The Belleville News-Democrat Reaching more than 7 out of 10 metro-east adults

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1 The Belleville News-Democrat Reaching more than 7 out of 10 metro-east adults

2 Always reach 71% of metro-east adults by combining print & online platforms The BND reaches: 75% of males age % of females age % of College Graduates 81% of those with a Household Income of $75, % Total Adults in Metro East Source: Clark, Martire & Bartolomeo, 2013; Base: Total Respondents

3 BND and bnd.com readers are diverse Reader Composition Daily Print Readers Sunday Print Readers bnd.com Readers Male Female 54% 46% 47% 53% 55% 45% Age Age Age % 15% 72% 11% 21% 68% 39% 22% 39% HHI < $35,000 HHI $35,000 - $74,999 HHI $75, % 38% 37% 29% 36% 35% 20% 26% 54% High School Ed. or Less Some College College Graduate + 27% 40% 33% 27% 32% 41% 14% 41% 45% Source: Clark, Martire & Bartolomeo, 2013; Base: Print - Total Respondents; bnd.com - Among those with internet access

4 The BND is the single most useful advertising source for reaching the metro-east BND/bnd.com All Other Internet Advertising via Mail Television 32% 23% 19% 15% 4% 4% 1% Source: Clark, Martire & Bartolomeo, 2013; Base: Total Respondents among those answering St. Louis Post- Dispatch Radio Yellow Pages

5 Put the BND advertising network to work for you! Digital Print Magazines YES! Your Essential Shopper Expand reach to upscale, younger users Power of local brand promotes credibility Number one local media site Local reach Upscale readers High level of engagement Most trusted resource for news and advertising Targeted by special interest Strong contextual content Build reach on a more defined scope Reach nonsubscriber households that have requested your advertising information Increase reach on a broader or more defined basis with blended campaigns. Increase frequency against target to bolster campaign effectiveness.

6 Extend your reach with bnd.com Every month bnd.com reaches nearly 750,000 unique visitors who view more than 6.5 million pages. The combined BND print and online editions reach more than 153,000 readers daily Unlike other media, unduplicated audience of print and online combined readership continues to grow Visitors come from both Illinois and Missouri, have high household incomes and are highly educated bnd.com Audience, 2014 Monthly Averages Page Views 6,552,008 Daily Unique Visitors 46,538 DMA Daily Unique Visitors 25,541 Sources: Omniture, February 2015; Clark, Martire & Bartolomeo, 2013

7 Extend your reach through mobile platforms BND Mobile Get your message in front of BND s growing mobile audience TRAFFIC Over 3.5 million monthly page views and growing ACCOUNTABILITY Track the success of your campaign with monthly reports BND Mobile Audience, 2014 Monthly Averages Mobile Page Views 3,052,815 Mobile Daily Unique Visitors 23,353 Source: Omniture, February 2015

8 Your message is sure to be seen with Rich Media ads online Page Takeover Page Takeover Floorboard Floating Flash Corner Peel Wallpaper

9 Boost your business with dealsaver Work with the BND to attract new customers by offering great discounts through dealsaver. No upfront cost Local media exposure New & repeat customers Guaranteed revenue Measurable results Great word of mouth

10 Use of dealsaver has grown and is now used more than some of its well-known competitors dealsaver 7% 12% Google Offers 12% 10% Other daily deal sites 9% 10% LivingSocial 6% 11% RetailMeNot 5% 10% Source: Clark, Martire & Bartolomeo, 2013; Base: Among those with web access

11 With bnd.com and Yahoo!, reach 90% of the total online audience in the St. Louis DMA The BND and Yahoo! alliance provides an unparalleled combination of local reach Local penetration with bnd.com Large scale reach of Yahoo! The BND online network reaches of adults in the metro-east when combined with Yahoo! Source: ComScore, February 2011

12 Reach the right people, right message, right time with Yahoo! Behavioral Targeting: Your ad is delivered Only to customers who are active shoppers for your products in the St. Louis DMA. Demographics: With Demo Targeting, your ad is delivered ONLY to the gender and age grouping of consumers you want to reach within the St. Louis DMA. Time of Day: Your ad is delivered ONLY during the time of day that will drive the greatest response to your business, reaching customers throughout the St. Louis DMA. Geo Targeting: Your ad is delivered only to customers in your area that you want to reach within the St. Louis DMA.

13 Increase your market share with the power of ROP ROP builds reach and communicates on many levels with a dynamic audience ROP ads tell readers what to buy and where to get it ROP has a short turnaround time, giving you the ability to make changes quickly ROP grabs reader attention with unique ad sizes and placement

14 Reach your target market by section Section A: Local/National News Section B: Sports Section C: Lifestyle Monday - Family Tuesday - Taste Thursday - Scene Friday - Home Sunday Lifestyle Wednesday Classified & Saturday Wheels automotive section Section E: (Sunday) Real Estate Section F: (Sunday) Jobs/Career Connection

15 Put your message first with section front ads 6-Column, full color strip ad on section fronts Available in Main News, Local, Lifestyle or Sports 6 col. X 3 Full color Exclusive Front of Section Placement

16 Take over the front page with a SPADEA wrap Make your business the lead story Put your advertising message around the BND on any day and get the very best position available to capture reader interest. Make your ad message the center of attention Unparalleled exposure and visibility Cover the market Huge impact with color Guaranteed positioning Package includes a Page Takeover and/or YES! spadea

17 Make your business part of the Sunday comics Spadea Two full pages in Sunday s newspaper Among comic readers, nearly 50% read the comics first, second only to the front page 70% of adults with internet access read the Sunday comics Strip Ads Front of section placement Exclusive position only ad on the page Full Sunday circulation 6 x 4 Full color ad

18 Extend your reach with YES! Your Essential Shopper Reach more of your best prospects by combining traditional Sunday newspaper subscribers with a unique channel for delivering non-subscriber households that have requested your advertising information. YES! increases household penetration in highly desirable ZIP codes allowing better reach to your target customers. This increased reach creates more customer opportunities, more store traffic and more sales. St. Clair County: 12, Fairview Heights Belleville Belleville Belleville Swansea Freeburg Mascoutah Millstadt O Fallon Smithton Madison County: 12, Edwardsville Glen Carbon Granite City Maryville Caseyville Collinsville Troy Total Households: 24,000

19 Get creative with unique products Make your message the first thing readers see with Impact Notes (3 x 3 ) on the front page & printed poly bags

20 Reach your customers with our niche publications 618: 6 issues/year Features local stories, keeping up with trends, tips & decorating ideas for 618 area code residents Prime Life: 6 issues/year Information for mature minds, bodies & souls Informative stories about sports, travel, recreation, lifestyles, education, food, entertainment and more *All magazines are available on bnd.com in pdf format and are printed with slick and glossy covers

21 The Belleville News Group maximizes your reach in the metro-east Belleville News-Democrat Serving St. Clair, Madison, Bond, Clinton, Monroe, Washington & Randolph Counties Daily: 34,458 Sunday: 44,851 O Fallon Progress/Command Post Serving O Fallon, Shiloh & Scott AFB Thursdays: 10,200 Highland News Leader Serving Madison, Clinton & Bond Counties Thursdays: 4,000 Highland Advertiser Direct Serving Madison, Clinton & Bond Counties Monday: 7,750 YES! Your Essential Shopper Serving Madison & St. Clair Counties Sunday: 24,000 Reaching 299,643 readers in 8 counties Source: Alliance for Audited Media (AAM, formerly ABC) Publisher s Statement 9/30/14; Readers are 3.3 per copy.

22 Survey Methodology Research Company: Clark, Martire & Bartolomeo, 2013 Area Covered: Metro-east Period Covered: Interviews conducted in 2013 Survey Method: Respondents: Sample Size: Projection: Minimum Base: Telephone interviews Men and women ages 18 and older 508 interviews Total sample projected to represent 256,116 adults in the Metro East No analysis is to include a base with fewer than 50 respondents Data Presentation: Numbers in reports are projected from sample numbers

23 Thank You We look forward to developing our partnership and meeting the needs of your business.