ADVERTISING KIT. MCA Journal. Classifieds. e-journal. Helping you connect with leaders in the chiropractic profession

Transcription

1 ADVERTISING KIT MCA Journal Classifieds e-journal Helping you connect with leaders in the chiropractic profession

2 Letter from the Editor Dear Prospective Advertiser, The Minnesota Chiropractic Association (MCA) is public and professional voice of chiropractic in the state of Minnesota. The MCA carries its message to its members and non-members thru a variety of ways. The MCA Journal is distributed six times a year to over 2,700 Doctors of Chiropractic and chiropractic industry professionals across the state. This is a 100% penetration rate. Other avenues of advertising include is our e-journal along with our classified advertising. We believe that there is no better way than advertising with the MCA to get your message out to the chiropractic community. The MCA is dedicated to serving the needs of the Minnesota chiropractors by providing them access to business members such as you. The MCA publications are dedicated to serving the needs of Minnesota chiropractors. If you have any questions, or would like additional information please feel free to contact the MCA Journal editor at or at publications@mnchiro.com. Thank you, MCA Journal Editor

3 Advertising Opportunities The MCA Journal is published six times a year and is the official publication of the Minnesota Chiropractic Association. This publication is distributed to over 2,700 Doctors of Chiropractic and chiropractic industry professionals across the state. Our publication has a 100% penetration rate. The articles focus exclusively on the chiropractic profession in Minnesota. MCA print and online classifieds are published monthly and provide highly visible environments to reach loyal and responsive readers. High readership and multi-interest categories make these sections premium choices for: Selling/buying a practice Promoting your products and services Recruiting for open business positions Locating referrals Making personal announcements and placing notices Just to name a few MCA e-journals are published weekly and provide members with important updates and information that they need to be aware of. Logo advertisements are limited to the five companies each issue and are and they include a hyperlink.

4 Advertising Specs MCA Journal Ad Type Print Size (Inches) Image Size Required for Submission Minimum Resolution to Ad Size Submitted Full Page 7.5 x x DPI 1/2 page 7.5 x x DPI 1/4 page x x DPI Back Cover 7.75 x x DPI Classifieds 40 Words Plus Headline.DOC format or body Arial Font e-journal * No print bleeding on advertisements that are placed in the MCA Journal * We ask that all logos are sent in high resolution vector format or jpeg. Please send an with the hyperlink you would like your logo to be attached to publications@mnchiro.com. 1/4 Page Ad Back Cover ¾ Page Horizontal 1/2 Page Ad

5 Advertising Rates MEMBER RATES (DC & ABM rates) MCA Journal 1x 6x 4 Color & Hyperlink Full Page $495 $395/per $100 1/2 Page $395 $295/per $100 1/4 Page $195 $95/per $100 Inside Front Cover $595 $495/per $100 Back Cover (3/4 page, 4-color) $595 $495/per $100 Classified Ads 1x Both 6x Both 4 Color Hyperlink Classifieds - Journal $45 $35 NA $75 $65 $35/per Classified - Web Listing $45 $35 Included e-journal (weekly) 1 Month 6 months 12 Months 4 Color Hyperlink Logo only $80/per $70/per $60/per Included Included * This offer allows up to five companies to place ads per issue. Placement depends on space availability.

6 Advertising Rates NON-MEMBER RATES (DC & ABM rates) MCA Journal 1x 6x 4 Color & Hyperlink Full Page $595 $495/per $100 1/2 Page $495 $395/per $100 1/4 Page $295 $195/per $100 Inside Front Cover $695 $595/per $100 Back Cover (3/4 page, 4-color) $695 $595/per $100 Classified Ads 1x Both 6x Both 4 Color Hyperlink Classifieds - Journal $65 $55 NA $95 $85 $55/per Classified - Web Listing $65 $55 Included e-journal (weekly) 1 Month 6 months 12 Months 4 Color Hyperlink Logo only $100/per $90/per $80/per Included Included * This offer allows up to five companies to place ads per issue. Placement depends on space availability.

7 Deadlines MCA Journal Deadlines Issue Advertising Deadline May/June 2014 April 8, 2014 July/August 2014 June 17, 2014 September/October 2014 August 5, 2014 November/December 2014 October 7, 2014 January/February 2015 December 2, 2014 March/April 2015 February 3, 2015 May/June 2015 April 7, 2015 Submission Advertisements may be submitted in PDF or JPEG format. All advertisements must be camera-ready. All ads will appear in black and white print or 4-color depending upon your submission selection. Classifieds may be submitted via to Arial font should be used and formatting completed for print (Format=Bold, Caps, Underline, Centered, etc.) Advertising Policy The contents of all advertisements that appear in the MCA products or publications are solely the responsibility of the advertisers. Appearance of an advertisement in any MCA product or publication does not constitute a recommendation or endorsement by the association. The MCA reserves the right to refuse any advertisement. Publication of any advertisement is subject to review by MCA Management and/or the MCA Ethics Committee. Please send submissions to: Minnesota Chiropractic Association Attn: MCA Journal Editor 8120 Penn Ave. S., #270 Bloomington, MN publications@mnchiro.com

8 Contract Company Name: Contact Name: Address: Phone Number: Contact AD Placement Start date: AD Placement End date: Issue Dates May June 2014 Nov. Dec July Aug Jan. Feb Sept. Oct Mar. Apr Ad size: Frequency: Rate: Additional Instructions: Terms Placement: All ad placements require an active signed Agreement before placement. Payment: Due with submission of advertisement. (First time advertisers) Submission Requires: Signed contract, digital file ( ed, CD, or Zip drive) with camera-ready print out, and payment. Rates/Fees: Subject to increase at anytime. Multiple placement discounts only applicable to the complete placement agreement. Example: 2 placements of a ½ page ad are Advertising Policy: The contents of all advertisements associated with any MCA publication are the sole responsibility of the advertisers. Appearance of an advertisement in any MCA publication does not constitute a recommendation or endorsement by the MCA. The MCA reserves the right to refuse any advertisement. Publication of any advertisement is subject to review and approval by the MCA. Cancellation: A Cancellation Notification is required in writing by the advertising deadline date. Cancellation after the deadline will result in a charge of $100. If removing the ad is not possible due to the print schedule, advertiser agrees to pay the full ad rate. I (Print Name) understand and agree to the terms outlined above. Signature: Date: Payment Authorization Payment due in advance before ad placement Name on Card: Billing Address: City: State: Zip: Check enclosed: Credit Card Type: Visa MasterCard American Express Discover Credit card number: Expiration Date: Credit Card CSC: (3 digit-mc, Visa, Discover, 4 digit- Amex.) Signature: Date: