«Le Devoir is due for change. Our team is committed to the task of

Transcription

1 2017 MEDIA KIT

2 «Le Devoir is due for change. Our team is committed to the task of building Le Devoir s reputation as a reference media for new digital users, while keeping at the same time a print edition for our loyal readers. Le Devoir s commercial strategy relies on the quality of contents delivered on efficient and fluid platforms. Our brand is one of the most respected in the hearts and minds of the Québécois for a very simple reason: we never compromise on our principles. We give the uppermost value to the quality of information and we provide multiple points of view in the public debate and forum for discussions. Brian Myles, Publisher «

3 CONTENT AND MISSION Le Devoir was launched on January 10 th, 1910, by journalist and politician Henri Bourassa. From the start, and for all the duration of his tenure, he made sure Le Devoir would remain fully independent from the powerbrokers of his time. Le Devoir still lives by the ideals of its founding figure. In its maiden edition, Bourassa explained the title and purpose of the publication as such: «To ensure the triumph of ideas over appetites, of the public good over partisan interests, there is but one mean, which is to awake in the people, and above all in the ruling classes, a sense of public duty in all its forms: religious, national and civic duties.» 1910 Henri Bourassa

4 CONTENT AND MISSION 2017 Brian Myles, Publisher More than a century later, Le Devoir indeed remains independent, thanks to its subscribers and committed shareholders amongst Quebec s renowned private and public institutions and businesses. Add to that the support of groups like Friends of Le Devoir, who collects donations, and our employees, who have a stake in the company Le Devoir is now more than a daily newspaper, published six days a week. It also claims a major digital footprint in Quebec s media landscape with a web site, a mobile app, and a tablet app, not to mention a growing presence on video channels. The mobile app, our latest product, was downloaded by more than 100,000 people in less than six months and it gathers strong interest from our users. Le Devoir of today is a pluralist media, rooted in the tradition of the North- American liberal press. Praised and respected for its engaging editorial orientation, it is a venue of choice for the many stakeholders willing to engage in a public conversation over the state of public affairs in Quebec, and the challenges ahead of us. Le Devoir remains the quality media of reference for decision makers.

5 MORE THAN A MEDIA, AN ONGOING SOCIETAL PROJECT PERCUSSIVE INTELLIGENT RIGOUROUS INDEPENDENT UPRIGHT WITH READERS THAT WANT TO BE INFORMED, TO UNDERSTAND AND LEARN IS A MEDIA... INFLUENT AN ACCESS TO ACTIVE AND PASSIONNATE CUSTOMERS IN AN INTELLIGENT, CREATIVE AND REFINED MATTER

6 A MULTIPLATFORM SUCCESS Total Digital/month: 1, 807, 426 UV * 7, 082, 870 PV * 1, 412, 000 UV* 6, 059, 000 PV * web/month 1,135,000 readers Print+ Digital - 6 day 679,000 readers Print - 6 day 610, 781 UV * 1, 452, 000 screens * mobile/month 100,000 downloads of the app within 6 months * 696,000 readers Digital - 6 day 520,000 readers average Saturday Print and Digital 248,788 fans 288,943 followers Source: Vividata 2016 Q3 Readership and Product Database (CRN) / * Google Analytics January 1-31, 2017 * Since December 2016

7 AN ENVIABLE READERSHIP DIGITAL AND PRINT A % A % 44% A % % A % 100 K + 56% A % A % A % % Source: Vividata 2016 Q3 Readership and Product Database (CRN) /

8 READERSHIP PRINT A % A % 44% A % % 100 K + A % 56% CIRCULATION A % % CIRCULATION Weekdays 48,500 Saturday 73,500 A % A % Greater Montreal area 60% Source: Vividata 2016 Q3 Readership and Product Database (CRN) /

9 READERSHIP DIGITAL A % A % 41% A % % A % 100K + 59% A % A % A % % Source: Vividata 2016 Q3 Readership and Product Database (CRN) /

10 INNOVATION INTERACTION MEDIA GROUP A new creative department at Le Devoir! Our team will help clients optimize the overall success of their campaign by providing innovative ways of thinking and brand valuation. TAYLOR MADE FORMATS Take advantage of Devoir's platforms to create exclusive formats. Increase your brand awareness reaching your target group. Publish your message with impact. MULTIPLATFORM STRENGTH Combine your print presence with digital platforms. Extend the reach of your campaign and its impact Reach over readers AMPLIFY YOUR CAMPAIGN Improve the effectiveness of your campaign by creating content that meets your Marketing Objectives Native Contents Branded Contents Taylor Made Contents Social Networks

11 SPECIAL PUBLICATIONS THEMATIC PUBLICATIONS Created by LE DEVOIR, these THEMATIC PUBLICATIONS allow the advertiser to buy print and digital space and possibly see its values conveyed within the content with no regard on editorial. Billing of advertising space only. EVENT PUBLICATIONS Initiated by an advertiser, these EVENT PUBLICATIONS are developed by the id Media team for an event, congress or any other punctual opportunity. With a specific investment package, an Advertiser obtains an equivalent advertising space and can guide id Media on the subjects to be treated - but with no regard on editorial. ADVERTORIAL PUBLICATIONS In the form of Special Publications, these ADVERTORIAL SECTIONS allow the Advertiser to control the content of the whole environment. The editorial content is provided by them or is develop in collaboration with the id Media team. Investment is based on the project.

12 (FREE TO THINK) LE DEVOIR, NOW ON YOUR MOBILE Information (514 ) / publicite@ledevoir.com idmedia@ledevoir.com