A GUIDE TO THE BRAND IDENTITY AGENCY NETWORK USAGE MANUAL

Transcription

1 A GUIDE TO THE BRAND IDENTITY AGENCY NETWORK USAGE MANUAL

2 CONTENTS 1. Brand Identity 2. Incorrect Logo Usage 3. Digital Assets 4. Print Assets 5. Boilerplate Language 6. Facts + Figures About Hunger 7. Connect with Feed More

3 BRAND IDENTITY Feed More s brand embodies hope, empathy and human connection. Through the use of simple but memorable language and symbolic graphics, the brand is forever linked to Feed More s core mission. The custom letter forms and signature icon are inspired by Feed More s collaborative and sophisticated approach to hunger relief. The color palette combines notions of freshness and healthy food with feelings of security and safety. Finally, the language collect, prepare, and distribute is used to explain the complex services of Feed More in a simple, yet meaningful, manner. LOG OS As a member of the Feed More Network of Agencies, you are welcome to use the Feed More logo with the understanding that usage outlined in this guide will be followed. Whenever possible, the green and blue version of the Feed More logo should be used. For specific logo types, file formats, specific color codes or other questions, please contact Feed More's Marketing & Communications team. PRIMARY LOGO PRIMARY LOGO one color one color for dark backgrounds for dark backgrounds

4 INCORRECT USAGE When using the Feed More logo, it is important to maintain consistent treatment across multiple platforms and media. Use all logo artwork and files AS IS & DO NOT alter in any way. If additional logos are required reach out to Feed More directly for the necessary artwork. DO NOT skew or distort DO NOT use over busy imagery DO NOT place on colorful backgrounds DO NOT re-color the logo artwork DO NOT use color logo in black & white DO NOT rotate

5 DIGITAL ASSETS E N CLOS E D You can find a thumb-drive with all of Feed More s primary brand O UD MEMBE R O F PR assets, along with other helpful materials tailored to agencies that collaborate with Feed More to strengthen your messaging and our shared mission of distributing food to our neighbors in need. R K AG EN CY NETW AGENCY EMBLEM O FEED MORE LOGO ICON

6 PRINT ASSETS I N A D D ITI O N TO digital assets you can also find in our toolkit printed materials to help brand your agency as a Feed More collaborator. PROUD MEMBER OF FEED MORE STICKERS AGENCY NETWORK FEED MORE AGENCY STICKERS & WINDOW CLING

7 FEED MORE BOILERPLATE LANGUAGE As Central Virginia s core hunger-relief organization, Feed More collects, prepares and distributes food to neighbors in need. With a service area that stretches across 34 cities and counties, Feed More s comprehensive programs and network of nearly 300 agencies helps ensure our communities have access to healthy meals year round. Feed More is a proud member of Feeding America and Meals on Wheels America. As a member of the Feeding America network of food banks, Feed More solicits, stores and distributes large donations of food to organizations that help neighbors who face hunger. Spread across its service area, Feed More's Agency Network is made up of close to 300 nonprofit and community organizations, including pantries, churches, emergency shelters, rehab centers, soup kitchen and senior and child care centers. Our Network of Agencies help us further extend our reach and positively impact our neighbors who struggle with hunger throughout Central Virginia.

8 FACTS + FIGURES ABOUT HUNGER N ATI O N A L S TATI S TI C S 2 41 million people in America face hunger 2 1 in 8 people in America face hunger 2 1 in 6 children face hunger 2 13 million children in America are living in food-insecure households million seniors (age 60+) face hunger FE E D M O R E S TATI S TI C S 2 1 in 7 neighbors face hunger 2 1 in 6 children face hunger 2 Feed More distributes more than 20 million meals each year 2 Feed More has nine programs dedicated to helping those in need 2 96 percent of every gift to Feed More goes directly back into our programs 2 $1 = 4 meals 2 Feed More is a member of Feeding America and Meals on Wheels America For more detailed statistics about hunger in your community, please contact Feed More's Marketing & Communications team at media@feedmore.org.

9 TOGETHER WE THAN 30 CITIES AND COUNTIES IN CENTRAL VIRGINIA

10 CONNECT WITH US As you work to spread the good word about your impact, please be sure to tag us! We can help elevate your story and reach even more fans, followers and friends. FAC E B O O K /FeedMore T WIT TE I N S TAG R A YO UTU B E /FeedMoreInc AGENCY RELATIONS TEAM For more information about the Feed More brand, please contact a member of our Agency Relations team at: AgencyRelations@FeedMore.org

11 1415 Rhoadmiller Street Richmond, VA FeedMore.org