The Complete Media Solution

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2 Peterborough Evening Telegraph 49,731 Average reach of customers reading the ET 6 days per week. (Jul-Dec 2007 JICREG) 18,053 Average Circulation Monday to Saturday. (Jul-Dec 2007 ABC) Editorial focus on local news. Positioned to be at the heart of the Peterborough. Established over 50 years and considered a trusted and reliable source of local news and opinion. 6 different daily print platforms allowing you to strategically target different audiences. Monday Sport Tuesday ET Business/Lettings Wednesday Property Thursday Jobs Friday Motors & Entertainments Saturday Lifestyle & TV Magazine

3 Peterborough Citizen 70,368 consumers read the Citizen every week. (Jul-Dec 2007 JICREG) 49,258 Issues are distributed every Thursday. (Jul - Dec 2007 VFD) Editorial focus on local news and community focused stories. Established over 150 years. Provides the opportunity to target a wide audience and demographic. Published weekly and is highly cost effective and presents excellent value for money.

4 City Lite 10,000 copies distributed free throughout Peterborough every Friday morning. (Source: Publisher Statement) 70% delivered to homes within the target demographic of ABC1. 30% distributed via merchandisers at Peterborough City station. Targeting the ABC1 commuter audience. Free to pick up from local businesses and retail outlets. Includes both national and local news.

5 Averaging 120,000 unique visitors and over 1,000,000 page impressions a month. (Figures: average from January-April 2008) Provides breaking local news and sport plus up to date local information and features. Leading online source for news and local information for Peterborough backed up by the Evening Telegraph team's established and trusted. Includes video and multimedia features and the ability to interact and comment on local news and issues. Comprehensive local sports coverage, including daily news and reports on Peterborough United FC, Peterborough Panthers and Peterborough Phantoms. Platform includes entertainment, previews, reviews and listings. Over 150 local restaurant and pub reviews. Order ET photo reprints and enter ET competitions and browse reader offers, including link to the ET s online reader shop. Search functionality for houses, jobs, cars and local businesses. Source: Publisher Statement

6 Community Newsletters Connecting local communities. Designed to connect the local community areas we serve and feature. Contain details of local events, community information and news from specific areas of Peterborough and the surrounding villages. Editions include Hampton & Yaxley, Werrington & Gunthorpe and Whittlesey. Highlights and promotes to readers the benefits of being part of the community they live in. 8 page publications inserted into the ET and distributed to homes within the community featured.

7 ET Life The Only local TV Guide available in the Peterborough area every Saturday. Quarter fold, 52 page publication published weekly. Full Colour throughout. Higher Quality 52gsm paper Only 10 pages of advertising is available Editorial Content includes: TV listings, Book, CD & DVD reviews. Travel health & beauty. Fitness and fashion. Gardening, DIY. Interior design. Food & Nutrition.

8 Jobs Today Jobs Today is a weekly publication inserted into the Peterborough Evening Telegraph every Thursday. This publication contains vacancies from across the Peterborough area and is one of the main purchase drivers for the Thursday edition. On average there are 150 advertised vacancies in paper and online every week. A CV matching service is also provided to readers. This allows readers to create and upload their CV to the Jobs Today website. The service allows advertisers to utilise the CV matching service through functionality and easily identify the CV applications that most highly match their vacancy.

9 Property Today Property Today is Peterborough's property guide for any agent who is looking to promote the best of their properties for sale. Published each Wednesday within the ET this platform gives our readers the opportunity to view the property market in Peterborough and also offers them the chance to see the up and coming new build developments across the region. We also produce a lettings platform on Tuesdays in the same format which includes commercial property.

10 Motors Today Peterborough's weekly motoring guide with everything you need to know about motoring each Friday. A comprehensive guide for readers with new and used car listings as well as servicing and private car sales. The supplement contains various editorial features comprising of Business and Company profiles, Test drives, reviews and previews. The Test drive section is designed to give the reader an insight into newly released vehicles, providing an independent and impartial review of their overall specification. This creates an ideal opportunity for potential advertisers to acquire potential customers through highlighting their test drive services and inform the readers as to where they can find out more.

11 Local Pages Today Peterborough's local in paper and online business directory. This service offers readers the opportunity to search for a wide variety of businesses, ranging from Professional Services to Public Notices. Births, Marriages and Deaths are also and integral part of this category, providing readers with a platform to announce their own personal news and events.

12 ET Business ET Business is produced every Tuesday as a platform for local business to promote and highlight their services, company or organisation and their overall performance. Editorially focus is on providing business news and timely information on developments and changes to the local and national business community and the wider economy. Advertising is targeted at the business community and the key decision makers and buyers within organisations.

13 Leaflets An alternative method of promoting your business is through leaflet insertion. Leaflets promoting the products and services of your business can be inserted solus into one of our titles or through multiple titles within our portfolio of titles. Leaflets can be booked into single editions or to increase reach and extend can be booked across a series of weeks. It is possible to insert specific quantities of leaflets, clients do not have to insert into the total print run.

14 Events & Promotions Reader Offers: can be supplied by our clients and provide a different type of exposure. For example: Pre-promotion in editions of both The Evening Telegraph and City Lite Posters and online coverage leading up to the offer Previous examples of these in have included a token collect for National Rail. This particular offer allowed our reader the opportunity to collect tokens in order to travel at a reduced rate to a variety of destinations. Other successful offers include free meal at O Neil s for every reader and free entry and a meal for a penny at the Peterborough Greyhound Stadium. Front page coverage is also obtainable. One of the key benefits of reader offers is the new interest that is created. The Greyhound Stadium being an excellent example of this; attracting many first time users as a result of the offer. Competitions: Similar to reader offers competitions can also be provided by our clients. Readers are used to looking for these in both The Evening Telegraph, ET Life Magazine and City Lite. Competition prizes can be targeted to specific demographics or can be attractive to our overall readership. We ask a prize minimum of Competitions can also be run in the week on request. Events: We have a wide ranging and increasingly popular events and awards programme. These include: The Business Awards, Pride in Peterborough, Women of Achievement, The Sports Awards all providing sponsorship opportunities. As well as sponsoring an award/event clients have the opportunity to attend the awards, receive coverage/branding in paper/online before, during and after the event.