) 1) a) Elements of business environment. b) Issues in privatisation. c) Goals of planning. d) Devaluation. e) Concept of globalisation. f) Private sector. SECTION-B (3 15 = 45) 2) Explain the merits and demerits mixed economic system. 3) Describe the pricing policy followed by public sector. 4) What are the indicators of industrial sector? 5) Discuss the regulatory mechanism relating to planning. 6) Review the EXIM Policy of India. 7) Elucidate the reforms introduced in the Indian fiscal sector.

4 SECTION-C (13) (Compulsory) 8) Exports of a country are in great demand because level of income of people in the importing country is fairly high, such goods will be in a position to command higher price and income level of people in the country exporting those goods will rise. This will mean higher wages in export industries. The rising income of people in export industries will also mean increasing demand for other domestic goods whose prices will also go up and therefore, level of income of people producing those goods would also rise. On the other hand, if in a country, demand for imported goods from the other country is relatively small or elastic people in the importing country will be getting imported goods at relatively lower price; income of the people producing such goods will be lower. This will also mean lower demand for other domestically produced goods while they will be paying high prices for imported goods. Questions: a) The level of income of people in a country has great influence on sharing gains from international trade. Justify. b) The demand for such goods is inelastic in the importing country. Do you agree? If yes, give reasons. c) Determine the relationship between size of a country and gains from international trade.

5 EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER 2015 (First and Second Years) Paper - III : MANAGERIAL ECONOMICS (DEMB 3) Answer any Five questions All questions carry equal marks 1) Describe the significance of managerial economics. 2) What are techniques in managerial economics? 3) State the determinants of demand. 4) Explain the methods employed to forecast demand for new products. 5) Elucidate the managerial uses of production function. 6) Explain the economies of scale. 7) How is price determined under monopoly? 8) Discuss the influence of market environment on price-output decisions. 9) Explain the methods of capital budgeting. 10) Critically examine the behavioural theory of the firm.

6 (DEMB 4) EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER 2015 (First and Second Years) Paper IV : ACCOUNTING FOR MANAGERS SECTION-A (3 4 = 12) 1) a) Functions of accounting. b) Profit and loss A/c. c) Features of debentures. d) Annual accounts. e) P/V ratio. f) Marginal cost. SECTION-B (3 15 = 45) 2) What are the uses of accounting information? 3) How do you contract balance sheet? 4) Explain the issue and allotment of shares. 5) Describe the contents of report of Board of Directors. 6) State the methods of inflation accounting. 7) Classify costs with examples.

7 SECTION-C (13) (Compulsory) 8) The following are the summarized Balance Sheets of X Ltd. As 31 st December, 2001 and 31 st December, 2002 respectively: Balance Sheet as at 31 st December Rs. in thousands Assets: Freehold property at cost Plant and machinery (cost less depreciation) Inventories Sundry debtors Cash at bank Preliminary expenses Liabilities: Issued share capital Share premium account Capital reserve Profit and Loss account Sundry creditors Proposed dividends No plant and machinery was sold during Depreciation written off during 2002 was Rs. 7,500. Net Profit for the year was Rs. 8,200. Rs. 6,000 dividend was paid during 2002 in respect of previous year. Capital reserve represented a profit on sale of freehold premises. Required: a) A statement showing changes in working capital during b) A Funds Flow Statement for the same period.

8 EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER 2015 (First and Second Years) (DEMB 5) Paper V : QUANTITATIVE TECHNIQUES FOR MANAGERIAL DECISIONS 1) a) AM. b) GP. c) Convenient sampling. d) Regression equation. e) Graphs. f) Objects of decision theory. SECTION-A (3 4 = 12) SECTION-B (3 15 = 45) 2) The following mistakes per page were observed in a book: No. of mistakes per page: No. of times the mistake occurred: Fit a Poisson distribution to the above data. 3) From the following data obtain the two regression equation. Sales: Purchases: a) Hence determine the correlation coefficient. b) Estimate the value of sales for given purchases = 80 c) Find the mean values of sales and purchases.

9 4) Calculate the coefficient of variation from the following data: Age (yrs): Frequency: ) What are the applications of matrix algebra in decision-making? 6) How do you formulate and test the validity of hypothesis? 7) Explain the methods of sampling. SECTION-C (13) (Compulsory) 8) Determine trend by moving average method and comment. Year 1 st Quarter 2 nd Quarter 3 rd Quarter 4 th Quarter

10 (DEMB 6) EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER 2015 (First and Second Years) Paper VI : INFORMATION MANAGEMENT AND COMPUTER APPLICATIONS SECTION-A (3 4 = 12) 1) a) Personal computer. b) Computer based HRM. c) Computer virus. d) Information needs of management. e) Machine language. f) Design of programming language. SECTION-B (3 15 = 45) 2) What is the role of computers in management? 3) State the managerial applications of spread sheet. 4) Bring out computer based financial system. 5) Enumerate the legal dimensions of computerization. 6) Elucidate the perspectives of MIS. 7) Give an account applications of COBOL.

11 SECTION-C (13) (Compulsory) 8) Write a procedure in PL/SQL for computing the income tax of persons using the following conditions: a) Income upto Rs. 1,50,000 income tax is NIL. b) Income from Rs. 1,50,000 to 2,50,000 income tax is 10%. c) Income from Rs. 2,50,000 to 4,00,000 income tax is 20%. d) Income more than Rs. 4,00,000 income tax is 30%. Surcharge on tax is: i) 2% if income tax upto 10,000. ii) 5% if income tax is more than 10,000 and 20,000. iii) 10% if income tax is more than 20,000.

12 (DEMB 7) EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER 2015 First and Second Years Paper VII : FINANCIAL MANAGEMENT SECTION-A (3 4 = 12) 1) a) Replacement value. b) Safety stock. c) Gross working capital. d) Profit maximization. e) Cost of retained earnings. f) EPS. SECTION-B (3 15 = 45) 2) Explain the organization of finance function. 3) State the reforms introduced in the capital market. 4) Describe the assessment of ranking investment proposals. 5) What are the factors that influence optimum capital structure? 6) Critically examine warters model of dividends. 7) Explain the management receivables.

13 SECTION-C (13) (Compulsory) 8) A company needs Rs. 12 lakhs for the installation of a new machine which is expected to earn an EBIT of Rs. 2 lakhs per annum. The company has the objective of maximizing the earnings per share. It is considering the possibility of issuing equity shares plus raising a debt of Rs. 2,00,000 or Rs. 6,00,000 or Rs. 10,00,000. The current market price per share is Rs. 40 and will drop to Rs. 25, if borrowing exceeds Rs. 7,50,000. The cost of borrowing is indicated below: Upto Rs. 2,50,000-10% Rs. 2,50,000 6,25,000-14% Rs 6,25,000 10,00,000-16% Assume the tax rate to be 50%. Find out EPS under different options.

14 (DEMB 8) EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER 2015 (First and Second Years) Paper VIII : OPERATIONS MANAGEMENT SECTION-A (3 4 = 12) 1) a) Reorder level. b) Product selection. c) Value added process. d) Quality assurance. e) Waste management. f) Functions of store keeper. SECTION-B (3 15 = 45) 2) Discuss the importance of operations management. 3) Describe different kinds of maintenance. 4) Explain value engineering function with an example. 5) What are the factors that influence Plant Layout? 6) Elucidate the procedure involved in the purchase of inventory. 7) Enumerate the steps involved in production planning and control.

15 SECTION-C (13) (Compulsory) 8) Jobs A, B, C, D, E and F are to be processed in any order on two machines, but first on P and then on Q. The processing time of various jobs on the two machines are given below: Jobs A B C D E F Machines P Q Determine the sequence of processing these jobs with a view to minimize the flow time.

16 (DEMB 9) EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER 2015 First and Second Years Paper IX : MARKETING MANAGEMENT SECTION-A (3 4 = 12) 1) a) Marketing audit. b) Geographic price c) Channel conflict. d) Marketing of services. e) New product. f) Ultimate consumer. SECTION-B (3 15 = 45) 2) Explain the social pressures on marketing. 3) Describe the relationship between marketing and accounting depts. 4) How is marketing budget prepared? 5) Discuss the psychological factors that influence consumer behaviour. 6) Critically examine product life cycle. 7) How do you assess the effectiveness of advertising?

17 SECTION-C (13) (Compulsory) 8) Analyse the following case and answer the questions given at the end. Essex markets was a chain of supermarkets in a medium-sized South Indian city. For six years, it had provided its customers with unit pricing of grocery products. The unit prices were provided in the form of shelf tags that showed the price of the item and the unit price (the price per kg. for example). The program was costly. The tags had to be prepared and updated. Further, because they tend to become dislodged or moved considerable effort was required to make sure that they were current and in place. A study was proposed to evaluate unit pricing. Among the research questions in the study were the following: What percentage of shoppers was aware of unit pricing? What percentage of shoppers used unit pricing? With what frequency was unit pricing in use? What types of shoppers used unit pricing? For what product classes was it used most frequently? Was it used to compare package sizes and brands or to evaluate store-controlled labels? It was determined that a questionnaire completed by around 1000 shopers would be needed. The questionnaire could be completed in the store in about 10 minutes, or the respondent could be asked to complete it at home and mail the same. Questions: a) Specify how the respondents should be approached in the store. b) Write out the exact introductory remarks that you would use. c) Should the interview be in the store, or should the questionnaire be self-administered at home or mailed in, or should some other strategy by employed? d) If a self-administered questionnaire is used, write an introduction to it. What could be done to encourage a high response rate?

18 (DEMB 10) EXECUTIVE M.B.A. DEGREE EXAMINATION, DECEMBER 2015 (First and Second Years) Paper X : HUMAN RESOURCE MANAGEMENT SECTION-A (3 4 = 12) 1) a) Employee Grievance. b) Collective bargaining. c) Nature of HRD. d) Quality circles. e) Perspectives of HRD. f) Seniority US merit policy. SECTION-B (3 15 = 45) 2) What are the principles of HRM? 3) Explain different methods of job analysis. 4) State the steps involved in manpower planning. 5) What are the sources of recruitment? 6) Review the techniques employed to appraise the performance of employees. 7) Enumerate the participation of employees in decision making.

19 SECTION-C (Compulsory) (13) 8) Analyse the following case and answer the questions given at the end of the case: Vinod Sethi was the manager of the system development department of Aerospace Company. During his fifteen years with the company, he trained many managers and encouraged their development, only to see many of them leave the firm after they had got their advanced degrees. The company had a liberal policy of educational reimbursement (75 percent of tuition costs and books) and many engineers (about 50 percent of them have a master s degree in a technical field) took advantage of these educational opportunities. Mrs. Geeta Kalra, an electrical engineer, came to see her boss, Vinod Sethi, who congratulated Mrs. Kalra for obtaining her Master s Degree in business administration, which she received through the assistance of the firm s educational programme. Mrs. Geeta Kalra, to the surprise of Vinod Sethi said that she was leaving the company to go to a competitor because she did not see any opportunities for advancement in the firm. Vinod Sethi was fusious because this had happened several times before. He immediately went to see the Director operations and complained about the educational reimbursement policy and the lack of systems approach to staffing. Questions: a) What might be the reason that employees left after receiving their degrees through educational re-imbursement? b) If you were the Director, what would you do?; and c) How can the labour turnover be prevented?