Media Pack and Partnerships 2018

Transcription

1 Media Pack and Partnerships 2018 The leading news publication for conveyancers and property professionals

2 2,700+ newsletter SUBSCRIBERS 38,000 average page views PER MONTH top ranked CONVEYANCING NEWS PUBLICATION on Google 20,000 average visitors PER MONTH 85% of the top 20 CONVEYANCING firms subscribe FREE weekly NEWSLETTER 2,780+ TWITTER followers

3 What we do We are the voice of conveyancing professionals. Today s Conveyancer is a website aimed at residential property professionals. It offers must-read content covering both the law relating to residential property and the business of conveyancing. As a niche publication, it is primarily read by people involved in the conveyancing industry. Our Google Analytics figures demonstrate that our readership frequently returns to keep up-to-date with the latest news. The site offers a number of opportunities for you to advertise your products and services to a wide range of conveyancers across the UK. Exposure on Today s Conveyancer will ensure that your products or services will have significant impact. Today s Conveyancer is completely independent of regulators and as a result is able to adopt a balanced editorial position. Today s Conveyancer content includes: Breaking news Exclusive interviews Guest writers from the sector Useful conveyancing tools Articles archive Latest comment and opinion Events Practical advice on running a conveyancing business SEPTEMBER 2017 INVESTMENT into NEW WEBSITE

4 Conveyancer Newsletter Today s Conveyancer publishes a weekly newsletter every Monday to those who have signed up. As we have become more recognised and influential within the industry, our subscriber numbers have risen significantly. The statistics below show not only the level of readership the Today s Conveyancer newsletter has gained, but also the level of engagement we receive from subscribers. In addition, display advertising from our website is selected at random to feature within the newsletter. This gives further exposure for brands to a growing database of solicitors and licensed conveyancers. Our readership growth Today s Conveyancer was launched in March 2010 and since then has consistently increased its readership every year % +50% OPEN rate CLICK rate When compared to Q1 2016, Today s Conveyancer now receives % more visits +2.5x more unique visitors +50% more pages viewed

5 Our Partners Some of our advertisers: CLS Ltd recommends Today s Conveyancer: As the lead sponsor, CLS finds Today s Conveyancer to be an ideal online platform for addressing our target audience in the professional property market. We know that when we publish articles with Today s Conveyancer they will always be at the forefront of industry news.

6 Display Advertising & Rates 2018 Button 125 x 125 pixels 295 plus VAT per month Button adverts feature on select pages across the website, including the homepage and news category pages. Up to 20 adverts can be displayed at any one time on each web page. All adverts will be featured in our weekly newsletter. Please note animated adverts aren t guaranteed to work. Articles can be submitted to Today s Conveyancer and will be featured in the Partner News section. Payment is required in advance. Ad Specifications 125 x 125 pixels JPEG, PNG, GIF 125 x x x x x x x 125

7 Display Advertising & Rates 2018 Banner 380 x 80 pixels 350 plus VAT per month Display advertising below Guest Blog section Two adverts will appear at any one time Articles can be submitted to Today s Conveyancer and will be featured in the Partner News section. Payment required in advance. Ad Specifications 380 x 80 pixels JPEG, PNG, GIF 380 x x 80

8 Display Advertising & Rates 2018 Rectangle 336 x 280 pixels 350 plus VAT per month Display advertising in unique position to the right of newsfeed. Two adverts will be displayed at any one time on each web page. Articles can be submitted to Today s Conveyancer and will be featured in the Partner News section. Payment required in advance. 336 x 280 Ad Specifications 336 x 280 pixels JPEG, PNG, GIF

9 Display Advertising & Rates 2018 Leaderboard 546 x 70 pixels 5,000 plus VAT per year 546 x x 70 Display advertising in prime position at the top and bottom of the web page. Two adverts will be displayed at any one time, two in both the header and footer. Articles can be submitted to Today s Conveyancer and will be featured in the Partner News section. Payment required in advance. Ad Specifications 546 x 70 pixels JPEG, PNG, GIF

10 Display Advertising & Rates 2018 Category Sponsorship 450 plus VAT per month All content is divided into easy-to-navigate topics. Visitors can read exactly what interests them. Targeted advertising for the following categories: Compliance Conveyancing Environment Firms & People Fraud Insight Targeted Advertising Legislation & Litigation Organisations Professional Indemnity Property Market Technology Have your branding displayed within the background of your specialist category. Boost brand awareness and gain targeted leads from visitors who want to know more about a specific topic. Articles can be submitted to Today s Conveyancer and will be featured in the Partner News section. Design Specifications 1920 x 1400 pixels JPEG or PNG Please request PSD Template

11 Display Advertising & Rates 2018 Co-Branded Webinar 950 plus VAT If you are looking for new ways to gain exposure for your business, consider a co-branded webinar with Today s Conveyancer. Get up and running quickly - a webinar can be up and running in 4-6 weeks Reach and engage with conveyancing professionals across the UK Showcase your expertise, industry knowledge, products and services Interact with many people at the same time, while still offering value Small numbers or large numbers - you don t need to worry about minimum number of attendees; meeting venues; catering; or parking Includes: 30-minute webinar Set-up of webinar and registration link Co-branded to Today s Conveyancer subscribers with registration link 1 x PR article in Today s Conveyancer with registration link Please note that we can provide stats but not details of individual registrants or attendees Please note that we can provide stats but not details of individual registrants or attendees.

12 Who we are Chris Harris Karen Babington Lisa Watts Chris is the Managing Director and launched Today s Conveyancer in March Having qualified as a solicitor, Chris previously worked as a legal services director for over 10 years. Throughout his career, he has gained vast experience within niche areas of law and is recognised by many as an established industry leader. Karen jointly manages Today s Conveyancer alongside Chris Harris. Karen has over 20 years experience in the legal, property and mortgage market. Starting her career at Birmingham Midshires she has since worked in a number of senior management positions which include three leading Conveyancing Panel Management companies. Karen s aim for the publication has always been to share industry news and knowledge within the profession, while maintaining editorial balance. Lisa is a Consultant who assists in the acquisition and management of partners and advertisers on Today s Conveyancer. Having worked in publishing and communications for over two decades, Lisa has gained vast knowledge in effective public relations and communication, with the legal sector being one of her specialist areas.

13 Who we are Rachel Booth Martin Parrin Toni Ryder McMullin Rachel is the Account Director and manages the partners and advertisers on Today s Conveyancer. Providing a key link to the conveyancing sector, Rachel brings to the business expert knowledge having gained experience working as a conveyancer. She also has experience working as a fee earner in a range of other legal sectors. Martin is a Senior Content Writer for Today s Conveyancer, Today s Wills & Probate and Today s Legal Cyber Risk. Having qualified as a teacher, Martin previously worked as a Secondary English Teacher and was also Head of Communications. After recently returning to the North West from Guernsey in the Channel Islands, Martin has left teaching to start a career in writing and pursue his lifelong passion with the written word. Toni is a Senior Content Writer for Today s Conveyancer, Today s Wills & Probate and Today s Legal Cyber Risk. Having worked for a law firm for 16 years, during her time at the firm Toni worked as a company commercial legal secretary for 7 years but changed careers and moved into marketing for the remaining 9 years covering all aspects of marketing. While in the marketing role, Toni achieved a CIM Professional Certificate in Marketing and CAM Diploma in Digital Marketing.

14 Additional Services Let us be your outsourced marketing resource. Content Generation Corporate Identity & Branding Website Design & Development We know how to generate fresh and unique content ideas and write in a way that will attract and engage the attention of any selected audience. Being recognised and maintaining consistency are key to growing positive brand awareness. You will be seen as professional legal service providers if your corporate visual elements are well executed. We have the expertise to design, build and host bespoke websites that give your prospective clients the best first impression, as well as hold information your clients and associates require. Strategy Graphic Design Marketing We can help build a recognisable brand and ensure you re getting the most out of your strategy to existing clients as well as driving new business through effective lead generation. Visual elements are significant within a successful marketing strategy, as this is what instantly differs you from other conveyancers. We can help you project key messages innovatively and distinctly. Inform, attract and engage in an instant. Regular correspondence with your clients and market show they are valued and this is something we can help you achieve. Event Management Social Media Marketing Customer Relationship Management Being seen and heard amongst peers and consumers lead you to be seen as proactive. Gaining the best return on investment from networking opportunities can have a great impact. Interact, problem-solve and discover influencers with our help. Find out what people are talking about and aim to get involved in relevant discussion by sharing your valuable knowledge. We can set up a system that lets you capture contacts automatically and allow you to see exactly how your sales efforts are making a difference. Video Marketing Search Engine Optimisation Pay-Per-Click Advertising Impact your market with engaging, shareable content that is readily accessible created by us from your specifications. Visual communication is proven to be the preferred medium to gain knowledge. Let us improve your search engine ranking and increase the chances of your target market of finding your conveyancing services. Invest in online visitors who are wanting to find your website. Be highlighted as the firm to visit for the information and services they need. We can help you win work. Contact us today for an initial chat.

15 For further information on partnership opportunities, contact: T E advertising@todaysconveyancer.co.uk As a news publication, we are always interested in new ideas, suggestions and alternative ways of working together. We are keen to promote... News stories Comment from experts Industry events Training material Exclusive interviews Broader services to conveyancers Today s Conveyancer c/o Practical Vision Limited Suite 5 Wright House 67 High Street Tarporley Cheshire CW6 0DP W