CONSUMERS WANT TO FEEL THE IMPACT OF CORPORATE EFFORTS CLOSE TO HOME IN THEIR LOCAL COMMUNITIES.

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1 SUSAN G. KOMEN ORANGE COUNTY RACE FOR THE CURE SPONSORSHIP OPPORTUNITIES CONSUMERS WANT TO FEEL THE IMPACT OF CORPORATE EFFORTS CLOSE TO HOME IN THEIR LOCAL COMMUNITIES RACE FOR THE CURE REGISTRATION ONLINE: 89% BY MAIL OR IN PERSON: 11% FEMALE: 68% MALE: 32% 74% on over 465 teams 26% registered as individuals 100+ local companies and organizations formed teams 15,000 attendees 9,600+ registered participants 800+ survivors 1,600+ volunteers Cause Marketing Forum, American Enthusiasm to Shop with a Conscience at Record-High, But Doubts About Corporate Impact Persist. October 2, UNMATCHED EXPOSURE FOR SPONSORS, INCLUDING: MEDIA CAMPAIGN The Race is promoted throughout Southern California with numerous television spots, news stories, and Race Day coverage. Each year, our local media partners share our Race information with millions of viewers. Race media coverage and sponsorship recognition extends to TV, radio, print, and digital, reaching over 20 million people across the Southland annually. More than 20million total media impressions for the 2017 Race 130,000 subscribers receiving Race information BRAND STRENGTH Does seeing a company sponsor of our Race influence your level of trust in them? 61% SAID "YES" 36% MIGHT TRY IT FOR THE FIRST TIME 86% CAN NAME SOME OF OUR RACE SPPONSORS BY MEMORY 88% OF CONSUMERS NOTED THAT THEY WOULD BUY A PRODUCT OR SERVICE ASSOCIATED WITH A CHARITABLE CAUSE IF GIVEN THE CHANCE. 88% GET NOTICED CAUSE- RELATED MARKETING MAKES SENSE 86% of consumers report a positive impression of a company or brand that supports the breast cancer cause. 75% of surveyed consumers would try a new brand if their purchase supported a cause they believe in. 92% would buy a product with a social and/or environmental benefit if given the opportunity and more than two-thirds (67%) have done so in the past 12 months. 10x cause-related ads increase perception of shared values by a factor of 10 and increased intent to buy by 2x. 91% of global consumers expect companies to do more than make a profit, but also operate responsibly to address social and environmental issues. 90% of global consumers are likely to switch brands to one associated with a good cause, given comparable price and quality Source: 2013 Cone Communications Social Impact Study

2 2018 SPONSOR BENEFITS PRESENTING $100,000 PLATINUM PLUS $75,000 PLATINUM $50,000 DIAMOND $25,000 GOLD $15,000 SILVER BRONZE $5,000 COMPANY VISIBILITY THROUGHOUT RACE SEASON Complimentary Race entries Invitation to Kick-Off Event in Summer Logo on bib numbers Limited license to use Race logo in your marketing/communications Logo/Name in print/electronic media secured by Komen NAME NAME NAME Name mentioned in press releases and media alerts Logo/Name on Race T-shirts NAME Logo/Name on Race posters distributed throughout OC NAME NAME Logo/Name on Race Entry Forms (as of 5/1/18) NAME Logo/Name on Race Information Brochures NAME Logo/Name on full-page Thank You ad in local publications NAME NAME Logo Link/Name on Race website NAME NAME Rotating Logo on Race Website/ Social Media Mention 1 Complimentary Team Tailgate Booth 10' x 20' 10' x 20' 10' x 10' 10' x 10' 10' x 10' NOTES: 1 From the time of contract signing, maximum of 2 posts and 3 tweets per month. Deadline for inclusion on ALL printed materials is 5/21/2018. Any usage of the Race logo or Komen marks must first be approved by Komen staff. 83% of participants register online and activate their participant page. All in-kind donations considered non-essential for the event will be valued at 50%. The only exception is media/promo/adversiting which will be valued at 100%.

3 2018 SPONSOR BENEFITS (CONT.) PRESENTING $100,000 CORPORATE RECOGNITION ON RACE DAY PLATINUM PLUS $75,000 PLATINUM $50,000 DIAMOND $25,000 GOLD $15,000 SILVER BRONZE $5,000 Company official starts a Race event Logo on Start/Finish banner Opportunity to Speak at Opening/Survivor Ceremony Logo on Start/Finish scaffold Logo (repeat up to 10x) on two Main Stage Jumbotrons Logo presence at Main Stage Live PA announcements mentioning your support Complimentary booth space at Wellness Expo 10' X 20' 10' X 20' 10' X 20' 10' X 10' 10' X 10' 10' X 10' Corporate banners displayed throughout venue Join other top Orange County businesses in the fight to end breast cancer forever. For more information about how your sponsorship will make a difference, please contact Stacy Davis at: sdavis@komenoc.org (714) ext. 34 All sponsorship contracts and logos must be received by May 21, 2018 to ensure full promotional benefits. All sponsor benefits will be fulfilled as available, immediately following the receipt of the sponsor s signed contract. Sponsor benefits can also be downloaded at komenoc.org/race. Please share with business partners and friends. 2 All banners to be provided by the sponsor.

4 TARGETED SPONSORSHIP PACKAGES & UNDERWRITING OPPORTUNITIES SURVIVOR EXPERIENCE Company banners and corporate presence at Survivor Pavilion Product sampling to Survivors and guests Co-branded campaign to Survivors Social media co-branded Race messages during Race season RACE VOLUNTEERS SPONSOR $5,000 Company logo on online volunteer application, volunteer blasts, and Race volunteer website Race Day volunteer tent banner (provided by sponsor) Company signage along Race Route WATER STATION SPONSOR Please inquire for more details. RACE T-SHIRT SLEEVE

5 ADDITIONAL WAYS TO SUPPORT EXPO PARTICIPANT $2,500 Are you looking to directly interact with Race participants and highlight your brand? Let them experience your product, service or message through expo participation and align your company with the premier breast cancer charity in the world. Our Expo sponsorship allows your company to reach all key audiences volunteers, teams, survivors, and local businesses. Promote your business to our audience while supporting our local mission. Expo space includes a loxlo booth (and a tent if needed), a table and chairs. Opportunity to distribute products, coupons and premiums to attendees on Race Day. Mention in Race Day program, awards and announcements. CUSTOMIZE YOUR SPONSORSHIP Did you think of something that we didn t? Have a product or service that is essential to the success of the Race? We would love to hear your idea for enhancing the Race and getting your message out to your customers! Some ideas include: Paid Advertising Awards and plaques Entertainment Equipment rentals Fundraising awards Printing and signage Tents Office supplies Pledge and Team Prizes Walkie-talkies Security Porta-potties IN-KIND SPONSORSHIP By helping us underwrite Race production costs, your in-kind contribution ensures that we can maximize funding to serving Orange County women, men, and families in need. Photography Prizes for Race Teams & Race Fundraisers Survivor Gifts Food and Beverage Graphic Design

6 FASHION ISLAND, NEWPORT BEACH komenoc.org/race SEPTEMBER 23, 2018 ON ALL REGISTRATIONS UNTIL JUNE 30 5K RUN/WALK Starting at Pacific Life Insurance Company $10 DISCOUNT RACE FOR THE CURE REGISTRATION OPENS ON MAY 1 SUSAN G. KOMEN ORANGE COUNTY SAVE THE DATE T H A N K YO U S P O N S O R S! LOCAL PRESENTING SPONSORS NATIONAL SPONSORS KIDS ONE MILE RUN SPONSOR PLATINUM SPONSORS BROADCAST SPONSOR HOME OF THE RACE DIAMOND SPONSORS CAROL & BECKY BURCH GOLD SPONSORS SILVER SPONSORS PRINT SPONSOR BRONZE SPONSORS Audio Visual Solutions Hoag Hospital JPMorgan Chase KRAVE Beef Jerky NeoGenomics Laboratories Rockwell Collins Susan G. Komen Orange County 2817 McGaw Avenue, Irvine, CA komenoc.org The Running Ribbon logo is a registered trademark of Susan G. Komen