Learning and Development Academy. Published 2014

Transcription

1 Learning and Development Academy Published 2014

2 EFFICIENCY IS DOING THINGS RIGHT; EFFECTIVENESS IS DOING THE RIGHT THINGS. PETER F. DRUCKER 102

3 The Kantar Media Academy In a world obsessed by media, our people are passionate about creating solutions for our clients to ensure they set the trend.to keep ahead in the media world, our people need to be at the top of their game and continually growing. So we take professional development and sharing knowledge seriously. Here at Kantar Media, you re in charge of your career. We ll be here to support and encourage you, but you re in the driving seat. So take some time with your manager to plan your development for the ahead. Be creative. Our programme has some incredible opportunities (we re very excited!) but if there s something that s not on the list, we d love to hear your ideas too. MADELEINE KERNOT MANAGING DIRECTOR KANTAR MEDIA NEWS INTELLIGENCE ANDY BROWN CEO KANTAR MEDIA RICHARD ASQUITH CEO KANTAR MEDIA AUDIENCES 1

4 Personal Development It s thought that only 10% of career development comes through formal courses, conferences and training. The rest comes from experience (70%) and exposure (20%). The learning activities described in this section will give you a flavour of the most effective non-classroom based ways to develop your professional abilities. Taking on additional responsibilities Whether it s taking on a challenging new project or assignment, or picking up an area that you haven t worked on before, this is with a doubt the most effective way to develop your skills. Perhaps there s an area of work that you have an interest in, or something you know you need experience in before you re ready to take the next career step. If it s not part of your job now, consider how you could build it in then speak with your manager. Acting up or covering for a colleague This means learning how to do some or all of another person s job. It could be to cover for leave or to ensure that more than one person in the organisation knows about a particular project or process. Giving another person s job a go is also a great way to test whether you have a longer-term interest in those areas. 360 Feedback A powerful tool for raising self-awareness and helping you select the areas of personal development to work on. Our 360 tool is based on the Kantar leadership model and is regularly used in the business. Job shadowing If there s someone who has a particular skill or set of knowledge that you admire, you could consider shadowing them. Job shadowing is essentially spending time observing them doing their work, watching, listening and learning what the job is about and what is involved in a typical day. Secondments A secondment involves a temporary move to another department or company for a period of time, usually from several months to one or two s. If you re interested, speak with your manager then arrange to meet with HR to follow up. Reading/desk research Highly underrated as a learning activity, there are some incredibly powerful and truly inspirational resources out there. For some ideas including books, papers, articles, webinars, websites and podcasts see the Kantar Development and Resource Guide. 2

5 Exposure to broader/higher-level work Sometimes rather than taking on additional responsibilities, simply getting exposure to different work or environments is helpful. This could be attending client meetings (if this isn t part of your day-to-day role), or shadowing your manager at more senior managent meetings. Become a subject matter expert If you re a guru in a particular area and it would be useful for your colleagues to know more about it, why not put yourself forward to become a subject matter expert. This can involve running briefing sessions, helping to trouble-shoot quieries or problems, or basically just being the go-to expert in that subject. Career conversations This is a discussion between you and your line manager about your career aspirations. It can help you to think through what your long-term goals are and create a plan for achieving them. You ll usually get the opportunity to have one around performance review time. GET A MENTOR A mentor is someone, usually more experienced, who helps and guides your development in a long-term relationship. Some mentoring relationships are relatively informal people who will be a sounding board, or with whom you can discuss what s on your mind. While we don t have a structured mentoring programme, if you re interested in a more formal mentoring relationship, please talk it over with your manager and then with your HR team. GET A COACH Coaching is another way of developing a particular skill or set of knowledge. It s basically about identifying someone who you could learn from and asking them to teach/ guide/provide feedback for you in a particular area. 3

6 THIS YEAR WE HAVE 39 COURSES ON OFFER, TAKE YOUR PICK - ADD SOME STRINGS TO YOUR BOW! HR,

7 Kantar Media Courses and Programmes Sometimes it s useful to spend time away from your desk on a structured course. You can learn from experts and pick up tips and ideas from colleagues in other parts of the Company and get practical advice to help you do your job. This page gives an overview of what s on offer. There are more details about each course... Kantar Essentials If you re new to Kantar Media, there are things you ll need to learn about what our business does and how our people operate. So we ve got a series of courses and workshops to help you hit the ground running. If you ve been with Kantar for some time but would like to attend one of these, speak with your manager in the first instance. IT SKILLS If the thought of being asked to create a PowerPoint presentation or decipher an excel spreadsheet leaves you in a cold sweat, our beginner level IT training might be for you. Or if you re already pretty good but want to become an expert, you can take on our advanced courses. If you re in the middle, try intermediate. Commercial, Business & Client Management The heart of our business is about serving our clients and developing our commercial reach. The programmes and workshops in this section will equip you with the tools and techniques for becoming a trusted advisor to your clients, whether they re internal or external. People Management If you re a people manager within Kantar Media, no matter how small your team, we expect you to take the people leadership part of your role seriously. Whether you re new to line management or an experienced manager, these courses will give you the opportunity to network with other managers and build or refresh your skills. Personal Effectiveness Being an expert in the technical bits of your job is great, but it s often not enough to ensure you re successful in your chosen career. The courses in this section are designed to help you develop as a rounded professional with the ability to work across levels and structures. 5

8 Our two graduate programme is designed to help graduates make the transition from university life into the world of work. It includes monthly training and networking events, support for the MRS qualification, and an annual project. Graduate programme WEDNESDAY WISDOM TGI & Custom run a series of talks on a Wednesday, covering everything from touchpoints to segmentation. If you re interested in the programme, contact Rubina Rai, Training Manager in TGI 6

9 Kantar Essentials what WHO by how long how often how much EEEssentials Ethics All staff WPP n/a as required 0 Everyone, irrespective of sector or geography, needs to understand the ethical and business objectives in the Code of Conduct. This training, which includes bribery and corruption, is compulsory. Kantar Media Induction All staff hr& marketing 1/2 day 3 times a 0 Learn a bit more about what Kantar Media does, meet some of our most senior business leaders, and get to know new staff across the business. Introducton to TGI TGI staff TGI training 1/2 day monthly 0 Each month TGI runs a series of training sessions for clients as an introduction to TGI. It s a really good overview of the TGI product and how it can be used, so it s a good one for staff who are new to TGI. Line Manager induction New Line Managers HR 1-1 tailored programme as required 0 This programme of tailored 1-1 sessions is designed to get new managers (whether joining us from the outside world or internally stepping into line management for the first time) up and running with the people management part of their role. Business Fundamentals all staff with financial involvement Finance 1/2 day 3 times a 0 This workshop introduces how finances work at Kantar Media. It covers everything from the key finance processes and an overview of profit and loss, to revenue recognition and calculation of cost rates. It s a must for anyone who has revenue or budget responsibility. Market Research Courses Research staff Internal experts 1/2-1 day monthly 0 This is a programme of 12 courses aligned with the MRS Advanced Certificate. It includes topics like sampling & weighting, questionnaire design, and the very popular media currencies course. If you re part of our graduate programme, you ll automatically be invited to all these, but they re open to everyone. 7

10 DID YOU TRY TURNING IT OFF AND BACK ON AGAIN? THE IT CROWD 8

11 IT Skills WHAT WHO BY HOW LONG how often HOW MUCH EEEssentials Excel Beginners All staff Sally Singh 1 day on request 50 This course will give you the confidence and skills to use an Excel spreadsheet to enter, edit and analyze information. You will start to use formulae and functions to manipulate your data. You ll come away knowing how to automatically enter information and format the data on screen and for printing. excel INTERMEDIATE All staff Sally Singh 1 day 3 times a 50 If you already know the basics, this course will take you a step further. You will cover more complex formulae, conditional formatting and sub totals. You will also learn how to filter and sort data and you ll pick up some tips on viewing multiple spreadsheets and printing. EXCEL ADVANCED all staff sally singh 1 day 2 times a 50 This course is for experienced users of Excel and will give you the confidence to use advanced features including the scenarios manager, pivot tables, advanced graphs and templates. You ll cover if and or functions and V-look up as well as how to analyse your data using goal seek. powerpoint intermediate & advanced all staff sally singh 1 day 2 times a 50 We generally run one level of course for PowerPoint users at an intermediate / advanced level. You will cover complex formatting, using SmartArt and advanced slideshow features like creating a slideshow that runs by itself. You ll also learn how to use data from other programs like Word and Excel and how to work with multimedia. If you need a more basic introduction to PowerPoint, let us know and we can arrange something more suitable for you. Word ADVANCED All Staff Sally Singh 1 day 2 times a 50 Our Microsoft Word course is for experienced users and will help you get to grips with the more complex features of formatting, tables and mail merges. You will also cover working with various types of graphics data from other programs, templates and hyperlinks. If you need a more basic introduction to Word, let us know and we can arrange something more suitable for you. 9

12 Commercial, Business and Client Management what who by how long how often how much Stand and Deliver Staff who present Sparklab 1 day 9 times a 450 This workshop is designed to focus on crucial areas of communication, incorporating skills in voice production, awareness of physical tension, team building and group creativity, encompassed in a day that is intended to be stress-free, enlightening and fun. Perfect pitch Follows stand and deliver Sparklab 1 day 6 times a 450 This course looks in greater detail at the art or act of making a pitch. Encompassing skills such as writing, storytelling and audience control/influence, the workshop draws on theatrical skills and techniques to enable you to present, or perform, a pitch to maximum effect. Thinking on your feet Experienced Presenters Sparklab 1 day 2 times a 450 This workshop encourages participants to be more confident, collaborative and creative. DISCOVER YOUR VOICE SENIOR MANAGERS SPARKLAB 1 DAY ANNUALLY 450 This inspirational workshop is designed to explore voice techniques that create impactful, dynamic scintillating performance. Doing business internationally Staff who work internationally Local HR 1/2 day annually 0 Learning to work with other cultures is crucial for international roles. You ll get a better understanding of communication issues around the world, look at international communication styles and explore how other cultures see the British. working with client procurement senior clientfacing managers WPP 1/2 day annually 0 The influence of clients procurement teams on the buying process is steadily increasing. Understanding the role of these teams has become key to pitching for new business, and maintaining existing clients. This short course, led and facilitated by members of WPP s procurement team will help you to understand how procurement decisions are made during pitches and give you increased confidence in working pro-actively with them. Chorus First line managers and professionals represent 5-6 month programme annually 1,000* Chorus is our cross company programme, aimed at developing leadership capability, cross functional working, cooperation and understanding across Kantar Media UK. It is an intense and interactive programme including briefing sessions, 360 feedback, a two day offsite module with further onsite modules, team exercises, self study, coaching sessions and a key project on a business issue. *plus travel and accommodation costs 10

13 what who by how long how often how much first chair mid to senior client-facing staff exetor 2 day residential 2 times a 900* This inspirational workshop is designed to explore voice techniques that create impactful, dynamic scintillating performance. First chair is an intensive programme that aims to increase your effectiveness in business problem-solving, client development, team leadership and self management with clients and internal teams. It is part-sponsored by Kantar, and may act as a predecessor to Maestro. MAESTRO SENIOR professionals KANTAR 1 WEEK RESIDENTIAL 2 times a 1,800* This programme aims to strengthen the ability of our most senior client leaders to be valued and trusted advisors to the clients, colleagues and teams. It includes work on problem solving and fact-based decision making, client/business development, culturally sensitive relationship skills, people/team leadership and financial accountability. This programme is part-sponsored by Kantar. Commercial Acumen Mid-Senior professionals Imparta for WPP 2 days annually 950* This module is part of WPP s mini-mba programme, Business Sense. It is designed to help you establish a stronger commercial basis in your day-to-day decision making, by building an understanding of the key drivers of profitable business, understanding trade-offs and gaining confidence in using financials and basic tools of financial analysis. Business Strategy Mid-senior professionals Imparta for WPP 2 days annually 950* This programme improves your ability to analyse business issues facing your clients and consider how you can create more impact through greater understanding of their business strategy. You ll develop confidence in understanding and discussing business strategy issues. Marketing Mid-senior professionals Imparta for WPP 2 days annually 950* Improve your ability to analyse the marketing issues facing your clients and develop a greater understanding of their strategic marketing goals. You ll also develop confidence in understanding marketing metrics and be able to provide stronger advice and support to a client. People and Organisation Mid-Senior managers Imparta for WPP 2 days annually 950* With a focus on increasing employee engagement, this programme develops your leadership capability in motivating and developing your staff. You ll learn to delegate work more effectively, offer recognition and appreciation appropriately, and demonstrate consistency when dealing with team members. Growing and winning business Business development Imparta for WPP 2 days annually 950* This programme will provide you with the skills to uncover new business opportunities in a careful and culturally acceptable way. You ll gain confidence in proactively identifying and prioritising new opportunities, navigating complex buyer roles within a client organisation, and building momentum and reducing the length of the sales cycle. Working across cultures Mid to senior Kantar 2 days residential annually 950* Here you ll build your cross-cultural sensitivities, knowledge and competence to advance your leadership skills. This programme will help you become an advisor to external clients operating in different cultural environments. It provides best practice for people working in global account teams, and enables managers to know how to interact with people from other countries more effectively. *plus travel and accommodation costs 11

14 Belbin s model is a powerful tool for understanding the role you (and others) play in a team. You ll learn to exploit your team strengths and manage your weaknesses. We have a company licence for the tool and can help facilitate team events using Belbin. belbin for teams team away days Making time to occasionally get out of the office together to focus on team strategy and development is really important. We can help you in the planning or facilitation of these events, making sure they re fun and functional. 12

15 People Management what who by how long when how much conducting performance reviews line managers local hr 1/2 day 3 times a 0 The performance review is a critical tool in both helping the business achieve our objectives and ensuring the personal and professional development of your staff. You wil understand how your actions can create and sustain motivation to improve performance. recruitment and selection line managers local hr 1/2 day 3 times a 0 If you re involved in recruitment, this is an essential course. It will steer you out of any legal trouble and will equip you with the basics of good recruitment practice. It will also ensure you have a full understanding of the recruitment process within Kantar Media. Managing absence line managers local hr 1 day 3 times a 0 Managing absence effectively is a critical part of a line manager s role. This course will ensure you are familiar with the policies and processes within Kantar Media, and will help you understand your role in reducing absence. It s a must for all new line managers. difficult conversations line managers local hr 1.5 hours 3 times a 0 As a line manager, you ll know that from time to time you need to have those difficult conversations. This short workshop will introduce the AID model and principles of giving feedback, and you ll learn some techniques for conducting challenging conversations. essentials of management line managers people dynamics 3 day residential annually 850* This is our core programme for all line managers within Kantar Media. You ll increase your management effectiveness in two key areas: people management (listening, questioning, giving feedback) and task based management (prioritisation, delegation, goal setting). coaching for performance line managers forum for Kantar 1 day 3 times a 350 This course will provide you with the knowledge, skills, tools and behaviours to help drive a high performance environment for your team to support business growth. You will learn how to hold effective performance and coaching conversations as well as how to provide and receive feedback to build capability and confidence. leading for performance senior managers forum for kantar 1 day 3 times a 350 This course builds on the skills covered in coaching for performance and is aimed and more senior line managers. You will cover how to use a balance of leadership styles to create and sustain a motivating climate and provide coaching and feedback to drive a high performance envioronment. *plus travel and accommodation costs 13

16 If there s a study programme leading to accreditation, a diploma or degree that would benefit both your performance and your career, you may be eligible for educational sponsorship. EDUCATIONAL SPONSORSHIP performance reviews In addition to getting feedback on your progress during the, the performance review is a good time to reflect on the Learning and Development activities you ve undertaken and look to the ahead. 14

17 Personal Effectiveness what who by how long how often how much time management all staff local hr 1.5 hours 3 times a 0 By the end of this short session, you ll be able to recognise the key causes of poor time management, identify solutions to common time wasters and implement tools and techniques to increase your effectiveness and efficiency. getting the most out of your performance review all staff local hr 1 hour 3 times a 0 This short session will help you make the most of your performance review here at Kantar Media. It will ensure that you know how the process works and will help you to understand what you can do to prepare. mental toughness all staff people animators 1 day annually 100 This programme will provide you with new ways of developing and managing your personal effectiveness and performance at work. It looks at ways to improve confidence, motivation and deal with pressure. It deals with sensitive issues in a challenging but supportive manner. image and impact all staff up skill for life 1 day annually 60 You might be an expert in your field, but your credibility is always in the eye of the beholder. During this session you will work on understanding how you are seen by others and how credibility is gained and lost. In doing so, you will develop practical tools to gain confidence and manage your own credibility. communication skills all staff up skill for life 1 day annually 60 Communication is key to personal effectiveness, no matter what your position in the company. This practical and interactive course will enable you to develop your ability to be a multi-skilled communicator, able to engage with different people in different ways at different times. train the trainer staff who train others up skill for life 2 days annually 150 If you re involved in training, this programme will give you the skills and confidence to master the art of training. Day one is focussed on helping you effectively design, deliver and evaluate a training programme. Day two lets you put it all into practice. 15

18 How to book a course REQUEST TIME OFF FOR TRAINING In addition to our L&D programme, you have the right to request time off work for training under the Employment Rights Act This applies to accredited as well as unaccredited training courses. TRAINING ASSOCIATES We have a network of talented and experienced training consultants, who between them cover a broad range of specialties. If there is an area that you or your team would like to work on, let us know. Get in TOUCH If you want to discuss anything L&D related, your line manager is generally the first point of contact. For logistics and bookings, contact Aleksandra Nizankowska, HR Training Administrator. For other L&D queries, try your local HR team in the first instance. agree learning activities with your manager You and your line manager will identify and agree your learning and development needs relevant to your role, business and personal objectives. TURN UP! All training activities represent an investment by the company in your development, whether the cost is for course fees or time. You should make every effort to attend and your commitment to the activity should take priority over other commitments (with the exception of emergency critical client needs). 16

19 US for any formal courses If you and your line manager have agreed any formal courses or programmes in this guide, HR will add you to the waiting list. WE LL CONFIRM YOUR DATES When your course or programme is due to run, HR will contact your manager to confirm your attendance. LET US KNOW WHAT YOU THINK Evaluating training is important as it helps us to measure how well the activity has met your development needs and achieved our business objectives. So we ll ask you to provide your honest feedback on any course that you attend, usually in the form of an online questionnaire. you can organise external training yourself Where you and your line manager agree an external training course and the budget has been approved within the department, please feel free to arrange your attendance. HR can assist with identifying external courses if necessary. LET US KNOW IF YOU CAN T COME If you have a genuine reason for not being able to attend, you must notify the training administrator as early as possible so that your place can be offered to someone else. If you cancel within 14 days of the training, your department will be charged a cancellation fee (which may be higher than the original cost in some cases). 17

20 SKALE Guide EVENT SUPPORT PROFESSIONAL PEOPLE MANAGEMENT EXECUTIVE ETHICS INTRODUCTION TO TGI KANTAR MEDIA INDUCTION LINE MANAGER INDUCTION MARKET RESEARCH COURSES EXCEL POWERPOINT WORD BUSINESS FUNDAMENTALS BUSINESS STRATEGY CHORUS COMMERCIAL ACUMEN DISCOVER YOUR VOICE DOING BUSINESS INTERNATIONALLY FIRST CHAIR GROWING AND WINNING BUSINESS MAESTRO

21 MARKETING PEOPLE AND ORGANISATION PERFECT PITCH STAND AND DELIVER THINKING ON YOUR FEET WORKING ACROSS CULTURES WORKING WITH CLIENT PRODUREMENT COACHING FOR PERFORMANCE DIFFICULT CONVERSATIONS ESSENTIALS OF MANAGEMENT LEADING FOR PERFORMANCE MANAGING ABSENCE PERFORMANCE REVIEWS RECRUITMENT AND SELECTION COMMUNICATION SKILLS GETTING THE MOST OUT OF PERFORMANCE REVIEWS IMAGE AND IMPACT MENTAL TOUGHNESS TIME MANAGEMENT TRAIN THE TRAINER

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