LOS ANGELES. Results Event Summary FEBRUARY 27-28, 2016 LONG BEACH CONVENTION CENTER FIND US: Experience Pavilion

Transcription

1 LOS ANGELES FEBRUARY 27-28, 2016 LONG BEACH CONVENTION CENTER W W W.T R AV E L S H O W S. C O M Results Event Summary NATIONAL MEDIA SPONSOR: OFFICIAL TRAVEL AGENCY PARTNER: MAJOR SPONSOR: 1000Tips SUPPORTING SPONSORS: CONTRIBUTING SPONSORS: Experience Pavilion ATTRACTION SPONSOR: FIND US: BROADCAST SPONSOR: /TravelandAdventureShow REGISTRATION /TravAdventure PRODUCED BY: /TravAdventure

2 2016 Los Angeles Travel & Adventure Show Event Summary Event Summary: Los Angeles Travel & Adventure Show Date: February 27 & 28, 2016 Venue: Long Beach Convention Center Location: 300 East Ocean Boulevard Long Beach, CA Halls: A, B, C 226,000 sq. ft. Attendee Gender Attendance Summary Total Attendance: 34,069 (1.75% Increase Over 2015) Travel Trade: 3,722 Travel Agents: 897 Press: 221 Household Income (HHI) 57% Earn Over $100,000 (3% Increase Over 2015) <$50k $50k - $75k $75k - $100k $100k - $150k $150k+ 7% 13% 23% 29% 28% 53% 47% Women Men Travel Expenditure Attendee Age 58% Spend Over $5,000 on Travel (4% Increase Over 2015) % in Peak Earning Years % % 30% 25% 25% 20% 20% 15% 15% 10% 10% 5% 5% <$2,000 $2k - $2.5k $2.5k - 5k $5k - $10k $10k+

3 Headline Speakers / Stages In addition to the Travel Theater, there was the Destination Theater where travelers heard 17 locale-specific workshops from Greece to Tahiti, Alaska to the Czech Republic. The program was very rich with content. The Savvy Traveler Theater featured 11 sessions covering travel technology, tips on better vacation photos and getting the most out of family travel. Our visitors tell us that they believe food is such a big part of their travel experience. To that end, we revamped the Taste of Travel Theater, and featured a mixture of local renowned chefs as well as guest chefs from around the globe for 10 different cooking demonstrations. Our Global Beats Theater featured 33 performing acts and continues to be an exciting feature of the Travel & Adventure Show. Keynote Speakers Included: Rick Steves Travel Writer, Host of Rick Steves Europe and Travel with Rick Steves, Europe Through the Back Door, presented Europe Through The Back Door With Rick Steves. Samantha Brown Travel Channel Host, presented Travel Smart; Lessons Learned from a Life Lived on the Road. In addition to meeting with our vendors, attendees engaged in activities such as: + Destination + Savvy Traveler Theater + Taste of Travel Theater + Global Beats Stage + Travel & Adventure Show World Photo Booth + Bubble Roller Land Orbs + The Climbing Rock Wall + Segway Rides + Know Your Nevada Feud! + Mammoth Lakes Big Fish + San Diego Zoo + NBC4 Southern California, The Voice Chair Pauline Frommer Editorial Director of the Frommer Guides and Publisher of Frommers.com, presented What You Need to Know Before You Plan Your Next Vacation. Peter Greenberg Emmy Award-Winning Investigative Reporter and Producer and CBS News Travel Editor, presented The Brave New World of Travel.

4 Scheduled to Appear: Rick Steves Samantha Brown Peter Greenberg Host of Rick Steves Travel Channel Host CBS Travel Editor Europe Pauline Frommer Editorial Director, Frommer Guides Plus... Thousands of Destinations Win Prizes Dozens of Travel Seminars Show Only Travel Deals Hundreds of Destination Experts Hands on Activities Culinary Demos and more... NATIONAL MEDIA SPONSOR: OFFICIAL TRAVEL AGENCY PARTNER: MAJOR SPONSOR: SUPPORTING SPONSORS: 1000Tips CONTRIBUTING SPONSORS: MEDIA SPONSOR: Experience Pavilion Copyright Unicomm, LLC. All Rights Reserved Use Promo Code: LAT221 (Or $11 at the door with this coupon) *Regular $16 Admission Note: Only cash is accepted on-site. Long Beach Convention Center Use promo code LAT221 and you ll pay only $11. Regularly priced tickets are $16, that is a 30% savings. Children 16 & UNDER FREE. All children under 16 need to be accompanied by a parent/guardian at all times. One coupon per person per day. Cannot be combined with any other offer. Photocopies accepted. Registration required for all show activities. Long Beach Convention Center Find Your Next Vacation At Scheduled to Appear: The Travel & Adventure Show + Find thousands of travel options + Visit hundreds of exhibits Samantha Brown + Speak directly to destination experts Travel Channel Host + Over 50 seminar programs featuring travel experts + Exclusive travel deals + See culinary demonstrations Rick Steves Host of Rick Steves Europe NATIONAL MEDIA SPONSOR: OFFICIAL TRAVEL AGENCY PARTNER: MAJOR SPONSOR: SUPPORTING SPONSORS: 1000Tips CONTRIBUTING SPONSORS: MEDIA SPONSOR: Experience Pavilion Copyright Unicomm, LLC. All Rights Reserved Use promo code LANG219 and you ll pay only $11. Regularly priced tickets are $16, that is a 30% savings. Children 16 & UNDER FREE. All children under 16 need to be accompanied by a parent/guardian Use Promo Code: LANG219 at all times. One coupon per person per day. Cannot be combined (Or $11 at the door with this coupon) with any other offer. Photocopies accepted. *Regular $16 Admission Note: Only cash is accepted on-site. Registration required for all show activities. KIDS 16 AND UNDER FREE! Promotion Summary An integrated marketing mix was utilized to ensure travel enthusiasts all over the Los Angeles area heard about the Travel & Adventure Show. All told, the campaign generated over 81 million impressions. Broadcast Television The official broadcast sponsor of the event was KNBC, generating over 17 million impressions. Ads were carried on KTLA for another 7,161,000 impressions. Radio A mix of stations from all-news KNX, to adult music stations including KRTH, KROQ for over 7.8 million impressions. Newspaper The LA Travel & Adventure Show partnered with the Los Angeles News Group running ads in all of their papers generating 2,393,449 impressions. We utilized the Los Angeles Times for print advertising, generating 3,869,624 impressions. NEXT WEEKEND! Before They Went There They Came Here FEBRUARY $11 * ONLINE Before They Went There They Came Here FEBRUARY $11 * ONLINE Outdoor We secured a strategic mix of boards in high-traffic areas throughout the LA area generating over 41 million impressions. Digital Campaign The Travel & Adventure Show invested in new technology that enables better analytics and therefore a more customized and digital advertising campaign ensuring content was tailored to the specific interests of the recipient creating a more responsive program with greater efficacy. Unparalleled Media Coverage In the weeks leading up the event and in the days before, our PR efforts were effective in generating awareness and coverage of the event. FOX News and KTLA covered the event with live remotes on Friday and other networks covered the show on Saturday. There were articles in the major papers and local radio covered the event as well.

5 Promotion Summary Continued FACEBOOK: Within one week leading up to the LA Travel & Adventure Show, The Travel & Adventure Show Facebook advertising campaign targeted LA area travelers, promoting event speakers, sponsors and exhibitors. These posts reached over 250,000 unique users, created 273,868 impressions and engaged 7200 users. TWITTER: By engaging celebrity speakers, local and national bloggers and industry created over 45.5k impressions, reached 2,283,024 users and #LATravelShow was delivered on over 7,330,000 timelines. INSTAGRAM: The Travel & Adventure Show Instagram posted 7 times resulting in 162 likes. #LATravelShow reached 207,903 LA Instagram users, created 360,415 impressions and we gathered 1787 likes, 256 comments and #LATravelShow was used in over 200 individual posts. The world in one place I found the wealth of information very valuable. The speakers were full of knowledge and just an amazing experience all around. Cynthia Hoffman My husband and I have not missed the annual LA Travel & Adventure Show for the past seven years. We always find great deals and we get introduced to places that we may want to visit in the future. Monette Carranceja It was a pleasure to meet tour operators and tourist boards in the same place; it saves days of contacting them individually. I enjoyed the ethnic dance performances. It is a wonderful place to find out about new and exciting places to visit. Nancy Pearlman The LA Travel & Adventure Show has always been a highlight or us and it has been extremely successful for us this year. Candy Krajangsri, Amazing Thailand

6 Join Us In These Markets WASHINGTON D.C. JANUARY 14-15, 2017 CHICAGO JANUARY 21-22, 2017 SAN FRANCISCO/BAY AREA FEBRUARY 11-12, 2017 INTERESTED IN EXHIBITING/SPONSORING: P: E: NATIONAL MEDIA SPONSOR: PRODUCED BY: 1000 Travel Tips.com LOS ANGELES FEBRUARY 18-19, 2017 SAN DIEGO MARCH 4-5, 2017 DENVER MARCH 18-19, 2017 PHILADELPHIA MARCH 25-26, 2017 DALLAS APRIL 1-2, 2017 FIND US: /TravAdventure /TravAdventure