Reaching a BIGGER audience than EVER before!

Transcription

1 ONLINE MOBILE SOCIAL MEDIA PRINT EVENTS LEAFLETS Reaching a BIGGER audience than EVER before! theboltonnews.co.uk Media Kit

2 WHY NEWSQUEST? WE RE STILL NUMBER ONE AT REACHING A LOCAL AUDIENCE As one of the UK s largest publishers, clients can associate their business with our trusted and valued Newsquest brands websites reaching over 26million unique visitors and generating 842million page views every month Over 100million Newspapers sold every year across the UK Newsquest reach more than 6.2million followers across social media platforms Newsquest s online monthly unique visitors across desktop and mobile would fill the O2 arena in London 1,300 times over Source: Newsquest Group UB s ABC Jul-Dec 2017 PV Adobe Analytics, (excludes gallery views)

3 5 reasons to add digital Mobile Reach an audience on the go, when they are making purchasing decisions Brand building Build your brand in a responsive environment Innovative Eye-catching creative solutions designed to prompt user response Engaging Digital advertising allows users to respond and interact with your brand Reach Reach a bigger audience and access a wide range of demographics online WHY MULTIMEDIA? To align with changing consumer behaviour and ensure you stay ahead of the competition, Newsquest have evolved from solely print to multimedia solutions We provide integrated solutions that take the best of both print and digital advertising to help you reach the right audience People engage with newsbrands across multiple devices every day; reinforce your message across multiple platforms for a more effective campaign

4 Bringing you more readers than EVER before theboltonnews.co.uk EXPLORING THE POWER OF LOCAL MEDIA As Greater Manchester flourishes both culturally and economically, The Bolton News has proudly taken its place as the premier daily publication providing the highest quality and most comprehensive coverage in its footprint area. The Bolton News encapsulates the best of the area, from what's on and entertainment, leisure to retail, property, motors, jobs and much more. It is the ultimate 24/7 guide on what to do and where to go. Concise, relevant and engaging brought to local readers through online, social media and print. WHY CHOOSE THE BOLTON NEWS? The media world is changing rapidly but local and regional newspapers like The Bolton News remain a powerful force for fast-moving readers. It is a local platform that appeals to a diverse demographic in the local area and we will continue to attract an audience that has the disposable income to invest in your goods and services; a target audience perfect for your business.

5 ABC1 theboltonnews.co.uk Target Market CONVERTING OUR AUDIENCE TO YOUR CUSTOMERS Established in 1867 and celebrating 150 years in 2017, The Bolton News is the best-performing local daily newspaper in Bolton. Long established as a leading newspaper throughout the area, this dominance is not only reflected in our daily sales and readership figures but through our high advertising response levels. Readers of The Bolton News are a combination of local families through to the most financially successful and aspirational in the area, with a gross disposable household income of around 195.6million 1 every week they are the ultimate target audience for advertisers. READ BY 86,653 EVERY DAY ONLINE AND IN PRINT Source: Print readership (Daily) JICREG data as at Feb ABC Jan-Jun 2017 (daily) unique browsers. 1 ONS Family spending 2017 (estimated) Demographics - No. of HHs / disposable income (based on ABC1 HHs) TGI/Experian Ltd 2017 The Bolton News 256,026 HOUSEHOLDS IN THE AREA 92,263 HOUSEHOLDS WITH HIGHEST DISPOSABLE INCOME

6 Did you know? In the North West we reach up to 88% of residents across our core local markets The Bolton News is part of Newsquest Media Group Ltd - a global media business focused on creative content that educates, informs and inspires our customers, in print and online, 7 days a week, 24 hours a day % reach based on key NW town average, based on 1 insert in print and 1 month online. Telmar March 2017 / JICREG Media Scheduling Nov 2016

7 theboltonnews.co.uk Digital Audience 796,671 UNIQUE BROWSERS PER MONTH 6million+ PAGE IMPRESSIONS PER MONTH In the Bolton News footprint area 86% own a home computer 51% own a tablet Home computer Source: TGI/Experian Ltd based on % of households Daily time spent on the internet 93% own a mobile Our incredible range of digital solutions positions your business in front of those people who are likely to buy. Tracking a viewers previous browsing history, we deliver your message to those individuals who have recently been looking at content related to your products or services. This means you could increase your chances of enquiry by up to six times. ONLINE MOBILE SOCIAL MEDIA Tablet Smartphone 0% 10% 20% 30% 40% 50% under 1 hour 1-5 hours over 5 hours Source: ABC/ Adobe Analytics Jan-Jun 2017 (monthly) average unique browsers/ page impressions Source: TGI/Experian Ltd based on % of adults aged 15+

8 Revealing a unique browser growth online of 487% since 2009 You can put your brand in front of our loyal, local social media audience, complementing your existing digital advertising campaign. theboltonnews.co.uk REACHING NEW HEIGHTS With 81,388 Likes & Followers The Bolton News Is the perfect platform to share your message 24% /theboltonnews INCREASE IN LIKES/FOLLOWERS SINCE NOV Source: Print - ABC Jan-Jun 2009 / ABC Jan-June 2017 (DAILY) based on the relevant JICREG Readership Online: Adobe Analytics Jan-Jun 2009 / Jan-Jun 2017 (MONTHLY AVERAGE) Social media as at Feb Facebook/Twitter increase Nov 2016 v Feb PRINT & ONLINE AUDIENCE 2009 PRINT & ONLINE AUDIENCE 2018

9 ABC1 C2DE In The Bolton News footprint area Reader Demographics 30% 20% 10% 0% Print 48% Online 52% Print 54% Online 53% AGE GROUPS print Print 52% Online 48% Print 46% Online 47% online Who We Reach 40,774 OF THE ADULT POPULATION EAT AT A RESTAURANT 2-3 TIMES A MONTH 77,603 HOUSEHOLDS OWN THEIR PROPERTY OUTRIGHT 39,358 HOUSEHOLDS HAVE PURCHASED A CAR IN THE LAST 12 MONTHS 181,729 OF THE ADULT POPULATION ATTENDED A POP/ROCK MUSIC EVENT IN THE LAST YEAR Source: JICREG Demographics Nov 2016 TGI / Experian Ltd 2017 Newspaper Title Coverage Area (HHs/Adult 15+)

10 Advertising & Marketing Services Every week we put hundreds of local businesses into the hands of thousands of prospective customers. Our fully integrated marketing campaigns are uniquely developed to meet your marketing requirements. The Bolton News utilises all departments of Newsquest Media Group Ltd to map strategies for meeting your objective. Our agile, ever-evolving digital capabilities engage your desired demographics with targeted online marketing campaigns and content. It s our responsibility to ensure that content is king - for both ourselves and our clients. Our Newsquest North West audience equates to more than 755,403 PRINT READER AUDIENCE 3.6MILLON+ UNIQUE BROWSERS PER MONTH 20.7MILLION+ PAGE IMPRESSIONS PER MONTH Source: Print readership combined based on per title copy - JICREG Feb 2018 / Publishers Statement 2018 Online Combined Adobe Analytics Jan-Jun 2017 (average monthly unique browsers/page impressions) theboltonnews.co.uk

11 JOBS MOTORS MOTORS WHAT S ON SPORT EDUCATION HOMES NOSTALGIA LOCAL SPORT HOMES NEWS SPORT BUSINESS EDUCATION RECRUITMENT KEY PLATFORMS Content Illustrated are a small selection of the multiple page options available. Advertise on a platform that is best suited to your business needs, targeting an audience that is most likely to respond. 24/7 NEWS l EVENTS l ANNOUNCEMENTS l BUY & SELL l EDUCATION SPORT l BUSINESS l MOTORS l JOBS l PROPERTY l BYGONES l LOCAL theboltonnews.co.uk Every week, The Bolton News covers the best of Greater Manchester and beyond, from in-depth articles covering the whole area to packed lists of all the events, big and small, from where you live.

12 theboltonnews.co.uk Print Online FRONT PAGE 50mm x 259mm FULL PAGE 320mm x 259mm DESKTOP SKIN Size: 1280 x 960 x 106 File Formats: GIF Max File Size: 100KB MPU Dimensions: 300 x 250 Expandable: 500 x 300 File Formats: GIF, HTML5 Max File Size: 40KB HALF PAGE LANDSCAPE 160mm x 259mm QUARTER PAGE 160mm x 114mm BILLBOARD Dimensions: 960 x 250 File Formats: GIF, HTML5 Max File Size: 60KB LEADERBOARD Dimensions: 728 x 90 Expandable: 728 x 300 File Formats: GIF, HTML5 Max File Size: 40KB (other positions are available, please ask for details)

13 WE CAN BE YOUR DIGITAL MARKETING AGENCY MARKETING YOU CAN MEASURE! Newsquest Group has won the 2016 Most Innovative Publisher at the Drum s Digital Trading Awards

14 Introducing Welcome to nw1jobs.com, your local recruitment solution for the North West. Reaching a combined print and digital audience of 1,300,000* people per month, nw1jobs gives you unique access to both active and passive candidates in your area. Our strong local publishing network allows us to reach candidates other job boards can t. With over 100 years experience working with local businesses, we understand your needs. Per job vacancy we deliver on average 15 applications Over 47,000 visits to nw1jobs in February 2018 Reach both active and passive jobseekers through our strong publishing network Watch our YouTube video to find out more *JICREG Online 2016 Omniture Feb 2018 Gemstone applications Feb 2018

15 We provide a full service, working with our clients every step of the way. 1. PLAN 2. PRINT & DESIGN 3. DELIVERY 4. RESEARCH 79% of consumers at least glance at door drops while 23% read them properly Source: DMA Getting our leaflets into the hands of the right audience by targeting the people most likely to be interested in your products and services. Bringing your vision to life without the hard work of dealing with more than one company, making it easy. Promoting your brand directory to your potential customer in their homes. Post campaign analysis that helps improve response. 48% of consumers either visited a shop, sent for information, or bought a product having received a leaflet through their letterbox Source: DMA Sales Rates: Rates start from 28 per 1000 but are dependent on size & weight. Minimum Booking: 5,000 copies zoominleaflets.co.uk Leaflet Sales Team - North West Michael Holiday t: e: michael.holiday@zoominleaflets.co.uk

16 Get in touch For further information and how you can be involved with The Bolton News contact us below: Display Advertising Sales Manager: Mark Fry t: e: Display Advertising Team Leader: Bev Bannister t: e: Property Advertising Senior Sales Team Leader: Tina Hoyle t: e: Motors Advertising Field Sales Executive: John Fisher t: e: Classified Sales t: e: Recruitment Advertising Sales Executive NW1 Jobs: Will Bowler t: e: The Bolton News The Wellsprings Civic Centre Bolton BL1 1AR Part of Newsquest North West Ltd. A division of Newsquest Media Group Limited. A Gannett Company. Registered Office: Loudwater Mill, Station Road, High Wycombe, Bucks HP10 9TY Registered Number: (England) ONLINE MOBILE SOCIAL MEDIA PRINT EVENTS LEAFLETS