EPP Open Training Advanced Pricing Toolbox

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1 Version: November 2013 This training provides you a lot in insights into different tools that can be used when doing pricing research. You will learn how to select the appropriate tool and how the tools can be used to answer your specific pricing questions. In my case I could implement many of them directly in my daily duties. There s no other organisation in Europe so dedicated to help develop and share pricing and profit optimisation skills of tomorrow s business leaders.

2 Overview - The Essential and Advanced Methods - A profound pricing strategy in your company is necessary, but only using the classic methods can restrain you from exploiting your profit margins to the fullest. A lot of research and discoveries have been done on this subject, resulting in soundly based and ready-to-use theories. During Advanced Pricing Toolbox, you convey insights that go beyond the classical assumptions and tools of price research and strategy. As always at the EPP, the top-expert trainer focuses on interactivity by stimulating the attendees to share and discuss their experiences in the pricing field. Discuss your day-to-day challenges with your peers from all over Europe and throughout many different industries. So take that one important step to pricing and profit optimisation and register for the. The Pricing Toolbox was very interesting, driven by a very professional speaker. We got a lot of insights and we will definitely succeed in applying the lessons learned to better position our prices in the future. Hermine Viaene - Senior Pricing Administrator - Samsonite Europe

3 Practical What s in it for you? 1. Explain systematic errors that people repeatedly make when arriving at purchase decisions; 2. Discuss real-life examples that exploit these errors through appropriate prices strategies; 3. Demonstrate how these findings can be used to improve classic pricing tools (e.g. conjoint analysis) without losing their advantages; 4. Show how to effectively convert these insights into price promotions and price communications; 5. Derive opportunities for implementing these findings into your own pricing approach and internal decision and controlling processes. For whom? Members of the management team, as well as marketing, market research, product managers and pricing analysts - in short, anyone who deals with pricing and its associated problems within a company Previous Training attendees Don t stay behind, register now on Your Expert Trainer Nicole Huyghe is the founder of Solutions-2, a dynamic and innovative research consultancy company specialised in statistical advice, analysis and training. Nicole, who has an Engineering degree from the University of Ghent and an MA in Applied Statistics from the University of California at Berkeley, has more than 14 years of experience in statistical consultancy. She has worked both at client and agency side. Prior to starting Solutions-2 (October 2002), she has spent five years in the market research industry in London and worked for Procter & Gamble, NOP World and MORPACE International. Recently she worked on projects for Toyota, Comverse, Procter & Gamble, Alcon, Innogenetics, GfK, Synovate China, The Henley Centre and Ipsos.

4 Schedule Day 1 - The Essentials introduction: the strategy of pricing 1. General overview of pricing strategy; 2. Price as the most important lever; 3. Willingness-to-pay and segmentation; 4. Other forms of price differentiation; 5. Relevant market characteristics (e.g. B2B & B2C) 6. Innovative price strategies; 7. Pricing issues. the pricing toolbox: pricing tools 1. Purchase and sales date; 2. Quantative market research tools; The programme is subject to change. Please contact jessie.dhondt@pricingplatform.eu for a the last updated version. Van Westendorp/PSM & Gabor Granger; BPTO (Brand Price Trade Off) Conjoint Analysis; Experimental Designs. 3. Qualitative market research tools; 4. Price elasticity; 5. Value based and cost based pricing. Schedule Day 2 - The Art of Pricing elements of the pricing toolbox 1. Applying the toolbox tools; 2. Combining existing techniques and new techniques; 3. Psychological elements of pricing; 4. Case studies; 5. Pricing 2.0 approaches. Lessons learned: putting it into practice 1. Real life case studies; 2. Transferring the insights to participants individual pricing issues; 3. Sharing learnings points and reflection; 4. How are you going to use the lessons learned.

5 Practical Information Duration 2 days Fee: 1495* * EPP Participants receive 10% reduction (and only pay 1345) ; Click here for more information about EPP Participation. Register Follow this link and fill out the registration form or contact jessie.dhondt@pricingplatform.eu Language Language of the training depends on the language of the attendees. In case of international participants, the training is in English. All training documents are provided in English. Important conditions* Registration is only completed after full payment; Cancellations must always be made in writing; All registrations carry a 50% cancellation policy, immediately after the online registration form is completed. The training fee will not be refunded, but can be credited to a future training; No refunds will be made for cancellations made later than 20 working days before the programme start day; EPP is not responsible for any loss or damage as a result of a substitution, alternation or cancellation/postponement of an event. EPP shall assure no liability whatsoever in the event this training is cancelled, rescheduled or postponed due to a fortuitous event, force majeure, or any other (unforeseen) circumstances that make it impossible for the event to take place; We recommend to take cancellation insurance when booking transportation or accommodation, in case your training changes location or is postponed; Please note that payment must be completed before the start of the training. * Visit for a complete overview of our Terms & Conditions Questions Please contact jessie.dhondt@pricingplatform.eu or call +32(0) if you have any practical or content related questions.

6 (EPP) Who are we? is the leading knowledge sharing platform, serving thousands of European pricing and profit optimisation managers. On pricingplatform.eu, you can find and share pricing knowledge, best practices and useful tools. Wether you have years of experience, or you are making your first steps in pricing and profit optimisation, the extensive pricing knowledge database and interactive events will become an indispensable tool in overcoming your day-to-day pricing challenges. Why you should join the EPP Access to the largest European pricing knowledge database Articles, white papers, presentations of past EPP Events, you can find and download them all at pricingplatform.eu. Receive 10% on all EPP Open Trainings Benefit from our trainings, master classes and industry-focused trainings to network with pricing peers and improve your pricing know-how. Significant discounts on EPP industry-focused Forums With an interactive 2-day format, combining real-life case studties, informal debates and practical workshops, participants will gain the inside knowledge and industry insights in order to benchmark their pricing strategies, maintain critical competitive advantage and ensure maximum value. Save 100 on Interactive Chapter Workshops Enhance your pricing and profit optimisation skills and learn from your pricing peers. Professionals sharing their pricing knowledge and experience during chapter workshops. Post free pricing jobs and see all current job opportunities Find for new talent or a new challenge in the pricing job module! Follow this link for more information on becoming an EPP Participant.

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