Reaching financial Targets at Live Events. Through Creative Event Sponsorship And a new Mindset.

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2 Reaching financial Targets at Live Events Through Creative Event Sponsorship And a new Mindset.

3 The Challenge for the Event Industry.

4 Event Business Lovers: Understand, what you have to offer!

5 Basics. Understand Brands. its all about Emotion

6 What we are selling Total price Yesterday Experiences Product Design Product Price + logistics Tomorrow Product Story Image Design Product price + logistics

7 Another World. It is an Emotional Dream Society now! The Dream Society.rest of time Hunter and gatherer years Tribe Tent Shaman Spirits Agriculture years Family Farm Family Head God in Church Industry 200 years Hierarchy Factory Capital Owner Products Information 25 years Network Office Expert Knowledge Emotions Cosmopolitan Life Creative Themes Story-Telling Quality Design Value Experiences

8 Event Business. Excellent Prospects. Some Facts.

9 North American Event Marketing Statistics Over Tradeshows annually Over 1 million Meetings & Events annually Combined $100 billion USD Corporate Market Event & Live Com Investments continue to grow

10 Europe US Event Trends European and US Event Markets are similar (Germany Nr. 1 in Europe) Event Marketing roughly 20% of Communication Budgets 40 % of Companies in Europe & USA increase event marketing 55 % of Companies use external Suppliers to create and run Events Both Continents: low level of event measurement / low evaluation

11 Search for Metrics USA and Europe Which marketing elements provide the greatest return on investment? Event Marketing / Live Communication 47% Advertising incl. TV 32% Sales Promotion 28% Web Ads 5% Intellitrends Research The George P. Johnson Company

12 Germany-USA: Most Frequent Event Types Rank USA Event Type Rank DE Event Type 1 Trade Fairs 1 Trade Fairs, Congresses 2 Sponsorships, Sport Events 2 Press Conferences 3 Customer Acquisition 3 Corporate Events 4 Product Launches 4 Promotions, Trade Events 5 Press Conferences 5 Sport Events, Galas

13 Future Growth of Event Budgets Germany USA ,9 % 56,9 % 3,2 % 3 8,5% 50,4 % 11,1% increase co nst ant d ecrease

14 Event Marketing % of Communication/Marketing Budget Europe USA 21% 22,4% 79% 77,6% Eventmarketing Remaining Communication Budget (Source: American Business Media - Yankelovich Partners and Harris Interactive )

15 Live. Communication Trends.

16 One. Stories & Story-Telling. The Basic. Event Business: Key to Content. Offline. Pure. Direct.

17 2015. The Year of Story-Telling Content Marketing 2015 Story-Telling The Power of the Creative Industry

18 Two. Events are great for Cities. Every Conference a Content Great Stories for Cities Best Tourism PR Integrate!

19 But Three. Interaction needed. Navigate! All Communication Channels: Social Media Live Events Mobile Radio TV Print Video Channels etc.

20 Navigate! Integrate. Live Communication Promotion Story-Telling and Social Media Web / Digital World Radio & TV Merchandising Trade- Marketing Direct Marketing Classical Advertisement Public Relations

21 Four. Social Media. Stories Pictures Videos Live Events Doing Fast Smart Sexy Creative

22 Five. WOM. Word of Mouth. WOM makes a Love Brand.

23 Six. Co-Creation of Content. Use Event Participants. Authentic. Real. Change. Creating Content together. On-time-Story-Appetite. Share. Now.

24 Seven. Selfie Ego Trend. The Ego Rebirth The Selfie Trend. Every Message could be a Campaign.

25 Eight. Share and Shine. Event Communication could be more attractive for Sponsors. Big Challenge. Simply better Website for Conferences/ Conventions / Event / Agency Websites.

26 Nine. Smart. Fast. Sexy. The New Darwin Code. Survival of the Fastest, the Sexiest and the Smartest. Remember: Story-Telling!

27 Ten. Challenge. Reduce your Risk. Integrate Sponsors as real Partners in Live Events.

28 Keys to Sponsors. Content. Access. Network.

29 24 Years ago. Offline World. Bronze Silver Gold. Old fashioned now. More Creativity please. No more Noble Metal Event Sponsorship.

30 Better. Basic Sponsorship. + Upgrades. Flagship Sponsorship Theme Sponsors Health and Fitness Sponsors. Catering Sponsors. Entertainment & Party Sponsors. Smoothies Sponsors! Keynote Sponsors. For real Money.

31 Better. Smart Sponsorship 365. A Holistic Approach for Conferences and Events.

32 A New Conference Generation.

33 The AUDI Inspiration Nights The new AUDI Communication Platform Innovative Thinking Pure Value Philosophers Writers Creators

34 Tourism - Bill Clinton Message from the Mountains Ischgl. Tyrol. Austria. Message from the Mountains. European Youth Economic Forum Participants on Top of the Ischgl Mountain. (2.307 m. high) plus Guests on Show Pists Sponsors: MTV Europe Swatch Siemens / Nokia Leitwolf-Prinoth Italy (Snow Groomer Factory) Tyrolean Tourism & others. Budget: very high. Big Success. 55 Mio USD Media Coverage

35 Bill Clinton Message from the Mountains

36 Bill Clinton Message from the Mountains

37 Change the MINDSET. Living Conferences. Rethink Conference and Meeting Planning! Start your Emotional Relationship Experience!

38 Emotional Conference Relationship Marketing Emotional Sound Areas, nice Fragrances, cool Music Concepts, three-dimensional shapes and presentations, pleasant Design Implementation, creative Lightning, fresh Smoothies Breaks, Italian Coffee Lounges, creative Interaction with conference guests. Of Course: Quality of Speakers, Content, Messages, Stories.

39 There are enough Sponsors in the World! You just need to find them!

40 Thanks a lot Stay healthy! Hubert Georg Feil Architect of Culture and Tourism Emotional Brand Building Consultant hf@culturebrand.org

41 EPIC SANA proud Sponsor of the best IAPCO SMOOTHIE in the World! EPIC SANA has the Pleasure to offer this healthy Smoothie of the Day. Yummie! Be sure, that Brain Food with great Smoothies can be an Option for your Events and Conferences in our Hotel.