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1 2013 MARKETING AND PROMOTIONAL OPPORTUNITIES BE MORE SUCCESSFUL Hair by 2012 NAHA Winner Chad Demchuk tf p

2 PBA BEAUTY WEEK 2013 SUNDAY, JULY 14, 2013 BRANDING & SPONSORSHIP OPPORTUNITIES WHAT IS PBA BEAUTY WEEK? PBA Beauty Week is North America s largest, most inclusive event offering unlimited networking, education, and business-to-business opportunities to all sectors of the professional industry. PBA Beauty Week features the North American Hairstyling Awards (NAHA), City of Hope, and PBA Beacon - all hosted by Cosmoprof North America. WHAT IS BEACON? Beacon is an annual event held at PBA Beauty Week to provide the nation s top future professionals with the guidance to achieve maximum career success. Beacon students attend the most celebrated industry during PBA Beauty Week and benefit from specially designed educational sessions to help them embark on a successful career path. Each year, hundreds of cosmetology students compete for a coveted spot in PBA s Beacon program. One hundred students who have shown exceptional skill and dedication to the industry will win free admission to the program. Up to 200 additional students (honorable mentions) will receive admission at a discounted rate. SPONSORSHIP OPPORTUNITIES Gifting the Beacon Students - Investment: $1,000 This is a fun way to get a sample of your product(s) into the hands of the future industry professionals and begin building brand loyalty! Investment includes: Company name and/or logo on the Beacon t-shirts worn by Beacon students during PBA Beauty Week Your company s PBA approved literature and/or product handed out to each student in the Beacon room Dedicated Banner on Beacon website Logo recognition on select on site Beacon signage Beacon Supporters - Investment: $2,500 Support the business education driving the future of the industry. Investment includes: Two (2) PBA Beauty Week ticket packages. Each package includes one (1) ticket to the PBA Business Forum, one (1) 3-day badge to Cosmoprof North America, one (1) ticket to the Get Together Party and (1) ticket to NAHA. Company name and/or logo on the Beacon t-shirts worn by Beacon students during PBA Beauty Week Logo on the sponsor recognition sections of the PBA Beauty Week and Beacon websites (1) E-blast to all registered PBA Beauty Week and Beacon attendees leading up to PBA Beauty Week 2

3 SPONSORSHIP OPPORTUNITIES Beacon Lunch Sponsor (2 Available: Sunday or Monday) - Investment: $3,000 It s a fact that eating healthy at lunch will help keep a students mind sharp and ready to learn all afternoon. Help these Beacon students focus during their classes with lunch on you! Investment includes: Company name and/or logo on the Beacon t-shirts worn by Beacon students during PBA Beauty Week Dedicated Banner on Beacon website (1) E-blast to Beacon students leading up to PBA Beauty Week Logo recognition on select on site Beacon signage Lunch vouchers with your logo will be given to each Beacon student Beacon Speaker Sponsor (Limited Availability) - Investment: $5,000 Receive premium branding by sponsoring one of the hand-picked speakers* at Beacon. Your company name and/or logo will follow as sponsored by company name/logo each time the speakers session is mentioned in print advertising and promotional campaigns. Investment includes: Two (2) full PBA Beauty Week ticket packages (must confirm recipient names by deadline date). Each package includes one (1) ticket to the PBA Business Forum, one (1) 3-day badge to Cosmoprof North America, one (1) ticket to the Get Together Party and (1) ticket to NAHA. Your company representative to introduce the speaker on stage Your company s personalized PowerPoint slide to play during segment introductions Placement of your company name and/or logo on select PBA Beacon on-site signage Your company name and/or logo on the sponsor recognition section of the PBA Beacon website Gifting the Beacon Students Beacon Program Sponsor (Exclusive) - Investment: $10,000 Support the future of the industry and brand your company with this top sponsor package. PBA/NAHA will provide: Premium placement of logo recognition on all Beacon advertising and marketing campaigns (time permitting) in addition to: A complete Beacon student contact list Full badge status to the following (must confirm names by deadline date) - Two (2) Full Ticket Packages PBA Beauty Week. Each package includes one (1) ticket to the PBA Business Forum, one (1) 3-day badge to Cosmoprof North America, one (1) ticket to the Get Together Party and (1) ticket to NAHA. ** Gifting the Beacon students Logo placement on Beacon Orientation webinar pages 30 second DVD/video presentation displayed to Beacon Students Company name and/or logo on the Beacon t-shirts worn by Beacon during PBA Beauty Week Your company s personalized PowerPoint slide to be played during PBA Business Forum and Beacon segments Promotion on the sponsor recognition section of the Beacon website Dedicated Banner on Beacon website (1) E-blast to Beacon students leading up to PBA Beauty Week Premium placement of logo on all Beacon on-site signage *Speaker choices assigned on a first-come, first-served basis. **Must confirm names by the deadline date 3

4 ADVERTISING OPPORTUNITIES Website Banner Ad Investment: $250 each site (Limited Availability) The official on-line source for all PBA Beauty Week information, attracts thousands of salon and spa professionals every day. Banner ads (124x124), placed strategically throughout the website can be one of the most effective and affordable promotional vehicles today. NAHA 2013 Website Banner Ad Investment: $500 each (Limited Availability) The official online source for all NAHA information, attracts hundreds of qualified salon and spa professionals every day. Web banner ads (124x124), strategically placed on highly visible pages can be one of the most effective and affordable promotional vehicles today. Web banner will appear for the duration of the 2013 campaign. Attendee E-Blast Investment: $1,000 each E-blasts will be sent to all NAHA 2012 and salon & spa attendees and prospects leading up to PBA Beauty Week. E-blasts are produced by the advertiser and sent out by PBA. Artwork is subject to PBA approval. NAHA 2013 e-blasts Investment: $1,200 each E-blasts will be sent to all NAHA salon prospects and past attendees. E-blasts are produced by the advertiser and sent out by PBA. Artwork is subject to PBA approval. Modern Salon TV Website Banner Ad Investment: $1,500 each Reach thousands of stylists worldwide as they follow the NAHA Awards Ceremony from the comfort of their homes and businesses. For 2013, NAHA will be webcast live on Modern Salon TV attracts the top salons and artists around the world because of its long standing reputation and editorial integrity known throughout the industry. NAHA 2013 Tribute Journal Keepsake Advertisement Investment: $1,500 - $2,400* The NAHA Tribute Journal is an annual full-color keepsake book featuring the work of NAHA 2013 finalists, colleagues, and sponsor advertisements congratulating the finalists and winners. Promote your brand and honor the work of the industry with your own four-color, full-page ad or a four-color, *twopage spread. This keepsake book is given out to every NAHA attendee. *time permitting 4

5 ADVERTISING OPPORTUNITIES Modern Salon TV Sponsor Ad Investment: $3,000 each Just like the awards ceremonies on TV, Modern SalonTV will be running 30-second commercials during the NAHA 2013 webcast. Increase your brand(s) visibility by having your company and/or product(s) commercial shown during the award ceremony program breaks and reach thousands of stylists worldwide as they follow the webcast. Beauty Industry Supporters Investment: $3,000 Be a NAHA 2013 supporter and be an integral part of North America s premier Awards Ceremony. Opportunity includes a full-page, four-color ad in the Annual NAHA Tribute Journal, one (1) web banner ad on the NAHA website, company name listed on the sponsor s page of the NAHA website, and two (2) NAHA tickets. Gifting the Elite at NAHA 2013 Investment: $5,000 NAHA finalists (approximately 90) are presented with a high-end swag bag to congratulate them for being a cut above the rest. Make it a night to remember for them - place your special product sample or gift in this one-of-a-kind bag. Opportunity includes a full-page, four-color ad in the NAHA Tribute Journal, one (1) web banner ad on the NAHA website, company name listed on the sponsor s page of the NAHA website and two (2) NAHA tickets. Limited availability It s in the Bag! Investment: $5,000 Make a memorable impression at NAHA 2013! Place your product sample, travel kit or literature into the hands of 3,000 salon and spa professionals attending the Awards Ceremony. Each NAHA attendee receives this bag of swag from their favorite sponsors. This Opportunity includes a full-page, four-color ad in the NAHA Tribute Journal, one (1) web banner ad on the NAHA website, company name listed on the sponsor s page of the NAHA website, and two (2) NAHA tickets. Limited availability Custom Marketing and Promotional Opportunities Investment: Contact your Account Manager Maximize your marketing budget. Your account manager will work with you and your budget to create a custom package that meets your goals. 5

6 DEADLINES FOR DELIVERABLES Due No Later Than: May 17, 2013 June 1, 2013 July 10, 2013 DVD/Video PowerPoint slides for Theaters Attendee Bag Inserts must be on site All customer supplied artwork and product for distribution is subject to PBA approval - please plan your submissions for approval accordingly to meet deadline dates listed above. Blast must reference your participation in the event and include the NAHA logo. Toni Davis - Sales Director toni@pro.org Ebony King - Sales Manager ebony@pro.org Angela Kimble - Sales Coordinator angela@pro.org Material Requirements: Upon receipt of your signed contract, you will be contacted by a Sponsorship Coordinator. Your coordinator will give you more detailed specifications, guidelines and deadline dates for all the marketing and promotional opportunities you selected. 6

7 2013 PBA BEAUTY WEEK BRANDING TERMS & CONDITIONS 100% of total fee is due within 30 days signing this agreement. If contract is submitted within 30 days of the event, full payment is due immediately upon receipt of signed agreement. All fees are non-refundable. The terms of this agreement may not be modified, except by written Agreement, signed by both parties. It is understood that this form shall be legally binding between Show Management, hereinafter known as PBA, and your company, hereinafter known as Sponsor/Advertiser, only upon acceptance by PBA. Sponsor/Advertiser shall be responsible for providing the finished, professional quality Promotional Opportunity (i.e. video, artwork, names, product, etc.) as required by the deadline date(s) and for meeting the exact specification indicated in the confirmation letter. In the event that such deadline is not met by the Sponsor/Advertiser, the opportunity in question shall revert back to PBA without obligation. When applicable, only one person from your company will be allowed on stage for introduction purposes. PBA reserves the right to replace scheduled presenter with no further obligation to sponsor company and no refund of monies in the event of a no-show and/or if at the time of session, it has been deemed that presenter is not fit to appear on stage for any reason. Cancellation: Any sponsor wishing to cancel this contract must do so in writing to Show Management. If such notice is received by Show Management before fulfillment begins, one half (50%) of the total fee shall be due to Show Management. If notice is received after fulfillment begins, the total fee (100%) shall be due to Show Management. All fees Paid to PBA are non-refundable and non-transferable. If any term of this Agreement shall be declared invalid or unenforceable, the remainder of the Agreement shall continue in full force and effect. This Agreement shall be binding upon the heir and successors of the Sponsor/Advertiser. This Agreement constitutes the entire Agreement between Sponsor/Advertiser and PBA concerning PBA Beauty Week Branding Opportunities. Initiation of this proposal does not constitute a hold on items contained until fully executed by Sponsor/Advertiser and PBA. Sponsorship Requested: Cost: $ Advertisement Requested: Cost: $ Total Cost: $ PBA BEAUTY WEEK 2013 AGREEMENT and ACCEPTANCE Print Name: Signature: Date: Contact Name (if different from above): Phone: Contact Payment Information: (All payments are non-refundable) Visa Mastercard American Express Check (Payable to PBA) Please charge my card $ Account Number: Sec. Code: Exp. Date: / Cardholder s Name: Signature: Cardholder s Address (if different from company address on file): PBA Acceptance: Date: Send Check to: Professional Beauty Association N. 71st Street, Suite 100 Scottsdale, AZ