The home of premium property. Advertising information

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1 The home of premium property Advertising information

2 key facts about country life Country Life is one of Britain s best-loved magazines, celebrating a way of life reflected through property, architecture and the countryside. Its matchless authority and its world-class writing and photography have established it as a nonpareil in publishing. At the heart of the magazine are the property pages, where the finest houses are showcased to a refined, wealthy readership in the UK and overseas, Country who seek Life the is best read things by over in life. 208,000 British people country in the houses UK every are the week envy (NRS of the Jan-Dec world - Country 11) Life Sold is where in over buyers 60 countries search for across their dream. the globe Mark Hedges Editor, of Country Life COUNTRY LIFE READERS ARE High Net Worth Individuals - AB 61% - ABC1 78% Male 46% Female 54% - Average Age 52 years A targeted audience 70% of Country Life readers buy the magazine specifically for the property section Hard to reach, high net worth individuals with a mixture of inherited wealth and new money Aspirational - looking to buy their dream home In the market one in three Country Life readers are looking to buy a house within the next 12 months Liquid - 45% of Country Life readers will fund their next purchase with cash GLOBAL AUDIENCE Circulation: 38,275* sold every week, 38,739 including digital copies Readership: 206,000 UK 250,000 globally *ABC Jul-Dec 13/ NRS Jan -Dec 13 / NMR Jan- Dec 2012/CL Reader Survey PROPERTY MARKET SHARE: JAN DEC % 14% 12% 46% key Country Life Sunday times Financial times Daily telegraph Total market 3,534 pages Source: NMR 2013 CIRCULATION TRENDS % key % 40% 21% Country Life Daily Telegraph Financial times Sunday times SOURCE: ABC Jan Dec 2013 v 2010 (CL) OTHER Feb 14 v Feb 10

3 ADVERTISING RATES Effective from January 1 ST, All rates subject to VAT. page half quarter eighth ninth Number of insertions 1 3,700 2,030 1, * 3 + 3,554 1,968 1, * 6 + 3,485 1,930 1, * ,300 1,840 1, * ,095 1, NA ,930 1, NA *Available in The Property Collection feature, published in the first issue of each month SIZE SPECIFICATIONS measurements in millimetres Double (spread) page Half (horizontal) Half (Vertical) Quarter (square) Eighth Ninth Type area 267 x x x x x x x 70 trim 300 x x x x 112 NA NA NA Bleed 306 x x x x 118 NA NA NA To advertise in Country Life: john.gaylard@timeinc.com

4 2015 Special issues January 7 TH 14 th Winter Gardens 21 st 28 TH february 4 th 11 th Property Focus London 18 th 25 th Fine Arts march 4 th 11 th Smaller Country Houses 18 th Spring Gardens 25 th Property Focus - Chilterns & International* april 1 st Easter & Interior Design 8 th 15 th 22 nd Scotland 29 th East Anglia may 6 TH 13 th Summer Gardens 20 th Surrey & Mediterranean /Monaco Supplement 27 TH West Country June 3 rd Collectors 10 th Cotswolds 17 th Masterpiece 24 th France July 1 st Best Of Britain 8 th Waterside & Coastal / Jersey Supplement 15 th Architecture 22 nd 29 th Gamefair/Yorkshire & North Prop Focus august 5 th Scotland 12 th 19 th 26 th september 2 nd Equestrian 9 th Cotswolds 16 th Autumn Gardens/Decorex Preview/ Country Life Fair 23 rd Property Focus Hampshire 30 th New Build And Developments october 7 th Interior Design 14 th London & International* 21 st 28 th Sporting And Country November 4 th Property Focus - Ski 11 th 18 th Restoration 25 th Xmas Gifts december 2 nd Property Focus Caribbean 9 th 16 th- 23 rd Christmas Double Issue & Travel Supplement 30 st NB: Property Focus will include property editorial but may not include a front cover line. Subject to change. *International Editions

5 Testimonials from our clients Knight Frank has advertised more pages in Country Life than any of our competitors, we feel it is the main marketing medium for selling a country property. One can never underestimate where your buyers originate, Country Life touches both national and international markets. Edward Cunningham Partner, Knight Frank Country Life is, without doubt, the most recognised shop window for best of the best country homes. Vendors can rest assured that, once their house appears, it s not uncommon for enquiries to keep coming in for months John Denney Head of Country House, Hamptons International Country Life is the country house hunter s bible and is not only a great read, but also a generator of excellent enquiries for our properties. It has the added advantage of a long shelf life, often producing good leads weeks after the advertisement has appeared Jasper Feilding Head of Country House, Carter Jonas Winkworth has been advertising in Country Life since the magazine launched more than 110 years ago, as its discerning readership means it s by far the best place to advertise country homes and prime London properties James Peacock Head of Brand, Winkworth Country Life s exciting three pronged approach in print, on tablet and online means it s perfect for commuters longing to escape who dream of a rural idyll. It s the ultimate publication for the cream of residential property for sale Dawn Carritt Director, Country Houses & Estates, Jackson Stops & Staff Country Life is a proven and essential part of our marketing strategy, ensuring our clients properties are exposed to both national and international buyers wanting to escape to the scenic county of Perthshire. Emma Chalmers Head of Residential Sales, Perthshire, for CKD Galbraith

6 With Country Life s knowledgeable commentary, great editorials and ever increasing readership, we have seen some massively impressive results for houses that we have advertised for sale in the magazine James Grillo Director, Country Department, Humberts Country Life s impressive journalism and high editorial values mean that it is read by a wide range of potential buyers of property, and these qualities also ensure that each weekly issue continues to be read long after the next has come out, giving great value for our clients when they advertise. David Pardoe Director, Rural Division, Humberts Country Life is unassailable and unique and remains on coffee tables and reception desks well after the others have been consigned to the bin. We re absolutely delighted with the first class service and so are our vendors Stella Gerschwiler Director, Geoffrey Clapp Associates Country Life is a valuable part of our marketing campaigns, reaching a national audience of motivated buyers who are searching for outstanding country homes. Kim Dewing Head of Marketing & PR, Chewton Rose Over the past year, we have discovered that Country Life is more than just the perfect showcase for our grand country houses a town house in Lexden Road, Colchester, launched in a February issue, not only instantly found a buyer, but also brought about competitive bidding over the guide of 1.5 million. Similarly, a perfect little Suffolk cottage in Chelsworth with a guide price of 595,000 received a quite staggering response to its full page advertisement, which quickly led to its sale Caroline Edwards Partner, Carter Jonas When we visit the finest houses in the UK we can be sure to see Country Life in a prominent position on the coffee table. We are able to enhance our clients profile by introducing them to buyers through our global network. Country Life and Savills is an essential partnership in successful marketing. Lindsay Cuthill Head of Country Department, Savills

7 The Property Collection Once a month, Country Life runs The Property Collection. It is a feature section dedicated to property on the market at under 1.5 million, through independent agents. If you are not currently signed up on our website, we also offer a print plus option. For an extra 75 you can have one month online on for your property. dates for 2015 February 4 TH March 4 TH April 1 st May 6 TH June 3 RD July 1 ST August 5 TH September 2 ND October 7 TH November 4 TH November 25 TH December 16 TH/23RD Deadlines are two weeks in advance, and space is subject to availability. Issue dates are subject to change. LOREM IPSUM DOLOR SIT AMET Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Price Web Address Telephone no. 70mm Address 86mm PRICES Single Insertion: per year: per year: 265 Print plus & online cost: additional 75 All prices are exclusive of VAT Artwork is set free of charge to our in-house style. Size 86mm high 70mm wide For further details and to book, please contact: john.gaylard@timeinc.com

8 Country Life.co.uk Countrylife Online is the digital home of premium property like the magazine it reaches an affluent, typically hard to reach global audience who are actively looking to purchase premium property. Countrylife.co.uk has been carrying premium property for more than 1O years, and in 2012 launched a brand new easy to navigate property search, introducing large images to show properties at their very best. UNIQUE Country Life online offers vendors more than just property listings its dedicated editorial team provides opinion and thought provoking content that is critical to anyone seriously interested in realising their dream of living in a beautiful home. A GROWING AUDIENCE More than twice as likely to view countrylife.co.uk on an Apple device More than 80% of pages viewed are property related A global reach with users in more than 200 countries More than 330,000 unique users Page impressions ranging from 2 million to 2.5 million per month, reflecting the property market Most Popular Sections Geography 4% 3% 2% key Property 10% 3% 2% 1% key UK Homepage USA 84% Countryside News 71% Australia Canada SOURCE: CL & OMNITURE France

9 Countrylife.co.uk is updated daily with news and property stories, and its content is fresh and relevant, ensuring users return to the site time after time. It also enables countrylife.co.uk to come out top of the key natural search results on Google from premium properties and country property for sale ensuring your properties are seen by relavent and active online property seekers. From town houses to castles, countrylife.co.uk is the home of premium property. Advertising online increases the impact of your print advertising the advantages of an online advertising campaign include: Reach a wider audience Immediate and quantifiable results A range of packages to suit all budgets Tailor made campaigns for specific messages Display options newsletter: 250 per . Banner appearing at the top of the newsletter sent to 35,000 opted in subscribers every Wednesday. Leaderboards: 18 per thousand Mpus: 20 per thousand Skyscrapers: 15 per thousand Buttons: 12 per thousand Social Media: POA Property feed Marketing Options Automated Feed: 120 per month per branch Single Property Upload: 150 per month Featured Property Carousel on UK property Page: 50 per week Manual upload: 150 per month, per branch All prices are exclusive of VAT For further details and to book, please contact: john.gaylard@timeinc.com IMages supplied by country life image library