FIRST NIGHT C LUMBUS FIRST NIGHT COLUMBUS 2017 SPONSORSHIP OPPORTUNITIES

Transcription

1 FIRST NIGHT COLUMBUS 2017 SPONSORSHIP OPPORTUNITIES

2 A New Year s Eve Celebration A spectacular New Year s Eve celebration in downtown Columbus with fireworks, live entertainment, activities and fun for all ages! First Night was brought to Columbus in It is part of an international alliance of more than 100 cities that showcase the visual and performing arts through New Year s Eve celebrations that are safe, affordable and fun, while being substance-free. On December 31st, First Night Columbus actively engages the community with entertainment, transforming the city into a stage where each individual is free to choose what to see and do. What: New Year s Eve Celebration Where: Downtown, COSI (333 W Broad St, Columbus, OH 43215) When: Sunday, December 31st, 2017 Target Demo: Families Welcomed Demo: Everyone looking for a fun, safe, substance-free New Year s celebration Partners and Sponsors: National and Local sponsors, grants, vendors, and family related organizations Participants: Families, Individuals, youth representing the entire Columbus community FIRST NIGHT COLUMBUS Expected attendance: 12,000+ people Tickets: $10 Presale, $15 day of (kids under 2 are free)

3 First Night Background: Our mission: Provide a platform for our community s spirit, arts, education and rich culture to create an exciting substance-free New Years celebration in Downtown Columbus. Our Focus: Promote imagination, creativity, education, health and fitness through hands-on activities, entertainment and diverse experiences. First Night Venue/Location: First Night is located in and around downtown s famous COSI building. COSI provides the perfect venue for our countless interactive exhibits as well as their own activities. The layout and programming provided is geared to appease everyone from young children to teens and even their parents! COSI has activities all ages, but focuses more on teens in middle school and high school. FIRST NIGHT COLUMBUS What happens at First Night? Music: Music makes the world go round! Multiple stages featuring regional up-and-comers. Fitness Fun Zone: For those who want to be active! Laser tag, inflatables, snacks, education and more to promote healthy and active lifestyles Creation Station: Bring your creativity! Allows kids of all ages to create one-of-a-kind masterpieces. Food: There is always room for food! A variety of cuisine is available, including several international offerings Little Kidspace : Fun for the little ones! Climb, slide, build, splash, imagine and pretend in COSI s child safe environment COSI activities: These include, but are not limited to: Rollercoaster simulator, High Wire Unicycle, COSI planetarium, and more!

4 Headline Sponsor $25k $25k $25k Co-Presenting Sponsor $15k $15k $15k $15k $15k Firework Final Sponsor $10k Zone Sponsor $5k $5k $5k $5k $5k $5k $5k $5k $5k $5k 2017 Sponsorship Levels

5 HEADLINE SPONSOR NBC4: All Spots ran throughout the predetermined channels Spots ran between the last week of December 15 up until the day of the event Spots are created to run on NBC4 and website Total value $30, Oldies: Included on all radio mentions between December 1- December 31, 2017 Three (3) radio mentions a day Included on interview mentions between December 1- December 31, 2017 Website exposure on Oldies933fm.com including hyperlink Included in 2 e-blasts from Clear Channel reaching over 20,000 people Flyer distribution at station s event throughout November and December Total value: $22,500 ThisWeek Newspaper: Every Thursday in December of 2017 an ad will appear, sponsor logo will be included on all (3) 1/6 page, black and white ad Sponsor logo will be included on the (1) full-page, four color ad the last Thursday before the event, December 28, 2017 Total value: $30,000 Features all activities, schedule and entertainment for the celebration and links to sponsor websites Includes mentions on Facebook, the ability to post and share on First Night Facebook page Logo and mentions included on First Night Columbus Facebook page CO-PRESENTING SPONSOR NBC4 Sponsor will be tagged in select spots Oldies Columbus - Your Oldies Station! Sponsor will be given recognition on select promotional spots Recognition on select interviews done by First Night Columbus staff Spots and interviews run throughout December 2017 Overall $20,000 promotional package value This Week Newspapers (The Dispatch Media Group) Sponsor will receive recognition in select print ads Sponsor will appear in the First Night Program insert in Columbus Parent Print ads and First Night Program insert in December issues Features all activities, schedule and entertainment for the celebration and links to sponsor websites Includes mentions on Facebook, the ability to post and share on First Night Facebook page Logo and mentions included on First Night Columbus Facebook page FINALE SPONSOR NBC4 Sponsor will be tagged in select spots Oldies Columbus - Your Oldies Station! Sponsor will be given recognition on select promotional spots Recognition on select interviews done by First Night Columbus staff Spots and interviews run throughout December 2017 Overall $20,000 promotional package value This Week Newspapers (The Dispatch Media Group) Sponsor will receive recognition in select print ads Sponsor will appear in the First Night Program insert in Columbus Parent Print ads and First Night Program insert in December issues Features all activities, schedule and entertainment for the celebration and links to sponsor websites Includes mentions on Facebook, the ability to post and share on First Night Facebook page Logo and mentions included on First Night Columbus Facebook page

6 ZONE SPONSOR 93.3 Oldies: Included on interview radio mentions between December 1- December 31, 2017 Included in 2 e-blasts from Clear Channel reaching over 20,000 people Flyer distribution at station s event throughout November and December ThisWeek Newspaper: Every Thursday in December of 2017 an ad will appear, sponsor logo will be included on (1) 1/6 page, black and white ad Sponsor logo will be included on the (1) full-page, four color ad the last Thursday before the event, December 28, 2017 Features all activities, schedule and entertainment for the celebration and links to sponsor websites Includes mentions on Facebook, the ability to post and share on First Night Facebook page Sponsor will be included on First Night Columbus web site Logo and mentions included on First Night Columbus Facebook page SUPPORTING SPONSOR Your logo on: Logo recognition in the Official Program Guide Complimentary booth space for information hand outs, activities, etc. Sponsor will be included on First Night Columbus web site Logo and mentions included on First Night Columbus Facebook page FIRST NIGHT FAMILY First Night Family: By joining the First Night Family, children will be able to explore COSI, learn about the importance of exercise and healthy living in the Fitness Fun Zone, and create art in our Creation Station. Purchasing these admission buttons and donating them to your favorite family and child-related non-profit will allow under served children to experience this wonderful event. We ask you to purchase and donate admission buttons to your favorite non-profit or if you do not have a specific non-profit in mind, First Night Columbus will be glad to give these buttons to a great non-profit for their children. Sponsor Levels Diamond member: $5,000 buys 1000 buttons Platinum member: $2,500 buys 400 buttons Gold member: $2000 buys 300 buttons Silver member: $1500 buys 200 buttons Bronze member: $1000 buys 125 buttons Pearl Member: $500 buys 55 buttons First Night Family members will receive: Recognition on First Night signage on site, stage announcements at the event Recognition on the First Night website in accordance to member level.

7 Headline Sponsor Breakdown: ($25,000) NBC4: All Spots run throughout the predetermined times Spots run between December 15 up through the day of the event Spots are created to run on channel and NBC4 website as well as appearences on NBC4 programming Total value $30, Oldies: Included on all radio mentions between December 1- December 31, 2017 Three (3) radio mentions a day Included on interview mentions between December 1- December 31, 2017 Website exposure on Oldies933fm.com including hyperlink Included in 2 e-blasts from Clear Channel reaching over 20,000 people Flyer distribution at station s event throughout November and December Total value: $22,500 ThisWeek Newspaper: Every Thursday in December of 2017 an ad will appear, sponsor logo will be included on all (3) 1/6 page, black and white ad Sponsor logo will be included on the (1) full-page, four color ad the last Thursday before the event, December 28, 2017 Total value: $30,000 Total investment: $25,000 Features all activities, schedule and entertainment for the celebration and links to sponsor websites Includes mentions on Facebook, the ability to post and share on First Night Facebook page Logo and mentions included on First Night Columbus Facebook page

8 Co-Presenting Sponsor Breakdown:($15,000) NBC4 Sponsor will be tagged in select spots Spots ran between the December 15 through the day of the event Oldies Columbus - Your Oldies Station! Sponsor will be given recognition on select promotional spots Recognition on select interviews done by First Night Columbus staff Spots and interviews run throughout December 2017 Overall $20,000 promotional package value This Week Newspapers (The Dispatch Media Group) Sponsor will receive recognition in select print ads Sponsor will appear in the First Night Program insert in Columbus Parent Print ads and First Night Program insert in December issues Features all activities, schedule and entertainment for the celebration and links to sponsor websites Includes mentions on Facebook, the ability to post and share on First Night Facebook page Logo and mentions included on First Night Columbus Facebook page

9 Finale Show Sponsorship Breakdown: ($10,000) NBC4: One-third (1/3) of all Spots ran throughout the predetermined channels Spots ran between the December 15 through the day of the event Spots are created to run on channel and NBC4 website as well as appearences on NBC4 programming 93.3 Oldies: Included on interview radio mentions between December 1- December 31, 2017 Included in 2 e-blasts from Clear Channel reaching over 20,000 people Flyer distribution at station s event throughout November and December ThisWeek Newspaper: Every Thursday in December of 2017 an ad will appear, sponsor logo will be included on (2) 1/6 page, black and white ad Sponsor logo will be included on the (1) full-page, four color ad the last Thursday before the event, December 28, 2017 Total investment: $10,000 Features all activities, schedule and entertainment for the celebration and links to sponsor websites Includes mentions on Facebook, the ability to post and share on First Night Facebook page Logo and mentions included on First Night Columbus Facebook page

10 Zone Presenting Sponsor: ($5,000) 93.3 Oldies: Included on interview radio mentions between December 1- December 31, 2017 Included in 2 e-blasts from Clear Channel reaching over 20,000 people Flyer distribution at station s event throughout November and December ThisWeek Newspaper: Every Thursday in December of 2017 an ad will appear, sponsor logo will be included on (1) 1/6 page, black and white ad Sponsor logo will be included on the (1) full-page, four color ad the last Thursday before the event, December 28, 2017 Total investment: $5,000 Features all activities, schedule and entertainment for the celebration and links to sponsor websites Includes mentions on Facebook, the ability to post and share on First Night Facebook page Logo and mentions included on First Night Columbus Facebook page

11 Supporting Sponsorship Breakdown: ($2,500) Your logo on: Complimentary booth space for information hand outs, activities, etc. Logo and mentions included on First Night Columbus Facebook page Total investment: $2,500

12 First Night Family: By joining the First Night Family, children will be able to explore COSI, learn about the importance of exercise and healthy living in the Fitness Fun Zone, and create art in our Creation Station. Purchasing these admission buttons and donating them to your favorite family and child-related non-profit will allow under served children to experience this wonderful event. We ask you to purchase and donate admission buttons to your favorite non-profit or if you do not have a specific non-profit in mind, First Night Columbus will be glad to give these buttons to a great non-profit for their children. Sponsor Levels Diamond member: $5,000 buys 1000 buttons Platinum member: $2,500 buys 400 buttons Gold member: $2000 buys 300 buttons Silver member: $1500 buys 150 buttons Bronze member: $1000 buys 125 buttons Pearl member: $500 buys 55 buttons First Night Family members will receive: Recognition on First Night signage on site, stage announcements at the event Recognition on the First Night website in accordance to member level.