The William S. Paley Television Festival. March 2-14, The Saban Theatre Beverly Hills

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1 The William S. Paley Television Festival March 2-14, 2012 The Saban Theatre Beverly Hills

2 The premier television festival in the country saluting creative excellence and highly acclaimed media programming. A Cavalcade of Awesome! BuddyTV.com

3 PALEYFEST is an extraordinary interactive pop culture event, connecting fans with the casts and creators of their favorite series as well as the icons who have changed or are changing the face of media. Named for William S. Paley, founder of both the Paley Center and CBS, PaleyFest continues its 28-year tradition of celebrating the collaborative creativity behind making great entertainment content from the genesis of an idea to that vital connection with audiences the world over. PaleyFest2011 featured the casts and creative teams of Glee, Hot in Cleveland, American Idol, White Collar, Parks & Recreation, and True Blood, among others. What makes the event so unique is not only it s perspective and ability to focus on the influence and influencers of the moment, but the fact that it gives fans and industry insiders alike the opportunity to peek behind the veil of secrecy to get a better understanding of why pop culture drives television and why television drives pop culture. -- CNN

4 Event Info 12 nights of screenings and panels with the casts and creative teams of popular TV shows and conversations with legendary media personalities, including an audience Q&A Over 15,000 in-person attendees Audience Demographics Ages of Attendees Under 18 5% % % % % 55 and over 10% 70% of our audience of media enthusiasts and activists are within the coveted demo Educated and Engaged Influencers 72% have a four-year college or graduate degree 67% live in Metropolitan Los Angeles 49% are connected to the Entertainment Industry 35% make over $100k per year Household Income Up to $50k 33% $50k - $99k 32% $100k - $149k 19% $150k and above 16%

5 Sponsorship Investment Your support of PaleyFest also allows the Paley Center, the media industry s non-profit and the foremost public archive of television and radio programming, to continue to fulfill our mission of exploring the evolving ways in which we create, consume, and connect through media.

6 Sponsorship Investment PREMIER SPONSOR $175, Festival Nights Sponsorship at this level provides the highest degree of tailoring for your brand and offers exclusive benefits, distinctive marketing, and crediting that can be customized for unique visibility in promoting your brand to attendees, key talent, network and studio executives, and agencies associated with the events. Includes access to VIP hospitality and entertaining privileges, as well as inclusion in all marketing and promotional outlets created by the Paley Center. Exclusive Content Exclusive access to full on-stage program content from six (6) on-stage panels, for 30 days Exclusive 30-day window for daily clips from on-stage panels Opportunity to secure exclusive celebrity interviews on red carpet or other dedicated area Key Branding Logo on Red Carpet Step-and-Repeat press banner Opportunity to run a 30-second spot during pre-show presentation Inclusion in all pre-event promotion

7 Presenting Partnership 12 Festival Nights Hospitality & Entertaining 100 individual tickets to PaleyFest2012 for corporate clients and other special guests Reserved VIP seating for corporate clients and other special guests 20 guest passes which provide access to the Celebrity Green Room prior to each program Branding opportunities at PaleyFest post-event receptions in the Celebrity Green Room Including 20 guest passes which provide access to these receptions Opportunity to design custom ticketing program (could include discounts and priority seating) for key customers or clients Additional Activation Festival Welcome Slate during pre-show presentation Name presence on Saban Theatre marquee facing Wilshire Blvd. Logo presence on tickets printed at Saban Theatre and on ticket envelopes Verbal recognition given by Paley Center leadership prior to each evening s program Opportunity to gift celebrity participants in the Celebrity Green Room Other On-site Opportunities Promotional display and/or signage in the Saban Theatre lobby and/or Celebrity Green Room Logo branded clothing/uniforms for volunteers and staff Distribution of promotional items to audience members at the conclusion of each evening s program 7

8 Sponsorship Investment EVENING SPONSOR $25,000 1 Festival Night Includes access to VIP hospitality and entertaining privileges, as well as inclusion in all marketing and promotional outlets created by the Paley Center. All benefits below apply to one (1) night. Exclusive Content Exclusive access to full on-stage program content from panel for 30 days Exclusive 30-day window for daily clips from panel Opportunity to secure exclusive celebrity interviews on red carpet or other dedicated area Key Branding Logo on Red Carpet Step-and-Repeat press banner Opportunity to run a 30-second spot during pre-show presentation Inclusion in all pre-event promotion Hospitality & Entertaining 20 individual tickets to program for corporate clients and other special guests Reserved VIP seating for corporate clients and other special guests 20 guest passes which provide access to the Celebrity Green Room one hour prior to program Branding opportunity at post-event reception in the Celebrity Green Room Including 20 guest passes which provide access to the reception

9 Sponsorship Investment EVENING SPONSOR $25,000 1 Festival Night Additional Activation Festival Welcome Slate during pre-show presentation Verbal recognition given by Paley Center leadership prior to program Other On-site Opportunities Promotional display and/or signage in the Saban Theatre lobby and/or Celebrity Green Room Distribution of promotional items to audience members at the conclusion of the program

10 Festival Promotion Digital Media Campaign Via Facebook, Twitter, other online resources, and in conjunction with our Network partners, our social media has over 3 million in reach, per show. Press Coverage Total Impressions: 73,476,419 Total Circulation: 1,994,718,494 Total Outlets Covering: 890 Broadcast coverage via Entertainment Tonight, Extra!, E! News, Access Hollywood and the AP. Advertising Consumer and industry publications including LA Times, TVLine.com, Vulture.com, NY Magazine, TV Guide Magazine, TVGuideMagazine.com Other online visibility Sponsor dedicated area on our website with hyperlink to sponsor website enewsletters related to events sent to over 24,000 people (Paley Center members and the general public)

11 Contact Info Becky Levikow Associate Director of Development The Paley Center for Media 465 N. Beverly Dr., Beverly Hills, CA / blevikow@paleycenter.org