Franchisor s Guide to Branding and Traffic Building Programs

Transcription

1 January 9 11, 2009 Miami Beach Convention Center Miami Beach, FL Franchisor s Guide to Branding and Traffic Building Programs Produced and Managed by: Updated June 4,

2 Show Sponsorships Aisle Sign Advertising FES 2009: $1,900/Aisle Image your logo and booth number on a 3 x 6 sign hanging from the show s Aisle Signs. Your prospects will have no trouble finding you when they see your logo overhead. It is also the only advertising allowed on the show floor outside of the booths. (Maximum 3 aisle per sponsor; Advertiser to provide artwork electronically; Production of aisle signs additional.) Badge Holder Inserts EXCLUSIVE! FES 2009: $4,800 Have every attendee and exhibitor help you advertise as they walk the show floor. Your insert will be in every badge holder and visible to everyone at the show. What a great way to drive traffic to your booth and ensure that your brand is visible to everyone throughout the show. (Inserts provided by sponsor.) Banners - Limited to 6 Exhibitors Only! FES 2009: $1,900 2 SOLD! Tropical Smoothie, Vocelli Pizza Make an impression on visitors and exhibitors as they enter and leave the show floor. We ve picked six of the best locations outside the exhibit hall so your banner will help drive traffic to your booth as it increases brand awareness. Since you create the banner, you are only limited by your imagination. (4 x 8 horizontal banner with grommets for hanging -- provided by sponsor.) 2

3 Meter Board Advertising - Limited to 6 Exhibitors Only! FES 2009: $1,900 Watch visitors as they stop and read your Billboard located in the Lobby outside the Exhibit Hall. These meter boards (~3 x 8 ) will catch the attention of every visitor and exhibitor as they enter and leave the show floor. Use this innovative marketing medium to increase your branding and drive traffic to your booth. You supply the design and we create the Billboard. You can even include photos. (Production of Billboards additional.) On-Line Registration and Reminders - EXCLUSIVE! FES 2009: $3,900 Your branding will be introduced to every pre-registered visitor with this high profile sponsorship. Your banner ad with a link to your web site will be on every page of registration, on the confirmation, on reminder s in the weeks and days prior to the show. What a great way to get your message to the most serious visitors to our franchise shows. (Exhibitor to provide logo as a 234 x 60 pixel.gif or.jpeg; Animation in logos is not available.) On-Site Registration EXCLUSIVE! FES 2009: $8,500 Be one of the first companies to make an impression on potential franchisees by sponsoring On-Site Registration. Your branding and message will be on every registration station with high-impact Monitor Wraps. There will also be a Banner or Billboard with your logo and booth number acknowledging your sponsorship. What a great way to be seen by every visitor registering for the show on-site. Bonus: Includes full page ad in the Show Directory! (Monitor wraps provided by sponsor, Banner or Billboard included.) Show Bag Limited to 2 Category Exclusive Exhibitors Only! FES 2009: $6,000/Side or Exclusive $9,500 SOLD OUT! NexCen Brands Have every visitor promote your company by Sponsoring the Show. They ll be carrying your branding as they walk the floor, attend seminars and visit other booths. You know they ll take it with them since it has all the information they collected at the show. For months afterwards they ll continue to use the Show Bag with your logo and URL on it. As an added bonus, Show Bag sponsors get an insert into the bag, making the sponsorship even more valuable. (Includes production of Show Bag.) 3

4 Show Lanyard - EXCLUSIVE! FES 2009: $7,900 Your company name, booth number and URL will be seen throughout the show when you sponsor the show lanyards. These branded lanyards are given to every visitor and exhibitor at registration and used to hold their badge. It s a walking advertisement for your company that will be seen in every aisle, every booth and throughout the show. (Includes cost of Lanyards.) Visitor enewsletter Sponsor Limited to 2 Category Exclusive Exhibitors/ FES 2009: $950/Newsletter Your message can be delivered to potential franchisees before they arrive at the show. In our pre-show Visitor Newsletters, we ll include a paragraph about your company, a 4C logo and link to your web site. You can event select the timing of your sponsorship. To maximize your impact, we limit this program to 2 Category Exclusive sponsors per newsletter. Visitor Registration Confirmation Mailing - Limited to 6 Exhibitors Only! FES 2009: $1,900 You can be sure that pre-registered visitors open and read what s inside the envelope that has their Confirmation needed to pick up their badge. They could also be reading your message on your insert into this critical mailing. Invite them to your booth and have them contact you before the show to make an appointment. These may be the most important visitors at the show; make sure they know about you before they arrive. (Inserts provided by sponsor; limit 1 insert per sponsor.) Visitor Show Bag Insert - Limited to 6 Exhibitors Only! FES 2009: $1,600 Promote your company in every Show Bag provided to every visitor at the show. You can include a flyer, brochure or promotional item that will catch the attention of every visitor. Plus you get two for one visitors will see it when they open their bag at the show and when they go through their bag after they leave the show. What a great way to increase your ROI at the show. (Inserts provided by sponsor; Limit 1 insert per sponsor; Number of sponsors subject to change.) 4

5 Web Banner Ad on Home Page or Exhibitor List Page Limited to 2 Category Exclusive Exhibitors FES 2009: $2,800 Web Banner Ads for Targeting Visitors Limited to 4 Category Exclusive Exhibitors/Page FES 2009: $575/Page Drive traffic to your web site before, during and after the show with your banner ad on our web site. We include you banner ad with a link to your web site on the most heavily trafficked pages on our web site. We ve limited this sponsorship to four category exclusive exhibitors to ensure maximum visibility as potential franchisees visit our site. NEW Inflatable Promotion: Limited to 2 Exhibitors. FES 2009: $7,500 per image. Your logo or message can stand 8 tall x 10 wide x 2 deep. The image is kept inflated with a cold-air fan and comes with a complete carrying case. Your image will be placed in a highly location before entering the show entrance. Show management will handle all setup costs, positioning costs and onsite electricity. The inflatable is yours to keep after the show or you can leave it with show management for shipping, storage and setup at your next MFV event. Future Inflatable Sponsorships will be priced $5,000 less the inflatable image. NEW Sponsor Visiting International Delegations; Limited to 2 Exhibitors. FES 2009: $5,000 per delegation. The US Department of Commerce & designated Foreign Department of Commerce bring prequalified franchise and area franchise prospects. Please inquire into scheduled nations and itinerary details. Program includes welcome reception, meeting room, presentation time and location site visits. NEW Foot Print Promotion:- Limited to 3 Exhibitors Only! FES 2009: $1,900 A series of Foot-Prints with your logo and booth number will be affixed to the show floor and will lead from the show entrance directly to your exhibit booth. Foot-Prints are offered in 4 colors; White, Bright Orange, Green or Yellow. 5

6 NEW Symposium Sponsorships: Limited to 1 Exhibitor per Symposium. Minority Fran Symposium: FES 2009 $12,000 Exclusive Multi-Unit Symposium: FES 2009 $15,000 Exclusive Please contact us directly for more information. These very special and highly visible sponsorships include network television, national print advertising, extensive on site promotional exposure, booth space, a panel position and access to distribute to and reach program attendees. Custom Sponsorships Available If you have a new idea or have seen advertising or sponsorships you d like to do at our events, give us a call. We re ready to work with you to create a customized sponsorship program for your company that meets your marketing and financial objectives. 6

7 All Sponsors and Advertisers are Featured Exhibitors: Web Site Show Directory Signage On-Site 7

8 Brochure Advertising Advertising in our Brochure ensure that your message will be seen by thousands of qualified months before the doors to the exhibit hall open. Your ad can generate leads months before the show and increase booth traffic on-site. You ll also benefit from reaching qualified prospects unable to attend the finest events in the franchise industry. Visitor Pre-Registration Kit Your ad will appear in tens of thousands of brochures mailed to previous and potential visitors attendees. BROCHURE ADVERTISING RATES Standard Positions Premium Positions FES 2009: Full Page $2,800 ½ Page $1,800 FES 2009: Inside Front Cover $5,000 Inside Back Cover $5,000 Back Cover (½ Page) $4,000 BROCHURE MATERIAL REQUIREMENTS Trim Size: 8.5 x 11 Full Page Full Bleed 8.75 x Live Image Area 8 x 10.5 Full Page Non Bleed 8 x /2 Page Horizontal Only 8 x 5.5 8

9 Directory Advertising The Show Directory is used by visitors as they plan their time at the show. Your ad can help place you on their list of must-see companies, thereby increasing your booth traffic and ROI. Your investment will continue to generate leads after the show by visitors who use the Show Directory as a guide throughout the year. SHOW DIRECTORY ADVERTISING RATES Standard Positions Full Page $2,800 ½ Page $1,800 ¼ Page $1,200 ¼ Page by Directory or Product Category Listing $975 (BW Only) Logo by Directory Listing (BW Only) $495 FES 2009: Premium Positions FES 2009: Inside Front Cover $5,000 SOLD! Jani-King Inside Back Cover $4,000 Back Cover $5,000 SOLD! ServiceMaster Belly Band $5,000 + Production Bookmark $5,000 + Production Tab-On Cover Ad $5,000 + Production Section Tabs 1 Side $5,000 + Production Section Tabs 2 Sides $8,000 + Production Addendum (BW Only) $675 Advertising Impressions Package Advertise in the Show Directory and any Brochure and Save: Standard Price Discount Price Savings FES 2009: $2,800/Ad $2,400/Ad $800 9

10 Gold Sponsorship Gold Sponsorship Limited to 3 Category Exclusive Exhibitors! FES 2009: $25,000 The Gold Sponsorship Program offers you an exciting marketing opportunity designed to maximize your ROI. You ll be extending your message to buyers before, during and after each show. Prior to the show, your message will impact thousands of potential franchisees through brand exposure, direct mail, public relations and enhanced web presence. During the show, you ll continue your branding and marketing message through advertising, banners and other highexposure opportunities. And with the show web site and customer contacts, you ll continue your exposure even after the show concludes. Pre-Show Marketing* Visitor Pre-Registration Badge Mailing Full Page 4C Ad in Visitor Pre-Registration Kit Web Banner & Link on the Show s Home Page Sponsorship of 2 Attendee enewsletters On-Site Visibility* Full Page Ad in the Show Directory** QP Ad by Listing in Show Directory QP Ad by Product Category listing in Show Directory Logo by Directory Listing in Show Directory Booth Highlighted on the Floor Plan in Show Directory Featured on Gold Sponsor Page in Show Directory Logo on Gold Sponsor Banner at Registration Sponsorship of Visitor Pre-Registration Confirmation Mailing Sponsorship of 2 Aisle Signs 2,000 lbs of Drayage Sponsorship of a Visitor Show Bag Insert Post- Show Marketing Web Banner & Link on the Show s Home Page Exclusive Sponsorship of Post-Show Thanks You Two-time use of Buyer Mailing List for Promotional Purposes*** *Sponsorship must be secured prior to production **Premium position in Show Directory not included ***Mailing list usage rules apply. 10

11 Priority Points for Sponsorships and Advertising In recognition of your continued support of our Franchise industry events, MFV Expositions is now awarding Priority Points for Exhibitor Sponsorships and Advertising. We realize that many of you make significant investments to drive traffic to your booth and increase brand awareness. Your total investment will now be factored into your Priority Point totals. Exhibitors will receive 12 Priority Points for each $1000 spent in total Sponsorships and/or Advertising fees per show. The points will be calculated in increments of $250. BONUS: Sponsorships and Advertising Priority Points will be used when calculating your total points for the upcoming booth selection. To qualify, the Sponsorship and/or Advertising contract(s) must be executed and paid in full more than 60 days out from the first day of the event Program Details: 12 points for each $1000 in sponsorship and/or advertising fees paid by the Exhibitor. A maximum of 180 Priority Points may be assigned to Exhibitor for all sponsorship and advertising fees per event. In all cases, total sponsorship and advertising fees paid will be rounded down to the nearest $250 increment before assigning Priority Points Priority points are not transferable between shows. Points are assigned to the show for which the specific sponsorship and/or advertising is purchased. Priority Points assigned for sponsorships and advertising are not retroactive. Priority Points for Sponsorships and Advertising will be added to an exhibitor s Priority Point total for booth selection at the upcoming show only if contracted and paid in full 60 days prior to the 1 st day of the event. Sponsorships and Advertising purchased within 60 days of the 1 st day of the event will have the Priority Points added to the exhibitor s total after the upcoming show has concluded. If an exhibitor cancels the Sponsorship and/or Advertising or cancels their participation the event itself, Priority Points assigned for the Sponsorship and/or Advertising are forfeit regardless of payments received by Producer. For more information, contact Don Berey, Promotions Manager, at or dberey@mfvexpo.com 11