Festival of Cultures May 24 26, 2019 SPONSORSHIP PACKAGE

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1 Festival of Cultures May 24 26, 2019 SPONSORSHIP PACKAGE

2 Mississauga s Festival of Cultures Carassauga Festival is an incorporated non-profit volunteer community organization celebrating multiculturalism since The Festival has become an important annual 3 day event in Mississauga s calendar and its popularity has steadily increased in recent years. As the largest multicultural Festival in Ontario, Carassauga s mission is to organize a city-wide family oriented event. Our goal is to provide community groups, from different countries of origin, an opportunity to promote public awareness, appreciation and respect among all Canadians of different heritage. Each cultural organization represents a Pavilion within the Festival and are located in various cultural and community centres within Mississauga giving the visitors an opportunity to travel the world without leaving the city. Once inside a pavilion, visitors are surrounded by the sights, sounds and tastes of the country being represented. Each pavilion depicts their culture through food, entertainment, art, historical displays and vendors.

3 RECORDED VISITS 400,000+ FROM MISSISSAUGA AND SURROUNDING COMMUNITIES Place of Residence 85% of visitors are from the GTA 11% of visitors are Provincial 2% of visitors are from the U.S.A 1% of visitors are out of Province 1% of visitors are International Gender of Visitors Age of Festival Visitors Income of Festival Visitors 8% 10% 20% 26% 7% 8% 23% 56% 41% 22% 18% 9% 13% 36% Male Female Under Under $25,000 $25,000 - $49,000 $50,000 - $99,000 $100,000 - $$199,999 $200,000 and over Our Festival has broad appeal and reaches many different demographics

4 4,921 PERFORMERS & 190 ARTISANS SHOWCASED

5 COME CELEBRATE WITH US IN 2019! The Carassauga Festival is Mississauga s premier cultural event. This exciting celebration showcases the rich ethnic diversity, which exists in our city and helps to strengthen the cultural ties that bind us together. The success of the festival is dependent on the hard work and dedication of hundreds of volunteers and we need your help. Your sponsorship of this world class event will help to ensure its continuing success. Honorary Chair, Hazel McCallion Heightened sponsor visibility arising from the positive publicity of events that attract large attendees can be the most effective marketing tool. Print Ads Newspaper Toronto Sun & various ethnic papers, 6,760,000 total circulation Magazine OntheGo 100,000 circulation Carassauga Passport and Posters Radio / TV Ads Radio Stations 680 News, 98.1 CHFI, 92.5 Kiss spots TV CP spots, TLN Telelatino 50 spots Social Media Facebook 2,850 followers Twitter 1,653 followers Instagram 1,077 followers Signage Road Signs 55 large signs Bus Wrap, 30 Bus Kings & 15 Tails, 2 Shelters 10Toronto Path Screens - 11,160 5 sec spots 82 International Newsstand screens - 91,500 5 sec. spots Other Website 198,537 hits Cineplex - commercial on 13 screens for 3 wk coverage As a sponsor of Carassauga, you will benefit from the extensive multimedia marketing activities surrounding the Festival.

6 CARASSAUGA 2019 OFFERS AN EXCELLENT OPPORTUNITY FOR INVESTMENT OF MARKETING DOLLARS. THE FESTIVAL OFFERS A WIDE RANGE OF SPONSORSHIP LEVELS FROM PRESENTING SPONSOR THROUGH TO FESTIVAL FRIENDS. THERE ARE SPONSORSHIP OPPORTUNITIES FOR EVERYONE. Sponsor Categories Presenting $30,000 Transit $15,000 KidsZone $10,000 Website $10,000 Stage $10,000 Outdoor Area $10,000 Entertainment $10,000 Opening Ceremony $7,500 Volunteer $6,000 Tour Excursion $5,000 Ambassador $5,000 Car $3,000 Friends $2,500 Exclusive Naming rights to Festival Radio and TV Recognition Logo on MiWay Bus Wrap and Signs Logo on Road Signs Logo on Posters Logo on volunteer t-shirts Logo on Adult passport cover Advertisement in passport 2 pages 1 page 1 page 1 page 1 page 1 page 1 page ½ page ½ page ½ page ½ page Complimentary Passports Logo on Junior Passport Exclusive naming rights to Kids Zone with Banner Name/Logo on website on homepage Logo with link on website Banner on 5 Stages Name/Logo on Banner at Outdoor entrance Name/Logo on Entertainment Poster Name/Logo on Opening Ceremony Banner Name/Logo on Tour package Prime location to park 2 vehicles Social Media Recognition Name/Logo on Sponsor Boards Opportunity for Corporate Booth Speaking Opportunity at Media Launch, Opening Ceremony, Awards Banquet Press Conference invitation Media kit acknowledgement Invitation to Awards Banquet

7 PRESENTING SPONSOR - $30,000 Enjoy a host of benefits and be a prominent partner in a successful event. Presenting sponsorship is an exciting opportunity to raise your corporate profile across a diverse audience. Presenting Sponsor of the Festival, has exclusive naming rights to the Carassauga Festival. Company s logo will be included in all Carassauga Festival 2019 promotion and advertising campaign as Presenting Sponsor Speaking opportunities at the 2019 Media Launch, Opening Ceremonies and Awards Banquet Logo on Volunteer t-shirts Name recognition in radio ads Logo on Full Bus Wrap, 4 weeks prior to Festival and MiWay Transit Carassauga Bus Kings and Tails Materials that will feature sponsor s name/logo: All print and promotional materials including Carassauga passport, poster and Carassauga website as soon as confirmed to October 2019, including a hotlink to sponsor s website Two full page advertisements in the Carassauga Passport Organizing Committee Chair welcome remarks at the Festival Opening Night Logo on road signs 300 Carassauga Passports to be used for promotional Invitation for ten guests to attend the 2019 Carassauga Awards Dinner

8 TRANSIT SPONSOR - $15,000 Carassauga Festival provides FREE busing service to all our Pavilion locations throughout the city. Transit Sponsor of the Festival, will have there company s logo displayed on the full bus wrap. Logo on Full Bus Wrap, 4 weeks prior to Festival MiWay Transit Carassauga Bus Kings and Tails Full page advertisement in the Carassauga Passport Social Media Recognition Name/Logo on Sponsor Boards 150 Carassauga Passports to be used for promotional Opportunity for corporate booth Invitation to Press Conference Invitation for four guests to attend the 2019 Carassauga Awards Dinner

9 KIDS ZONE SPONSOR - $10,000 The Kids Zone features FREE fun-filled activities for families with children 12 and under. In 2018, Kids Zone recorded 9,980 visits; featuring energizing activities, interactive entertainment and breathtaking fun, in a family friendly atmosphere. As Kids Zone Sponsor your company has an exciting opportunity to be recognized for promoting health, recreation and fun for families and children 12 and under. Exclusive naming rights to the Kids Zone Banner in the Kids Zone Logo on the Junior Passport Materials that will feature sponsor s name/logo: 2019, including a hotlink to sponsor s website Full page advertisement in the Carassauga Passport Social Media Recognition Name/Logo on Sponsor Boards Name/Logo on all Kids Zone Signage 100 Carassauga Passports to be used for promotional Opportunity for corporate booth Invitation to Press Conference Invitation for four guests to attend the 2019 Carassauga Awards Dinner

10 WEB SPONSOR - $10,000 The Web Sponsor s name and logo will be prominently placed on the home page of the Carassauga website. With 214,505 hits, the site provides an opportunity to build brand awareness, support multiculturalism and attract new clients. Our Web Sponsor will have a pop up ad on the site for the period January 2019 to December Name and Logo on website as Web Sponsor of Materials that will feature sponsor s name/logo: All print and promotional materials including poster and Full page advertisement in the Carassauga Passport 100 Carassauga Passports to be used for promotional Invitation for four guests to attend the 2019 Carassauga Awards Dinner STAGE SPONSOR - $10,000 Carassauga has numerous stages located throughout the different Pavilion sites. As stage sponsor, a banner with your logo and company name will be displayed on our outdoor stage and 4 additional stages of your choice. Name and Logo on banner at Outdoor Stage and 4 additional Stages Full page advertisement in the Carassauga Passport 100 Carassauga Passports to be used for promotional Invitation for four guests to attend the 2019 Carassauga Awards Dinner

11 OUTDOOR TENT AREA SPONSOR - $10,000 Carassauga has numerous tents located throughout the outdoor area. As outdoor tent area sponsor, a banner with your logo and company name will be displayed on the fence at the outdoor entrances. Name and Logo on banner on fence at Outdoor entrances. Full page advertisement in the Carassauga Passport 100 Carassauga Passports to be used for promotional Invitation for four guests to attend the 2019 Carassauga Awards Dinner ENTERTAINMENT SPONSOR - $10,000 Carassauga showcased 4,921 performers in As Entertainment Sponsor, this is a prime opportunity to align your company with some of the top names in the industry or support up-and-coming singers or dancers of Canadian heritage. Name and Logo on poster advertising and showcasing main entertainer. Full page advertisement in the Carassauga Passport 100 Carassauga Passports to be used for promotional Invitation for four guests to attend the 2019 Carassauga Awards Dinner

12 OPENING CEREMONY SPONSOR - $7,500 VOLUNTEER SPONSOR - $6,000 The Opening night is a celebration of all the countries represented at the Festival, clearly depicting the cultural diversity of the City. This launches the 3 day Festival and is characterized by its colourful and vibrant entertainment. Name and Logo on opening ceremony banner Half page advertisement in the Carassauga Passport 75 Carassauga Passports to be used for promotional Invitation for two guests to attend the 2019 Carassauga Awards Dinner Carassauga relies on the tireless efforts of over 6,000 volunteers to make the Festival a success. Name and Logo on website as Volunteer Sponsor Logo on volunteer t-shirts worn throughout the three day Festival. Half page advertisement in the Carassauga Passport 60 Carassauga Passports to be used for promotional Invitation for two guests to attend the 2019 Carassauga Awards Dinner

13 TOUR DE CARASSAUGA EXCURSION SPONSOR- $5,000 New this year! This sponsorship category provides the naming opportunity to a brand new exciting activity. The Tour de Carassauga has visitors hop on their bikes and join the Tour. They will be cycling on routes stopping at pavilions to enjoy shows, food and beverages. Experience the fun of Carassauga with self-powered transportation. Name and Logo on Tour package Half page advertisement in the Carassauga Passport 50 Carassauga Passports to be used for promotional Invitation for two guests to attend the 2019 Carassauga Awards Dinner AMBASSADOR SPONSOR - $5,000 Ambassadors are the local businesses, organizations and individuals that are consistent supporters of Carassauga. In recognition of your sponsorship, you will enjoy the following benefits that include: Half page advertisement in the Carassauga Passport 50 Carassauga Passports to be used for promotional Invitation for two guests to attend the 2019 Carassauga Awards Dinner

14 OFFICIAL CAR SPONSOR- $3,000 As official car sponsor, you receive a prime location to park two vehicles and an activation space to engage visitors and give away promotional materials. Prime location to park two vehicles with booth space All print and promotional materials including poster and 30 Carassauga Passports to be used for promotional Invitation for two guests to attend the 2019 Carassauga Awards Dinner FESTIVAL FRIENDS SPONSOR - $2,500 Community sponsorship of multiculturalism. 25 Carassauga Passports to be used for promotional Invitation for two guests to attend the 2019 Carassauga Awards Dinner

15 CONTACT US Carassauga Festival Inc Rose Cherry Place, 2 nd floor Mississauga, ON L4Z 4B6 t f Lisa Balestra - Community Outreach and Program Coordinator lisa.balestra@carassauga.com Marek Ruta Festival Chairman marek.ruta@carassauga.com