OFFICIAL TOURIST GUIDE KIT

Transcription

1 OFFICIAL TOURIST GUIDE KIT INFORMATION UPDATE & AD SPACE RESERVATION FORM Contents 02 Official Tourist Guide - Information 03 Section 1: Illustrated Ad 04 Section 2: Ad Copy Guidelines 05 Section 3: Information Update Form 06 Section 4: Illustrated Ad Formats 08 Section 5: Ad Space Reservation Contract MONIQUE BELLEMARE - LES EXCURSIONS DU PHARE

2 Information about the Côte-Nord Official Tourist Guide Print run of close to 150,000 copies; A highly effective tool aligned with current trends; Reaches visitor, business and local clientele; The largest distribution and advertising network in Québec. UPDATE FORM AND CONTENT ACCESS [P.5] We re doing things a bit differently this year. To begin with, we are sending out a personalized to every company containing their information to be verified and updated (if necessary). Also, this is the last year that we will append the information on companies with no address or Internet access to the end of this booklet; they also must verify and update (if necessary) their information. We would like to take this opportunity to remind all companies of the importance of acquiring an address and Internet access. The Information Update Form on page 5 explains how to access your corporate information online. It is your responsibility to complete and send in the Information Update Form and/or respond to the personalized . If you have any trouble doing so, please let us know. The project coordinator will work with you to find a solution. All the information in the guide was updated during last year s complete overhaul, so we ask that you only make those changes that are strictly necessary, to help us keep revision, translation and graphic design costs to a minimum. PRINTER PROOFS FINAL STAGE Before the final printing, members will receive an with a link enabling them to access the guide online. They have 48 hours to follow the link and check that their information is error-free. Note that, at this stage, only minor corrections such as change to contact information or symbols can be made. NOTICE ADDITIONAL ENTRIES (EXTRA CHARGES APPLY) To add a service or repeat the same entry in several sections of the guide and/or website, contact your local RTA: ATRD Manon ATRM Dave , ext. 229 NOTICE ACCOMMODATION Camping Québec, the Québec Outfitters Federation and the Corporation de l industrie touristique du Québec are responsible for processing your information updates. These organizations will collect updates from all companies in the accommodation sector and pass it on to the ATR du Québec in December. These organizations become the official data sources from which your RTA will compile the accommodation section. We ask that you respond to their request, as this means we can publish accurate information on all our platforms. For any questions concerning your information, please contact: Corporation de l industrie touristique du Québec: Camping Québec: , ext. 220 Québec Outfitters Federation: , ext. 225 RESERVE AND PURCHASE AD SPACE [P.3 AND PP.6 TO 9] Since a single marketing strategy was implemented that enabled the destination to attract a much larger clientele, the Côte-Nord Official Tourist Guide has shown a greatly enhanced media value. Our statistics indicate increased traffic across all our platforms, meaning that more people than ever are expressing a desire to visit the North Shore. This heightened visibility benefits all companies who wish to advertise with us. Take advantage of the presale and save by booking your ad space before November 6! An ad in one of the Official tourist guides is an excellent investment, because Tourisme Québec and the ATR du Québec effectively position all the guides on regional, national and international markets. In fact, the booklets are distributed across a vast promotional network carefully constructed by Quebec tourism industry leaders. In exchange for your advertising purchase, we will guide tourists to your product or service. It has been shown that readers pay attention to ads because they perceive the products or services as tested and proven, and hence worth trying. Advertising copy and images reassure clients and make their choice easier, making this type of ad a very worthwhile investment! The different ad position choices, their formats and technical specs are on pages 6 to 9, along with examples to help you visualize the impact they can have. 02

3 SCHEDULE Due no later than Information update form (see page 5) November 6, 2015 Purchasing ad space: ad space reservation form (see page 8) Pre-sale period ends November 6, 2015 Sale period ends November 27, 2015 Ad copy (final print-ready proofs) December 14, 2015 TERMS & CONDITIONS After the deadline has passed, a $50 fee will be charged for processing any delayed information or additional request. 1. You must have been a member in good standing of your RTA in 2015 and have paid your 2016 membership dues by January 28, 2016; 2. You must have settled all your outstanding debts before the payment deadlines; 3. Your entry must comply with all the ad copy guidelines applicable to your category (see page 4); 4. You must send in the Information Update Form before the deadline; 5. You must be involved in approving the printer proofs before the deadline; 6. You must have all the permits and authorizations required to legally operate a business in Québec. IMPORTANT: in the event of non-compliance with these terms, your RTA cannot be held responsible for any errors in and/ or non-publication of your company s ad in the guide. MEMBERSHIP RENEWAL NEW PROCEDURE Note: your RTA will be sending out membership renewal notices starting in November. Companies that have not paid their membership dues by January 28, 2016 will be removed from the Official Tourist Guide. CONTACT RESOURCES Côte-Nord Official Tourist Guide Project coordinator: Dave Prévéreault dprevereault@cotenordqc.com Telephone: , ext. 229 Fax: Côte-Nord Website Project coordinator: Danny Bourdeau dbourdeau@cotenordqc.com Telephone: , Fax: Section n o 1 Illustrated Ad A picture is worth a thousand words! Full column $880 Half column enhance and protect its member bays in a manner that is consistent with sustainable development. Stroll along the boardwalk, amble along the beach or relax on the grounds of the Hôtel Tadoussac, and discover the many charms of this spectacularly beautiful body of water. [photo No. 8] $440 Standard space $220 There is a theory that the name Tadoussac could come from the Montagnais word totouskak meaning breasts, referring to the rounded hills west of the village. Chauvin Trading Post $ 157 rue du Bord-de-l Eau, Tadoussac , (ext. 229) tadoussac.com The Chauvin Trading Post that exists today was constructed in 1942 by William H. Coverdale. It is intended as a replica of the original building, which dated back to 1600 and was built by Pierre Chauvin de Tonnetuit as a fur-trading establishment. The current exhibit has three main themes, presented through artefacts, videos and games: the first contact between Europeans and the Innu (previously called the Montagnais), the trading post itself, and the fur trade. Schedule: June to October. In May: open to groups upon reservation. [photo No. 7] Indian Chapel $ Rue du Bord-de-l Eau, Tadoussac This small chapel, the oldest wooden church in Canada, was built in The first mass was celebrated here by the Jesuits on June 24, You will find several religious objects from that era on display as well as a new multimedia exhibit on missionary life in New France. Schedule: June to October. [photo No. 6] discover the region municipalities & attractions AROUND TADOUSSAC 2.46 X 3.32 [5] Whale in front of the Hôtel Tadoussac 1.23 x 1.66 [6] Indian Chapel 2.46 x 1.66 [8] Tadoussac Bay [7] Chauvin trading post Photo credits: [5,6,8] M. Loiselle, [7] MTOQ - L.Gagnon. tourismecote-nord.com 23 STANDARD SPACE HALF COLUMN FULL COLUMN 03

4 Section n o 2 Ad Copy Guidelines CATEGORIES Words (maximum) Characters (including spaces) Municipalities Attractions and activities Events Places to eat Unusual accommodation Transportation, guided tours and travel agencies SECTIONS Regional overview Top things to do Accommodation and places to eat Useful information WHAT YOU WILL FIND HERE Municipalities and major attractions Events and activities various categories Accommodation and places to eat Information and reservation offices, travel agencies Travel companies; various service organizations NOTE: if your text should fail to comply with our guidelines our language expert will change it, without prior notice to or approval from you, so the language and structure of your text is consistent with them. Although the final version of your text may look different from the one you sent in, rest assured that the meaning will be the same. The maximum number of words allowed includes only the description, and excludes the contact information and schedule. NOTE: if your company information exceeds the maximum number of words, you can have it included on the Côte Nord website. To do so, contact the relevant project coordinator (see page 3). DESCRIPTION: KEY ELEMENTS: The texts should be informative and fact-based and impartially describe the main features of an attraction, activity or company. The information should be useful and presented in a brief, clear and credible manner so the reader can quickly grasp its meaning; Avoid weighing down the content with too many adjectives and superlatives, especially ones that make impossible claims, such as unique, for example; Do not make the text too personal, by using we ; instead, address the reader by using you. The preferred verb tense is the present indicative. Your text should not include advertising slogans. SCHEDULE: For year-round businesses, we write Schedule: Open year-round ; for seasonal businesses, we write the opening dates or months, such as Schedule: May 15 to September 15 or Schedule: May to September. We recommend mentioning any exceptions to the regular schedule. When a museum is open year-round but closed on Sundays, we would write: Schedule: Open year-round; closed Mondays; do not give the opening hours. The schedule must be as brief as possible, referring to a website for more information, for instance: See website for schedule and admission information. ADMISSION: do not list any admission prices at the end of the description. A pictogram informs the reader whether the admission is paid $ or free. The cost of accommodation and places to eat is shown by a price range $. ORDER OF INFORMATION: be sure to use the following terms in the specific order at the end of your business description: Average time, Schedule, and Admission or Rates. RESERVATIONS REQUIRED: this information should come at the end of the description, but before the Average time or Schedule. 04

5 Section n o 3 Information Update Form INFORMATION: All the information in the guide was updated during last year s complete overhaul, so we ask that you only make those changes that are strictly necessary, to help us keep revision, translation and graphic design costs to a minimum. HOW TO ACCESS YOUR CONTENT: To access your content in the tourist guide, go to tourismecotenord.com. At the bottom of the home page, in the Get our Guide section, there is a link to the online versions of the Official Tourist Guide Right-clicking the icon enables you to download the entire guide, in PDF format, onto your computer; browse to where you want to save the file and click Save. Find your information in the guide, by entering key words in the search field you can find in the upper right-hand corner (if necessary). Select, copy and paste your information into a Word document that you can then edit as required. Be sure to switch the font colour to red when making any changes. Company name: Company representative (please print): Date (day/month/year): / / REQUIRED: please check one of the following boxes: No changes; my information stays the same I am sending you changes ENTER YOUR CHANGES AND/OR ADDITIONS HERE If you need more space, use another page or the entire text to dprevereault@cotenordqc.com. Ex.: contact information, telephone number(s), website, description and schedule. (Refer to the Ad Copy Guidelines on page 4, if required.) Check: Admission Paid admission $ Free admission Does the business offer free Wi-Fi? Yes No Symbols: *OBLIGATOIRE RETOURNER CETTE PAGE If applicable, list the symbols that should be added or removed. 05*RETOURNER CETTE PAGE

6 Section no 4 Illustrated Ad Formats Premium Positioning Back cover page Page opposite map Gatefold page Preferred page or first page $8,250 $5,500 $5,000 $5,000 Dimensions: x Safety margin*: Bleed: Dimensions: 5.25 x Safety margin*: 0.5 Bleed: Dimensions: 4.75 x Safety margin*: Bleed: Dimensions: x Safety margin*: 0.5 Bleed: visiting & having fun culture & heritage ABORIGINAL TOURISM visiter et s amuser SOUS-SECTION Côte-Nord Côte-Nord tourismecote-nord.com tourismecote-nord.com [1] Young Innu girl Aboriginal Tourism The region s first inhabitants pioneers of alternative medicine who live in harmony with nature will teach you their traditions after welcoming you with a warm Kuei, kuei (Hello in Innu). You re invited to sample traditional foods such as bannock, dried caribou, and salmon, and learn about this people s ancestral rituals by visiting the various centres, museums, and churches of the different North Shore Innu communities. Aboriginal Communities Essipit Essipit - Pop. 250 Pessamit Pessamit - Pop. 3,600 Sept-Îles Uashat Uashat - Pop. 1,540 Sept-Îles Maliotenam Mani-Utenam - Pop. 1,345 Mingan Ekuanitshit - Pop. 475 Natashquan Nutashkuan - Pop. 855 La Romaine Unamen Shipu - Pop. 1,015 Saint-Augustin Pakua Shipu - Pop. 230 Schefferville Kawawachikamach - Pop. 610 Schefferville Matimekush - Pop. 605 SET OFF TO Discover Whales ON A CUSTOM CRUISE Just 15 minutes from Tadoussac SET OFF TO Discover Whales Québec Aboriginal Tourism Eat,CRUISE Sleep and Enjoy ON A CUSTOM Just 15 minutes from Tadoussac VACANCESESSIPIT.COM boulevard Maurice-Bastien, Suite 220, Wendake , tourismeautochtone.com Eat, Sleep and Enjoy Crédit photo : Insérez le nom des photographes VACANCESESSIPIT.COM Publicité Pleine Page.indd :22:10 Important: The safety margins for each of these formats are set based on the final ad format away from the trim. tourismecote-nord.com 99 From Essipit to Pakua Shipi, Tourisme Autochtone Québec/Québec Aboriginal Tourism invites you to experience the multiple facets of a rich and 100 tourismecote-nord.com Distinctive Regional Features Flora and Fauna The Côte-Nord region s distinguishing feat the predominantly coniferous boreal forest the taiga, characterized by its carpet of mos lichen. This ecosystem is home to an astoni variety of abundant wildlife, including the caribou, marten, and beaver that share this vast land, the white-tailed deer that are fou exclusively on Anticosti Island, and the mo 300 bird species that have been recorded i Côte-Nord region. Northern Lights If you visit the Caniapiscau region north 52nd parallel, you may be lucky enough t a ballet of shimmering lights suspended diaphanous veils in the starry sky Caused solar storms, these northern lights, or au borealis, are visible from mid-august thr to mid-april. 06 Large Industries CÔTE-NORD CÔTE-NORD authentic culture that combines age-old tra and contemporary ways. See what the Innu Québec s 10 other Aboriginal nations have throughout Aboriginal Québec: ethno-cult tourism, arts and crafts, hunting and fishin cruises, unusual accommodation, and muc [ad p.99] OFFICIAL TOURIST GUIDE OFFICIAL TOURIST GUIDE North Shore development has experienc extraordinary growth in the past 80 year to the wealth of its natural resources. Sev industries have recognized its strong po and have built their facilities there. Work from Québec and elsewhere settled in th to work in the forestry, hydropower, min metal industry sectors. Some of the regio major industries offer guided tours of th facilities. Photo credit: [1] É.

7 Illustrated Ad Formats (cont d) Preferred Positioning Same-sector Positioning accommodation & food services accomodation HOTELS 1/2 preferred page 1/2 page ciblée $4,400 Dimensions: x 3.5 1/3 preferred page 1/3 de page ciblé $3,350 [1] Le Manoir Hotel Hôtel Le Manoir }}}} 8 avenue Cabot, Baie-Comeau [photo No. 1, ad p.188] , manoirbc.com 60 rooms $$$! # 3 D F, º Hotel Comfort Inn }} 745 boulevard Laflèche, Baie-Comeau [ad below] baiecomeaucomfortinn.com 60 rooms $$$$! 3 D Âμ F, Dimensions: x /4 preferred page 1/4 de page ciblé $2,300 Dimensions: x 1.53 Motel du Rosier } 228 boulevard La Salle, Baie-Comeau [ad p.186] , moteldurosier.com 30 rooms $$$$ Â μ F, Motel Manic 2000 } 2791 boulevard Laflèche, Baie-Comeau , motelmanic2000.com 34 rooms $$! D n Y, Auberge Franquelin et Motel }} 27 rue des Cèdres, Franquelin aubergefranquelin.com 9 rooms $$! D Â μ F, Auberge Aux Mille Pêcher } 156 rue Pascal-Comeau, Godbout rejeansini@live.ca 7 rooms $$ l, b 198 tourismecote-nord.com Crédit photo : [1] Hôtel Le Manoir - J. Albert. Important: The safety margins for each of these formats are set based on the final ad format away from the trim. MV F.-A.-Gauthier Spring 2015 S.H Villeneuve S.H Villeneuve Pub VBC tourismecote-nord.com 37 Full same-sector page $4,400 Dimensions: x Safety margin*: 0.5 1/2 same-sector page $2,300 Dimensions: x 3.3 1/4 same-sector page $1,200 Dimensions: x

8 Section n o 5 GTO Ad Space Reservation Contract Check the positioning and size you want for your ad. Note: The price is net of GST, QST and graphic design costs. Upon receipt of the signed contract, we will send you an invoice that includes those costs. Formats Premium positions: high-profile ad! PRE-SALE SPECIAL Rates until November 6, 2015 SALE PERIOD Rates until November 27, 2015 Back cover $8,250 $8,420 Page opposite map $5,500 $5,620 First page and gatefold page $5,000 $5,100 Preferred positions: ad appears close to your text; creates heightened visibility! 1/4 page $2,300 $2,350 1/3 page $3,350 $3,430 1/2 page $4,400 $4,500 1 page $5,000 $5,100 Same-sector positions: ad placed with similar sector ads for easy reference! 1/4 page $1,200 $1,250 1/2 page $2,300 $2,350 1 page $4,400 $4,500 Photo positions: adding a photo to your ad attracts the reader s attention; a picture is worth a thousand words! Full column: 4 or 5 photos $880 $900 Half column: 2 or 3 photos $440 $450 Standard space: 1 or 2 photos $220 $225 Important information please check Company: I want to use the same ad as last year I will send a new ad Accommodation properties: I want to use my marketing credit *IMPORTANT - SEND IN THIS PAGE Schedule Reserve your ad space BEFORE November 27, Send in your final ad copy BEFORE December 14, *SEND IN THIS PAGE 08

9 Ad Space Reservation Contract Terms & Conditions THE PARTIES AGREE TO THE FOLLOWING: 1. This contract is valid for the edition of the Côte-Nord Official Tourist Guide; 2. The price of the ad does not include the graphic design; 3. The graphic designer working on the project is only responsible for ensuring compliance with the publication s graphic standards and positioning the ad; 4. If the ADVERTISER fails to meet the deadlines referred to in this contract, the RTA reserves the right to impose a $50 fine on the ADVERTISER. THE ADVERTISER AGREES TO: 1. Have paid all his/her outstanding debts, be a member in good standing of his/her local RTA and renew his/her membership in 2016; 2. Provide the project coordinator with two layouts (one French and one English) of the ad in high-resolution PDF. Provide the source files and related images in InDesign, Illustrator or Photoshop. The file must include everything needed to prepare the ad for print reproduction, including the fonts used. Files should be ed to: dprevereault@cotenordqc.com; 3. Make sure the ad copy uses proper French and English; if in doubt, contact the project coordinator; 4. Correctly use the Grands Prix du tourisme logo for a maximum period of 3 years after the nomination; 5. Meet schedule deadlines, specifically by sending in the final ad copy BEFORE December 14, 2015; 6. Pay the cost of his/her chosen ad position according to the following payment terms: - Upon receipt of the invoice, you can either one single payment or pay in three installments: a. Pay an initial installment of 33% of the total ad cost when the contract is signed in 2015; b. Pay a second installment of 33% of the total ad cost on January 30, 2016; c. Pay the final installment, including any additional costs incurred, when the guide is published, i.e., before March 31, 2016; d. Upon request, different payment terms could be agreed upon with your RTA s Accounting Assistant. AD DETAILS: 1. Ads will be in the same position in the French and English versions. However, the ads may be different, in order to adapt the visual and written messages to the French- and English-speaking market; 2. The ad copy must use proper French and English. Upon receipt of the ad, the RTA will verify the language quality of the French and have the English version proofread by the project s language expert. The ADVERTISER is responsible for the cost of any corrections that are deemed necessary; 3. As regards place names, the ADVERTISER is required to comply with the rules of the Commission de toponymie du Québec (Quebec geographical names board); 4. 4-colour process printing on Web Offset rotary press,133 lines (field). Official Contract *IMPORTANT - SEND IN THIS PAGE TECHNICAL SPECIFICATIONS FOR ILLUSTRATED ADS 1. Submit the photo to Dave Prévéreault (dprevereault@cotenordqc.com) for approval. He reserves the right to reject any photograph that does not meet the following standards: DPI high-resolution image; - Formats: JPEG, EPS or TIFF; - Inviting, understandable images that add value to the publication; - Recent images; - High-quality composition (angle, subject matter, original content); - No technical issues (colour, lighting, etc.); - The image must not have been photoshopped in such a way as to make it look unnatural. 2. Give the photo name and credit: Pointe-des-Monts Lighthouse Joe Smith); 3. Send the photo to dprevereault@cotenordqc.com before November 27, 2015; 4. If you do not have an image that meets the technical specs but want to have an illustrated ad, contact our project coordinator, who will check the photo database for suitable images. I have read and hereby accept all the terms and conditions in the above contract. Company name: IN THIS PAGE 09 THE RTA AGREES TO: 1. Print two versions (one French and one English) of the Côte-Nord Official Tourist Guide; 2. Take care of promoting and distributing the Official Tourist Guides; 3. Ensure the ad appears in both French and English versions of the Official Tourist Guide; 4. Ensure final ad copy complies with publication guidelines and correctly place both versions of the ad; 5. The RTA also reserves the right to return any ad that does not comply with publication guidelines and to inform the ADVERTISER of any necessary corrections. The corrections, at the ADVERTISER s cost, must be made before the ad can be accepted for publication. Company representative (please print): Date (day/month/year)*: / / Signature: *The reservation date provides official proof of the ad cost. *SEND