SAP Partner Summit at SAPPHIRE NOW Orlando. May 13, Detailed Agenda

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1 SAP Partner Summit at SAPPHIRE NOW Orlando. May 13, Detailed Agenda

2 2012 SAP AG. All rights reserved. 2

3 2012 SAP AG. All rights reserved. 3

4 Sessions SAP Partner Summit at SAPPHIRE NOW Orlando

5 Sessions Time Room Title/Abstract 08:00-09:00 Breakfast & Registration 09:00-10:00 General Session with Troy Richardson, SAP Senior Vice President & General Manager of North America Ecosystem and Channels, and Sanjay Poonen, President, Corporate Officer, SAP Technology Solutions & Mobility Division 10:00-10:50 1 The SAP Mobility Story This session will address how SAP and Partners can help businesses run better, using mobile computing technology. Starting with a brief look at why mobility matters to businesses in the first place, then covering the whole range of SAP and SAP's ecosystem offerings for enterprise mobility and mobile commerce. This session is ideal for partners who want to get an overview of SAP s mobility offerings. 2 Discover the New SAP Business All-in-One 9.0 Running Completely in Memory with SAP HANA Learn how the capabilities of the B1 9.0 version, including core SAP Business One enhancements and specific SAP HANA related enhancements can help you win more deals. 3 Help Your Customers Go from Data to Decisions with Big Data packages from SAP Are your customers harnessing the opportunity of Big Data or do they struggle with how to integrate it, manage it and get value from it? Learn how you and SAP together can help customers re-imagine the possible for their business by combining SAP's real-time data platform and analytics solutions. Help them execute new insights across the business to solve critical industry and line of business challenges in ways never before possible. 4 Winning Big with Business Networks Think networks are just for managing personal connections? Think again. Just as consumers use Twitter, Facebook and Amazon.com to learn, share and shop better, companies are tapping into business networks to connect and collaborate with employees, customers and trading partners more efficiently and effectively than ever before. Join us for this interactive session in which we ll provide a view into the business network of the future and the game-changing surges in innovation, productivity and growth that it will fuel for SAP customers and for the SAP partner ecosystem. 5 SAP Business Suite Powered by SAP HANA: Opportunity to Grow Your Business Hear about the incredible opportunities available with SAP Business Suite powered by SAP HANA. Learn how to position and sell the solution and what project skills are needed during implementation. Join the session to understand the potential effect on your top and bottom lines, whether you are a reseller or service partner SAP AG. All rights reserved. 5

6 Sessions Time Room Title/Abstract 10:00-10:50 6 Accelerate your Business. Partner to Grow with SAP Business All-in-One Leverage resources. Leverage investments. Learn how partners can collaborate and cross-pollinate Business All-in-One industry templates and grow your addressable market. This session will focus on how our best and brightest Business All-in-One partners have achieved accelerated success by partnering. Find out how you can to SAP AG. All rights reserved. 6

7 Sessions Time Room Title/Abstract 11:00-11:50 1 Leverage SAP Platforms for Building and Accelerating your Software Business Learn how you can take advantage of the $7.7B packaged mobile apps opportunity by partnering with SAP. Hear the latest on the successful SAP Mobile Apps Partner Program and how your peers have benefited from the program and monetized their apps via the SAP Store the official online channel to over 230K SAP customers. Also learn about our open apps challenges. 2 Jump Up to the Cloud Learn why Cloud is one of the strategic pillars of SAP s strategy and how we have made it easy to extend your partnership to the cloud portfolio. Hear from our Ecosystem and Channel leaders as well as Partners on the exploding cloud opportunity and our Partnering strategy for 2013 and beyond. 3 Go Mobile with SAP Enterprise Performance Management (EPM) Unwired This session will provide an overview of SAP s Mobile Enterprise Performance Management (EPM) strategy. See how the new SAP EPM unwired mobile interface is a single entry point into the SAP EPM applications enabling customers to use their mobile devices to facilitate planning, analysis and reporting for increased performance. 4 Predictive Analytics Is A Game Changer Generally analytics looks at the past; with Predictive Insight, businesses are looking forward. In this session, we will do a short demo and review three business cases that illustrate the value of Predictive Insight and provide partners with real-life case studies. 5 Inside View: Partner Experience with SAP Business Suite powered by SAP HANA Hear from partners who closed SAP Business Suite powered by SAP HANA deals. The panelists will give you straight answers on becoming a reseller of the software, training and enablement, differences in the sales cycle, support by SAP, opportunities for the partner ecosystem, and much more SAP AG. All rights reserved. 7

8 Sessions Time Room Title/Abstract 12:00-12:50 1 Insight into the new Generation of the SAP Mobile Platform This session will provide an update on the SAP Mobile Platform, with insight to the new release and SAP Rapid Deployment Solutions to support customer adoption. We will address what SAP customers are deploying today & prediction for future, as well as the platform capabilities and multiple options for partners and their customers. 2 Cloud Analytics, The Next Generation is Here The next generation cloud analytics HANA based solution is here. Dropbox simple, end user design, big data ready. What does this new solution mean for partners and how can you take advantage of the inherent service opportunities? 3 Profiting from the SAP HANA Enterprise Cloud Learn about the incredible opportunities available with SAP HANA Enterprise Cloud. The SAP HANA Enterprise Cloud offering is a comprehensive cloud infrastructure combined with managed services. In the session, you will learn about the different roles partners can drive their SAP and specifically their HANA practice forward. 4 Take Your Analytics Customers Mobile with Mobile Analytics From SAP Hear the latest on Mobile Analytics from SAP and the best approach to take your customers on the mobile journey. According to Gartner, 33% of BI will be mobile by the end of this year which means a huge opportunity for you and your customers. According to Dressner research, Mobile business intelligence is the 2nd most common mobile business use case after and executives are the #1 user. Don't let your customers get left behind: learn about SAP's Mobile analytics roadmap, see our latest solutions and think about how you will take your customers mobile. 5 How To Migrate SAP Business Suite to SAP Business Suite Powered by SAP HANA, a Partner Perspective Hear first-hand the experiences of an actual channel partner (itelligence) who migrated their own internal Business Suite Test & Demo instance to an SAP Business Suite powered by SAP HANA landscape. Learn from their own tips and tricks, and what tools they used to accelerate the data migration and instance setup. 13:00-14:00 Lunch & SAP Experts at Topic Tables 2012 SAP AG. All rights reserved. 8

9 Sessions Time Room Title/Abstract 14:00-14:50 1 New Horizon Next Generation Sales Programs: Aligned Demand Management with Partners Join us to learn about New Horizon, a program in market now to drive demand in concert with our partners. Kristen Rigby will highlight the key elements of the program including integration and process, enablement, execution, current and expected results, as well as how our partners can participate in the program to overachieve in Customer acquisition, target solutions, assets and messaging for the key identified programs will be reviewed and shared with our partners. 2 Monetize and Sell Your Apps via the SAP Store Hear about the latest with the SAP Store, the online channel for SAP and partner solutions. See how you can monetize your own applications and gain exposure and access to our SAP field and over 230k customers. 3 SAP Marketing for Value-Added Reseller Partner Pipeline Build What You Need To Know To Drive Your Demand Generation Activities Learn how to get started using SAP s arsenal of partner marketing tools and resources for Value-Added Reseller (VAR) partners and get new ideas on how to create pipeline that converts to sales. 4 The Private Equity Opportunity Private equity firms own 14,200 businesses in the US. You probably are doing or will do business with a private equity owned company this year. These companies represent nearly $300 million in pipeline for SAP and its partners in This session will help you understand the private equity and how the SAP Private Equity Team can help you close your deals. 5 Introduction to Design Thinking This session provides an introduction to Design Thinking and how to apply and identify new customer opportunities SAP AG. All rights reserved. 9

10 Sessions Time Room Title/Abstract 15:00-15:50 1 Introducing the SAP HANA Academy Learn more about this free resource for customers, partners, and developers of SAP HANA. Discover our new "SAP HANA Recommends" project that helps you build your own personalized marketing application using SAP HANA, predictive analysis, and mobile computing. Reach your customers' customers better than ever before! 2 Innovate and Build Apps for SAP s Five Market Categories ISVs, SMEs, and OEMs will learn to build and innovate with the latest initiatives available with Applications, Analytics, Mobile, Database & Technology and Cloud. There will be a discussion about the latest integration and certification opportunities with SAP HANA, Gateway, SAP Mobile Platform, SAP BusinessObjects and SAP Business One On Demand. 3 Communicate Better with SAP Join SAP Global Communications to get the latest information on how partners can increase their visibility with press/analysts/bloggers and push social media. As agents of our joint ecosystem messaging and strategy, partners can benefit from the tools, templates, guidance and engagement models that we introduce in this session. Highlighting best practices, partners will share their PR experience with SAP SAP Public Partner Demo Showroom Roadmap SAP is pleased to provide an update on the SAP Public Partner Demo Showroom(s). The SAP Demo Showroom is slated as the new demo environment for all SAP Go-To Market resources. In this integrated environment we will support the five SAP Markets with all of the active SAP products enabled through five different showrooms 2012 SAP AG. All rights reserved. 10

11 Sessions Time Room Title/Abstract 16:00-16:50 1 Keys to Successful Partnering with the SAP Cloud Ecosystem & Channels Teams Join a panel of SAP Ecosystem & Channels Cloud experts from pre-sales, marketing, sales and programs to understand how best to leverage SAP resources to further your success in the Cloud. 2 Partner Sales Methodology Your Guide to Gold Accelerate and grow your SAP license sales with latest sales enablement initiative Partner Sales Methodology (PSM). The PSM is the guidebook that shows you how to flawlessly execute your SAP license opportunities as well as being your SAP sales one stop shop. Renowned sales guru Marty Mercer from The Complex Sale, will introduce the PSM tool and workshop that will be offered at a location near you. 3 Innovations for All Customers in the Mid Market Get an outlook on new innovations in Analytics and learn how rapid deployment-solutions help SMEs to do business more flexibly and efficiently. In the session, you will learn about the current rapid deploymentsolutions for SAP Business Suite powered by SAP HANA and the 2013 roadmap and how these innovations will help you grow your business. 4 Growing a Deal with SAP Rapid Deployment Solutions SAP Rapid Deployment Solutions (RDS) can be introduced into deals as a fast, low risk, low cost proof of concept or several can be combined to support a much larger deal with the same benefits of fixed scope, price and outcome. Join this session to learn more about how best to employ RDS in your deals. Not yet engaged? We ll also briefly review the RDS qualification process. 5 Introduction to Design Thinking This session provides an introduction to Design Thinking and how to apply and identify new customer opportunities. 17:00-18:00 Executive Close with Eric Duffaut, SAP President and Corporate Officer, Global Ecosystem & Channels, and Rodolpho Cardenuto, President, SAP Americas. 18:00 Networking Reception 2012 SAP AG. All rights reserved. 11

12 Interactive Partner Center: Microforums SAP Partner Summit at SAPPHIRE NOW Orlando

13 Interactive Partner Center: Microforums Time Area Title/Abstract 08:00-09:00 Breakfast & Registration 09:00-10:00 General Session with Troy Richardson, SAP Senior Vice President & General Manager of North America Ecosystem and Channels, and Sanjay Poonen, President, Corporate Officer, SAP Technology Solutions & Mobility Division 10:00-10:40 1 Build and Certify Apps on SAP HANA Learn to build and certify apps on SAP HANA. Obtain exclusive insight about a special introductory offer to enable platform adoption and technical resources for your certification project. Expand and plan your future SAP integration portfolio, while adopting the latest SAP technology that provides key areas for growth with customers in mind. 2 Introducing SAP HANA Live for SAP Governance, Risk, and Compliance Software and SAP Access Control Role Analytics Attend this session to learn how you can increase your license and services revenues by adding SAP HANA and SAP HANA Live for SAP Governance, Risk, and Compliance (GRC), which includes a Virtual Data Model and sample content, to your customers environments. Also, learn more about SAP Access Control Role Analytics, the first application built on SAP HANA Live for SAP Governance, Risk, and Compliance, and how it adds additional insight into managing roles. 3 SAP Education Solutions: Increase Deal Revenue with SAP Education Solutions Customers want to ensure that they are optimizing the performance of their workforce; plus, they want products that are simple to use. Join us to learn how our Workforce Performance Builder and Knowledge Acceleration solutions can help you build a bigger, stronger business. You'll see how easy it is to extend your value and increase revenue SAP AG. All rights reserved. 13

14 Interactive Partner Center: Microforums Time Area Title/Abstract 11:00-11:40 1 SAP Business One - Grow Your Business Powered by SAP HANA Position SAP Business One, SAP Business One version for SAP HANA and SAP Business One Analytics powered by SAP HANA, price comparison, license migration and which enablement resources are available for a successful growth in your business. 2 Data Warehousing Opportunities for Partners The sessions addressed partners with background in the Sybase, BusinessObjects, and NetWeaver BW portfolio. Learn about SAP HANA as agile data mart, Sybase IQ for highly scalable and cost effective data warehouses, SAP NetWeaver Business Warehouse (BW) on SAP HANA to reduce TCO, improve load performance and response times of BW implementations, SAP Near-Line Storage (NLS) based on Sybase IQ for BW, and SAP BI solutions with embedded Sybase IQ : The Year of the Mobile Apps Get a look at how SAP is making 2013 a year to remember in mobile applications. Check out the latest demos and discuss SAP s broad mobile apps portfolio and roadmap, ranging from proven left-brain apps, to cutting edge consumer applications. 12:00-12:40 1 SAP 360: A New Family of HANA-Based Solutions That Help Maximize Customer Value These new solutions are designed to address specific customer needs by combining products from the entire SAP portfolio with the power of in-memory computing. The offerings thereby deliver a unique value proposition. Learn in this session about the upcoming new portfolio & how you can leverage it. 2 How To Make Multi-Million Dollar Deals with SAP Business One Learn how SAP partners can leverage SAP Business One to sell into ecosystem of large accounts. 3 Leverage Applied Analytics to Gain Meaningful Insight into Business Performance in your Industry Applied Analytics from SAP helps organizations gain meaningful insight into business performance of their industry and Line of Business. These solutions are designed to be deployed rapidly into an organization s current IT environment. In this microforum, we ll discuss how partners can leverage Applied Analytics for various industries. 13:00-14:00 Lunch & SAP Experts at Topic Tables 2012 SAP AG. All rights reserved. 14

15 Interactive Partner Center: Microforums Time Area Title/Abstract 14:00-14:40 1 Kickstart Development and Win with SAP HANA, Mobile and Cloud Join this session to learn all about the opportunities to create and enhance your solutions with SAP HANA, Mobile and Cloud. Accelerate the impact of your development teams by connecting each technology to the underlying business use cases and determining the developer programs and partner resources that will help you quickly get started. 2 SAP Business Suite Powered by SAP HANA: Partner Adoption Kick start your road to success with SAP Business Suite powered by SAP HANA. Attend this 20 minute forum to discover partner specific enablement material to benefit our SAP Partners in gaining specific information about SAP Business Suite powered by SAP HANA and how it can benefit your business. 3 SAP Governance, Risk and Compliance Access Control in Every New Enterprise Resource Planning Deal Learn why you need to add SAP Access Control in every SAP core deal you sell or implement. Hear examples of the significant benefits enjoyed by customers and how this helps them to reduce cost and effort in the long run. Learn how to quickly deploy SAP Access Control with an existing Rapid Deployment Solution (RDS). 15:00-15:40 1 Expand your SAP Mobility Partnership with Syclo This session will outline the major benefits that partners stand to gain by incorporating Syclo into their mobility portfolio. Learn about what products are available to service/resell. Gain valuable insights about roadmaps for upcoming releases and enablement and go-to-market opportunities. 2 Partner Quality Program Addressing Partner Implementation Challenges This session is an overview of program and partner panel discussion, two case studies presented in conjunction with partners, trends identified around project challenges and risks, and how PQP addresses these issues and supports partners in general 3 Why Original Equipment Manufacturers Partners Continue to Innovate with SAP Innovation is key to driving additional revenues and getting to market faster. Join Jayne Landry, Global VP, Market and Portfolio Expansion, SAP Technology Solutions, to discuss the future OEM product roadmap and hear first-hand what new innovations will be available for you to take advantage of to help you add value for your customers, generate additional revenues and reduce your time to market SAP AG. All rights reserved. 15

16 Interactive Partner Center: Microforums Time Area Title/Abstract 16:00-16:40 1 Generate Demand for SAP Business Suite Powered by SAP HANA The session will cover the various resources and programs available to partners for generating demand for SAP Business Suite powered by SAP HANA. During this session, we will discuss the assets, tools and Marketing Service Bureau packages that will help you build a strong and healthy pipeline. Additionally we will highlight partner demand generation best practices and innovative ideas focused on SAP Business Suite and SAP HANA. 2 Expansion through New Business Models: Original Equipment Manufacturers, Business Process Outsourcing, and Information Technology Outsourcing Join us to understand the evolving business models now possible with SAP. In addition to industry-driven innovations and enhanced traditional business models, bundled/managed service offerings are utilized to expand the business into the customers extended value chain. As a consequence, OEM/ITO-type business models are becoming increasingly more relevant for each and every SAP Services Partner. 3 Accelerating SAP HANA in Partner Clouds Accelerate and grow your SAP Hosting business by becoming a partner for the SAP HANA Enterprise Cloud. The SAP HANA Enterprise Cloud offering is a comprehensive cloud infrastructure combined with managed services. Learn how you can become part of it. Join this session to learn more about the partner program to come. 17:00-18:00 Executive Close with Eric Duffaut, SAP President and Corporate Officer, Global Ecosystem & Channels, and Rodolpho Cardenuto, President, SAP Americas. 18:00 Networking Reception 2012 SAP AG. All rights reserved. 16

17 Interactive Partner Center: Expert Tables SAP Partner Summit at SAPPHIRE NOW Orlando

18 Interactive Partner Center: Expert Tables Time Title/Abstract 10:00-17:00 SAP Platforms and SAP Store Learn about SAP Platform Partner Programs Explore SAP Mobile Platform and SAP HANA Cloud Platform Build Mobile, Cloud and SAP HANA Apps Join the Mobile and SAP HANA Cloud App Challenges Market your apps on SAP Store SAP PartnerEdge Meet with PartnerEdge program experts to get answers to your questions Gain a better understanding of the PartnerEdge program and partnership opportunities Obtain insight into the PE program benefits and requirements Address any program operations questions you may have Provide feedback to the program team on opportunities for improvement Partner Service and Support Discover how the Partner Learning Hub can help you Take a closer look at the SAP Solution Catalog Use sappartneredge.com for enablement Explore services from your SAP Partner Services Advisor Learn more about enablement campaigns 2012 SAP AG. All rights reserved. 18