Organised by Digital Promotional Opportunities

Transcription

1 Organised by 2018 Digital Promotional Opportunities

2 Digital Advertising with Infosecurity Europe Website Banners Page 4 Directory Listing Upgrade: Premium Packages Page 5 Directory Listing Upgrade: Premium Plus Packages Page 6 Sponsorship Page 7 Social Media & Blogs Page 8 Remarketing Page 9 Mobile App Sponsorship Page 10 Digital Signage Page 11 Digital Packages Pages Digital Price List 2018 Pages

3 Digital Advertising with Infosecurity Europe Web Banners Directory Upgrades Social Media Blogs Remarketing Mobile App Digital Signage Digital Packages 3

4 Website Banners What am I buying? A hyperlinked banner in front of visitors to the Infosecurity Europe website displayed to thousands of infosecurity professionals Visibility on the key high-traffic pages of the Infosecurity Europe website during the peak build-up Choose your banner position/type and choose the website page A 970 x 250px B 468 x 60px A 728 x 90px 728 x 90px What are the benefits? Brand Exposure Build Brand and Product Awareness Reach a Targeted Audience CASE STUDY: Qualys - Billboard website banner Displayed 01/06/ /06/2017 (during the week of Infosecurity Europe 2017) 47,071 impressions 330 clicks 0.70% click through rate C 728 x 90px D 300 x 250px C B 468 x 60px 468 x 60px 468 x 60px 180 x 250px A C 300 x x 100px 300 x 100px Billboard (A) Full Banner (B) Leaderboard (C) Rectangle (D) D Homepage 8,000 (per week) 2,250 3,250 (per fortnight) 2,250 3,250 (per fortnight) Exhibitor Directory 4,000 (per week) 1,400 1,400 NA Conference/Education Section NA 1,400 1,400 NA Other Website Sections NA 1,400 1,400 1,400 NA *Prices are for display of your web banner for the entire period until 30 th June 2018 unless stated 4

5 Directory Listing Upgrades: Premium What am I buying? An upgrade to a Premium Package, including 1. Highlighted Listing in Exhibitor Directory 2. Product Carousel 1. Highlighted Listing Your profile will be double the size of regular profiles and highlighted in a different colour. In the mobile app (where available) your listing and floorplan location will be highlighted Product Carousel Your products will be showcased underneath your exhibitor listing without having to click into your profile. What are the benefits? Brand Exposure Build Product Awareness Generate Leads 2 Limited availability only 30 exhibitors A C 5

6 Directory Listing Upgrades: Premium Plus - 1,955 What am I buying? In addition to the Premium Package features, an upgrade to a Premium Plus Package also includes 1. Homepage Promotion 2. Highlighted Product in Product Directory 3. Product Category Sponsorship 1. Homepage Promotion Your product or brand will feature in a 300x300 image or 300x195 image with text on the website Homepage. 2. Highlighted Product Choose the product you want to stand out and it will be highlighted in a different colour in the product directory. 3. Product Category Sponsorship Your profile will be pinned to the top of your chosen category in the exhibitor directory, ensuring our visitors see you first instead of your competitors. What are the benefits? Brand Exposure Build Product Awareness Generate Leads Limited availability only 5 exhibitors A B C 6

7 Sponsorship What am I buying? Choose from Sponsored Visitor - 2,000 Promote to our prospective and registered visitors in an using option A (title, description, 275x170 image and button) or option B (610x120 banner). Solus - your to our Database - 3,200 Your HTML sent to a selection of the Infosecurity Europe opted-in database. You send us your HTML and we send it for you it is as simple as that. What are the benefits? Brand Exposure Generate Leads Reach a Targeted Audience CASE STUDY: Symantec Solus 27,410 delivered 5,426 opens 3,663 unique opens 13.36% open rate 56 total clicks 46 unique clicks. 300 x 250px 300 x 250px 468 x 6px C 7

8 Social Media & Blogs What am I buying? Blog - 1,230 Infosecurity Group will publish an online written interview with your company representative live on the Infosecurity Europe Blog site. Alternatively, showcase your brand as creative experts by writing your own thought-provoking piece we will publish as a guest blog on our blog site. Social Media Post A mention to thousands of followers on either Infosecurity Europe s LinkedIn, Facebook or Twitter platform before or during the event. This can mention your stand number to drive visitors to your stand during Infosecurity Europe 2018; Position your company as industry experts. 12,200 + Twitter followers 3,330 + LinkedIn members 2,400 + Facebook members What are the benefits? Brand Exposure Position yourself as Experts YOUR BLOG HERE B 8

9 Remarketing What am I buying? Our Remarketing campaign places your advert across popular websites and social media channels browsed by visitors interested in products like yours, telling them to meet you at the show. Your adverts can be targeted to specific countries or worldwide and each targeted professional will be shown your advert between 2 and 20 times. Choose your reach 30,000 remarketing impressions - 1,950 50,000 remarketing impressions - 3, ,000 remarketing impressions - 5, ,000 remarketing impressions - 8,000 What are the benefits? Build Product Awareness Brand Exposure CASE STUDY: Sonicwall Remarketing April/May ,229 impressions 213 clicks 0.68% click through rate B 9

10 Mobile App Sponsorship - 30,000 What am I buying? Exclusive sponsorship of the Infosecurity Europe event app including: 2 months brand exposure (before, during and after the show) Splash screen opening image shown while the app loads 1 promoted post per event day 1 push notification per event day Sponsored app section 1 live poll in activity feed Branding on dedicated marketing materials relating to the mobile application (website, s and onsite promotion) 1 targeted offer 2 location-based messages attendees will receive when they are near your stand Limited availability exclusive to one sponsor For more information on our Mobile App Sponsorship please get in touch with us to get the Mobile App Sponsorship brochure. What are the benefits? Drive visitors to your stand Brand Exposure More then 5,000 app downloads 4,200 opt in for push notifications 89,500 uses of the app during the event Over 23,000 social media sharing actions tracked from the app 8,341 clicks on sponsor banner/content within the app Average usage time per action of 1 min 37 seconds 10

11 Digital Signage - 3,710 What am I buying? A high-impact animated advert + call to action message to promote your product(s) on eleven HD screens Your video or banner will be shown for 30 seconds every 5 minutes Animated advert creation is also included for Infosecurity Europe Digital Adverts Screens are displayed in high-traffic areas, they are positioned outside Keynote Theatre Cyber Security Demo Theatre Tech Showcase Theatre Technical Theatre Business Strategy Theatre Information Security Exchange Theatre Sales Lounge At the top and bottom of the staircase 2 locations in the Networking Bar What are the benefits? Brand Exposure Drive traffic to your stand B Limited availability only 10 exhibitors 11

12 Official Online Bronze Sponsor BRONZE PACKAGE Price Web banner of your choice worth 1,400 1,400 Social Media announcement on Twitter 450 Directory Premium Package 495 RATE CARD 2,345 EXCLUSIVE BRONZE RATE SAVING 10% 2,100 *Web banner worth 1,400 please choose one of the following sections: Exhibit, Visit, About, Media, Thinking of Visiting, Venue & Travel, What s On, Who Attends. 12

13 Official Online Silver Sponsor SILVER PACKAGE Price Web banner of your choice worth 1,400 1,400 E-Newsletter feature sent to visitors 2,000 Remarketing 30,000 impressions 1,950 Blog or 60 second Q&A interview 1,230 Directory Premium Package 495 RATE CARD 7,075 EXCLUSIVE SILVER RATE SAVING 15% 5,995 *Web banner worth 1,400 please choose one of the following sections: Exhibit, Visit, About, Media, Thinking of Visiting, Venue & Travel, What s On, Who Attends. 3

14 Official Online Gold Sponsor - EXCLUSIVE EXCLUSIVE GOLD PACKAGE Price Web banner Conference & Education section Leaderboard (21 st May 3 rd June) 1,950 Remarketing 30,000 impressions 1,950 E-Newsletter feature sent to visitors 2,000 Solus to visitors 3,200 Blog or 60 second Q&A interview 1,230 Social Media announcement on Twitter and LinkedIn 900 Directory Premium Plus Package 1,955 RATE CARD 13,185 EXCLUSIVE GOLD RATE SAVING 20% 10,550 14

15 Official Online Diamond Sponsor - EXCLUSIVE EXCLUSIVE DIAMOND PACKAGE Price Web banner Homepage Leaderboard (21 st May 3 rd June) 3,250 Solus to visitors 3,200 E-Newsletter feature sent to visitors 2,000 Remarketing 100,000 impressions 5,500 Blog or 60 second Q&A interview 1,230 Social Media announcement on Twitter and LinkedIn 900 Directory Premium Plus Package 1,955 RATE CARD 18,035 EXCLUSIVE DIAMOND RATE SAVING 25% 13,500 15

16 Organised by Digital Price List 2018 Infosecurity Europe Digital Sponsorship

17 Digital Price List Product Page Description Price Digital Sponsorship: Website Banners Homepage Billboard Banner Homepage Leaderboard or Full Banner Exhibitor Directory Billboard Banner Exhibitor Directory Leaderboard or Full Banner Conference/Education Section Leaderboard or Full Banner All other sections Leaderboard, Full Banner or Medium Rectangle Banner 4 Your Billboard Banner displayed on the Homepage for one week in the lead up to, during and after the event when traffic is at its highest: 23 rd Apr 6 th May 2018 (approx. 13,600 page views) 7 th May 20 th May 2018 (approx. 21,600 page views) 21 st May 3 rd June 2018 (approx. 33,700 page views) 4 th June 17 th June 2018 (approx. 33,700 page views) 18 th June 1 st July 2018 (approx. 4,100 page views) 4 Your Leaderboard or Full Banner displayed on the Homepage for two weeks : 23 rd Apr 6 th May 2018 (approx. 13,600 page views) 7 th May 20 th May 2018 (approx. 21,600 page views) 21 st May 3 rd June 2018 (approx. 33,700 page views) 4 th June 17 th June 2018 (approx. 33,700 page views) 4 Your Billboard Banner will be displayed for one week on the Exhibitor Directory page. This is available until 30 th June Your Leaderboard or Full Banner live on the Exhibitor Directory page until 30 th June 2018 (approx. 55,450 page views). 4 Your Leaderboard or Full Banner live on the Conference/Education page until 30 th June 2018 (approx. 22,450 page views). 4 Choose from one of the following pages (subject to availability) to display your Leaderboard, Full Banner or Medium Rectangle Banner until 30 th June 2018: About (approx. 27,000 page views) Venue & Travel (approx. 13,100 page views) Exhibit (approx. 13,000 page views) Media (approx. 11,500 page views) Visit (approx. 11,300 page views) What s On (approx. 10,200 page views) Thinking of Visiting (approx. 4,500 page views) Who Attends (approx. 4,000 page views) 8,000 per week 2,250 2,250 3,250 3,250 4,000 per week 1,400 1,400 1,400 17

18 Digital Price List Product Page Description Price Digital Sponsorship: Directory Premium 5 Premium Listing in the Infosecurity Europe exhibitor directory. 495 Premium Plus 6 Premium Plus Listing in the Infosecurity Europe exhibitor directory. 1,955 Digital Sponsorship: Sponsored 7 Promote to our prospective and registered visitors in an . The will go to approx. 40,000 professionals. Solus 7 You sent to the Infosecurity Europe opted-in database of approx. 27,400 professionals. Digital Sponsorship: Social Media & Blogs Blog Post 8 Infosecurity Group will publish an online written interview with your company representative live on the Infosecurity Europe News/Blog site. Social Medial Post 8 An mention to thousands of followers on either Infosecurity Europe s LinkedIn, Facebook o Twitter platform. 12,200 + Twitter followers 3,330 + LinkedIn members 2,400 + Facebook members Digital Sponsorship: Other Remarketing 9 Infosecurity Group places your advert across popular websites and social media channels browsed by targeted visitors. Choose your reach: 30,000 remarketing impressions 50,000 remarketing impressions 100,000 remarketing impressions 200,000 remarketing impressions 2,000 3,200 1, ,950 3,000 5,500 8,000 18

19 Digital Price List Product Page Description Price Digital Sponsorship: Other Mobile App 10 Exclusive sponsorship of the Infosecurity Europe mobile app with pre-show and onsite promotion. Infosecurity Europe mobile app typically records 89,500 sessions/visits during the event. Digital Screens at the Event Digital Packages A high-impact animated advert + call to action to promote your product(s) on HD screens. Your video or banner on 11 LiveWalls shown for 30 seconds every 5 minutes in high-traffic areas. Official Infosecurity Europe Bronze Package saving 10% 5 available Official Infosecurity Europe Silver Package saving 15% 2 available Official Infosecurity Europe Gold Package saving 20% 1 available Exclusive Infosecurity Europe Diamond Package saving 25% 1 available 30,000 3,710 2,100 5,995 10,550 13,500 9

20 2018 Digital Promotional Opportunities For further details or interest, please contact your relevant Sales representative: or call +44 (0) Organised by