COMMUNICATION MATRIX FOR SALEM FIRST PRESBYTERIAN CHURCH

Transcription

1 COMMUNICATION MATRIX FOR SALEM FIRST PRESBYTERIAN CHURCH

2 HIGH LEVEL INITIATIVE If an event at SFPC fits into ONE OR MORE of the following statements it is a HIGH LEVEL initiative and will be given resources in correlation with the high level communication matri. DOES IT REACH MORE THAN 50% OF OUR CONGREGATION? DOES IT HELP GUESTS BECOME FAMILY? IS IT A RETREAT OR CONFERENCE FOR A PROGRAM MINISTRY?... If the answer was YES to one or more this event is a HIGH LEVEL initiative. Ministry leaders and communication team collaborate to start planning/implementation far in advance for maimum effectiveness. Men s Breakaway Women s Retreat Ministry Summit Stewardship Kickoff Sunday Easterpalooza New Member/Confirmation Neighborhood Nets

3 MEDIUM LEVEL INITIATIVE If an event at SFPC fits into ONE OR MORE of the following statements it is a MEDIUM LEVEL initiative and will be given resources in correlation with the medium level communication matri. IS IT AN EVENT SPONSORED BY A PROGRAM MINISTRY AND OPEN TO EVERYONE? DOES THIS EVENT CHALLENGE SPIRITUAL GROWTH IN OUR COMMUNITY? DOES THIS EVENT SUPPORT OR FEED INTO A HIGH LEVEL INITIATIVE? DOES THIS EVENT DEVELOP LEADERS? If the answer was YES to one or more this event is a MEDIUM LEVEL initiative. Ministry leaders are responsible to contact communication team a minimum of 2 weeks prior to when they want any announcements or information to be available. Media request Form should be filled out and given to office. REPEATING EVENTS If this event repeats weekly or monthly the media matri will be adjusted as follows Starting up AFTER A BREAK 2 weeks of written & visual announcements will be available. Subsequent weeks will ONLY be in the weekly calendar (guide, web, & google). If a book study - information can be given for 2 weeks prior to a new book being studied. Monthly/weekly ministries will be allotted 2 times throughout the year to promote the vision of their ministry during announcements as well. Womens Noon Book Study Prime Time Job Quest Band of Brothers Breakfast Kidz Camp Youth Lock-IN s Parents Night Out Dinners for 7&8

4 LOW LEVEL INITIATIVE If an event at SFPC fits into ONE OR MORE of the following statements it is a LOW LEVEL initiative and will be given resources in correlation with the low level communication matri. ALL OTHER EVENTS RECEIVE LOW LEVEL. Ministry leaders are responsible to create do it yourself types of communication. All other styles are available only at the beginning of a session or periodically to promote vision of the ministry/group. REPEATING EVENTS If this event repeats weekly or monthly the media matri will be adjusted as follows Starting up AFTER A BREAK 2 weeks of written & visual announcements will be available. Subsequent weeks will ONLY be in the weekly calendar (guide, web, & google). If a book study - information can be given for 2 weeks prior to a new book being studied. Monthly/weekly ministries will be allotted 2 times throughout the year to promote the vision of their ministry during announcements as well. Mary s Circle Men s Book Study Non-Church Related gatherings Craft Night My Pal Sticky

5 COMMUNICATION OPTIONS NOTE: Not ALL options may be available for your particular event HOME PAGE IMAGE AGE LISTED EVENT CALENDAR HIGH MEDIUM LOW GUIDE INSERT GUIDE ANNOUNCEMENT PAGE WEEKLY EVENTS CALENDAR VERBAL ANNOUNCEMENT SLIDE IN PRE/POST SLIDESHOW 2 2 POSTERS AROUND CHURCH SIGN UP TABLE PRE/POST SERVICE W/ BANNER BULLETIN BOARD SPACE RELATED CHURCHWIDE BLAST GOOGLE CALENDAR SFPC FACEBOOK EVENT SFPC FACEBOOK POST SFPC INSTAGRAM POST UNIQUE LOGO (EVENT BRANDING) UNIQUE SLIDE POSTERS INFO SHEETS T SHIRTS BROCHURE INVITATIONS MARKETING NEWSPAPER BANNERS COMMUNITY CALENDARS MOVIE THEATRE PERSONAL COMMUNICATION (COACHING AVAILABLE) SOCIAL MEDIA ONE-ON-ONE INVITES PERSONAL S