A Creative List of Marketing Tools

Transcription

1 Go through the list and indicate which marketing tools you're currently using and if you think you're doing a good job and which you aren't using now but might be worth considering as you plan and prioritize. BRANDING Merchandise Displays... Package Design... Pricing (Where are you in terms of your competitors?)... Product Placements... Reputation... Slogan/Tagline... Voic /On Hold Messages... What Employees Say To Customers... STATIONERY PACKAGE Logo... Letterhead... Business Cards... Thank You Cards... Forms... PROMOTIONS Co-op Marketing Opportunities with Vendors... One-on-One Personal Contacts... Seasonal Promotions... Contests and Giveaways... Endorsements... Rebates... Coupons and Special Offers (Buy One, Get One etc.)... Referral or Loyalty Programs... PAGE 1

2 Newsletter... Signature Line... WEBSITE Website... Virtual Tours... Videos (Including Animations, How-Tos, Promotional)... Client Portals... Landing Pages Associated with a Particular Promotion... E-commerce... DIGITAL ADS Pay Per Click Advertising... Remarketing Ads... Mobile Ads/geotargeting... Social Media Advertising... Video Ads... Banner Ads on Specific, Industry-Relevant Sites... CONTENT MARKETING Blogging... Informational Brochures... White Papers... Podcasts... Memes... Free Downloads... Informational Videos... Checklists and How-To Guides... PAGE 2

3 BROADCAST Community/Public Service Announcements... Radio Ads/Underwriting... Live Radio Remotes... Television Ads... Cable Ads... PRINT ADS Advertorials... Advertisements In Trade/Association Publications... Advertisements in Newspapers... Ads In Alternative Newsweeklies or Community Papers/Shoppers... Classified Ads... Magazine Ads... Ads in Directories of Professionals, Association Members, Chamber Members, etc.... PRINT COLLATERAL Direct Mail... Flyers... Handouts/One-Sheets... Pocket Folders... Preprinted Inserts... Product Catalogs... Reprints of Articles... Booklets... Brochures... Coupons... Print Newsletter... PAGE 3

4 OUTDOOR Billboards... Electronic Billboards... Door Hangers... Exterior Signage (Including Window or Door Clings)... Transit Advertising... Branded Company Fleet or Equipment... Yard Signs... Sandwich-Board Signs... Vinyl Banners... Bumper Stickers... Posters... T-shirts or Other Branded Items of Clothing... TRADE SHOWS Trade Show Display Materials and Banners... Desktop Displays... GIVEAWAYS Branded Tchotchkes (Magnets, Keychains, Coffee Mugs, Fans, Balloons, T-shirts, Frisbees, etc.)... Calendars... Holiday Gifts... Trade Show Giveaway Items... PAGE 4

5 PUBLICITY Participating in Career Fairs... Demonstrations... Event Sponsorships... In-Kind Sponsorship: Donating Your Expertise to a Civic Project, Worthy Non-profit or Charity Initiative... Memberships in Local Civic Organizations: Tourism Bureaus, Chambers of Commerce... Networking Events (As Host or Attendee)... Participating or Presenting Workshops, Seminars and Speaking Events... Press Releases... Media Coverage: TV, Radio, Print... Speaking Engagements... Testimonials... Trade Shows... Webinars... Volunteerism: Service on Local Boards of Directors, for Example... SOCIAL MEDIA Facebook... Google+... Instagram... LinkedIn... Manta... Pinterest... Twitter... Yelp... YouTube... PAGE 5