water canada 2019 Media Kit

Transcription

1 about CANADA S TOP SOURCE FOR WATER NEWS & BUSINESS Delivering engaging, visually-compelling, solutions-oriented content that empowers professionals in the water sector by casting a light on the most innovative ideas, people, policymakers, projects, and technologies that exist in Canada to improve Canada s water resources. I find the articles in Water Canada consistently well-written, and targeting important water management as well as climate change-related issues. This is very topical to my team s work in the Policy and Results Branch here at Infrastructure Canada where the focus of our work is on water (drinking, storm and wastewater) and climate change resilience. Chad Nelson, Principal Advisor, Infrastructure Canada WaterCanada.net 1

2 CONTENTS Credit: Tom Ryabo Credit: WikiCommons Credit: Nathan T. Wright Water Canada reports frequently on Canada s progress in managing flood risk. Photo take during the 2013 flood in Toronto. Washington State Governor Jay Inslee does a site visit. PAGE 3: Audience PAGE 4: Fast Facts PAGE 5: Editorial Calendar PAGE 6: Print Rates Display Advertising Products and Services Buyer s Guide PAGE 7: Print Specifications Advertising Dimensions Material Submission Guidelines PAGE 8: Digital Rates WaterCanada.net PAGE 9: E-Newsletter Rates The Droplet In 2018, Water Canada launched a new original comic, The Adventures of Fatberg. PAGE 10: Events Canadian Water Summit Water s Next Awards WaterCanada.net 2

3 AUDIENCE Associations 3% Government: Municipal 7% Government: Provincial / Federal 5% First Nations 7% NGO 3% Water Treatment Facility Staff 3% Waste Management / Remediation 2% Water Energy Utilites 3% Industrial Water User 6% national audience Education / Research 5% Other 2% Architecture / Engineering / Planning 7% Construction / Trades / Building Services 10% Related Services / Suppliers 5% Labs / Hospitals / Technology Providers 4% Financial / Legal / Risk Management 3% Water Equipment Manufacturer / Distributor / Supplier / Wholesaler / Retailer 25% The top five topics that interest our readers Green infrastructure Technology innovation Scientific research Drinking water Water resources management print 18,000 Magazine Readership with pass-along * 4,500 Magazine Distribution per issue digital 34,207 Page Views 13,943 Unique Visitors 4,135 NEWSLETTER SUBSCRIBERS (Source: Google Analytics Jan to Jul 2018) social 15,400 twitter followers 1,045 FACEBOOK followers (As of July 2018) Publishers Claim of Circulation, Sep 2016 CARD * Water Canada 2018 Readership survey indicated an average of 4 readers per issue. These readers are taken into account when calculating the total number of readers of a publication. Includes distribution at tradeshows and conferences across Canada and the U.S. subject to audit: 2018 readership study 6 months ended July 31, WaterCanada.net 3

4 FAST FACTS Credit: Great Lakes Commission Credit: Bonnybrook/City of Calgary We highlight innovation in green infrastructure for stormwater filtration. 40 Average age of Reader ARE SENIOR DECISION- 64% MAKERS 78% 63% MALE 34% FEMALE Read four Water Canada magazine (print) articles on average per month Every year, we profile key players of Canada s largest water infrastructure projects. 34% of our audience visit and read watercanada.net daily or weekly TestimonialS Source: Water Canada Readership Study 2018 Great magazine. I have enjoyed the articles and have shared with colleagues in government. A real asset to Canada s water sector! Graphics and articles are top notch. We explore the cultural, spiritual, and value-based implications of water. WaterCanada.net 4

5 EDITORIAL CALENDAR Editorial covers every facet of the industry, from the source to tap and back again including: infrastructure, water technology, regulations & policy, freshwater science, watershed management, and water governance. Issue Date Description Ad Order Deadline Material Deadline Distribution Date Additional Distribution Jan/Feb Indigenous Communities and Small System Solutions Nov 30 Dec 7 Dec 21 Ontario Onsite Water Association (OOWA) Mar/Apr Canada s Top Water Projects Feb 14 Feb 22 Mar 8 TRIECA May/Jun Climate Resilience Apr 18 Apr 26 May 10 Canadian Water Summit, Canadian Water Resources Association (CWRA), Blue Cities, Grey to Green, Window on Ottawa, Ontario Water and Wastewater Association Jul/Aug Innovators and Influencers Jun 14 Jun 21 Jul 5 N/A Sep/Oct Water Project Finance Aug 16 Aug 23 Sep 6 Cities Alive Conference, WEFTEC Chicago, Latornell Symposium Nov/Dec The Great Lakes Oct 11 Oct 18 Nov 1 Ontario Water Innovation Week, National Water and Wastewater Association WaterCanada.net 5

6 PRINT RATES water canada magazine SIZE 1x 3x 6x Double Page Spread (DPS) $5,202 $4,680 $4,158 Full Page $2,890 $2,600 $2,310 1/2 Page $1,930 $1,750 $1,560 1/3 Page $1,375 $1,235 $1,100 1/4 Page $1,170 $1,050 $935 covers (Call for availability) Outside Back Cover $3,475 Inside Front Cover $3,220 Inside Back Cover $3,220 Custom print opportunities available. Please inquire for a quote. (All print ads are 4-Colour process) products and services Found in every issue of Water Canada, the Product and Services directory is designed for small to midsized advertisers looking to reach Water Canada s audience in a cost effective, high impact environment. Products and Services AD AD AD AD AD AD SIZE 1x 3x 6x 2.125" x 4.5" $695 $1,875 $3,750 Submission: High quality, full colour PDF at 300 dpi resolution. Booking and material deadline: See Editorial schedule on page 5. (All print ads are 4-Colour process) Buyer s Guide 2019 Your source for water products and services. watercanada.net/buyers-guide DISTRIBUTOR MANUFACTURER SUPPLIER Listing Published Inclusions Rate Basic Online at WaterCanada.net for one year. Company name, address, one contact name, phone number, , and company URL. FREE Nov/Dec print edition and Company logo and name, address, online for one year. one contact name, phone number, Complete $295 BOOKING DEADLINE FOR , and company URL. Plus 50-word PRINT IS OCT 1, 2018 description, and social media links. NOTE: All rates are effective September. 1, all advertising rates are net and are based on receiving complete electronic artwork. taxes are extra. Advertising cancellations are not accepted after issue closing date. short rates apply to schedules not completed. GST# RTt001 WaterCanada.net 6

7 PRINT SPECIFICATIONS advertising dimensions SIZE DIMENSIONS TRIM SIZE BLEED SIZE SAFE AREA Double Page Spread (DPS) 16.25" x " 16.5" x " 15.75" x " (Do not place primary content in the centre gutter) Full Page 8.125" x " 8.375" x " 7" x 10" 1/2 Page 7" x 4.75" 7.25" x 5" N/A 1/3 Page Square 4.625" x 4.75" 4.875" x 5" N/A 1/3 Page Vertical 2.125" x 10" 2.375" x 10.25" N/A 1/4 Page 3.375" x 4.75" 3.625" x 5" N/A Double Page Spread (DPS) Bleed Size 16.5" x " Trim Size 16.25" x " Safe Area 15.75" x " Full Page Bleed Size 8.375" x " Trim Size 8.125" x " Safe Area 7" x 10" 1/3 SQ 4.625" x 4.75" 1/2 Page 7" x 4.75" 1/3 V 2.125" x 10" 1/ " x 4.75" print ad submissions Provide all ad art as a high quality Adobe Acrobat PDF at no less than 300 dpi resolution. All ads should be 4-colour process (CMYK). All content that is meant to bleed off the page must be pulled out to 1/8" from the trim edge on all four sides. Make sure to offset the crop marks so that they do not fall within the 1/8" bleed area. DPS and full page ads must have a minimum 1/4" safe area from the trim edge for all primary content. For questions or art submission, contact Donna Endacott, art director and designer, at donna@actualmedia.ca WaterCanada.net 7

8 DIGITAL RATES The go-to source for national breaking news stories, water reports, and feature stories that impact the business of water in Canada. Align with an editorial environment that provides timely news, reports, tools, and resources. Maximize your investment and reach the right people: Canada s senior decision-makers in the water industry. 1200x200 Sponsored Story 1 rate ad unit dimension 3 MONTHS 6 MONTHS 12 MONTHS Sponsored Story 2 Banner 1,220 x 200 pixels $1,800 $3,150 $5,400 big Box 300 x 250 pixels $1,500 $2,610 $4,500 Submission: Please supply maximum file size 40KB, JPG and click-through URL. sponsored story Headline text: Approx. 50 characters or 8 words. 300x250 Story length: 400 to 600 words. Image size: Must be either 1,260 x 630 or 600 x 300 pixels. Published on WaterCanada.net home page for one week. NOTE: Sponsored story headline will be reviewed and approved by editorial. $750 per deployment 1200x200 COMPLETE EVENT LISTING Monthly listing on WaterCanada.net includes image, event description, and social media links. Bonus: Exposure in Droplet e-newsletter for a month. $300 per listing per month Water Canada is essential reading for water professionals in both the municipal and private sector. Their engaged audience is one of the main reasons we advertise with them. Tom Williams, President, XCG Consultants WaterCanada.net 8

9 E-NEWSLETTER Rates A weekly e-newsletter packed with Canadian water industry news and commentary. Delivered Every Monday morning to ad unit Banner (Five positions available) 4,168 (Source: dimension 600 X 200 pixels DROPLET RECIPIENTS 20% TOTAL OPEN RATE MailChimp July 2017) rate Position 1-3: $300 per deployment Position 4-5: $250 per deployment Position 1 600x200 Sponsored Story 1 Submission: Please supply maximum file size 40KB, JPG and click-through URL. Sponsored Story 2 sponsored story Headline text: Approx. 50 characters or 8 words. Story length: 400 to 600 words. Image size: Must be either 1,260 x 630 or 600 x 300 pixels. Deployed in The Droplet e-newsletter on Monday and then published on WaterCanada.net home page for one week. NOTE: Sponsored story headline will be reviewed and approved by editorial. COMPLETE EVENT LISTING Position 1: $750 per deployment Position 2: $500 per deployment Position 2 600x200 Position 3 600x200 First Nations 0.4% Water Operator 4% Professor / Researcher 14% Lab Technician 1% Monthly listing on WaterCanada.net includes image, event description, and social media links. Bonus: Exposure in Droplet e-newsletter for a month. Recipients by Title (Droplet e-newsletter distribution as of September 2017) Government: Municipal 13% Government: Provincial / Federal 10% Engineer / Architech 13% Investor / Finance 2% Legal Advisor 2% Clean Tech Entrepreneur 10% Water Equpment Distributor / Manufacturer 32% $300 per listing per month I really enjoy The Droplet, I think it s the perfect media with the message I m interested in and am considering advertising. Source: Water Canada Readership Study 2018 Position 4 600x200 Position 5 600x200 WaterCanada.net 9

10 EVENTS event partnerships 300 attendees 150 attendees The Canadian Water Summit is a premier event that brings all major water users and innovators under one roof. The Canadian Water summit attracts hundreds of professionals from water industry groups across all orders of government, manufacturing, industry associations, cleantech, local communities, academia, and NGOs. In 2019 the Canadian Water Resources Association (CWRA) and Canadian Water Summit are bringing their national events together to create a Water Week at Blue. A week of exciting water conference sessions, workshops, networking dinners, and industry awards on the shores of Georgian Bay. The first part of the week will be the CWRA National Conference and their programming around the theme of Shared Water, Competing Ethics: Collaboration in Water Management which will transition to the 10th annual Canadian Water Summit Your partnership of Canadian Water Summit will promote your company s products and services. Meet your prospects in person, foster genuine relationships, and showcase your expertise. watersummit.ca May Progress, Prosperity, and Partnerships: Driving Innovation in the Blue Economy awards 2019 Celebrating Canadian water leaders and champions May 30 The annual Water s Next national awards program honours the achievements and ideas of individuals and companies in the water sector including public servants, researchers, municipalities, and technology providers. There s no better opportunity to align your brand with the next generation of water leaders who successfully work to change water in our country. Profile your company as part of the awards by sponsoring an award category and join the celebration. watersnext.ca View of the blue Mountain village. Blue Mountain resort. WaterCanada.net 10