Directorate Marketing and External Affairs (My Stroke Guide) Location London Accountable to Head of Digital. Core Role Anchor Level

Transcription

1 Role title Content and Development Manager Directorate Marketing and External Affairs (My Stroke Guide) Location London Accountable to Head of Digital Accountable for My Stroke Guide Helpline Officer Production Coordinator Core Role Anchor Level Support This role is in line with our ambition 4: Building research and promoting knowledge to improve stroke care Hours 35 Grade E Salary 28, to 31, per annum (Inner London Weighting) Contract type Fixed term for 9 months with strong possibility of extension We are the UK s leading charity dedicated to conquering stroke. There are over 1.2 million stroke survivors in the UK. Almost two thirds have a disability and one third rely on others for help, making stroke one of the biggest causes of disability. We are continually working to improve the lives of stroke survivors and their families who deserve the very best treatment and care. We deliver amazing, life-changing support to over 60,000 stroke survivors and their families each year. We also fund research to find better treatments, campaign for better stroke care and help people understand how to spot and prevent stroke. This work is made possible by more than 4,000 talented volunteers and staff, our fantastic supporters and our strong relationships with the stroke clinical and research community. We work with integrity, demonstrating our values as one combined passionate, innovative, respectful and professional team. 1

2 Together we can conquer stroke. Directorate The Marketing and External Affairs Directorate plays a vital role in delivering our strategy. We provide strategic leadership for engagement and stewardship of key audiences through an integrated, results orientated approach. Working alongside Fundraising, Research and Information, and Services, we deliver leadership and expertise in marketing, brand, public affairs, PR, event management, communication, creative services and digital to deliver the charity s vision. Join us and help to achieve a world free of stroke. Purpose of role The Content and Development Manager (My Stroke Guide) will identify new content and oversee the production of all media and online resources for My Stroke Guide: our self-management website designed by stroke survivors, for stroke survivors. The Content and Development Manager will ensure content is engaging, of high quality and produced and updated on schedule. The role reports to the Head of Digital and works closely with a range of internal and external stakeholders including technical providers and stroke survivors. You will ensure the successful creation and implementation of future versions of My Stroke Guide and scope out, test and implement new developments. In partnership with our Stroke Information Service, a dedicated enquiry line has been established, and you will have an active role in advancing and maintaining this. The Content and Development Manager will identify new types of content, media and methods of communication and will be positioned as advisor on creating accessible content online across the organisation. Key Competencies The Key Competencies for the organisation are: Improvement and Innovation. Managing and Developing Performance, Business Acumen and Continuous 2

3 Key responsibilities of role Responsibility areas Performance indicators Key competencies Responsible for identifying new content, media and methods of communication, from drawing board through testing to publication on the Guide, that will assist stroke survivors in the management of their recovery Testing and evaluating content Examples of insight gathered Examples of content improvements scoped and implemented Content written to a high standard and in line with policies Continuous improvement and innovation Customer focus Open-minded Site maintained and content, accurate and up-todate Delivered on time, in budget and in line with our internal guidelines and Information Standard policies Responsible for identifying new technical features and ideas to develop the site and make it more personal and engaging Usability testing and evaluation of the site Scoping of ideas and sharing with the technical team Continuous improvement and innovation Customer focus Open mindedness Develop and maintain positive relationships with colleagues in other Directorates and in the devolved nations to develop protocols for gathering insight into the information needs of stroke survivors Actions of meetings and examples of involvement Examples of insight and implementation Collaboration Customer focus 3

4 Work closely with Research, Marketing and External Affairs teams to maintain accurate records and to contribute to the review of our information materials and production processes to ensure they remain relevant and fit for purpose Examples of collaboration and outcomes Editorial policies followed Collaboration Communicating and influencing Work closely with the Business Manager (My Stroke Guide) and colleagues in the digital team to communicate requirements, oversee technical developments, test changes and updates, and ensure that these are communicated to service users, funders and commissioners. Evidence of timely feedback and smooth processes and updates. Collaboration. Continuous improvement and innovation To prioritise technical issues and ensure quick troubleshooting of issues flagged up by users or discovered in the system to ensure a prompt and effective solution to any system issues is provided Demonstrates a pro-active approach to identifying and implementing solutions All issues managed in a timely manner Business acumen Communicating and influencing To oversee and support the development of all video content from storyboard to completion Smooth production process and Information Standard policies followed. Managing and developing Leadership 4

5 To manage staff as allocated Staff induction, supervision and development plans Performance and Development Review completed to standard Managing and developing Leadership To support the Services directorate in the sale and on-going management of My Stroke Guide. Evaluation and reports produced on time. Examples of collaboration to keep services up to date on site developments, features and content. Collaboration. Business acumen. Mandatory responsibilities of role All Stroke Association staff, regardless of Core Role Anchor level, will be expected to meet the following mandatory responsibilities: To undertake any other duties commensurate with the purpose and remit of the post Responsibility areas Performance Indicators Key Competencies To contribute to any project work as required To ensure that you manage and develop your own (and your teams *) *where applicable Examples of project work Collaboration Evidenced attendance at personal training and regional events All mandatory training is completed Performance and Development Review completed to standard. Business acumen Continuous improvement and innovation Managing and developing Leadership 5

6 To follow the Stroke Association s policies and procedure Familiar with competency framework, including values, mission and vision Managing and developing Accessed and read the staff handbook and any relevant policies and procedures to your role Willing to travel during the course of your duties with possible overnight stays away from home Open-minded 6

7 Person specification Education Educated to degree level or equivalent or have relevant experience Willingness to undertake training and continuing professional development / Desirable Experience Demonstrable experience of sourcing, critically appraising and writing copy in different styles for a variety of audiences Experience of working with web developers Experience of engaging with users to deliver fit for purpose information materials Experience of producing accessible information for people with disabilities Experience of managing multiple projects at the same time, delivering to tight deadlines Experience of meeting internal and external quality standards, such as the Department of Health Information Standard Experience of successfully managing a diverse team to deliver projects on schedule Experience of working in the voluntary sector Desirable Desirable 7

8 Skills and abilities Ability to communicate effectively face to face, in writing, by , on the telephone, including public speaking Ability to use a range of IT products including Photoshop, Adobe Acrobat and Content Management Systems Ability to initiate and organise projects through to completion The ability to write, edit and proofread to a very high standard with meticulous attention to detail Able to communicate complex matters of a technological nature clearly and concisely using appropriate methods to a wide spectrum of people, including staff and users Ability to work with internal and external teams at all levels to seek the best for stroke survivors Creativity and drive to constantly improve My Stroke Guide and the overall user experience Proven analytical and problem solving skills with the ability to turn feedback into actions Ability to think strategically, work independently and prioritise own workload Understanding of the lifecycle of the film making process Desirable 8

9 Other requirements Ability to demonstrate an understanding and commitment to our corporate values To be committed to the principles of equal opportunities and diversity Excellent communication, interpersonal and team working skills An understanding of issues related to diversity and equality of opportunity and a genuine commitment to widening access to information To have an understanding of stroke Desirable This information will be used as part of the shortlisting process 9