2018 TAXPRO Journal Rates

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1 2018 TAXPRO Journal Rates Black and White 1x 2x 3x 4x 1/2 Page $925 $885 $860 $845 1/3 Page $695 $665 $645 $630 1/6 Page $400 $385 $375 $365 Full Color 1x 2x 3x 4x Spread $3905 $3750 $3640 $3565 Full Page $2495 $2395 $2325 $2280 1/2 Page $1735 $1665 $1615 $1580 1/3 Page $1490 $1435 $1390 $1360 1/6 Page $1260 $1210 $1175 $1150 Full Color Cover 1x 2x 3x 4x Inside Back $2860 $2745 $2665 $2610 Inside Front $2990 $2870 $2785 $2730 Back $3120 $2995 $2905 $2850 Classified Advertising Up to 75 Words $75 Up to 75 Words w/ Logo and Border $115

2 2018 Closing Dates for Ad Insertion in the TAXPRO Journal Issue/Mail Date Insertion Deadline Material Deadline Spring/February 12 December 23 December 29 Summer/May 9 March 23 April 2 Fall/August 13 June 22 July 2 Winter/November 12 September 24 October 1

3 Mechanical Requirements for Ad Insertion in the TAXPRO Journal The TAXPRO Journal is printed web offset on 60 lb. coated text and on 100 lb. coated cover. The binding is saddle-stitched. Trim size is 8-3/8 x 10-7/8. Space Width x Depth Spread 15-3/4" 9-7/8" Full Page 7-3/8" 9-7/8" 1/2 Page (Vertical) 3-5/8" 9-7/8" 1/2 Page (Horizontal) 7-3/8" 4-7/8" 1/3 Page (Vertical) 2-3/8" 9-7/8" 1/3 Page (Horizontal) 7-3/8" 3-1/4" 1/6 Page (Vertical) 2-3/8" 4-7/8" 1/6 Page (Horizontal) 4-7/8" 2-3/8" Press-optimized PDF files are required for all ads. Bleed Sizes Spread: 17" 11-1/8" trims to 16-3/4" 10-7/8" Maximum live area 15-3/4" 9-7/8" Full Page: 8-5/8" 11-1/8" trims to 8-3/8" 10-7/8" Maximum live area 7-3/8" 9-7/8" Keep live matter 1/4" from all sides. There is no extra charge for bleeds. Spreads and full pages may bleed; 1/2 horizontals, 1/3 and 2/3 verticals may bleed three sides only. Bleeds need to be 1/8" beyond each trimmed edge.

4 TAXPRO Journal Policies and Procedures Payment Policy Payment is due within thirty days of date on invoice. No cash discount is given. Payment must accompany orders for first-time advertisers. Publisher reserves the right to determine the terms for payment prior to publication of any ordered advertisement. Publisher may change the published rates at any time, but this increase will not apply to advertising insertion orders received by NATP before the announcement of new rates. Agency Commission A commission of 15 percent of gross billing is allowed to recognized advertising agencies on space, color, and position only, provided that the account is paid within 30 days of invoice date. If the account must be sent out for collection due to nonpayment, then the 15 percent agency commission is disallowed, and the gross amount, plus applicable interest, court costs, and legal fees will be due to NATP. Changes and Cancellations Production costs for any changes will be charged to the advertiser. No cancellations or changes in orders will be accepted unless received in writing by the publisher prior to the closing date. Orders for cover advertising are accepted on a noncancelable basis only. Advertising Policies NATP reserves the right to reject or to cancel any advertisement at any time. Advertisers and advertising agencies assume liability for all ad content including text, representation, and illustration, and also assume responsibility for any claims arising therefrom against NATP. All advertisers, with the exception of classified advertisers, must be in business for at least two years before they are eligible to advertise in the TAXPRO Journal. NATP shall not be liable for any failure to print, publish, or circulate all or any portion of any issue in which an advertisement accepted by NATP is contained if such failure is due to acts of God, acts of government or government instrumentality (whether federal, state, or local), strikes, accidents, work stoppages, fire, or any other circumstances beyond the control of NATP. The word advertisement, in not less than eight-point type, must be included at the top of all advertisements that carry no signature or simulate editorial material. The advertiser will be charged for alterations and corrections. NATP will endeavor to honor all requests for advertising positions within each issue, but cannot guarantee fixed positioning since editorial requirements change during the production process. Advertising materials will be stored by NATP for 12 months and then destroyed unless otherwise requested. NATP will not be bound by any conditions, printed or otherwise, that appear on order blanks or copy instructions when such conditions conflict with the regulations and policies set forth in these guidelines. In the event of nonpayment, NATP reserves the right to hold the advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to NATP.

5 Advertising Insertion Order TAXPRO Journal Advertiser Date Address City/State/Zip Web Contact Phone Ext. Agency Web Address City/State/Zip Contact Phone Ext. Space Spread Full Page 2/3 Page Vertical 2/3 Page Horizontal 1/2 Page Vertical 1/2 Page Horizontal 1/3 Page Vertical 1/3 Page Horizontal 1/6 Page Vertical 1/6 Page Horizontal Classified Classified Display Preferred Position Yes No Instructions Color Black and White Full Color Issue Date Spring Summer Fall Winter Frequency One Time Two Times Three Times Four Times Cost Per Ad Rate Per Insertion Billing Bill Advertiser Bill Agency Signature Terms: All advertising is invoiced upon publication. Net 30 days. Advertisers are responsible for notifying NATP of any changes pertaining to their advertisement prior to material due date. Costs to amend camera-ready copy will be charged at cost. Cancellations must be received on or before closing date. All materials submitted as advertising are subject to acceptance for publication at the sole discretion of NATP. Advertisers and advertising agencies assume liability for all content of advertisements printed and also assume responsibility for any claims arising therefrom against the publisher. Advertising which in the opinion of the publisher, simulates editorial format will be labeled Advertisement. The publisher is not responsible for failure to publish or circulate all or part of any issues because of strikes, work stoppages, accidents, fires, acts of God, or any other circumstances outside the publisher s control. Advertiser agrees to all terms described in the NATP rate card.