TITLE: Market research into the supply of added-value agricultural products and demand from the tourism sector (focusing mainly on hotels) in Mugla.

Transcription

1 Key Infrmatin TITLE: Market research int the supply f added-value agricultural prducts and demand frm the turism sectr (fcusing mainly n htels) in Mugla. LOCATION: Mugla Prvince, Turkey, fcusing n the main resrts f Fethiye, Dalaman, Bdrum and Marmaris and the agricultural districts in the prvince. DURATION: September December BUDGET: 10,000 (r apprx. 11,200). DEADLINE FOR SUBMISSION: Wednesday 5 th September 2018 at 10 AM GMT. Backgrund and Cntext The Travel Fundatin The Travel Fundatin (TF) is an independent charity that wrks in partnership with turism stakehlders t have a psitive impact n destinatins - enabling lcal cmmunities, the envirnment and businesses t thrive. Since 2003 we have wrked in 24 cuntries and implemented ver 35 sustainable turism prjects and prgrammes. TF s visin is f a wrld where turism prvides the greatest benefits fr peple and the envirnment in destinatins and its missin is t increase the benefits and reduce the negative impacts f turism in destinatins. T achieve this, we develp and implement turism initiatives that prmte crss-sectr cllabratin, build lcal capacity and enable the lng-term incrpratin f sustainable practice. The Turkey Prgramme The Travel Fundatin (TF) has been wrking in Turkey, delivering sustainable turism prjects in the Fethiye- regin, a ppular turism destinatin, since 2009, including Taste f Fethiye ( ), an award-winning agri-turism linkages prject. Given the success f this prject which created market linkages between fresh agricultural prducers and lcal htels, TF in partnership with the TUI Care Fundatin (TCF) intends t build n this and develp a new initiative that fcuses n cnnecting prducers f added-value prducts t the main turism resrts acrss Mugla Prvince. The Prject The purpse f the prject is t supprt small rural families in the Mugla regin t increase their livelihds security thrugh the supply f value-added prducts (i.e. agricultural prducts which are dried, prcessed etc.) t the turism industry. These prducts are likely t include salad ils and vinegars, dried vegetables, dairy, csmetics, etc. making best use f, and shwcasing the regin s diversified agricultural prduce such as lives, pmegranates and traditinal herbs. The prject will develp market linkages fr these and ther prducts within the main resrts in Mugla, (Fethiye, Dalaman, Marmaris and Bdrum), and will fcus n supplying htels and ther turism businesses. The Brief 1

2 Need & purpse Previus research (Suth Aegean Develpment Agency GEKA) evidenced the ptential fr the prductin and sales f added-value prducts t the turism industry in the Mugla Regin, but it als highlighted the need t imprve packaging and marketing t meet retail standards, as well as prduct develpment and business management capacity. At this initial stage f the prject, befre market linkages can be created, a detailed understanding f the ptential supply f, and demand fr, added-value prducts by turism businesses is required, hence this ITT. The TF wishes t cntract a cnsultant(s) t deliver a market research study which will enable it: T better understand the current situatin in relatin t what value-added prducts are prduced in the regin, and what is currently and culd ptentially be supplied t turism businesses (htels, restaurants and retail utlets) T better understand the current situatin in relatin t what value-added prducts are prcured by turism businesses in the regin T better understand the distributin systems and pricing f added-value agricultural prducts in the area T identify and engage prductin units (prducers rganized as cperatives, assciatins, SMEs, cmmunity grups, etc.) and turism businesses with the mst ptential (mtivatin, feasibility) t supply/prcure these prducts. T understand the current capacity f added-value prducers in the regin and identify training needs, t better equip them t meet the prcurement needs f the htels. Apprach / Methdlgy TF will prduce a list f target turism businesses and prductin units t invlve in the research and intrduce them t the cnsultant(s). The criteria used t priritize target businesses/units will be prvided t the cnsultant(s) as backgrund infrmatin. If apprpriate, we wuld expect the cnsultant(s) t suggest relevant ptential targets frm existing relatinships established with the targeted sectrs and/r the prject area. TF will als prvide the cnsultant(s) with a list f infrmatin t be gathered and questins t be answered fr bth the supply and demand side, including sme key distributrs. The cnsultant(s) is expected t: Develp apprpriate research instruments (e.g. survey/interview questins) based n the infrmatin prvided by TF t include bth qualitative and quantitative data - t be apprved by TF. Define a detailed wrkplan (including the resurces, especially persnnel wh will cnduct the wrk and a detailed timeframe) t be apprved by TF. Organise and hld meetings with the targeted prductin units, distributrs and turism businesses in rder t gather market research infrmatin using the research instruments develped. The research shuld invlve arund 75 turism businesses (mainly htels), t be delivered acrss 20 days apprximately, and 30 added-value prductin units (including sme farmers wrking with the prductin units, where required) and up t 10 distributrs, - an additinal maximum f 20 days delivery. 2

3 NB1: sme f the turism businesses can be cnsulted via phne r t gather infrmatin but the prductin units must be visited in persn. NB2: sme f the turism businesses will nly be available t visit/cllect data in the windw between late September and late Octber/early Nvember. During visits t prductin units, it is expected that the cnsultant(s) will als take phtgraphs f the prducts and gather samples, t shwcase t turism businesses. Prduce a reprt utlining key findings plus recmmendatins n which prductin units (including prducts) and turism businesses might be mst apprpriate t participate in the prject, and ptential training/capacity-building needs. Gegraphic Scpe The gegraphical scpe is the Mugla Prvince, fcusing the demand analysis in the main resrts f Fethiye, Dalaman, Bdrum and Marmaris and the supply analysis in the agricultural districts in the regin (Muğla, Bdrum, Dalaman, Datça, Fethiye, Kavaklıdere, Köyceğiz, Marmaris, Menteşe, Milas, Ortaca, Seydikemer, Ula, Yatağan) Thematic Scpe The added-value prducts the prject aims t wrk with are fd/ingredients and agri-prduct derivatives (e.g. live il sap) made frm prduce that is grwn in the regin e.g. lives and pmegranates, nt bananas, fr example. Out f scpe are: furniture, fixtures and fittings; nn-fd/tiletry-related crafts (even when derived frm reginal prduce e.g. live wd); and prduce fr which there is lw demand frm the turism sectr. Outputs / Deliverables The fllwing utputs will be delivered by the cnsultant(s) within the agreed timeframe: 1. Methdlgy (including research instruments e.g. questinnaires): t be signed ff by TF befre the fieldwrk is carried ut. 2. A detailed reprt which includes: An executive summary (n lnger than 2 pages) A summary f the methdlgy used (survey/interview questins etc. shuld be prvided in appendices) Key findings (including, but nt limited t, imprtant cntextual infrmatin, summarised data n supply and demand fr added-value prducts, infrmatin n pricing and distributin systems, capacity gaps and training needs f the prducers/prductin units, Recmmendatins n turism businesses, especially htels (individual, categries, chains), and prductin units (and particular prducts) t wrk with A cntact database f stakehlders surveyed, including the cntact persn, cntact details and an verview f the data they have prvided 3. A cmplete set f all data cllected including relevant tables, analysis, pictures, etc. 4. Any samples cllected frm the prductin units All utputs shuld be delivered in English, and utput 2 shuld als be prvided in Turkish. 3

4 The Tender Prpsal The tender dcument shuld be a maximum f 6 A4 pages (excluding supprting dcuments) and shuld include the fllwing: 1. A shrt interpretatin f the brief (max. half page): Demnstrating an understanding f the brief and utlining the general apprach t the wrk. 2. Apprach/methdlgy (max. 1.5 page): Outlining hw wuld yu apprach the task based n the infrmatin prvided abve, including: An utline f yur suggested apprach A detailed explanatin f hw yu will rganize the meetings and a prtcl f hw yu will interact with the different targets. A detailed explanatin f hw yu will cnduct data cllectin with the targets. Ideas f innvative ways t apprach the task Any anticipated barriers r challenges in delivering the research and hw yu intend t address them 3. Examples f previus wrk (max. 1.5 pages): A cuple f shrt paragraphs explaining why yu are qualified t d the required wrk and a list f sme examples f previus wrk which demnstrates relevant skills/experience fr this tender. Include in the supprting dcuments similar reprts prduced that demnstrate yur relevant skills and experience. 4. Resurces (max. 1.5 pages) Define the rles and respnsibilities within yur team fr the delivery and quality cntrl f the wrk. Include in the supprting dcuments the CV f each persn that will be invlved. 5. Timeframe/wrkplan (max. 1 page) - A detailed wrkplan fr the delivery f the required utputs, including a list f activities, assciated timeframes and key milestnes. Ensure yu build-up in any time fr sign-ff f drafts, where apprpriate. Yu can use the fllwing suggested guidelines as reference: Final apprach, methdlgy and wrkplan by 21 st September 2018 Data cllectin and entry between 26 th September and 26 th Nvember Preliminary draft f final detailed reprt by 5 th December Final reprt and cmplete set f data cllected by 18th December Budget (max. 0.5 pages) Full budget breakdwn f estimated csts assciated with the delivery f the research, including persnnel (daily rate x number f days fr each persn invlved) and capital csts (e.g. travel and accmmdatin), as well as verheads, cmmunicatins, translatr, VAT, printing csts, etc. if required. 7. Supprting Dcuments - The tender shuld include the fllwing supprting dcuments: Examples f relevant research that the cnsultant(s) r cnsultancy has wrked n previusly. Up-t-date CVs (in English) f all cnsultant(s) indicating their rle and demnstrating experience, knwledge and skills relevant t the brief. Cntact details. 4

5 Payment TF has a guideline budget f 10,000 (apprx. 11,200) fr this wrk, including all taxes (e.g. VAT), t cver all the csts assciated with the delivery f the utputs (including, but nt limited t, transprt, accmmdatin, subsistence, insurances, cmmunicatin, administratin and interpretatin/translatin csts). The fee will be brken dwn based n the delivery f utputs: - 20% upn signing the cntract - 20% upn delivery f Output 1 (methdlgy review, questinnaires and detailed wrkplan) - 60% upn delivery f Outputs 2 and 3 (reprt and data) Timescale and Cmmunicatin It is expected that the research will be delivered acrss 3 mnths, starting in September 2018 with the final reprt due by 17th December The cnsultant will reprt regularly n prgress (timeframe t be agreed) t the Destinatins Prgramme Officer based in the UK, and the Prject Crdinatr based in Fethiye, Turkey. An excellent knwledge f English will be required. Fr any queries relating t this tender, please the Destinatin Prgramme Officer fr Turkey n arnau.teixidr@thetravelfundatin.rg.uk, r phne n +44 (0) Submissin IMPORTANT: Please submit tender dcuments in English. The tender shuld be ed t Arnau Teixidr (arnau.teixidr@thetravelfundatin.rg.uk), cpying Şemsi Tprak (semsi.tprak@thetravelfundatin.rg) by 10am GMT n Wednesday 5th September Tenders received after this deadline will nt be cnsidered. Assessment The prpsals will be scred against the fllwing criteria: Understanding and interpretatin f the brief Quality f the verall tender Demnstrated capacity t adapt research methds and implement them at the apprpriate standard Capability, track recrd and capacity f the team prpsed t carry ut the wrk Knwledge f the prject area and previus relatinships in the targeted sectrs Apprpriateness f the suggested wrkplan and ability t meet delivery timescales Value fr mney f the prpsed tender Once the successful cnsultant has been chsen, we will be inviting them t a Skype call (exact date t be cnfirmed), t discuss the prpsal. 5