PartnerNetwork Conference Breakout Sessions

Transcription

1 PartnerNetwork Conference Breakout Sessions Industry / Initiative IN01 - Smart Machines & Equipment - Trends in Machine/Equipment Builder Market Smart manufacturing is driving new opportunities for manufacturers as they look to optimize their operations. As end users pursue smart manufacturing they need OEM partners that create smart machines and equipment that easily integrates into a facility, provides access to information and enables agile reaction to changing market demands. Join us to learn how leading machine and equipment builders are capitalizing on this opportunity. Tuesday, March 22 Wednesday, March 23 Session 1 Session 2 Session 3 Session 4 1:00-1:45 p.m. 2:00-2:45 p.m. 11:00-11:45 a.m. 1:15-2:00 p.m. IN02 - Safety Insight and Opportunity with the Growing Market Demands Gain insight into the market demands for safer machines and how to position your automation offering to take advantage of this rapidly shifting demand. Learn how the safety enabled distributor, safety SI/SP or safety OEM can lead customers to manufacturing safety ecellence. IN03 - The Transformative Value of Secure Remote Monitoring Solutions Learn how scalable secure remote support solutions can lower total cost to support, reduce mean time to repair, and evolve business models by enabling remote engineering, cloud-based equipment monitoring and data collection. Scalable secure remote support solutions not only allow you to provide support to your customers, it connects you with critical data that can help you monitor equipment performance, prove SLA compliance, measure consumables, and make strategic decisions on R&D and machine design. Eplore real case studies of how OEMs and System Integrators have implemented remote monitoring solutions to gain a competitive advantage in their industry. Marketing / Sales MS01 - Operationalizing The Connected Enterprise The Partner Ecosystem No one company can do it all. The Rockwell Automation PartnerNetwork is critical to driving customer value through The Connected Enterprise strategy. In this session, we will highlight how together we can help our joint customers realize newfound benefits as they progress on their journey to a Connected Enterprise. We will discuss the Rockwell Automation strategy, highlighting eamples involving the PartnerNetwork.

2 MS02 - The Connected Enterprise: Sales and Marketing Strategies Curious about how to leverage The Connected Enterprise in your sales and marketing efforts? Interested in knowing what materials are available for your use? Join this session to understand the sales strategies and messaging being leveraged to drive business opportunities with customers and to understand how you can enhance these discussions. MS03 - Content That Matters: Keys to a Successful Strategy Is your content successful? Is it attracting visitors and converting them to customers? What can you do to create content and promote it efficiently? Let's take a practical tour of modern marketing along with specific actions to take to succeed in Content Marketing. This session is designed to provide a high level understanding of content marketing as part of your overall growth and strategy. Leave this session with the resources needed for a strategy that will increase leads and drive revenue. MS04 - Building a Cost Effective Digital Marketing Ecosystem to Increase Sales and Marketing Effectiveness Studies show that potential customers are 50-70% through their buying decision process before engaging Sales resources. Often this means your organization is not the preferred vendor upon Sales engagement. This session focuses on how to build a cost effective digital marketing ecosystem and why it is a business necessity. Topics include the key components of a digital marketing ecosystem, the value each component delivers, RA s lessons learned and how to get started today. MS05 - Identity and Trademark Tips for Partners Want to know how to communicate your partner relationship to customers? Have questions about referencing Rockwell Automation brands, products or services? This session will provide guidance, help you know what to look for, why it s important and what to do in various scenarios. MS06 - Social Media: Best Practices Blogging and Beyond An essential guide to all things social media, this session will include an overview of content strategy and tactics, social listening and intelligence, analytics and ROI, and how it all can benefit your business. Learn how you can use your epertise to become a social media superstar, including the chance to be a guest blogger for the Rockwell Automation blog. We ll introduce you to our blog, including its mission, the topics generally covered, contributors, process, standards, support and the value to you.

3 MS07 - The Value of Telling Your Customer s Story This session will provide you with a comprehensive overview of the Rockwell Automation comarketing case study program, including policies, processes, procedures, opportunities, bestpractice eamples and the value that engaging with the program can bring to you and your customers. Market Development (General) MS08 - Market Access and Growth Opportunities in Latin America This session will provide an overview of the political and economic environment and information to help those doing business in this region to develop strategies and focus on the best opportunities for their business. In addition, practical advice on achieving the best possible results in Latin America, based on the culture, government regulations and taes, and current market access infrastructure will be discussed. Partner Business Development PA02 - Standards-Schmandards...We Don't Need No Stinking Standards International standards impact us in ways we are not even aware of. This session will describe the standards landscape and help you leverage the awareness of standards to create business value for your customers, and most importantly for you. PA03 - Premiere Device Integration - The Rockwell Automation Partner Differentiator Third Party device integration is key to leveraging the Integrated Architecture by enhancing the user eperience for our customers. EtherNet/IP connectivity is important but only part of the story. In this session you will understand more about how Rockwell Automation supports device integration through our software and licensing tools to etend the Rockwell Automation product reach by enabling integrators, OEMs and 3rd party product providers to better serve our customers. PA05 - Grow Your Business with Rockwell AutomationProcess Business This session will eplore with you how to effectively work and interact with RA Process Business to grow your business. This includes distributor sales, sysem integrators and technology partners. PA06 - Workforce Development Solutions Focus on IIOT Curriculum Industrial Workforces need to prepare for the convergence of Operations Technology and Information Technology mandated by the Industrial Internet of Things. Bridging the IT and OT disciplines enables harmonizing skillsets, increasing analytical knowledge, and empowering the workforce to make valuable business decisions. In this session, you will learn the process to become CCNA Industrial Career Certified, understand the commercial benefits in the Internet of Things era, and discover new ways you can become to your customers trusted epert.

4 PA07 - How to Assess and Develop Key Talent One of the most important accountabilities for leaders is to match employee capability to roles in a company. When we match people with roles appropriately, we give them the opportunity to contribute their best work and get the best outcomes for the company.this session will provide an overview of the approach Rockwell Automation managers use to provide a common methodology and a consistent, comprehensive way for managers across the company to assess employees in current and for future roles. In addition, this session will have a discussion best practices amongst attendees on development within Rockwell and our Partner Network companies. Product Direction PD01 - Process Business: What's New and What s Net Discover the newly released 2016 features of the PlantPA distributed control system, batch solutions and PlantPA MPC and what's ahead for the upcoming year. Eplore new features and learn about the benefits this modern DCS offers compared to traditional DCS systems. PD02 - Simplify Industrial Network Design with Converged Plantwide EtherNet/IP Architectures Learn how pre-engineered IT/OT networking packages can speed transition, reduce the risk and minimize the support burden of network and virtualization infrastructure required to enable The Connected Enterprise. This lecture will include an overview of the Converged Plant-wide Ethernet (CPwE) design guidelines and discuss how pre-engineered CPwE-compliant packages help simplify industrial network infrastructure design and deployment. In this session, learn about how these joint networking solutions can help customers modernize and support their network infrastructure. PD03 - Modernization: from PLC-5 to ControlLogi No technology can last forever. Now is the time to modernize your legacy control systems to the Rockwell Automation ControlLogi platform. We will provide an overview of the various tools, resources and services available that allow a phased approach from complete custom turnkey solutions to pre-configured packages to simply providing you with the tools to do it yourself, Also included is a introduction of the PLC-5 Packaged Migration product for those who are looking for a way to penetrate the vast migration market quickly without adding headcount. PD04 - Software Product Roadmap Understand the vision and direction of the Software Business Unit as it pertains to the Visualization and Information Software products. We will share product release plans / roadmap (directional) including what we are doing with software subscriptions (on prem) and cloud based SaaS offerings.

5 PD05 - Disruptive Technologies Fueling The Connected Enterprise Various disruptive technologies have emerged which promise to help enable The Connected Enterprise. This session will cover the various ways that Rockwell Automation takes advantage of these technologies to differentiates our offering and bring unprecedented value to customers. PD06 - Premier Integration Benefits with Components Through premier integration, Rockwell Automation provides lower cost of installation and contetual diagnostics to reduce downtime. With new technologies in smart devices such as sensors and other components, a plethora of data is now easily accessible, providing cost effective access to real time monitoring of key components on a machine. This data provides new opportunities for greater productivity, innovation and collaboration. This session will provide a detailed look at simple machine safety applications with EtherNet/IP safety relays or CIP Safety over E/IP Safety devices and I/O-Link sensors that can be integrated with Logi software. PD07 - Modern Techniques for Panel Design Optimization Electrical control panels have historically been costly to design and produce. Modern technologies now provide significant opportunites to reduce assembly labor and design time and make it easier to meet appropriate certifications. Come to hear how Rockwell Automation is using CAE techniques and electronic tools to help manage large product data sets in ways that optimize and automate panel design, assembly and wiring. PD11 - A Focus on Low Voltage Drives The PowerFle portfolio continues to go through significant epansions. In this session, learn about the main impact of these changes on your business, how technology is shaping our offer and how it helps open up new market opportunities. We also want to hear from you and discuss areas for collaboration.