Start advertising at the home of college baseball.

Transcription

1 Start advertising at the home of college baseball.

2 About D1Baseball.com D1Baseball.com is college baseball s home on the internet. Since its inception in 2003, the site has been the only place to find continuously updated scores, schedules and standings for every Division 1 team and conference, making it an indispensable resource for college baseball fans and insiders. We re proud to announce that we are now offering a totally revamped college baseball experience. In January of 2015, D1Baseball.com was relaunched as a one-stop shop for college baseball. In addition to the scores and schedules that have long served as the backbone of the site, D1Baseball now provides news, analysis and commentary from the sport s most prominent writers: Aaron Fitt (formerly of Baseball America), Kendall Rogers (formerly of Yahoo! Sports and Perfect Game USA), Mark Etheridge, Eric Sorenson, Shotgun Spratling, Michael Baumann and Dustin McComas. ESPN s lead college baseball analyst, former Stanford All-American Kyle Peterson, leads the team. No other college baseball source offers the invaluable data or the unrivaled expertise found at D1Baseball.com. The new website experience still features everything that made D1baseball.com great, including the expansive statistical data that we are known for, but now offers an enhanced college baseball experience complete with daily news written by experienced college baseball journalists. Through completely revamping the college baseball experience on D1baseball.com, we have created an environment where advertisers can reach their target demographic and create meaningful interactions.

3 Our Stats As a result of these changes and additions, D1baseball.com projects will see website usage surge in two critical areas for advertisers: Overall Traffic As a result of daily news, D1baseball.com projects substantial traffic increases through different referral outlets, including organic search results and social media. Historically, D1baseball.com has reached more than 22 million visitors annually, and this number is projected to increase to roughly 25 million in Extended Exposure D1baseball.com is more user-friendly than ever, and time spent on site by our users is expected to increase dramatically, improving the ability for advertisers to create meaningful impressions saw more than 110 million page views on the site. Since our new exclusive content first appeared on our site, the use of the site by our fan base has grown significantly thanks to great content and in-depth analysis outside of the scores and standings our users have always enjoyed. Page view projections for 2015 are expected to be in excess of 200 million site wide. D1baseball.com offers device and placement targeting to help advertisers more effectively reach their audience. Device Targeting Advertisers have the ability to target desktop and/or mobile users specifically. Placement Targeting Advertisements can be placed site-wide, regionally, or on team-specific pages. Special Advertising Opportunities - Sponsor one of college baseball s primary ranking polls, our popular forums, regular podcasts, sponsored content and many other unique advertising and sponsorship opportunities.

4 Ad Trends Viewability and Engagement Metricts for Desktop Display Ads Worldwide*, by Ad Size, Q Viewability Metrics for Mobile Display Ads Worldwide*, by Ad Size, Q In-view rate In-view time (sec) Universal interaction Universal interaction time (sec) In-view rate In-view time (sec) 52.6% % % % % % x % % x % x % % x % x % % x % 13.3 Total 52.8% % 8.9 Total 46.7% 15.6 Note: represents impressions measured by Moat Analytics, broader industry metrics may vary; includes banner, rich media and IAB Rising Star units; *primarily in the US and UK Source: Moat Analytics, Q Benchmark Report, Nov 14, 2014 Note: represents impressions measured by Moat Analytics, broader industry metrics may vary; in-browser only; including banners, rich media and IAB Rising Stars units; *primarily in the US and UK Source: Moat analytics, Q Benchmark Report, Nov 14,2014 Desktop Display Ads Highlights 970x250 ads, including in-browser banners, rich media and IAB Rising Star units, had the highest in-view rate out of desktop display ads Mobile Display Ads Highlights Screenwide display ads on mobile had an in-view rate for 320x50 placements coming in at 64.6% nearly 18 percentage points above average. Digital Display Ads Worldwide Highlights Worldwide, 120x240 placements performed the best for viewability, with a rate of 55.6%. Units that were 240x400, 160x600 and 120x600 rounded out the top four. Note: In-view rate is defined as the percent of impressions where at least 50% of an ad was actively in-view for at least one continuoussecond. In-view time refers to the length of time an ad has been active and in-view. Universal interaction rate is the percent of impressions where a user entered the frame of an ad and remained active for at least 0.5 seconds. Universal interaction time is the average length of time the user interacted with an ad. Source: emarketer Viewability Rate of Digital Dispaly Ads Worldwide, by Ad Size, July 2014 Based on Impressions Served by Google Display Network and DoubleClick 55.6% 54.9% 53.7% 52.5% 51.4% 48.8% 48.2% 48.0% 47.2% 46.3% 46.2% 45.2% 45.0% 44.0% 41.0% Note: based on ads served by Google Display Network and DoubleClick, broader industry metrics may vary; in-browser display ads on desktop and mobile only; excludes mobile in-app and video ads; an impression is viewable when 50% of an ad s pixels are on-screen for 1 second Source: Google, The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers, Dec 3,2014

5 2015 Rate Card Estimated Advertisers Cost Premium Advertising Ad Unit Placement Size Cost* In Season Off Season Website Takeover Ads Site-wide $6.00 $4.00 Local Specific Sponsorships Conference (31) $3.50 $1.50 Native Article N/A Call for Details Other Premium Opportunities Ranking/Polls sponsorship: TBD Playoffs/CWS Sponsorship: TBD Newsletter/ Sponsorship: TBD Mobile App Sponsorship: TBD The Buzz Sponsorship: TBD Social Media Sponsorship: TBD Teams, Scores, Stats Ad Top Center $5.00 $2.00 Ad Bottom Center $3.00 $1.00 Homepage Top Leaderboard $5.00 $2.00 Top Right Sidebar #1 $4.50 $1.50 Bottom Right Sidebar #2 $3.25 $0.50 Bottom Leaderboard $2.00 $1.75 Article & News Top Leaderboard $4.00 $1.00 Top Right Sidebar #1 $2.50 $2.50 Bottom Right Sidebar #2 $1.75 $0.75 Bottom Leaderboard $1.00 $0.50 * All pricing in price per 1,000 impressions (CPM) unless otherwise noted Get in touch with us today media@d1baseball.com

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8 In-Article Ad Opportunities In-Article Ad End of Article Center In-Article Ad Middle Right In-Article Ad Middle Center In-Article Ad Bottom Right

9 Responsive (Tablet) Homepage Ad Opportunities Tablet Homepage Ad Top Center Tablet Homepage Ad Bottom Center Tablet Homepage Ad Middle Right Tablet Homepage Ad Bottom Right