SDScienceFestival.com

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1 2014 SDScienceFestival.com SPONSORSHIP BROCHURE

2 2014 SPONSORSHIP BROCHURE X131 THE SIXTH ANNUAL San Diego Festival of Science & Engineering Coming to San Diego County and PETCO Park March 15-22, 2014 OUR MISSION The San Diego Festival of Science and Engineering s mission is to engage and excite children about Science, Technology, Engineering, and Math (STEM). By working with parents and educators, the Festival inspires today s students to become tomorrow s STEM innovators. We feel it s everyone s responsibility to create and sustain excitement for STEM in the minds of children, especially when STEM principles represent a large part of our daily lives, our region s economy, and an opportunity for a secure socio-economic environment. We believe in leading by example and invite you to join us in exciting future STEM innovators and giving back to our community to ensure its growth potential and quality of life for everyone; regardless of race, creed, gender, or personal beliefs. SDSCIENCEFESTIVAL.COM 2014 FESTIVAL The issue is not to teach a child the sciences, but to give him the taste for loving them. Jean-Jacques Rousseau Highlights of the 2014 Festival: Opening day with Science Family Day at Balboa Park, Super STEM Saturday presented by California State University San Marcos and The Classical Academies, Keep the Coast Clean presented by San Diego Coastkeeper, Science Fun for Kids 9 to 99 presented by San Diego Miramar College, SEA Days at Birch Aquarium at Scripps, and much more! 40 events during the Festival week highlighting organizations throughout San Diego County. The Nifty Fifty Speakers Series, bringing science and engineering professionals from a variety of fields and backgrounds into K-12 classrooms throughout San Diego County to raise educational interest and awareness of STEM career opportunities. The Bright Ideas Society, where participating teams from around San Diego County bring together STEM principles, imagination, and curiosity to create unique educational exhibits. EXPO DAY, Saturday, March 22nd, at PETCO Park is the Festival s culminating event with more than 130 organizations providing interactive, hands-on activities showcasing STEM from around the San Diego Region. The What s Next? resource guide, available on the Festival website, that promotes the year-round activities of our collaborators and partners. WHAT OUR PARTNERS ARE SAYING 97% of exhibitors said that, given the opportunity, they will return for the 2014 San Diego Festival of Science & Engineering 76% of sponsors reported they were either very or extremely satisfied with their return on investment 46% of exhibitors said the Festival resulted in new opportunities for partnerships 2 30% of attendees followed up with groups or organizations they learned about at the Festival 83% of exhibitors felt they personally had increased confidence in interacting with public audiences *Data gathered by Leanne Jacobson Teiper, M.A., Independent Evaluator, as part of the analysis of the 2013 Festival.

3 2014 SPONSORSHIP BROCHURE X131 SDSCIENCEFESTIVAL.COM Sponsorship is a Great Value The 2013 San Diego Festival of Science & Engineering was featured in a variety of broadcast, print, and web outlets. 15 Television Segments 42 Print & Online Articles Source: Numbers are based on clips tracked by Stalwart Communications The Festival combines traditional paid advertising, media partnerships, and public relations to achieve results for our sponsors. Impressions Paid Advertising 4,185,678 Media Partnerships 4,132,769 Broadcast PR 247,904 Online & Print PR 26,602,560 TOTAL 35,168,911 For more information on how to become a sponsor, please contact Sara DW Pagano, Managing Director, at: spagano@sdsciencefestival.com. 3

4 2014 SPONSORSHIP BROCHURE X131 SDSCIENCEFESTIVAL.COM FESTIVAL SPONSORSHIP BENEFITS GRID FESTIVAL RECOGNITION PLATINUM $100,000 GOLD $50,000 SILVER $25,000 COPPER $10,000 KRYPTON $5,000 TITANIUM $2,500 Special opportunities: Top billing on 2014 materials and stage sponsor Sponsor of special educational programs Logo recognition: On-location branding at all Festival events * Logo recognition: Sponsor recognition posters prominently displayed at all Festival events * Name recognition: Sponsor recognition posters prominently displayed at all Festival events EXPO DAY VENUE RECOGNITION Logo placement on EXPO DAY stage Logo placement on EXPO DAY sponsor signage Logo placement on TV screens throughout PETCO Park and on jumbotron x6 x5 x4 x3 x2 x1 PRINT MATERIAL RECOGNITION Logo on T-shirts Logo recognition on more than 2,000 posters distributed to venues throughout the county * Name recognition on more than 2,000 posters distributed to venues throughout the county * Recognition on Lifelines Magazine x1 x1 x1 WEBSITE RECOGNITION Logo recognition on official Festival homepage Listing on official event website with logo recognition and link Logo recognition on Festival e-newsletters Name recognition on Festival e-newsletters Name recognition in BIOCOM e-newsletters x6 x4 x2 x1 x1 x1 GENERAL EVENT RECOGNITION AND BENEFITS Recognition in emcee script at Festival stages Tickets to sponsor lounge at EXPO DAY Name listing in all press releases and public relations efforts EXHIBIT SPACE Customized exhibit space: Best location site tour, full power, tenting, table, and chair request Preferred location: 10x30 space with 20 amps of electrical power Preferred location: 10x20 space with 20 amps of electrical power * Illustrator/EPS/vector logo must be submitted by January 15, 2014, for inclusion in Festival print materials. 4

5 2014 SPONSORSHIP BROCHURE X131 SDSCIENCEFESTIVAL.COM ADOPT-A-SCHOOL Support K-12 STEM education by helping a San Diego County School attend or participate in the San Diego Festival of Science & Engineering Your $1500 sponsorship will provide: Booth charges for your chosen school up to $250 at EXPO DAY Two fully-paid buses for transportation to a Festival Week event or EXPO DAY As an ADOPT-A-SCHOOL sponsor, you will receive recognition at the school, on SDScienceFestival.com, and on signage at EXPO DAY as sponsor of the school ADOPT-A-BUS Support K-12 STEM education by helping a San Diego County School attend the San Diego Festival of Science & Engineering Your $500 sponsorship will provide: One fully-paid bus for transportation to a Festival week event or EXPO DAY As an ADOPT-A-BUS sponsor, you will receive recognition at the school, on SDScienceFestival.com, and on signage at EXPO DAY 5

6 2014 SPONSORSHIP BROCHURE X131 SDSCIENCEFESTIVAL.COM San Diego Festival of Science & Engineering Pull-Out Supplement in the The San Diego Festival of Science & Engineering has partnered with the U-T for a special section to promote and support the Festival. The section will be inserted into the U-T prior to Festival Week and be seen by up to 780,000 readers. Special sponsor pricing is available for this unique and targeted promotional piece. A portion of the ad fee will be donated to the Festival. Advertising space will be secured via signed Insertion Order prepared for your space. Signed Insertion Orders must be secured no later than Monday, January 15, 2014 at noon. Please fax ( ) or signed Insertion Order to: spagano@sdsciencefestival.com Materials and payment deadline (firm): Monday, January 27, 2014 at noon. Any materials/payments received after the deadline will not be included in the special section. Payment by check only, no credit cards please. Physical Size Column 4C Print Ad (width x depth) Inches Size Tabloid Festival Rate 10 x Full Page $5, x 5 or 4.92 x Half Page $2, x 5 15 Quarter Page $1, x Eighth Page $760 6

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8 Thank you for your participation in this important San Diego tradition that is opening and exciting minds! We look forward to collaborating with you in the future, as we plan for the next SDScienceFestival.com San Diego Festival of Science & Engineering March 15-22, 2014!