2019 MEDIA PLANNER. Media Planner QUICK LINKS. Welcome to the Jewellery Business media planner

Transcription

1 A Kenilworth Media Publication $9.95 Publications Mail Agreement # Endorsed by August A Kenilworth Media Publication $9.95 Publications Mail Agreement # CANADA S AWARD-WINNING JEWELLERY MAGAZINE Endorsed by Media Planner Visit our site: QUICK LINKS Website Digital Edition Archives Editorial Calendar Advertising Rates Print Advertising Rates Online Mechanical Specifications FTP Instructions Contact Download the Media Planner in PDF format 2019 MEDIA PLANNER Welcome to the Jewellery Business media planner August 2018 Gauging the synthetic DIAMOND MARKET Is fairtrade out of reach? Top fashions for a FABULOUS fall CANADA S AWARD-WINNING JEWELLERY MAGAZINE VEGAS VIBES Styles from America s playground Gauging the synthetic DIAMOND MARKET Is fairtrade out of reach? Top fashions for a FABULOUS fall VEGAS VIBES Styles from America s playground Jewellery Business is endorsed by

2 Jewellery Business is Canada s award-winning jewellery magazine. Six times a year, the magazine offers readers a Canadian perspective on the processes that shape their trade, and gets up close and personal with professionals from all facets of the jewellery industry from master cutters who patiently and precisely entice the sparkle from a diamond to seasoned marketing pros who offer knowledgeable advice on forging longlasting client relations.

3 Jewellery Business delivers results. A survey found 86 per cent* of readers took action as a result of advertisements or articles in the magazine. With a circulation of 5,800** jewellery professionals, and a pass-along readership of 3.6, your product can reach a total audience of over 20,000 no other jewellery magazine offers this type of market reach. What s more 77 per cent* of our readers own their own business, which means the buck stops with them. AUDIENCE Action(s) taken as a result of reading Jewellery Business?* Bought products or services 54% Recommended purchases 23% Requested additional information 31% Visited manufacturer s website 69% Jewellery Business is the preferred read of retailers.* 84% Reader distribution.* Independent retailers 96% Chain store retailers 2% Pass-along readers per copy.* None 19% 1 15% 2 25% 3 18% 4 7% 5 5% 6 2% % Over 10 3% How our readers discover new products/services (multiple responses permitted.)* Magazine Advertising 83% Trade Shows 59% Websites 57% E-newsletters 26% Sales Agents 27% Other 14% * Data Source: Signet Ad Study, April Conducted by the independent firm, Signet Research Inc. ** Data Source: CCAB statement, September 2018

4 EDITORIAL CALENDAR Issue Space Closing Material Closing Publishing Date February January 3, 2019 January 10, 2019 February 11, 2019 May JCK Preview with bonus distribution at JCK Las Vegas July Canadian Summer Show Preview August Highlights from Las Vegas shows and bonus distribution at Canadian Summer shows October 2020 Buyer s Guide Highlights from Canadian Summer Show Issue December International Trade Show Directory (online only) March 15, 2019 March 22, 2019 April 24, 2019 May 3, 2019 May 10, 2019 June 12, 2019 June 19, 2019 June 26, 2019 July 29, 2019 August 21, 2019 August 28, 2019 September 30, 2019 October 16, 2019 October 23, 2019 November 29, 2019 Editorial Highlights Fall Fashion Report Design Software Pearls Education and Training Bridal Gold Platinum Holiday Picks Packaging & Displays Diamonds Manufacturing Technology Watches Silver Gemstones Giftware Ethical Sourcing Technology Roundup Valentine s Day Gift Guide Departments CAD Gemmology Bench Tips Profile Last Look CJA column Safety & Security Estate Retail

5 DISPLAY RATES Ads 4-Colour Rates Size Full Page $3,680 W 9.25 x H 11 1/2 Page Island 2,945 W 5.25 x H Page Vert/Horz 2,580 Vert W x H 9.5 Horz W 8 x H Page Vert/Horz/Sq 1,840 Vert W 2.5 x H 9.5 Horz W 8 x H Sq W 5.25 x H Page Vert/Horz 1,660 Vert W x H Double Page Spread $6,260 W x H 11 Covers IFC, IBC $4,420 W 9.25 x H 11 OBC 4,785 W 9.25 x H 11 Marketplace Rates and Sizes Single Market Place $ 300 W 3,875 x H 2,125 Double Market Place 455 W 3,875 x H 4,25 Volume advertising discounts available. Charges are for advertising space only. If applicable, taxes, bank fees (for wire transfers), production charges, or any other sundry cost incurred will be added to the advertising rate. All advertisements are non-cancellable after the space closing date. CONTRACT GUARANTEES: Frequency discounts are applied to a 12-month period, starting from and including the issue in which an advertiser s ad first appears. When ad frequencies are not completed as initially agreed, the advertiser/agency will be re-billed at the actual frequency rate earned. The publisher reserves the right to place the word advertisement on all materials that resemble editorial content. No responsibility can be taken for positioning of advertising materials except where additional position charges are expressly agreed between the Parties, prior to insertion of the advertisement. Advertising control position clauses in forms used by the advertiser are accordingly treated only as requests. Advertisers and/or agencies are responsible for all collection fees and/ or legal fees should advertiser and/or agency default in payment of advertising bills. Advertiser will be held responsible for total due amount should agency default on a payment. INSERTS/OUTSERTS: Provided by advertiser and subject to prior approval by the publisher. PROTECTIVE CLAUSE: reserves the right to alter or reject any copy which it feels is not in keeping with publication standards. Advertisers and/or their agencies assume responsibility for any and all claims arising therefrom made against the publisher, and agree to hold the company harmless. PAYMENT TERMS: Net 30 days from date of invoice. 2% per month finance charges on past due balances. Advertisements originating outside of the U.S. or Canada must be prepaid. Extension of credit is subject to the approval of the credit department. First-time advertisers will be required to provide credit information or prepayment due no later than the closing date of the issue. Click to download Mechanical Specifications Click to download FTP instructions is a member of EQUIFAX Credit Services. All information about receivables is recorded in the international credit files.

6 WEB DISPLAY provides jewellery professionals with breaking industry news, a library of article archives and searchable Digital Editions, as well as Canada s only search-optimized online Buyers Guide. Online display (banner) advertising can significantly increase your exposure to influential jewellery industry professionals who frequently refer to when sourcing the latest technologies, techniques and news. Click image to view interactive sample. 1 Leaderboard 1. Leaderboard (728 x 90 pixels): $830/month 2. Big Box (300 x 250 pixels): $755/month Specifications Maximum file size: 40 kb, 72 dpi, RGB Accepted formats: GIF, JPEG, and third-party tags Advertiser to provide URL Submit all ad material to production@jewellerybusiness.com 2 Big Box Web stats are available upon request.

7 ONLINE RATES Rate Per Leaderboard $ 830 Month Big Box 755 Month Branded News (more info) 835 Month Branded Features (more info) 1, Months E-Broadcast (more info) 1,745 Broadcast E-Newsletter Sponsorship (more info) 1,065 Broadcast Digital Edition Sponsorship (more info) 1,365 Issue Volume advertising discounts available. Charges are for advertising space only. If applicable, taxes, bank fees (for wire transfers), production charges, or any other sundry cost incurred will be added to the advertising rate. Cancellation of display advertisements must be provided in writing at least 5 days prior to the posting date. After this time they are non-cancellable. Sponsored newsletters and e-broadcast dates are exclusive to one advertiser and thus are non-cancellable at any time. CONTRACT GUARANTEES: Ad rates are protected on the basis of the rate card in force on the date of first insertion and for a period of 12 months following. The publisher reserves the right to place the word advertisement, branded or sponsored with copy which, in our opinion, resembles editorial content. Advertisement size may not be changed after posting date. The publisher requests that electronic files be submitted in an approved format. All extra work/material required to make artwork suitable for posting is chargeable at current production rates. All changes to the supplied advertising material must be provided in writing 5 business days prior to the posting date. Advertisers and/or agencies are responsible for all collection fees and/or legal fees should advertiser and/or agency default in payment of advertising bills. Advertiser will be held responsible for total due amount should agency default on a payment. PROTECTIVE CLAUSE: reserves the right to alter or reject any copy which it feels is not in keeping with publication standards. Advertisers and/or their agencies assume responsibility for any and all claims arising therefrom made against the publisher, and agree to hold the company harmless. PAYMENT TERMS: Net 30 days from date of invoice. 2% per month finance charges on past due balances. Advertisements originating outside of the U.S. or Canada must be prepaid. Extension of credit is subject to the approval of the credit department. First-time advertisers will be required to provide credit information or prepayment due no later than 5 business days prior to the posting date. Click to download Mechanical Specifications Click to download FTP instructions is a member of EQUIFAX Credit Services. All information about receivables is recorded in the international credit files.

8 BRANDED NEWS Branded News promotes new product launches and jewellery lines as well as new resources, such as literature, and websites. Marketers receive a dedicated content page that is promoted via: 1. Home Page 2. News Section 3. E-Newsletter 4. Social Media Specifications Accepted text formats: Doc, Docx, Txt Accepted image formats: GIF, JPEG, and PNG, 72 DPI, up to 250 kb per image Advertiser to provide URL(s) Submit all ad material to production@jewellerybusiness.com Deliverables: Headline (up to 10 words), 200 words of supplied text* (including hyperlinks), and two images. Rate: $835 per posting/month *Content is subject to review and may be edited for length, clarity and style Click images to view interactive sample.

9 BRANDED FEATURES Archived for one year, and free from other advertisements, this dedicated content page is searchable and indexed by product category. It may contain multiple images and/or video treatments, and is promoted via: 1. Home Page 2. Features Section 3. E-Newsletter 4. Social Media Deliverables: Headline (up to 10 words) up to 4000 words of supplied text* including hyperlinks, multiple images, graphs and charts, YouTube/Vimeo URLs Rate: $1,060 Specifications Accepted text formats: Doc, Docx, Txt Accepted image formats: GIF, JPEG, and PNG, 72 DPI, up to 250 kb per image Accepted video formats: YouTube, Vimeo Advertiser to provide URL(s) Submit all ad material to *Content is subject to review and may be edited for length, clarity and style Click images to view interactive sample.

10 PROFILES Jewellery Business Profiles are an exciting way to reach the jewellery industry across Canada with your company s message. They enable you to tell the industry about your company, what makes it unique and why they should do business with you. Jewellery Business Profiles are hosted in a special section on our website and distributed to the 7,500* jewellery industry professionals you need to reach. We supply you with a lead report of who clicked on your profile! 1. E-broadcast 2. Profiles section 3. Profile page Rate: $700 Add rich media for an additional $300 (e.g. videos, interactivity, brochures, infographics) Deliverables 5-8 word headline Up to 300 word profile** 50-word summary text** (for e-broadcast) 1-2 images for web profile 1 featured image for e-broadcast (300 x 150 px) Company logo URL *Data Source: Publisher s own data **Content is subject to review and may be edited for length, clarity and style Click images to view interactive sample.

11 E-BROADCAST E-broadcasts deliver instant access to a targeted audience, and are effective in lead generation and driving traffic directly to your website. Your customized e-broadcast allows you to reach the professionals responsible for sourcing/ recommending your products or services. Click image to view interactive sample. Reach: 8,000* recipients Rate: $1,745 Specifications HTML, including embedded hyperlink(s) and image(s), subject line, list seeds. Maximum width of 750 pixels, no height restriction. Submit all ad material to production@jewellerybusiness.com *Data Source: Publisher s own data

12 E-NEWSLETTER SPONSORSHIP Our bi-weekly e-newsletter, Jewellery Business News, features breaking news from within Canada s jewellery industry. Jewellery Business News is delivered twice per month, the 1 st and 3 rd Monday, via to over 8,000* jewellery professionals. E-Newsletter sponsors receive two exclusive above-the-fold advertising positions. Click image to view interactive sample. 1 Leaderboard 1. Leaderboard (728 x 90 pixels) 2. Big Box (300 x 250 pixels) Reach: 8,000* recipients Frequency: Bi-weekly Deliverables: Leaderboard (728 x 90 pixels) and Big Box (300 x 250 pixels) Rate: $1,065/newsletter Specifications Maximum file size: 40 kb, 72 dpi, RGB Accepted formats: GIF, JPEG, and third-party tags Advertiser to provide URL 2 Big Box Submit all ad material to production@jewellerybusiness.com *Data Source: Publisher s own data

13 DIGITAL EDITION SPONSORSHIP The Digital Edition of Jewellery Business is a fully interactive copy of the print magazine. Digital Edition sponsorship consists of a full-page ad placed across from the front cover, as well as sponsor recognition within our bi-weekly newsletter until the next issue is released. 1. Full-page ad placed adjacent to the front cover. 2. Exclusive top-of-page banner, visible on every page. 3. Weekly promotion to over 8,000* E-Newsletter recipients. Click images to view interactive sample. Deliverables: logo (200 x 150 pixels), full-page ad (500 x 660 pixels), banner (900 x 60 pixels) Rate: $1,365 Specifications Maximum file size: 40 kb, 72 dpi, RGB Accepted formats: GIF, JPEG, and third-party tags Advertiser to provide URL Submit all ad material to production@jewellerybusiness.com *Data Source: Publisher s own data 2 1 3