Business: Management - Retail. March 2012 Needs Assessment

Transcription

1 Business: Management - Retail March 2012 Needs Assessment Prepared by Elisa Lewis Date: March 12, 2012 Business: Management - Retail 1

2 Scope Data compiled in this report covers San Bernardino, Riverside, Orange, and Los Angeles counties. Data were drawn from external sources, including the Employment Development Department s California Labor Market Information and the U.S. Department of Education s Integrated Postsecondary Education Data System (IPEDS), as well as Chaffey College s Colleague Administrative database. Data Sources and Calculations Educational Program Data TOP Code Program of Study Retail Store Operations and Management The Taxonomy of Programs (TOP) is a standardized system used at the state level to classify programs and courses at California Community Colleges that are intended to achieve the same outcome. The Business: Management - Retail program at Chaffey College is classified under the Retail Store Operations and Management TOP code. CIP Code Program of Study Retailing and Retail Operations The Classification of Instructional Programs (CIP) is a standardized coding system used at the federal level to facilitate accurate tracking, assessment, and reporting of fields of study and program completion at educational institutions throughout the country. This report draws on the Retailing and Retail Operations CIP code, which maps to the Retail Store Operations and Management TOP code, to compare Chaffey College to other institutions and examine employment trends. Completions Data Degree and certificate data regarding students at Chaffey College were collected from the Colleague Administrative database. Degree and certificate data for all comparison schools were collected from the U.S. Department of Education s Integrated Postsecondary Education Data System (IPEDS). All comparison institutions included in this report are postsecondary and have provided data to IPEDS. IPEDS defines postsecondary education as a formal program designed primarily for students beyond high school age. These include academic, vocational, and continuing professional education, and exclude avocational and adult basic education programs. Occupational Data SOC Code Occupational Title First-Line Supervisors/Managers of Retail Sales Workers Cashiers Gaming Change Persons and Booth Cashiers Retail Salespersons Sales Representatives, Services, All Other Demonstrators and Product Promoters 2

3 Sales and Related Workers, All Other Stock Clerks and Order Fillers Driver/Sales Workers The Standard Occupational Classification (SOC) system is used by federal statistical agencies to classify workers into occupational categories. The Retailing and Retail Operations CIP code was mapped to the nine SOC codes listed in the table above using the crosswalk described in the paragraph below. Educational Program to Occupation Crosswalk The TOP-CIP-SOC Crosswalk (Employment Development Department, 2007) was used in this report to map TOP codes to CIP and SOC codes. This crosswalk allows the user to estimate labor market demand for California Community College program completers using SOC-based projections from the California Labor Market Information Division. Industry Data The North American Industry Classification System (NAICS) is used by federal statistical agencies to classify business establishments for the purpose of conducting and reporting research on the U.S. business economy. The Standard Occupation Classification codes are mapped to industry data by the California Labor Market Information Division. Industry information is used to geographically map the business locations of potential employers as well as to observe trends across the industries that employ the occupations identified above. 3

4 Introduction and Contents Contents Background Information 5 Regional Job Outlook 14 Largest and Fastest Growing Industry Employers 20 Regional Graduation Summary 31 Chaffey College s Performance on Core Indicators 32 Map of Competitor Institutions 33 Purpose and Goals Chaffey College currently offers a Business: Management Retail Associate in Science Degree and Certificate, both consisting of units. The following is a description of the Business: Management - Retail program as outlined in the Catalog: Retail Management prepares students for employment in all aspects of retailing related to merchandise buying and management. Other career avenues are sales representatives for manufacturers, visual display, distribution, importing and exporting, and sales promotions. The purpose of this report is to integrate and analyze data from multiple sources to determine labor market needs for the Business: Management Retail program at Chaffey College. Regional Definitions Inland Empire includes the Riverside-San Bernardino-Ontario Metropolitan Statistical Area (MSA) Los Angeles County includes the Los Angeles- Long Beach-Glendale Metropolitan Division Orange County includes the Santa Ana- Anaheim-Irvine Metropolitan Division Key Terms and Concepts Replacement Jobs: Replacement jobs refer to the number of job openings due to workers leaving an occupation. Annual Openings: Annual openings are calculated by adding the number of new jobs to the number of replacement jobs, divided by the number of years in the projection period. Projections: Projections of employment are calculated by the Employment Development Department and are based on a mathematical formula that includes historical employment and economic indicators along with national, state, and local trends. Occupation: Jobs are grouped into occupations using the federal Standard Occupational Classification (SOC) system. Industry: Occupations are grouped into industries using the North American Industry Classification System (NAICS). Wages: Hourly wages are reported in percentiles and averages. The 25 th percentile is a useful proxy of entry-level wages and the 75 th percentile of experienced-level wages. 4

5 Background Information Business: Management - Retail Business: Management - Retail programs in California Community are instructional programs that study the principles and methods of retail store operations and management, including department stores and supermarkets. 1 The descriptions of job duties for Business: Management - Retail-related occupations are provided by the Occupational Information Network. 2 First-Line Supervisors/Managers of Retail Sales Workers 2 First-Line Supervisors/Managers of Retail Sales Workers directly supervise sales workers in a retail establishment or department. Duties may include management functions, such as purchasing, budgeting, accounting, and personnel work, in addition to supervisory duties. Typical Tasks Provide customer service by greeting and assisting customers, and responding to customer inquiries and complaints. Direct and supervise employees engaged in sales, inventory-taking, reconciling cash receipts, or in performing services for customers. Monitor sales activities to ensure that customers receive satisfactory service and quality goods. Inventory stock and reorder when inventory drops to a specified level. Instruct staff on how to handle difficult and complicated sales. Hire, train, and evaluate personnel in sales or marketing establishments, promoting or firing workers when appropriate. Assign employees to specific duties. Enforce safety, health, and security rules. Examine merchandise to ensure that it is correctly priced and displayed and that it functions as advertised. Plan budgets and authorize payments and merchandise returns. 1 California Community Colleges, Chancellor s Office, Taxonomy of Programs, Sixth Edition (Corrected Version). 2 O*Net Online: 5

6 Cashiers 2 Cashiers receive and disburse money in establishments other than financial institutions. May use electronic scanners, cash registers, or related equipment. May process credit or debit card transactions and validate checks. Typical Tasks Receive payment by cash, check, credit cards, vouchers, or automatic debits. Issue receipts, refunds, credits, or change due to customers. Assist customers by providing information and resolving their complaints. Establish or identify prices of goods, services or admission, and tabulate bills using calculators, cash registers, or optical price scanners. Greet customers entering establishments. Answer customers' questions, and provide information on procedures or policies. Sell tickets and other items to customers. Process merchandise returns and exchanges. Maintain clean and orderly checkout areas and complete other general cleaning duties, such as mopping floors and emptying trash cans. Stock shelves, and mark prices on shelves and items. 2 O*Net Online: 6

7 Gaming Change Persons and Booth Cashiers 2 Gaming Change Persons and Booth Cashiers exchange coins and tokens for patrons' money. May issue payoffs and obtain customer's signature on receipt when winnings exceed the amount held in the slot machine. May operate a booth in the slot machine area and furnish change persons with money bank at the start of the shift, or count and audit money in drawers. Typical Tasks Keep accurate records of monetary exchanges, authorization forms, and transaction reconciliations. Exchange money, credit, and casino chips, and make change for customers. Maintain cage security according to rules. Count money and audit money drawers. Reconcile daily summaries of transactions to balance books. Listen for jackpot alarm bells and issue payoffs to winners. Sell gambling chips, tokens, or tickets to patrons, or to other workers for resale to patrons. Obtain customers' signatures on receipts when winnings exceed the amount held in a slot machine. Calculate the value of chips won or lost by players. Work in and monitor an assigned area on the casino floor where slot machines are located. 2 O*Net Online: 7

8 Retail Salespersons 2 Retail Salespersons sell merchandise, such as furniture, motor vehicles, appliances, or apparel to consumers. Typical Tasks Greet customers and ascertain what each customer wants or needs. Describe merchandise and explain use, operation, and care of merchandise to customers. Recommend, select, and help locate or obtain merchandise based on customer needs and desires. Compute sales prices, total purchases and receive and process cash or credit payment. Answer questions regarding the store and its merchandise. Prepare sales slips or sales contracts. Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices. Maintain records related to sales. Demonstrate use or operation of merchandise. Place special orders or call other stores to find desired items. 2 O*Net Online: 8

9 Sales Representatives, Services, All Other 2 Occupational description and typical tasks not available. 2 O*Net Online: 9

10 Demonstrators and Product Promoters 2 Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise. Typical Tasks Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services. Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products. Keep areas neat while working and return items to correct locations following demonstrations. Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed. Sell products being promoted and keep records of sales. Set up and arrange displays or demonstration areas to attract the attention of prospective customers. Suggest specific product purchases to meet customers' needs. Transport, assemble, and disassemble materials used in presentations. Identify interested and qualified customers to provide them with additional information. Practice demonstrations to ensure that they will run smoothly. 2 O*Net Online: 10

11 Sales and Related Workers, All Other 2 Occupational description and typical tasks not available. 2 O*Net Online: 11

12 Stock Clerks and Order Fillers 2 Receive, store, and issue sales floor merchandise, materials, equipment, and other items from stockroom, warehouse, or storage yard to fill shelves, racks, tables, or customers' orders. May mark prices on merchandise and set up sales displays. Typical Tasks Answer customers' questions about merchandise and advise customers on merchandise selection. Itemize and total customer merchandise selection at checkout counter, using cash register, and accept cash or charge card for purchases. Take inventory or examine merchandise to identify items to be reordered or replenished. Pack customer purchases in bags or cartons. Stock shelves, racks, cases, bins, and tables with new or transferred merchandise. Receive, open, unpack and issue sales floor merchandise. Clean display cases, shelves, and aisles. Compare merchandise invoices to items actually received to ensure that shipments are correct. Requisition merchandise from supplier based on available space, merchandise on hand, customer demand, or advertised specials. Transport packages to customers' vehicles. Read orders to ascertain catalog numbers, sizes, colors, and quantities of merchandise. Obtain merchandise from bins or shelves. Compute prices of items or groups of items. Complete order receipts. Keep records of out-going orders. Place merchandise on conveyors leading to wrapping areas. Requisition additional materials, supplies, and equipment. 2 O*Net Online: 12

13 Driver/Sales Workers 2 Drive truck or other vehicle over established routes or within an established territory and sell or deliver goods, such as food products, including restaurant take-out items, or pick up or deliver items such as commercial laundry. May also take orders, collect payment, or stock merchandise at point of delivery. Includes newspaper delivery drivers. Typical Tasks Collect money from customers, make change, and record transactions on customer receipts. Listen to and resolve customers' complaints regarding products or services. Inform regular customers of new products or services and price changes. Write customer orders and sales contracts according to company guidelines. Drive trucks to deliver such items as food, medical supplies, or newspapers. Collect coins from vending machines, refill machines, and remove aged merchandise. Call on prospective customers to explain company services or to solicit new business. Record sales or delivery information on daily sales or delivery record. Review lists of dealers, customers, or station drops and load trucks. Arrange merchandise and sales promotion displays or issue sales promotion materials to customers. 2 O*Net Online: 13

14 Regional Job Outlook Projected Regional Job Outlook The table below displays 2008 employment estimates and 2018 projections for Business: Management - Retail-related jobs. Job openings for Cashiers, Retail Salespersons, Stock Clerks and Order Fillers are plentiful across all regions of interest. Job openings for Supervisors of Retail Sales Workers and Sales Reps are available as well, though in lesser numbers. Sales and Driver/Sales Workers jobs are smaller in number, while Gaming Change Persons and Booth Cashiers jobs are on the decline in all regions of interest. Demonstrators and Product Promoters have fewer opportunities in the Los Angeles area only. State of California Total Estimated 2008 Jobs Total Projected 2018 Jobs Projected Growth (%) Ave. Annual New Job Openings First-Line Supervisors/Managers of Retail Sales Workers Ave. Annual Replacement Job Openings Ave. Annual Total Job Openings 177, ,500 7,700 (4.3%) 770 3,820 4,590 Inland Empire 18,940 20,070 1,130 (6.0%) Los Angeles CO 43,630 46,110 2,480 (5.7%) ,184 Orange CO 16,140 17,310 1,170 (7.2%) State of California Cashiers 363, ,700 25,400 (7.0%) 2,540 16,320 18,860 Inland Empire 36,110 38,430 2,320 (6.4%) 232 1,622 1,854 Los Angeles CO 94, ,730 6,510 (6.9%) 651 4,232 4,883 Orange CO 31,890 32,240 2,350 (7.4%) 235 1,432 1,667 State of California Gaming Change Persons and Booth Cashiers 1,800 1, (-11.1%) Inland Empire (-14.8%) Los Angeles CO (-8.7%) Orange CO N/A N/A N/A N/A N/A N/A State of California Retail Salespersons 499, ,100 59,700 (12.0%) 5,970 13,930 19,900 Inland Empire 48,360 53,580 5,220 (10.8%) 522 1,349 1,871 Los Angeles CO 125, ,410 11,280 (9.0%) 1,128 3,490 4,618 Orange CO 48,980 54,420 5,440 (11.1%) 544 1,366 1,910 State of California Sales Representatives, Services, All Other 82,500 89,900 7,400 (9.0%) 740 2,050 2,790 Inland Empire 5,020 5, (8.0%)

15 Los Angeles CO 23,660 25,140 1,480 (6.3%) Orange CO 10,650 11, (7.2%) State of California Demonstrators and Product Promoters 18,600 19, (2.2%) Inland Empire 2,210 2,210 0 (0.0%) Los Angeles CO 4,400 4, (3.0%) Orange CO 1,620 1, (-3.1%) State of California Sales and Related Workers, All Other 30,000 32,600 2,600 (8.7%) Inland Empire 2,290 2, (4.8%) Los Angeles CO 9,720 10, (6.7%) Orange CO 3,110 3, (5.1%) State of California Stock Clerks and Order Fillers 207, ,100 29,400 (14.2%) 2,940 4,780 7,720 Inland Empire 24,870 28,480 3,610 (14.5%) Los Angeles CO 56,890 63,650 6,760 (11.9%) 676 1,310 1,986 Orange CO 19,140 21,080 1,940 (10.1%) State of California Driver/Sales Workers 38,700 41,400 2,700 (7.0%) Inland Empire 3,680 3, (6.3%) Los Angeles CO 9,240 10, (9.5%) Orange CO 3,390 3, (7.4%) Source: Labor Market Information Division, Employment Development Department, Occupation Profile, on the Internet at: (visited March 12, 2012). 15

16 Projected Regional Job Growth The graphs below show the projected growth from 2008 to 2018 of Business: Management - Retailrelated jobs. As the graphs show, all jobs are expected to grow across all regions of interest, though Demonstrators and Product Promoters jobs will see the least growth. Gaming Change Persons and Booth Cashiers jobs are expected to decline across all regions of interest. Stock Clerks and Order Fillers are projected to experience the most growth across regions. % Growth First-Line Supervisors/Managers of Retail Sales Workers California Inland Empire Los Angeles County Orange County Cashiers % Growth California Inland Empire Los Angeles County Orange County % Growth Gaming Change Persons and Booth Cashiers California Inland Empire Los Angeles County Orange County % Growth Sales Representatives, Services, All Other California Inland Empire Los Angeles County Orange County Source: Labor Market Information Division, Employment Development Department, Occupation Profile, on the Internet at: (visited March 12, 2012). 16

17 Demonstrators and Product Promoters % Growth California Inland Empire Los Angeles County Orange County % Growth Stock Clerks and Order Fillers California Inland Empire Los Angeles County Orange County Driver/Sales Workers % Growth California Inland Empire Los Angeles County Orange County Source: Labor Market Information Division, Employment Development Department, Occupation Profile, on the Internet at: (visited March 12, 2012). 17

18 Regional Hourly Wages This table displays the First Quarter of 2011 hourly wage statistics of Business: Management - Retailrelated jobs. In general, wages are fairly comparable within each occupation across regions. Retail Sales Supervisors and Sales Representatives stand to earn higher wages than all other retail-related workers. Employees in retail occupations tend to earn higher income in Orange County and Los Angeles County. An employee in one of these jobs can expect to earn anywhere from $8/hr to $37/hr, depending on the specific job and the employee s level of experience. Mean Hourly Rate 25 th Percentile Median Hourly Rate 75 th Percentile First-Line Supervisors/Managers of Retail Sales Workers State of California $20.14 $14.48 $18.24 $23.08 Inland Empire $19.69 $13.92 $17.64 $22.36 Los Angeles CO $20.91 $14.79 $18.87 $23.78 Orange CO $20.04 $14.63 $18.30 $22.70 Cashiers State of California $11.11 $8.80 $9.50 $11.77 Inland Empire $10.66 $8.75 $9.34 $11.34 Los Angeles CO $10.69 $8.73 $9.32 $11.33 Orange CO $10.71 $8.84 $9.58 $11.37 Gaming Change Persons and Booth Cashiers State of California $11.29 $9.25 $10.85 $12.94 Inland Empire $11.77 $9.38 $11.82 $13.57 Los Angeles CO $10.41 $9.11 $10.28 $11.46 Orange CO $11.29 $9.25 $10.85 $12.94 Retail Salespersons State of California $12.41 $8.97 $10.28 $13.54 Inland Empire $12.02 $8.85 $9.70 $12.46 Los Angeles CO $12.37 $8.93 $10.16 $13.54 Orange CO $12.55 $8.96 $10.27 $13.65 Sales Representatives, Services, All Other State of California $31.02 $18.59 $26.66 $37.19 Inland Empire $25.23 $16.00 $22.80 $31.48 Los Angeles CO $29.19 $17.72 $25.16 $35.10 Orange CO $30.83 $18.71 $26.82 $36.97 Demonstrators and Product Promoters State of California $13.76 $9.74 $11.12 $

19 Inland Empire $10.78 $8.95 $9.60 $11.07 Los Angeles CO $14.83 $9.34 $10.78 $14.81 Orange CO $12.74 $10.18 $11.12 $13.69 Sales and Related Workers, All Other State of California $21.62 $12.15 $18.17 $27.41 Inland Empire $16.37 $9.61 $12.04 $18.96 Los Angeles CO $21.64 $11.83 $17.93 $27.35 Orange CO $21.30 $12.59 $18.06 $28.43 Stock Clerks and Order Fillers State of California $12.41 $9.28 $10.93 $14.28 Inland Empire $11.93 $9.30 $10.83 $13.62 Los Angeles CO $12.09 $9.21 $10.63 $13.54 Orange CO $12.13 $9.29 $10.83 $13.83 Driver/Sales Workers State of California $13.94 $8.95 $9.98 $17.10 Inland Empire $12.83 $9.33 $11.05 $14.90 Los Angeles CO $13.12 $8.89 $10.05 $15.25 Orange CO $15.22 $8.88 $9.54 $20.08 Source: Labor Market Information Division, Employment Development Department, Occupation Profile, on the Internet at: (visited March ). 19

20 Largest and Fastest Growing Industry Employers Largest Industry Employers of Business: Management Retail-Related Occupations The graphs below display the 2008 staffing patterns of the largest industries employing Business: Management - Retail-related occupations across the state of California. First-Line Supervisors/Managers of Retail Sales Workers Number of Employees 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 Number of Employees 120, ,000 80,000 60,000 40,000 20,000 0 Cashiers 20

21 Number of Employees 2,000 1,500 1, Gaming Change Persons and Booth Cashiers Local Government Number of Employees 120, ,000 80,000 60,000 40,000 20,000 0 Retail Salespersons Sales Representatives, Services, All Other Number of Employees 5,000 4,500 4,000 3,500 3,000 2,500 2,000 1,500 1,

22 Number of Employees 7,000 6,000 5,000 4,000 3,000 2,000 1,000 0 Demonstrators and Product Promoters Number of Employees 2,000 1,800 1,600 1,400 1,200 1, Sales and Related Workers, All Other Source: Labor Market Information Division, Employment Development Department, Staffing Patterns, on the Internet at: (visited March 12, 2012). 22

23 Stock Clerks and Order Fillers Number of Employees 60,000 50,000 40,000 30,000 20,000 10,000 0 Number of Employees 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 0 Driver/Sales Workers Source: Labor Market Information Division, Employment Development Department, Staffing Patterns, on the Internet at: (visited March 12, 2012). 23

24 Change Over Time of the Largest Industry Employers of Business: Management Retail -Related Occupations The graphs below display projections of staffing changes from of the largest industries employing Business: Management - Retail-related occupations in the state of California. First-Line Supervisors/Managers of Retail Sales Workers Percent Change 50% 40% 30% 20% 10% 0% -10% -20% -30% Cashiers Percent Change 50% 40% 30% 20% 10% 0% -10% -20% -30% Source: Labor Market Information Division, Employment Development Department, Staffing Patterns, on the Internet at: (visited March 12, 2012). 24

25 Percent Change Gaming Change Persons and Booth Cashiers Local Government Retail Salespersons Percent Change Sales Representatives, Services, All Other Percent Change Source: Labor Market Information Division, Employment Development Department, Staffing Patterns, on the Internet at: (visited March 12, 2012). 25

26 Demonstrators and Product Promoters Percent Change Sales and Related Workers, All Other Percent Change Source: Labor Market Information Division, Employment Development Department, Staffing Patterns, on the Internet at: (visited March 12, 2012). 26

27 Stock Clerks and Order Fillers Percent Change Percent Change Driver/Sales Workers Source: Labor Market Information Division, Employment Development Department, Staffing Patterns, on the Internet at: (visited March 12, 2012). 27

28 Other Industries with Growth in Business: Management Retail-Related Occupations Aside from the industries that were displayed in the graphs above, six of the Business: Management - Retail-related occupations is associated with growth in an additional industry. The table below displays the industry along with its numeric change and percent growth from 2008 to Industry Employment in California Numeric Change Percent Growth First-Line Supervisors/Managers of Retail Sales Workers Furniture Stores 1,200 1, % Used Merchandise Stores 1,100 1, % Beverage & Tobacco Product Manufacturing % Business Support Services % Business Support Services % Office Administrative Services % Employment Services % Electronic Markets and Agents/Brokers % Electronic Shopping & Mail-Order Houses % Cashiers Sporting Goods/Musical Instrument Stores 6,100 6, % Motion Picture and Video Industries 4,400 4, % Other Miscellaneous Store Retailers 3,500 3, % Full-Service Restaurants 2,900 3, % Automobile Dealers 2,800 3, % Other Amusement & Recreation Industries 2,600 2, % Local Government 2,200 2, % Amusement Parks and Arcades 2,100 2, % Accommodation 1,600 1, % General Medical and Surgical Hospitals 1,300 1, % Other Personal Services 1,000 1, % Museums, Parks and Historical Sites 900 1, % Employment Services 900 1, % Spectator Sports % Grocery Product Merchant Wholesalers % Personal Care Services % Colleges and Universities % Other Motor Vehicle Dealers % Misc Nondurable Goods Merchant Whsle % Residential Building Construction % Retail Salespersons Jewelry, Luggage & Leather Goods Stores 10,900 11, % Furniture Stores 9,900 11,800 1, % Auto Parts, Accessories, and Tire Stores 6,700 7, % 28

29 Grocery Stores 5,800 7,000 1, % Specialty Food Stores 4,200 4, % Employment Services 3,800 4, % Other Motor Vehicle Dealers 3,600 4, % Used Merchandise Stores 3,200 3, % Other Amusement & Recreation Industries 1,900 2, % Personal Care Services 800 1, % Accommodation % Civic and Social Organizations % Electronic Markets and Agents/Brokers % Misc Nondurable Goods Merchant Whsle % Commercial Goods Merchant Wholesalers % Local Government % Full-Service Restaurants % Lumber and Supply Merchant Wholesalers % Grocery Product Merchant Wholesalers % Professional and Similar Organizations % Sales Representatives, Services, All Other Building Foundation/Exterior Contractors 1,000 1, % Building Finishing Contractors 900 1, % ISPs, Search Portals, & Data Processing % Accounting and Bookkeeping Services % Specialized Design Services % Electronic Markets and Agents/Brokers 700 1, % Professional and Similar Organizations % Architectural and Engineering Services % Activities Rel to Credit Intermediation % Waste Management and Remediation Service % Cable and Other Subscription Programming % Electronic Shopping & Mail-Order Houses % Medical and Diagnostic Laboratories % Home Health Care Services % Automobile Dealers % Investigation and Security Services % Software Publishers % Personal Care Services % Automotive Repair and Maintenance % Offices of Physicians % Warehousing and Storage % Radio and Television Broadcasting % Other Motor Vehicle Dealers % Sales and Related Workers, All Other 29

30 Management & Technical Consulting Svc % Software Publishers % Other Information Services % Hardware & Plumbing Merchant Wholesalers Computer Systems Design and Rel Services % % Automobile Dealers % Grocery Product Merchant Wholesalers % Social Advocacy Organizations % Elementary and Secondary Schools % Building Finishing Contractors % Stock Clerks and Order Fillers Building Material and Supplies Dealers 3,600 4, % Local Government 3,100 3, % General Medical and Surgical Hospitals 2,700 3, % Electronics and Appliance Stores 2,500 2, % Commercial Goods Merchant Wholesalers 2,500 2, % Home Furnishings Stores 2,100 2, % Hardware & Plumbing Merchant Wholesalers 2,000 2, % Used Merchandise Stores 2,000 2, % Electronic Markets and Agents/Brokers 1,900 2, % Sporting Goods/Musical Instrument Stores 1,400 1, % Apparel/Piece Goods Merchant Wholesalers 1,200 1, % Electric Goods Merchant Wholesalers 1,100 1, % Advertising and Related Services 1,100 1, % Automobile Dealers % Furniture Stores 800 1, % Building Equipment Contractors % Automotive Repair and Maintenance % Furniture & Furnishings Merchant Whsle % Lumber and Supply Merchant Wholesalers % Electronic Shopping & Mail-Order Houses % Elementary and Secondary Schools % Other Support Services % Office Administrative Services % Medical Equipment and Supplies Mfg % Pharmaceutical & Medicine Manufacturing % Home Health Care Services % Building Finishing Contractors % Nursing Care Facilities % Scientific Research and Development Svc % Outpatient Care Centers % Source: Labor Market Information Division, Employment Development Department, Staffing Patterns, on the Internet at: (visited March 12, 2012). 30

31 Regional Graduation Summary Education and Training 3 Education and training requirements for Business: Management - Retail-related occupations vary. First- Line Supervisors/Managers of Retail Sales Workers occupations usually require a high school diploma. Some previous work-related skill, knowledge, or experience is usually needed. Employees in these occupations need anywhere from a few months to one year of working with experienced employees. A recognized apprenticeship program may be associated with these occupations. Cashiers, Gaming Change Persons and Booth Cashiers, Retail Salespersons, Sales Representatives, Demonstrators and Product Promoters, Stock Clerks and Order Fillers, and Driver/Sales Workers occupations may require a high school diploma or GED certificate. Little or no previous work-related skill, knowledge, or experience is needed for these occupations. Employees in these occupations need anywhere from a few days to a few months of training. Usually, an experienced worker could show you how to do the job. Regional Completers in Business: Management Retail Programs Data for Business: Management - Retail-related program completers at Chaffey College are not currently available. There are no institutions offering degrees or certificates below the baccalaureate level for this program across the four county region of interest. Source: National Center for Education Statistics, U.S. Department of Education, Integrated Postsecondary Education Data System, on the Internet at: (visited March 12, 2012) 3 Labor Market Info, Employment Development Department, California Occupational Guides, on the Internet at: (visited March 12, 2012). 31

32 Chaffey College s Performance on Core Indicators The Perkins IV Career and Technical Education Improvement Act of 2006 mandates that all state and local postsecondary institutions provide data on six core performance indicators for their career and technical education programs. These indicators are: 1) Technical Skill Attainment; 2) Completions; 3) Persistence and Transfer; 4) Employment; 5) Non-traditional Participation; and 6) Non-traditional Completion. Performance goals are set at the state and local levels and progress is monitored based on a comparison between the actual percentage of students who master each performance area and the negotiated levels of performance Chaffey College Performance on Core Indicators The table below displays negotiated and actual core performance indicator levels for all Chaffey College students classified under the Retail Store Operations and Management TOP code. These students performed above district negotiated levels on Core Indicators 1 and 5a. Core Performance Indicators Negotiated Level State District Chaffey College Performance Percent Above or Below District Negotiated Level Business: Management - Retail Core 1 Technical Skill Attainment 88.82% 88.82% % N/A Core 2 Completions- Credential, Certificate, Degree, or Transfer Ready 80.93% 76.88% 67.67% N/A Core 3 Persistence and Transfer 85.86% 85.86% 75.00% N/A Core 4 Employment 81.48% 81.48% DR N/A Core 5a Non-traditional Participation 22.08% 20.53% 25.00% N/A Core 5b Non-traditional Completions 25.00% 22.75% 0.00% N/A Source: CA Community Colleges Reporting Services, Retail Store Operations and Management, College Core Indicator Information by 6-Digit TOP ( ). 32

33 Map of Competitor Institutions Grocery Stores employ the largest numbers of First-Line Supervisors/Managers of Retail Sales Workers in the state of California. Across the four counties of interest, there are 6,684 Grocery Store employers listed by the California Labor Market (4,257 in Los Angeles County, 1,008 in Orange County, 657 in Riverside County, and 762 in San Bernardino County). This map illustrates the location of the largest 5% of all Grocery Stores in each county. 33