2018 DIGITAL MEDIA OPTIONS

Transcription

1 2018 DIGITAL MEDIA OPTIONS REACH. ENGAGEMENT. RESULTS. 1

2 A PROGRESSIVE DIGITAL PLAN As a leading multi-media brand, Colorado AvidGolfer offers advertisers an opportunity to reach and engage with Colorado consumers through established channels in the digital space. With a dominant niche position predicated on content authority and a reputation built over 15 years, our website, e-marketing and social media platforms sync together to focus on delivering dynamic content to the market. With emphasis on providing fresh information about golf courses, instruction, news, personalities, gear, travel and lifestyle around the game of golf, Colorado AvidGolfer s digital platform provides a tactical way to deliver your advertising message! 2

3 AUDIENCE Affluent and Well-Educated MEDIAN AGE: 49 AVERAGE HOUSEHOLD INCOME: $146,705 PARTNERS, OWNERS OR EXECUTIVES: 59% COLLEGE EDUCATED: 92% LIVE IN TOP 25 WEALTHIEST ZIP CODES IN METRO DENVER: 48% MALE: 88% FEMALE: 12% Travel Savvy WILL TAKE 2-3 GOLF VACATIONS WITHIN COLORADO: 59% WILL TAKE 2-3 GOLF VACATIONS OUTSIDE OF COLORADO: 54% Golf-Minded MEMBER AT A PRIVATE CLUB: 52% PLAYS GOLF AT RESORT COURSES: 53% PLAYS MORE THAN 25 ROUNDS PER YEAR: 73% Sources: Bruce Bell and Associates & Denver Business Journal Book of Lists 3

4 POWER IN NUMBERS Website AVERAGE MONTHLY PAGE VIEWS: 47,250 (+9% year-over-year increase) AVERAGE MONTHLY UNIQUE VISITORS: 19,000 (+34% year-over-year increase) E-platform OPT-IN E-SUBSCRIBERS: 35,000-40,000 REGULAR E-NEWSLETTER OPEN RATE: 21% DEDICATED E-NEWSLETTER OPEN RATE: 21%-45% Social Media FACEBOOK FANS: 5,670 (+14% year-over-year increase) TWITTER FOLLOWERS: 2,200 (+10% year-over-year increase) INSTAGRAM FOLLOWERS: 1,470 (+47% year-over-year increase) *Based on Monthly Average Jan-Aug 2017 vs. Jan-Aug

5 A strategic approach focused on creating and distributing valuable content with the purpose of attracting and retaining a targeted audience. An ongoing process that puts emphasis on delivering information vs. pitching the consumer with the end result delivering profitable customer action. WEBSITE WEBSITE ROTATING CONTENT FEATURE 600X372 E-NEWSLETTER FACEBBOOK WEBSITE An online strategy to showcase your business through a tactical post featuring content about your business. WEBSITE ROTATING CONTENT FEATURE A rotating feature on the website that can deliver video, imagery and content which will tease the customer to click for more info. E-NEWSLETTER An e-marketing content post reaching 38,000 opt-in subscribers featuring a photo, teaser copy and text or video to drive engagement for your business. Per e-newsletter FACEBOOK Engage and talk to our Facebook and Twitter audiences through a tactical post with photos, video and text regarding content about your business. Per post 5 5

6 HIGH IMPACT STRATEGIES Impact-based advertising is designed to have a lasting psychological effect on the viewers, so that they will remember the product or vendor. This approach can help advertising produce the greatest results for a given expenditure. Impact-based advertising is a contrast to impression-based advertising. Impact-based advertising seeks to give the user something of value, whether that is entertainment or information, and create a positive association with the product or service advertised. WEBSITE PAGE TAKEOVER SKIN 160X900 WEBSITE PAGE TAKEOVER LEADERBOARD 728X90 WEBSITE PAGE TAKEOVER SKIN 160X900 BACKGROUND SKIN 160X1000 BACKGROUND SKIN 160X1000 DEDICATED CUSTOMER E-BLAST 600X600 FACEBOOK OFFERS & CONTESTS WEBSITE PAGE TAKEOVER SPONSORSHIP A strategy designed to allow your brand to dominate a specific page on the website so that your brand message is associated every time users visit that page. Focused on brand awareness and connecting tissue between content covered and product advertised. WEBSITE BACKGROUND SKIN A dominant strategy that allows your brand to bookend a specific page on the website for a quick click to conversion and/or for branding purposes. $1,000 DEDICATED CUSTOMER E-BLAST One of the most coveted marketing tactics, this strategy allows 100% share of voice in an designed to promote your business and drive users to a website/landing page for conversion. $3,000 Per e-blast SOCIAL MEDIA CONTEST CAMPAIGN A social media tactic over the course of a segmented time frame that is designed to drive data collection for your business and to indirectly promote your services to our social media base. 6 6

7 TRADITIONAL BANNER ADVERTISING A form of advertising placed on a digital platform to be linked to the customer s website to help drive traffic and engagement. Based on branding and impressions served, this type of advertising can be effective for commerce-related interactions. TOP LEADERBOARD 728X90 MEDIUM RECTANGLE 300X250 LEADERBOARD 728X90 LEADERBOARD 728X90 BILLBOARD 600X300 HALF PAGE 300X600 WEBSITE BANNER ADVERTISING TOP LEADERBOARD $750 MEDIUM RECTANGLE HALF PAGE E-NEWSLETTER BANNER ADVERTISING LEADERBOARD BILLBOARD $1,500 Per e-newsletter DIGITAL MAGAZINE BANNER ADVERTISING LEADERBOARD $750 Per issue 7 7

8 CLICK TO BOOK STRATEGIES Opportunities focused solely on customer click to book strategies. Through photos, text, teaser and offers, these advertising components are designed for golf, hotel, resort and consumer based offers being showcased. HOTEL & GOLF BOOKING PROMOS E-NEWSLETTER BOOKING PROMO STRATEGIC FACEBOOK WEBSITE HOTEL & GOLF BOOKING PROMOS Allows the golf course, hotel and or resort to showcase specific offersto the customers visiting these pages on our website. The offers are promoted and linked back to the client booking page. E-NEWSLETTER BOOKING PROMOS Straight to the customer s inbox through a channel they have opted-in to, clients promote specific offers designed to drive ROI. Per e-newsletter STRATEGIC FACEBOOK One of the our coveted marketing tactics, this strategy allows 100% share of voice in an designed to promote your businessand drive them to a website /landing page for conversion. $250 Per post 8 8

9 DIGITAL AD SPECS HOME ROTATING PROMO 436 X 400 (static image and url link) SKIN 160 X 1000 (two static ads on left and right, no flash files accepted) EVENTS/GEAR/INSTRUCTION/LIFESTYLE/NEWS ROTATING PROMO 620 X 372 (static image and url link) SKIN 160 X 1000 (two static ads on left and right, no flash files accepted) TRAVEL (main page) ROTATING PROMO 620 X 372 (static image and url link) SKIN 160 X 1000 (two static ads on left and right, no flash files accepted) REGIONAL TRAVEL PAGES (Arizona, New Mexico, Nevada, Utah) SKIN 160 X 1000 (two static ads on left and right, no flash files accepted) STAY/PLAY PACKAGES (resorts/golf offers) 1-2 images with copy describing property and offer 1-5 images with content copy and/or press release WEEKLY NEWSLETTER TOP LEADERBOARD 728 X 90 (static ads only, no flash files accepted) TOP BILLBOARD 600 X 300 (static ads only, no flash files accepted) PROMO OFFER 300 X 250 (static image and url link) 1-5 images with content copy and/or press release EXCLUSIVE/CUSTOM BLAST 600 X 600 (1 static image with promotional copy and url link) FILE REQUIREMENTS Artwork should be 72KB in JPG, GIF and/or PNG, Flash or Static format. Flash version 6. Recommended animation length is 15 seconds, maximum number of loops is 3. There is a two business day turnaround time once all creative has been submitted to Colorado AvidGolfer. DIGITAL AD SUBMISSION INFO Materials are due one week before contracted campaign start date. Please proofread your ad (check spelling, address, phone number, etc). FOR ANY QUESTIONS regarding file preparation and to SUBMIT YOUR ARTWORK, please alex@coloradoavidgolfer.com COURSES/PASSPORT ROTATING PROMO 620 X 372 (static image and url link) SKIN 160 X 1000 (two static ads on left and right, no flash files accepted) COURSE/PRODUCT LISTING 1-2 images with copy describing course/product RUN OF SITE TOP LEADERBOARD 728 x 90 MEDIUM RECTANGLE AD 300 x 250 SKIN 160 x 1000 PROMO TOP LEADERBOARD 728 x 90 HALF PAGE AD 300 x 600 SKIN 160 x 1000

10 2018 DIGITAL ADVERTISING RATES OPPORTUNITIES HIGH IMPACT STRATEGIES TRADITIONAL BANNER ADVERTISING WEBSITE WEBSITE ROTATING FEATURE E-NEWSLETTER CONTENT MARKETING per e-newsletter BOOSTED FACEBOOK WEBSITE TAKEOVER SPONSORSHIP $3,000 WEBSITE BACKGROUND SKIN $1,000 DEDICATED CUSTOMER E-BLAST $3,000 per e-blast SOCIAL MEDIA CONTEST CAMPAIGN WEBSITE BANNER ADS TOP LEADERBOARD 728 X 90 $750 MEDIUM RECTANGLE 300 X 250 HALF PAGE 300 X day campaign E-NEWSLETTER BANNER ADS CLICK TO BOOK STRATEGIES WEBSITE HOTEL & GOLF BOOKING PROMOS TOP BILLBOARD 600 X 300 $1,500 per e-newsletter TOP LEADERBOARD 728 X 90 per e-newsletter DIGITAL MAGAZINE EDITION BANNER ADS E-NEWSLETTER BOOKING PROMOS per e-newsletter TOP LEADERBOARD 728 X 90 $750 per issue STRATEGIC FACEBOOK $250 per post