DIRECTIONS NEWSLETTER ADVERTISING

Transcription

1 DIRECTIONS NEWSLETTER ADVERTISING Directions Insertion Rates and Sponsorship Opportunities

2 OUR MISSION NAHCR provides health care recruitment professionals education, networking and resources to become strategic business partners within a dynamic health care environment. OUR VISION NAHCR will be the preeminent association for health care recruitment professionals. OUR VALUES Advocacy, Credibility, Integrity, Stewardship and Responsiveness

3 National Association for Health Care Recruitment Fact Sheet EXECUTIVE OFFICE National Association for Health Care Recruitment (NAHCR) 222 S. Westmonte Drive, Suite 101 Altamonte Springs, Florida Phone: (407) Fax: (407) Website: HISTORY The association was established in 1975 as the National Association for Nurse Recruiters. Recognizing the changes in the health care industry, the association changed the name to the National Association for Health Care Recruitment in MEMBERSHIP More than 600 members nationwide, serving as nurse, allied health, physician recruiters and human resource professionals working in hospitals, home care, long-term care, rehabilitation facilities, veterans administration and the military. CHAPTERS 35 active chapters nationwide. PUBLICATIONS NAHCR Directions, the organization s newsletter, is published three times a year and is available in electronic format to all members. Page 1

4 NAHCR STAFF Dave Wenhold, Executive Director William Campbell, Deputy Director NAHCR Executive Office MEDIA POLICY NAHCR members are valuable sources of information related to health care recruitment. If you are interested in contacting a NAHCR member or staff for interview purposes, please follow the procedure below: Members of the media who wish to interview members of the NAHCR Board of Directors, Executive Director, NAHCR staff or other NAHCR members to be cited in reports for any form of media, please contact the NAHCR Executive Office. NAHCR staff will set a designated time for the media to contact NAHCR members, based on the schedule and availability of the NAHCR member to be interviewed. NAHCR requests that you contact the NAHCR Executive Office with ample time to meet your deadline. Last-minute, same-day and next-day requests will be handled on a case-by-case basis, based on the availability of NAHCR staff and Board Members. Upon the conclusion of your interview, NAHCR requests a proof copy be sent to the interviewee for approval. A final copy should be sent to the NAHCR Executive Office for archival purposes. Page 2

5 DIRECTIONS EDITORIAL CALENDAR Directions is produced and posted electronically three times per year and distributed to all active, associate, institutional, government and subscription members. Directions is read from cover-to-cover by our members and the information is often cited in reports and recruitment plans. 70% or higher of NAHCR members surveyed in 2012 were satisfied with the frequency and content of Directions. When specifically asked about the frequency of electronic communications from NAHCR, over 85% were satisfied with the frequency and stated that they typically read Directions for about 30 minutes to 1 hour on every issue. Overall, NAHCR members see Directions as a valued membership benefit. All materials for publication are due no later than the deadline listed below. Ads are in four color. Please refer to the advertising reservation form for ad specifications and costs. All rates are noncommissionable. Issue Deadline Fall (July September) August 31, 2016 Winter (November February) January 9, 2017 Spring/Summer (March June) June 2, 2017 IMPORTANT INFORMATION Placement of advertisements will be made on a priority basis as received. Advertising submitted must, in the sole opinion of the editors, be in good taste and in harmony with professional publishing principles. The editor reserves the right to refuse insertion for any reason. All insertions must be accompanied by a completed advertising reservation form and payment. If advertising is not accompanied by the form, there is no guarantee that the ad will be placed. Advertisements and reservation forms must be received at the NAHCR Executive Office by the deadlines listed above. All ads are placed on a first-come, first-served basis based on the date and time of receipt of the advertising form. NAHCR does not recognize first right of refusal on ad space. Page 3

6 ADVERTISEMENT RATES DESCRIPTION REVENUE Full page (7.25 X ) $1,500 Inside Front Cover $1,700 Inside Back Cover $1,700 ½ Page (horizontal) 7.25 X $1,000 ½ Page Outside Back Cover $1,200 DIRECTIONS ISSUE SPONSORSHIP NAHCR is offering the opportunity to sponsor one full issue of Directions. Sponsors of an issue receive: Company logo and recognition on the cover of the sponsored issue Full-page ad in the sponsored issue Current membership list for one-time use Quarterly website ad coinciding with the issue sponsored Cost per issue: $5,500 DIGITAL FILE SPECIFICATIONS & AD SIZES Platform/File Format: EPS, TIF or PDF file format is required. All fonts must be outlined (EPS) or must be properly embedded (PDF). Make sure your file requires NO fonts. Application Files Accepted: Adobe Photoshop, Adobe Acrobat (PDF embed fonts), Adobe Illustrator ADOBE PHOTOSHOP: Pixel base. Best source for color (CMYK). 300 ppi, TIF files. (*JPG acceptable if TIF not possible.) ADOBE ACROBAT: PDF files, make sure any images used to create file are in CMYK. Also make sure fonts are properly embedded if not previously outlined. BASIC SETTINGS: Resolution 2400 dpi, Compression: Color images 300 dpi. Please keep image to ad size: no crop marks, color bars or targets. ADOBE ILLUSTRATOR: Vector Base, no resolution settings required. Make sure any TIF images placed and embedded in file are CMYK and at 300 ppi. Also make sure fonts are outlined. Images: All color images must be CMYK mode at 300 ppi (pixels per inch). Line art images in BITMAP mode at 1200 ppi. Vector images created in Adobe Illustrator require no resolution settings * Note: Any artwork touchup, or files conversions may be billed. Page 4

7 DIRECTIONS ADVERTISING RESERVATION FORM (ADDRESS MUST MATCH CREDIT CARD BILLING ADDRESS) Company Title Contact Address City/State/Zip Phone Address Signature TYPE PRICE QUANTITY ALL ISSUES FALL WINTER SPRING/SUMMER Full Page inside front cover Full Page inside back cover $1,700 $1,700 Full page $1,500 Half page outside back cover $1,200 Half page $1,000 Full Issue Sponsorship Subtotal Less Discounts Total Due Totals $5,500 $ $ $ PAYMENT INFORMATION (CHECKS TO BE MADE PAYABLE TO NAHCR) Credit Card Number Visa MC Expiration Date Card Holder Name CCV Code Phone Number Card Holder Signature Page 5