OVERVIEW. Magazine Snapshot. Our distribution partners. A magazine for those who are retired from work but not retired from life!

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1 MEDIA KIT 2018

2 OVERVIEW This is the magazine for Australia s fastest growing demographic it targets affluent, cultivated, active and accomplished retirees making it the ultimate lifestyle publication for those who believe that life really does begin at 50. Life Begins At magazine is in its 16th year and boasts a combined print and digital national readership of over 350,000. Its pages are full of vitality with positive and active ageing messages, packed with the latest information on health, wealth, celebrities, culture, news and travel. By advertising with us, you will also be partnering with our readership demographic, who own approximately 35 per cent of Australia s trillions of superannuation assets and half of the nation s total household wealth, with more than 3.5bn of disposable income per week. 1 newsletter website A magazine for those who are retired from work but not retired from life! Magazine Snapshot ESTABLISHED 2000 SHELF LIFE COVER PRICE 3 MONTHS 9.95 RRP ISSN Print Digital PUBLISHER APRS MEDIA PUBLICATIONS PTY LTD RELEASE READERSHIP FEBRUARY, MAY, AUGUST, NOVEMBER 350,000+ PRINT & E MAGAZINE. 49,000+ SUBSCRIBERS (PRINT, E MAG & E NEWSLETTER) 65,000+ UNIQUE WEBSITE VISITORS PER QUARTER. 11,000+ FACEBOOK LIKES Our distribution partners P2 MEDIA KIT 2017/18

3 CONNECT READERSHIP 62% Are female 77% Are aged 50 to 70 years 93% Live in their own home 75% Are retired, with 17% semi-retired 74% Are drawn to magazines with someone their own age on the cover 68% Are interested in travel within Australia 53% Are interested in international travel 56% Are interested in beauty, health and wellbeing Proudly distributed to Direct Mailed to Paid Subscribers. Virgin Australia Club Lounges E Mag, E newsletter Subscribers. Selected newsagents nationwide Association of Independent Retirees Branches (AIR) Qantas Club Lounges nationwide The Australian Government Commonwealth Superannuation Corporation (CSC) Queensland Rail Travel - placed in seat pockets & available in club lounge(s). Caravan Industry Association of Australia (CIAA) - Digital copy Hilton, Crowne, Mecure & Hyatt Hotels nationwide Palazzo Versace Gold Coast Retirement Resorts Sydney & Brisbane International Cruise Terminals. Private Golf Clubs Yacht Clubs Car Clubs Polo Clubs Proudly distributed at selected Travel & Lifestyle Expos Retirement Expos Home Shows * For an extensive list of all individual Retirement Resorts, Clubs & Hotels please contact your Media Executive for information. Want to contribute? The Retiree welcomes your thoughts and submission ideas from across Australia for review. We look forward to your contributions for our upcoming editions. Drop the editor a line at alowes@lifebeginsat.com.au 350,000+ print 49, , ,000+ readership per edition + emagazine subscribers Print, E Mag & E Newsletter unique website visitors per quarter Facebook likes P3 MEDIA KIT 2017/18

4 PRINT & E-MAG CONNECT Distributed to our 49,000+ Subscribers (Print, E Mag & E Newsletter) as well as a further 18,000 downloads via our website & online magazine stores worldwide. Life Begins At has strategic partnerships in place with organisations whose members consist of some of Australia s most Financially Independent Over 50 s. Double Page Spread Full Page Half Page 5,930 3,920 2,495 Limited Advertorial opportunities are available on Double Page Spread & Full Page Advertising. Above pricing based on one edition & is exclusive of GST & any Agency Commission LBA also offers very attractive pricing packages for 12 Month Contracts (see Page 7 for pricing) & still has very limited opportunity for its Exclusive Media Partnerships. Sales Bookings & Enquiries Ph or garth@aprs.com.au P4 MEDIA KIT 2017/18

5 WEEKLY E-NEWSLETTER CONNECT Released twice weekly The Life Begins At E Newsletter keeps our subscribers up to date on all the current news & events of the week. A weekly competition and the very popular preview of what s on this weekend. Subscribers distributed weekly Average open rate Over 19,000 19% TOP LEADERBOARD BANNER ADVERTISEMENT MIDDLE LEADERBOARD BANNER ADVERTISEMENT BOTTOM LEADERBOARD BANNER ADVERTISEMENT The Advertiser can use this position to promote any product launch, event launch or new service. Including a URL Link, the Advertiser can direct the Reader to their website or a specific place on the website. top banner value ex gst per month middle banner value ex gst per month bottom banner value ex gst per month 1, e-newsletter Advertorial Each e-newsletter release, there are 3 positions for Advertiser Advertorial. The Advertiser is to supply a High resolution image, headline and up to 700 words of content. Once the Reader clicks on the Advertorial, they are then taken to the full content which is placed on the LBA website. total value ex gst / per week 350 Sales Bookings & Enquiries Ph or garth@aprs.com.au P5 MEDIA KIT 2017/18

6 SOLUS EDM CONNECT Outside of the Life Begins At weekly e newsletter we offer one advertiser per month, to have your content exclusively distributed to our subscriber only database. This is an exclusive offer, whereby the Advertiser can connect with Australia s most financially Independent soon to retire, semi-retired and fully retired Over 50 s. total value ex gst 2,500 Sales Bookings & Enquiries Ph or garth@aprs.com.au P6 MEDIA KIT 2017/18

7 WEBSITE CONNECT Webskin (all below positions) 6,000 has 65,000+ Unique Website Visitors per quarter. A must have book mark for those seeking the very latest daily on all things Lifestyle, Travel, Health, Finance, Competitions, Events & a soon to be released, A Z supplier directory of local businesses who offer our membership a discount on products and services. Have your business target Australia s fastest growing demographic. Top Banner Middle Banner Bottom Banner Sideboard MREC (Med Rectangle Banner) Sideboard Tower Sponsored Content 1,800 1, ,995 2, Sales Bookings & Enquiries Ph or garth@aprs.com.au P7 MEDIA KIT 2017/18

8 PRINT PRODUCT SUITE SIZING CASUAL 2 EDITIONS 4 EDITIONS DOUBLE PAGE SPREAD 5,920 5,620 5,030 FULL PAGE 3,920 3,725 3,325 HALF PAGE 2,495 2,370 2,120 QUARTER PAGE 1,425 1,355 1,210 PRIME POSITIONS CASUAL 2 EDITIONS 4 EDITIONS DOUBLE PAGE SPREAD 6,795 6,455 5,775 INSIDE FRONT COVER FULL PAGE 4,500 4,275 3,825 INSIDE BACK COVER FULL PAGE 6,795 6,455 5,775 OUTSIDE BACK COVER FULL PAGE 4,310 4,095 3,665 OPPOSITE CONTENTS FULL PAGE 4,310 4,095 3,665 OPPOSITE EDITOR S LETTER PRINT OPTIONS CASUAL 2 MONTHS 3 MONTHS FLY SHEET 1,800 1,500 1,200 SUBSCRIBER POST OUT FLYER DISTRIBUTION POA POA POA AT EXPOS & CONFERENCES MAG INSERTS POA POA POA SUBJECT TO WEIGHT ASK US TODAY ABOUT A CUSTOM PACKAGE COMBINING PRINT, DIGITAL AND EVENT PRESENCE PRICES ARE EX GST AND PRICED PER EDITION - SPEAK TO US TODAY FOR FULL CONDITIONS AND ADVERTORIAL GUIDELINES. Disclaimer / PACKAGES TAILORED TO YOUR NEEDS (PRIME POSITIONS INCLUDE AN EXTRA LOADING) EXCLUDES GST & AGENCY COMMISSIONS IS INCLUDED Print Specifications LIVE TEXT AREA: Please allow 20mm either side of the spine and 15mm space from each edge. LIVE TEXT AREA: Please allow 15mm space from each edge. DOUBLE PAGE SPREAD SIZE / 297mm (H) x 420mm (W) TYPE / 277mm (H) x 400mm (W) PLEASE NOTE Requires 3mm of Bleed OVERALL DIMENSION 303mm (H) x 426mm (W) FULL PAGE SIZE / 297mm (H) x 210mm (W) TYPE / 277mm (H) x 190mm (W) PLEASE NOTE Requires 3mm of Bleed OVERALL DIMENSION 303mm (H) x 216mm (W) HALF PAGE HORIZONTAL SIZE / 135mm (H) x 194mm (W) VERTICAL SIZE / 270mm (H) x 90mm (W) QUARTER PAGE HORIZONTAL SIZE / 68mm (H) x 194mm (W) BLOCK SIZE / 135mm (H) x 90mm (W) Final artwork and advertising material can be sent via to prepress@aprs.com.au or via file transfer services (wetransfer.com). ARTWORK FILE REQUIREMENTS Artwork can be supplied as high resolution press optimised PDF files, Illustrator, Photoshop (TIFF, EPS, JPEG) and InDesign files supplied with all supporting images and fonts where applicable. All files to be supplied as composite CMYK and embedded images at 100% scaling, 300dpi. All fonts must be converted to outlines or embedded into the PDF file. ARTWORK CREATION If you require artwork creation, our in-house prepress department offers a range of design services that will ensure your company stands out from the rest. Please contact Prepress on or prepress@aprs.com.au for more details. P8 MEDIA KIT 2017/18

9 DIGITAL & SOCIAL PRODUCT SUITE WEBSITE 1 MONTH 2 MONTHS 3 MONTHS WEB SKIN 6,000 12,000 15,500 TOP BANNER ,400 4,800 MIDDLE BANNER ,200 3,000 BOTTOM BANNER 800 1,400 2,000 SIDEBOARD MREC (MED RECTANGLE BANNER) ,795 5,395 SIDEBOARD TOWER 2,300 4,400 6,100 SPONSORED CONTENT E-NEWSLETTER TOP BANNER ,200 3,000 MIDDLE BANNER 800 1,400 3,000 BOTTOM BANNER 600 1,000 1,400 ADVERTORIAL 600 1,000 1,400 ASK US TODAY ABOUT A CUSTOM PACKAGE COMBINING PRINT, DIGITAL AND EVENT PRESENCE PRICES ARE EX GST AND PRICED PER EDITION - SPEAK TO US TODAY FOR FULL CONDITIONS AND ADVERTORIAL GUIDELINES. Disclaimer / PACKAGES TAILORED TO YOUR NEEDS (PRIME POSITIONS INCLUDE AN EXTRA LOADING) *ALL POSITIONS ARE PCM (PER CALENDAR MONTH) & EXCLUDE GST & AGENCY COMMISSIONS Banner ad and webskin specifications LEADERBOARD LEADERBOARD SIZE / 90px (H) x 728px (W) SIDEBOARD SIZE / 250px (H) x 300px (W) TOWER SIZE / 800px (H) x 150px (W) BACKGROUND SIZE / 1080px (H) x 543px (W) BACKGROUND TOWER SIDEBOARD SIDEBOARD TOWER BACKGROUND NEWSLETTER BANNER SIZE / 90px (H) x 728px (W) FILE FORMATS.JPG /.PNG /.GIF /.SWF Other digital specifications For solus eedm, social media, or advertorial specifications please contact your Sales Executive. DIGITAL / MATERIAL SUBMISSION APRS Media publications follow the IAB standards. APRS Media uses Revive to manage all advertising campaigns. It provides us with statistics relevant to your campaign such as impressions and clicks to help monitor the effectiveness of your advertising. All flash (.swf) banners must include a backup format (eg. Animated.gif or static image) for web browsers with flash disabled and iphone/ ipad users. Please supply completed banners two weeks before commencement date. APRS does not accept responsibility for viewing problems associated with banners. For newsletter banners we can only accept animated.gif or a static image (.png or.jpg). To view a live example of the skin, visit the-retiree. com.au or contact Prepress on for more information. P9 MEDIA KIT 2017/18